This session will answer some key questions about measuring web design:
How can Analytics help us “pre-optimize” the menus and navigation
Redesigning? What should you dump (or keep) from the current site?
How will results be measured? Which little design decisions make that hard?
Which UX features makes measurement impossible without fancy GA setup and skills?
Where are the clues that tell us which content is working?
Which is not?
At its core, Google Analytics is a tool for listening. The best web designers don’t ignore what visitors are telling them. They know where to look for insights and how to use those insights to make better design decisions based on that data.