16 Fashion & Beauty Templates — Bring More Beauty Into the World

Creating a website for your brand or beauty salon can be hard if you start from scratch. Here's a fine collection of templates that will help you build a website that not only will have great usability but will also delight your visitors with lovely details.

Life is not measured by the number of breaths we take, but by the moments that take our breath away. This old saying perfectly summarizes the importance of beauty in our world. There are two types of beauty— the first is created by nature, and humans create the second. And when it comes to beauty created by humans, nothing compares to the fashion industry. 

The fashion and beauty industry is very diverse. Personal stylists, fashion bloggers, beauty specialists, clothing designers—these are just a few representative groups of this industry. But there’s one thing in common that all these people share—they are all driven by the idea of making our world more beautiful. For a long time, all these people relied on glossy magazines to share their ideas or deliver information about their products and services. But in 21 century, glossy magazines have been replaced by web sites. 

When it comes to creating a website for your brand or beauty salon, most people want to have a website that reflects the nature of their brand. However, this task can be extremely hard if you start from scratch. 

That’s exactly the reason why we’ve decided to create and share this collection of templates. Below you will find a collection of templates that will help you create a website that not only will have great usability but will also delight your visitors with nice details. 

1. Fashion

Template source: Elementor Library
Ideal for: fashion brands for women
Price: Free

Fashion is a minimalistic landing page template providing only essential information about a brand. As visitors land on this page, a full-screen hero image immediately catches their attention and vibrant pink guides them along the way. What I particularly like about this theme is the choice of accent color – pink traditionally associated with feminine products.

2. Stylist

Template source: Elementor Library
Ideal for: personal stylists
Price: Free

“Style is a way to say who you are without having to speak.” This famous quote from American designer Rachel Zoe perfectly summarizes what personal style is. Personal taste is something that has a tremendous impact on style. However, not all people have a good personal taste, and that’s why they hire stylists. 

Stylist is a landing page that creates an excellent personal introduction. When you visit this page, the first thing you see is an elegant appointment form designed in the style of an envelope. As you start to scroll, you see information about the stylist as well as her recent works. Finally, at the bottom of the page, you see contact information together with embedded Google Maps. 

The mouse hover animation effects are something I particularly like about this template. As soon as the mouse cursor hovers over the image, you see a nice pink colored overlay, paired with text in Dynalight font, which creates an illusion of handwriting. 

3. Silk

Template source: Mojo Marketplace
Ideal for: fashion bloggers, fashion magazines
Price: $49

If you’re a fashion blogger who wants to create a nicely-looking online presence, check Silk. Silk is a magazine-style theme designed exclusively to suit the needs of a promising fashion blogger.

The template has an exquisite design that will make you stand out. Crisp typography, HD photos, and well-designed visual hierarchy work together to create a fantastic web journey. What I particularly like about this theme is the way it balances beautiful aesthetics with great usability. For example, as soon as you start scrolling down, you notice that the top menu remains visible at the top of the page, but it has a different visual design. Instead of a white background, the menu will be displayed on a black background.

4. Charlotte

Template source: Mojo Marketplace
Ideal for: fashion bloggers
Price: $49

If you’re a fashion blogger, it’s crucial to stand out from the crowd and get others to notice you. You can achieve this goal by sharing your style both in your works and your website. 

Charlotte is a nice-looking theme for fashion bloggers that can be used as a canvas. The home page of this theme features a post-slider which will help you share your recent works in an easy-to-digest way. The theme offers four different styles for blog posts — full-width post, list layout, 2 column grid, 3 column grid. All styles are fully responsive. The theme has built-in WooCommerce support, meaning you can create a simple online shop on your blog. 

5. Brand

Template source: Mojo Marketplace
Ideal for: multi-brand fashion online stores
Price: $59

Brand is a clean yet professional WooCommerce theme that you can use for building a striking multi-brand eCommerce website. It comes with five different variations for the home screen, product categories, and product layout pages. It also has built-in support for WordPress Multiple Languages (WPML) making the theme ready for translation to other languages. 

6. L∅ge

Template source: Elementor Resources
Ideal for: online fashion stores
Price: $49

L∅ge is an elegant theme for online fashion stores. Unlike the Brand theme that we reviewed above, this theme is better suited for one-brand online stores. The theme uses white space to create light and airy layouts. All layouts have great visual hierarchy with all the content optimized for quick scanning. What I particularly like about this theme is the parallax effect at the top area of the home screen. This effect connects the hero section and the section that showcases the top products. 

7. Simple

Template source: Elementor Resources
Ideal for: online boutique
Price: Free

Simple has everything you need to create an online boutique for your brand. The theme comes with templates for a landing page, product collections, product details, a blog, and contacts. As the name of this theme suggests, every layout in this template is simple, yet very powerful. What I particularly like about this theme is the usage of the Raleway font. As a visitor, you don’t notice this font because it works extremely well with the content. 

8. Bold Style Setter

Template source: Elementor Resources
Ideal for: grooming and styling salons
Price: Free

A haircut has a significant impact on our style. When you select a hairstyle that doesn’t match your face shape, you ruin your style immediately. That’s why it’s so important to find a good barber. Not surprisingly, people selecting grooming and styling salons often want to know their level of expertise, and in the 21st century, people want this information before leaving the house. 

Bold Style Setter is an excellent theme for grooming and styling salons because it focuses on demonstrating a level of proficiency. The template features photos from salons together with powerful statements such as “10+ YEARS OF GROOMING EXPERIENCE Your hair is in good hands.” All this reassures visitors that these barbers have achieved high proficiency levels. The landing page of this theme provides all important information about the salon. Visitors will read about barbers who work at this salon, see contact information, working hours, and book a visit. 

9. Beauty Blog

Template source: Elementor Resources
Ideal for: beauty blogs
Price: Free

Beauty Blog is a magazine-style theme specially designed to handle large amounts of content. The key advantage of this theme is that it makes content easily scannable, and gives you the freedom to choose the layout. No matter whether you decide to use grid or masonry layouts, you will always have an intuitive visual hierarchy. All this makes Beauty Blog an excellent choice for a magazine looking to showcase the world’s latest and most significant trends and styles.

10. Harper

Template source: Elementor Resources
Ideal for: fashion travel blogger, fashion photographers
Price: $59

Harper is a clean and powerful template with a significant focus on visuals. Photos and images take center stage in this theme, and the fully responsive layout design makes them look striking no matter what device visitors use. All the icons and images that you can see in this theme are retina-ready and fully optimized to look incredible on HiDPi displays.

When it comes to layout design, Harper gives you the freedom to choose from multiple blog layouts and sidebar widgets. It helps you to deliver your content in the best possible way.

11. Gracia

Template source: Template Monster
Ideal for: beauty salon
Price: $7

Fine lines, white space, visually striking images — those are visual attributes of this elegant template. Gracia is a stylish and sophisticated layout that will capture a visitor’s attention right off the bat. 

This template will help you put your content front and center. Large headings and call-to-action buttons, beautiful typography, and a clear visual hierarchy — all work together to increase the chances that users will spend more time on your site.

12. Longsdale

Template source: Template Monster
Ideal for: beauty salon
Price: $7

Longsdale is an all-inclusive solution for anyone who seeks to create an attractive and engaging web presence for their beauty salon. The hero section of this theme features a slider that demonstrates recent works. Notice the pink heading. It is created with Herr Von Muellerhoff font which gives the impression of handwriting.

When it comes to functional elements, the theme offers everything you need to create a decent website. You will have ready-to-use price list blocks, a gallery with photos, and testimonials module.

13. Handmade Fashion

Template source: Envato Elements
Ideal for: fashion brands, fashion designers
Price: subscription-based, $16.50/mo.

Handmade Fashion proves that you don’t need to create complex layouts to make things look beautiful. All you need to do is to achieve a visual balance, and you can do it using basic objects — text, colors, and visuals. Handmade Fashion comes with ten different pages, including Contact Me, and About Me. Although all of them have a relatively simple design, they feature some interesting design decisions. The most interesting solutions are framing photos into neutrally colored blocks and using vertical text labels for product categories.

What I particularly like about this theme is the way it uses color. The theme uses pastel colors (colors with a lot of white). They create a soft, calm effect on the viewer’s eyes.

14. Beauty

Template source: Envato Elements
Ideal for: fashion salons
Price: subscription-based, $16.50/mo.

Beauty is a template that is based on the concept “Show, don’t tell.” Visuals take center stage in this theme. It comes with four different versions of the home page, and four versions of a page describing services. This theme lets your work speak for you by showing examples of previous work and studio as well as photos that demonstrate your process for people to follow. The theme features subtle animated effects. Text sliding animation effects that are triggered on a scroll, animated counters for achievements, and mouse-hover effects for the call to action buttons.

15. Nail Salon

Template source: Envato Elements
Ideal for: nail salons
Price: free

Nail Salon is a visually stunning theme that helps you provide all the essential information about your services in an easy-to-digest way. The theme comes with four different versions for Home page, four different versions for About Us page, and dedicated pages for your team, pricing, and services.

The theme uses an unexpected color scheme — pairing a pink background together with black accent elements helps create a very powerful yet completely fresh look. Another interesting solution is using a woman’s hand on all pages in this theme, as this helps create a consistent visual appearance.

16. Stylist

Template source: Envato Elements
Ideal for: personal stylist
Price: free

The Stylist Home page features a large photo of a stylist along with the necessary information about her. Next come a few sections that describe the services, and finally, visitors see the contact form. It is a visually rich template — a lot of space dedicated to photos that play a key role in user experience. Stylist also offers a few versions of the pricing page. The one that I like the most pairs a photo with price option. As a result, it makes it clear what the final result will look like.

Conclusion

We know that the devil is in the details because the details are something that stays in our memory for a long time. When it comes to the web experience, we also want to create websites that create a truly memorable experience and make people return for more. Elementor helps us achieve this goal. It will help you create breath-taking end-user experiences without having to invest a lot of money and energy along the way. What’s even more important is that Elementor gives you creative freedom. With Elementor, your design decisions are only limited by your own imagination.

About the Author

Nick Babich
Nick Babich
Nick Babich is a developer, tech enthusiast, and UX lover. He has spent the last 10 years working in the software industry with a specialized focus on development. He counts advertising, psychology, and cinema among his myriad interests.

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