Introducing Action Links: Connect With Your Clients Seamlessly

This week, we're releasing useful features that will help you connect with your site visitors, as well as analyze and track user data.

Connect visitors to WhatsApp, Waze, Google Calendar & more apps with one click using #Elementor's new Action Links feature

Websites are built to get visitors to take action. In today’s world, this is not just about getting them to click on links or fill out a form. 

There are many more actions you can encourage your visitors to do.

Meet Action Links

With Action Links, your site visitors will be able to connect with your business in various ways.

Click-to-Call: Call your business with one click, through phone links

Add phone links without having to deal with any code. With phone links, mobile visitors can call your business with ease. This is especially relevant for mobile traffic.

Click-to-Navigate: Navigate to your business via Waze

Add a button that opens Waze and help your visitors quickly navigate to your business. This is perfect for location based businesses like hotels and restaurants.

Click-to-Email: Send emails with subject and body pre-filled

Create email submission buttons that are written in advance. This can be handy, for example, when building submission buttons on your website’s Career Page. Visitors can submit their job application email with one click.

Click-to-Message: Text with visitors via WhatsApp, Messenger, Viber or Skype

There is no better way to get leads and conversions than starting message conversations with your visitors. Add these buttons to connect through all the popular messaging apps.

Click-to-Calendar: Add your events to your visitors' calendar

Running an event? Let your visitors add it to their Google, Yahoo or Outlook calendar with one click using the Calendar link.

How it works

To setup these links:

  • Open the link fields on any Elementor widget
  • Click on the dynamic icon
  • Under Actions, choose Contact URL
  • Click on the Contact URL and choose the type of link
  • Add your details and you’re done!

Now, any time your visitor clicks on the link, the relevant action will take place.

Lightbox Links

While Action Links are helpful connections to external services, sometimes, you want to keep your visitors on the same page, and not have them transfer elsewhere.
This is where the new Lightbox Links come in handy.
Elementor’s Lightbox feature was released a while back, and offered a way to open lightboxes when visitors clicked on videos and images.

Now, we are expanding Lightbox to cover links, so you can set video and image lightboxes when visitors click on any link across widgets. It works on buttons, headings and any other type of widget links.

How it works

To setup a Lightbox Links:

  • Open the link fields on any Elementor widget
  • Click on the dynamic icon
  • Under Actions, choose Lightbox Link
  • Click on the Lightbox Link and choose video or image lightbox
  • Add the video URL (YouTube, Vimeo or Dailymotion) or upload image, and you’re done!

Now, your visitors will get a neat lightbox overlay when clicking on the button you set up.

Request Parameters - Pass User Data Through Elementor

Every marketer knows how important it is to monitor and track user information every step of the sales funnel, as well as to personalize the user experience throughout that funnel.

Until now, this process was far from intuitive, and often required custom code and a developer involved.

Our solution: Request Parameters.

  • Running a campaign? Add a hidden field to your form and group your leads according to the campaign source, campaign or other metric.
  • Personalize your thank you page with a custom message
  • Pre-populate form content when sending out an email

Request Parameters makes it easy to step in and handle these types of tasks code free.

How it works

To setup a Request Parameter:

  • Under an Elementor widget field, click on the dynamic icon
  • Under Site, choose Request Parameters
  • Choose request type – either Get, Post or Query Var
  • Enter the parameter name and you’re done!
Now, you’ll be able to pass the value of the parameter, and either have it displayed on screen or sent forward through a form.

Connect with your visitors using Action Links & Request Parameter by #Elementor.

Go Above and Beyond Your Average Site

All these new features share the common goal of providing a more personalized user experience.

Whether it’s getting a more direct communication channel with the user through tools like Whatsapp, opening a lightbox through a link, tracking user information or personalizing your contact, there’s never been a more intuitive tool to improve your visitor’s engagement with your site.

About the Author

Ben Pines
Ben Pines
Elementor evangelist & head of content. Follow me on Twitter

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111 Responses

  1. Would love a tutorial on the request parameters! The new features are some awesome marketingtools. You guys are making so many marketers very happy with the action links and request parameter.

  2. This is unreal. I was literally just thinking the other day I wish someone would add grabbing parameters to use in the content. This is going to save me so much JS time haha!

  3. WOW! Thank you very much. I am so glad I purchased Elementor Pro. I really appreciate how frequently you add new features. This just keeps getting better. I love Elementor!

  4. Excellent work the features you were adding on to Elementor is great support very much the non coder to create awesomeness.

  5. How i can use the post and get dynamic flieds on a contact page in order to redirected to a thank you page wich displays a title with the first name of the contact form

  6. Thats great news but you should really work on the basics first, like flyout and modal menu for mobiles. This is the only reason why I still have to use it in combination with oceanwp..

  7. That is awesome!! You guys rock!
    BTW: Is there a possibility that you could add the option for dynamic content on those new fields inside the Action Links? (For example: to get a stored date from a custom field, the name of the event, etc.)

  8. Bravo… What type of coffee do you all drink for the energy to implement all these amazing features. I’ve been hoping E will be coming up with a built in simple data Tables feature. Is that in the works or should we just look at “bland” plugins out there.

  9. Great! Maybe it would be worthwhile to extend the functionality of the lightbox with the possibility of setting your own content? Thanks to this, you could create various kinds of modals.

  10. Hey guys!

    For those are going to use the request parameters, just be careful not to send any PII (personal identifiable information) into Google Analytics. As the request parameters append things like names to the URL, this can be tracked by Google Analytics and is against their code of conduct to send that data in to Google Analytics.

    You may need to set-up a custom task with Google Tag Manager to remove any PII before being sent to GA.

  11. would be awesome if i had that. I have the PRO and regular Elementor updated. is there something that could be checked/unchecked for this to work? No “actions” in my dynamics for a button or an icon widget.

  12. Action links are marvellous. However you would make it complete if you included associated icons, e.g. the Facebook messenger icon, Waze icon.


  13. Amazing! but i have two problems!
    1. action links for Waze – when i open the link the Mobile, its bring me to suggestion places in the area list in the Waze app (with the Address that i wanted) and not direct to the address that i put. why?
    2. how to use it in Waze nice icon widget?

  14. אפשרויות מדהימות
    כשאני עושה קישור לכתובת בWAZE הוא לא נותן גישה ישירה לכתובת רק לחיפוש
    איך אני גורם לו להגיע מייד לניווט?

      1. קצת חבל
        ראיתי אתרים אחרים שיש גישה ישירה לניווט
        האם זה קשור לממשק וייז?

  15. In contact URL telephone I need to insert a shortcode into “number” for phone number custom field since I have a template for many companies. But it doesnt work. The shortcode is displayed instead of a current company phone number. I wonder if this should even work this way… if not have you any ideas how to do it?

  16. Very nice, thank you. I want it for Email requests. Is there a way to format mail text? I only get a single line, all paragraphs in one line. No HTML?

  17. Thank you for this great feature. I want to build a request button for email. How can I have formatted text in the mail? All paragraphs are in one singe line. No HTML?

  18. Do you have a way of showing how many times a button has been clicked? E.g showing how many Downloads next to a download button?

    Would really appreciate this feature.

  19. Hello,

    I have a landing page that gets traffic from facebook ads, google ads, email marketing, SMS and more.

    I need to be able to capture the source of where did the user come from in the contact form.

    How do i do it?

    1. Use FunnelFlux. Nothing better for tracking and complex parameter passing. We even built a custom app into ManyChat with triggers and all for a complex bot with FF and all data backa and forth nicely, tags and all.

    1. It is right there. but now clearly shown on the video.. read the article itself.. BTW here is the steps.

      To setup a Lightbox Links:

      Open the link fields on any Elementor widget
      Click on the dynamic icon
      Under Actions, choose Lightbox Link
      Click on the Lightbox Link and choose video or image lightbox
      Add the video URL (YouTube, Vimeo or Dailymotion) or upload image, and you’re done!

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