In this Monday Masterclass, we examine some great examples of sites that manage to nail storytelling in web design.
Using storytelling in your websites, you’ll be able to:
✔︎ Captivate your visitors and increase dwell time
✔︎ Increase your conversions and improve your CTA
✔︎ Offer a more streamlined user experience
✔︎ Tell your client’s story better
The elements of storytelling we are going to cover include the message, emotion, characters, opening scene, story development and call to action. Each element helps with establishing a well-structured website with a clear storyline.