1st Year In Review

year in review

Happy Elemento-versary! It’s been a whole year since we launched Elementor into the world.

Yesterday we started our birthday sale, offering 25% off all Elementor Pro plans, including upgrades. Before we start our year in review, I invite you to visit our Pro page and grab your copy before the sale ends.

I can still remember the buzz we felt back when we launched. This first year has been ever so amazing. We have released so many new features, overcame so many obstacles, made so many friendships… It’s been quite an experience.

It’s easy to take everything for granted, but the fact is that the course Elementor took has been a very fortunate one. We are very grateful for how things turned out. This is why I wanted to take the opportunity to look back and recall the major milestones that were significant to Elementor’s success.


The launch

Elementor’s launch seems like a distant memory now. The unintentional Product Hunt launch, the mentions in WebDesingerDepot and Codrops…

I think initially the WordPress community didn’t know what to think of our unknown crazy company.

“Who do you think you are, wanting me to entrust my entire site design in your hands?” I’m sure that was a thought that passed through a lot of people. Luckily, we managed to sweep enough trusting early adopters that would later assist in our exponential growth.

Template Library

Template Library

Back in August, we revealed our unique template library. We tried to differentiate the library both with the high-level of the predesigned templates, as well as the reusable personal templates which offered import and export possibilities.

Recently, the template library reached almost 100 templates, offering a wide variety of page types and subjects. I also have to mention the 25 landing page templates, which were the first time we used premium stock images and were very much liked by our users.

Top 5 pre-designed templates:

  1. Homepage – App
  2. Homepage – Restaurant
  3. Homepage – Fitness
  4. Hero UI Kit
  5. About – Startup

Total number of pre-designed template downloads: 264,551


Mobile Editing

Launched in September, Elementor’s Mobile Editing feature was one of the first visual editing tools for making websites mobile responsive without coding.

It was challenging to launch this feature because there is a lot of confusion around responsive web design. Almost every WordPress theme claimed to be fully responsive, but the truth of the matter was that when the user created a new piece of content it looked horrible on mobile devices.

Users didn’t initially understand the importance of visually editing for mobile compatibility. As the months went by this feature became more appreciated, and today many users incorporate it as a vital process when adding new content to their website.

Publishing a new page? Make sure you run in through the tablet and mobile views to make sure nothing looks weird (something always does).


Elementor Pro

Elementor Pro

With Elementor, we did something rather unconventional and released the pro version in December 2016, six full months after launch. This is by no means a best practice, and I strongly recommend launching your free and premium products simultaneously. For us, though, it was crucial to wait, since we wanted to release a fully baked product that would make enough of an impact.

We started with just a bunch of pro features, and have since added Price Table, Flip Box, Share Buttons, Cards and a list of other features that have expanded the pro capabilities.

Which Pro feature do I like the best, you ask? That’s like asking me to choose a favorite child! If you twist my arm I’ll have to admit it’s a tie between the form widget and the posts widget. The form because it is still the only truly visual way to design forms in WordPress without coding. Posts because you can design an entire blog on the frontend, including pagination.

I also have to mention here the Embed Anywhere and Global Widget features, which enable you to embed Elementor in different areas of your site. This feature will soon be improved and extended.



There is no doubt that what helps make every page builder useful is its list of widgets. In Elementor, we decided to launch the free Elementor with no less than 24 widgets.

This list of free widgets has since grown to no less than 28(!) free widgets. These are widgets that you get right off the bat when you install Elementor. Let us not forget the Pro widgets, 15 in number and still counting. This makes a total number of 43 widgets, each one produced with great effort and care.


User Interface & Design

The Elementor interface incorporated all our product values: speed, live editing, ease of use & high-end design. This has been the single product element we spent the most time and resources on. There have been a lot of deliberations regarding each and every setting and element that constitute the interface.

Throughout the year the interface has remained fairly consistent. I am happy to show you a sneak peek of the new Elementor interface that is set to launch in the next couple of weeks.


High-end Design has been one of the core values we focused on for our brand. Since the launch, we have added several unique features that were specifically formed around improving the design of WordPress websites. These features included:

We have many plans regarding adding other new and innovative design-oriented features in the near future.


WordPress Toolset & Workflow

As Elementor grew as an integral part of the WordPress website workflow, our users wanted more and more functions built into the plugin.

Today, Elementor manages to reduce a long list of plugins from the WordPress installation. It has become more than a page builder and helps manages many WordPress functions.

Here are the most popular functions, outside the realm of page building, that Elementor helps handle:

This is also a field we plan to extend and expand in the near future.

What's Next?

As mentioned, we have great plans to develop every aspect of Elementor. Here are just some of the things planned:

  • More templates, a filtering system, and a few more surprises
  • Providing mobile editing for every newly added feature
  • Extending the Global feature to control more areas in your website
  • A menu widget and galleries carousel
  • The new interface improvements
  • Element Hover feature (just around the corner)
  • Control over 404 pages

You can expect to see the same level of dedication that helped us reach our goals in the first year. We plan to continue to develop Elementor, full speed ahead, and make WordPress design better for everyone!

We’d love to get your feedback regarding this past year. How has Elementor affected your website creation process? What would you like to see added or changed in the plugin in the future? Please write to us in the comments below.

About the Author

Ben Pines
Ben Pines
Elementor evangelist & head of content. Follow me on Twitter

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29 Responses

  1. Happy Birthday! Elementor is seriously amazing and I look forward to everything coming. Even if nothing else was to come, I’m so grateful for it as it exists now. Thanks so much!

    Any plans to add some more social sites to the social profiles? I’m wonder specifically for Unsplash and Vidme

  2. Learning Elementor changed my view on and my way of Webdesign drastically. Still in the learning curve, I was starting to learn to create my own theme in PHP, but I don’t wanted to. Luckily, when I started to learn more PHP, I discovered Elementor and with that, I saw the light at the end of the (learning) tunnel. Now I can create awesome websites with stunning functionality without writing a line of PHP and Javascript code. A big thank you to the Elementor team for create such a great tool and to Alessandro Castellani for making a great review in his YouTube-channel. He never did another review on a page builder before and ever since.
    I’m looking forward to set more features and functions in Elementor!

  3. Amazing first year guys! You’ve done some incredible work and I’m so glad I made the switch over to Elementor. It has felt like you guys have been reading my mind of late, as you’ve been rolling out features pretty much exactly as I’ve needed them!

    Keep doing what you’re doing!

    (Obligatory feature suggestions: Would it be possible to add a visual cue, maybe an asterisk or something on any element that has had custom CSS added to it? I’ve often found myself having to go through dozens of elements one by one trying to figure out where that temporary line of CSS I added somewhere has gotten to, and something very basic to flag it would be a TREMENDOUS time-saver)

    You guys are awesome!

  4. Happy Birthday Elementor! Elementor PRO user here. Really appreciate all your hard work in these months. Congratulations to you Ben, and to your team.
    As a photographer I really miss a feautre to be more creative with galleries to display my work.
    Do you expect to develope new features in this way? A masonry gallery feature to display a whole page with pictures would be awesome.


  5. Congrats Ben, loving Elementor.
    Regarding the new template additions, here are a few humble requests:

    1) Image previews for “My Templates”
    2) Custom template filtering where I can add my own category filters
    3) Bulk uploading so I can upload multiple (section) templates and have them be automatically added to the appropriate categories filters. This way something like the Hero UI Kit could be separated into individual sections and I could easily choose the individual hero I wanted vs being forced to add all 12 to my page.
    4) The ability to click/drag section templates into my page from the sidebar instead of using a popup/modal, like the Variant builder does it: http://trystack.mediumra.re/variant/builder.html.

  6. Keep up the good work! By far the most intuitive page builder out there!

    A few additions would be much appreciated:
    custom header, footer and menu control from within elementor
    auto-save, so you can undo every step without having to save your work all the time
    more keyboard shortcuts, like cmd-z

    Looking forward to your new features!


  7. Happy birthday! I’ve upgraded my licence today, so I can also rebuild my my personal site to Elementor pro buisness. I’ve already built a website about Greek Rebetiko music with Elementor Pro. I’m a beginner, and Elementor is perfect for a non-coder like me, Keep up the good work! Best regards from the Netherlands, Simon de Waal

  8. Congratulations. You’ve done a fantastic job of getting this going and drastically improving it. Impressive doesn’t begin to describe your efforts.

  9. Happy Birthday
    I am very happy to have met you
    My proposal for the future is, put the same mobil system, but for tablets

  10. First of all, I must congratulate you on such excellent work. Elementor has shaken the WordPress community in a shocking way. For me it revolutionized the way of designing websites. You could dial a before and after Elementor. Practically is a layout that allows you to design your theme 100%. It is like a brush with ink, before a blank canvas. I Love Canvas in White.

  11. First of all, I must congratulate you on such excellent work. Elementor has shaken the WordPress community in a shocking way. For me it revolutionized the way of designing websites. You could dial a before and after Elementor. Practically is a layout that allows you to design your theme 100%. It is like a brush with ink, before a blank canvas. I Love Canvas Template.

  12. Elementor is a revolution! Its being the greatest thing to ever take on the WordPress community by storm. It totally changed the way we build wordpress websites.The amazing widgets and the ease of use is one major factor that has contributed to my ditching all other overpriced and over-hyped page builders. I hope and pray that you guys are able to continue with your consistency. One more thing, when are you guys going to include “attach file” capability to the form widget. I think this is long over due.
    I look forward to more amazing things in your quest to redefining how wordpress websites are built in the coming months and years to come. HAPPY FIRST ANNIVERSARY TO ELEMENTOR!

  13. Happy birthday. Thank you for all your hard work, it is very much appreciated. You’ve done a fantastic job of getting this WordPress plugin into the market and made it much easier for WordPress web designers and amateurs like me to put together stunning websites. I haven’t used all the features yet but I’m really excited about learning how to use it to its fullest extent.

  14. Happy Birthday! Really good work this past year. It has been nice to see your rapid progress.

    1) Request Feature added in Elementor PRO Flip-widget:

    Be able to change the height in the flipbox-widget for different devices. In a smiliar way that you can do in the Slide widget.

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