In this article, we'll show how WordPress professionals and their clients benefit from creating dynamic websites using Elementor and custom post types.
Many users turn to WordPress to build static or blog-style websites. But, WordPress is also perfectly capable of powering more complex web presences like event or real estate sites and job boards.
The go-to tools to achieve this are custom post types (CPT) and custom fields (CF). They allow WordPress websites to handle and display almost any kind of dynamic data. It’s an interesting topic that we covered in a recently published blog post.
In combination with Elementor, these extensions offer convenient and quick ways to provide sites with almost any custom functionality, design and content you could ever imagine. Doing so supplies awesome benefits both for developers and clients highlighted in this post. But, first, let’s take a look at an example.
How Custom Post Types, Custom Fields and Elementor Work Together
Before delving into the benefits of dynamic websites for developers and clients, we’ll briefly zoom in on what we mean by the term and how all the parts above work together.
Let’s say you want to create a website that, among other things, publishes movie reviews. In those reviews, you want to include some custom data like the year of release, director and a rating.
First off, create a custom post type named ‘movie reviews.’ With Custom Post Type UI this is as easy as filling in a form.
Then add custom fields for inputting the info. above-mentioned via Advanced Custom Fields. These conveniently show up inside the WordPress editor.
So far, so standard. The really cool thing is that to output this data, you can dynamically pull it into Elementor templates. This way, you can create custom page and post designs and use your custom data inside them.
The Benefits of Dynamic Websites for Developers
Using Elementor to create these types of websites offers you plenty of benefits. Let’s go over them now.
The Ability to Build More Complex Sites
As mentioned, custom post types and custom fields are the main tools to create sites that go beyond static websites or blogs. Whatever custom data your client needs to appear on their pages, with CPT and CF you can easily implement it. This enables you to build complex sites like:
- Job directories
- Review sites
- Listing sites
- Online shops (WooCommerce works like this)
- Coupon sites
There are many more examples.
What’s more, you can add your own taxonomies to bring order to your custom content. For example, filtering movie reviews by year, director, etc.
If you’ve turned jobs of a similar nature down before, after learning to use custom post types and Elementor together, you’ll no longer have to do so.
Easy Implementation of Changes
Without these tools, most people implement custom formatting right inside the WordPress editor. While that also works, it creates problems when you want to make fundamental changes to the content structure.
In the movie review example, if the year of release, director’s name and rating are part of the page content, any change to their formatting has to be done for every single post individually.
But, when using dynamic data, you can make those changes for all posts all at once. Since the custom fields are part of the template, you only need to change the template itself, and it will affect every post of the same type.
The same is true in many instances with dynamic data. When you take control of your post types, custom fields and templates, you are able to change dynamically used data from a central place. This saves time and effort.
Shorter Development Times
As mentioned, using the above plugins together enables you to create sophisticated sites without coding. All three allow you to make sweeping changes to your site via graphic interfaces.
That means even if you don’t yet have programming chops, you can still implement the necessary functionality. However, even as a veteran, switching from hand coding to customizing sites with a few mouse clicks will make your life easier.
As a consequence, you get faster at what you do, can finish projects more quickly and move on to the next paid opportunity in less time. This is good news for your bottom line. It means you can take on more clients and projects, thereby increasing the number of people who will pay you. Plus existing clients will appreciate the quick turnaround times on their requests. That is great news for your reputation and client loyalty!
Additional Earning Potential
However, you’re not only able to earn more by getting faster. As mentioned, working with custom post types and custom fields opens up a whole new range of complex projects that you can take on, that you may have turned down in the past.
Naturally, for more complex sites you can demand higher rates. After all, you’re providing specialized work. Consequently, you are not only able to get things done faster but also get paid better for the time you put in. Win-win.
Finally, your new skill set will set you apart from other website creators. A lot of other people turn down client projects due to their complexity.
After all, the reason why many people focus on simpler and more static websites is that they are the easiest to build. Therefore, the competition in this arena is also the fiercest.
By learning how to tackle larger, more extensive projects, you set yourself apart from the crowd. Less competition, faster work time and more earning potential per hour, what’s not to love?
How Do Your Clients Benefit?
Aside from the benefits dynamic websites offer you as website creator, your clients will also have plenty of reasons to love them.
These increased customization options will also appeal to your clients. Instead of using ready-made themes, they can now expect sites tailored to their business needs.
If they want a rating system or other dynamic data for their content, they can have it. If they are looking for a custom design for different types of content, that’s also possible. Same for custom layouts and styles.
In short, they are no longer bound to the standard WordPress options. Instead, they can get both the front end and user interface they need.
In addition to getting just the site they are looking for, clients will have a much better time working with them. They no longer have to format content so that it looks good on the page. Instead, they can just input the custom information where it belongs, and the site will take care of the rest.
Apart from that, using custom post types brings more order to the client back end by giving them their own menu items. That way, if your clients want to create a product, review, listing or another type of content, they can simply click on the corresponding button.
And, if the site is to be entirely handed off to a client after completion, the decreased reliance on coding also benefits them. They, too, can make changes via the user interface.
The final benefit of dynamic websites for clients involves the stability and reusability of the setup. The plugins and technology used are well-supported and proven to work together. This makes for a very stable setup. Plus, there is a solid support structure in place in case of any issues. Also, much of the data is easily exportable. This is beneficial if a customer is migrating sites or needs to reuse their information in another project.
Elementor and Dynamic Websites in a Nutshell
WordPress custom post types and custom fields are the go-to tools to create complex, sophisticated web projects. Their usage is versatile and applicable to a wide range of purposes, and they fully integrate with Elementor. Plugins like CPT UI and ACF make them more accessible and easier to use.
Using these three tools together lets you build more sophisticated sites and work more efficiently. This results in faster turnarounds and higher earnings. It also enables you to differentiate yourself and raise your rates.
Not only that, your clients profit from bespoke websites with complex but easy-to-use functionality. All in all, it’s a win-win situation for everyone.
Do you have any questions or comments on the benefits of dynamic websites? If so, please let us know in the comments section below.