Selecting the wrong one can lead to costly migrations, stunted growth, and endless technical headaches. The right choice, however, provides a scalable, secure, and flexible base that grows with you. This guide will break down the 10 best eCommerce platforms available today, analyzing their strengths, weaknesses, and ideal use cases to help you make an informed decision.

Key Takeaways

  • SaaS vs. Open-Source: Your biggest choice is between an all-in-one SaaS (Software-as-a-Service) platform like Shopify, which is easy to use but has limitations, and open-source software like WooCommerce, which offers total customization but requires more technical management.
  • Best Overall (SaaS): Shopify is the market leader for a reason. It offers an incredibly user-friendly, all-in-one solution perfect for beginners and large brands alike.
  • Best for Customization: WooCommerce is the most powerful and flexible solution, as it is built on WordPress. It gives you 100% control over your design and functionality. Its native complexity is its main weakness, but this is completely solved by using a visual builder.
  • The Power Couple: The combination of WooCommerce + Elementor gives you the “best of both worlds.” You get the power and flexibility of the world’s most popular open-source platforms combined with the visual, drag-and-drop design control of Elementor.
  • Scalable SaaS: BigCommerce is a strong Shopify competitor that excels for large, high-volume stores and B2B businesses, offering no transaction fees.
  • Niche Leaders: Platforms like Square Online are best for brick-and-mortar stores, while Sellfy is built specifically for digital creators.

What Makes a Great eCommerce Platform?

Before we dive into the list, we need to establish a baseline. As a web professional, I evaluate platforms based on a few core pillars. What seems like a small detail at launch can become a major issue as you scale.

Ease of Use vs. Customization

This is the classic trade-off.

  • SaaS platforms like Shopify and Wix are “closed” systems. They are incredibly easy to use. You get a login, pick a template, and can be selling in a day. The downside is that you can only customize what they allow you to customize. You are renting their software.
  • Open-source platforms like WooCommerce and Adobe Commerce are “open” systems. You “own” the software. You can modify anything, from the checkout fields to the core code. This provides limitless freedom but comes with a steeper learning curve and responsibility for hosting, security, and maintenance.

Scalability and Performance

Your platform must grow with you. A system that works for 10 products and 100 visitors a month should also be able to handle 10,000 products and 100,000 visitors. This involves database efficiency, server quality (hosting), and the ability to handle large product catalogs without slowing down.

Pricing, Transaction Fees, and Total Cost of Ownership

The sticker price is rarely the final price. You need to account for:

  • Monthly Subscription Fee: The flat rate you pay for SaaS platforms.
  • Transaction Fees: Many platforms (like Shopify and Wix) charge an additional percentage on top of your payment processor fee (like Stripe or PayPal) unless you use their in-house payment gateway.
  • Hosting: For open-source platforms, you must provide your own hosting. This can range from cheap shared hosting to expensive dedicated servers.
  • Apps & Plugins: Essential features like email marketing, subscriptions, or advanced reviews often require paid add-ons.

App Stores and Integrations

No platform does everything perfectly out of the box. A strong platform has a large ecosystem of third-party apps and integrations. This allows you to connect your store to your email marketing service, your accounting software, your shipping provider, and add new functionality with a few clicks.

SEO and Marketing Tools

Selling products is only half the battle. You need to attract customers. A great platform provides strong built-in SEO tools (custom URLs, meta descriptions, alt-text) and integrates easily with marketing tools for email, social media, and ads.

Accessibility

A modern eCommerce platform must also be accessible to people with disabilities. This is not only an ethical and legal requirement in many regions but it also expands your potential customer base. Platforms that support accessibility compliance, like those that integrate with tools such as Ally by Elementor, are better positioned for the future.

The 10 Best eCommerce Platforms for 2025

Here is a detailed breakdown of the top platforms, analyzed through the lens of a web professional.

1. Shopify: The All-in-One Powerhouse

Shopify is the market-defining SaaS eCommerce platform. It’s an all-in-one, hosted solution that’s famously easy to set up and manage. It’s built for one thing: selling online. And it does it very, very well.

Who is it for? Beginners, small businesses, dropshippers, and large brands (like Allbirds and Gymshark) that want a powerful, reliable platform that just works.

Core Features & Strengths

  • Simplicity: Shopify’s backend is clean, intuitive, and focused. Adding products, managing orders, and viewing reports is incredibly straightforward.
  • Shopify Payments: Its built-in payment gateway is seamless. It also removes the extra 2% transaction fee that Shopify charges for using third-party gateways.
  • App Store: The Shopify App Store is massive. If you need a specific feature (loyalty programs, subscriptions, advanced reviews), there is almost certainly an app for it.
  • Scalable Infrastructure: As a hosted solution, you never have to worry about servers. Shopify handles all the security, updates, and performance optimization. Their “Shopify Plus” plan is a dominant force for enterprise-level businesses.

Pricing & Transaction Fees Shopify’s plans (Basic, Shopify, Advanced) range from around $39/mo to $399/mo. The key cost to watch is the transaction fee. If you use Shopify Payments, you only pay the standard credit card rate. If you use an external gateway like Stripe or PayPal, Shopify adds its own transaction fee (2.0%, 1.0%, or 0.5%, depending on your plan) on top of the processor’s fee.

Pros

  • Incredibly easy to set up and use.
  • Excellent performance and security.
  • Massive, high-quality app store.
  • Great for multi-channel selling (Facebook, Instagram, Amazon).

Cons

  • Transaction fees if you don’t use Shopify Payments.
  • “Locked” ecosystem. Customization is limited to what the theme and apps allow.
  • Relying on apps for functionality can get expensive.

The Verdict Shopify is the default choice for a reason. For 90% of new businesses, it’s the fastest, most reliable path to getting online and making sales. You trade in some customizability for peace of mind.

2. WooCommerce: The Ultimate in WordPress Customization

WooCommerce is not a standalone platform. It’s a free, open-source plugin for WordPress. This fact is both its greatest strength and its biggest weakness. It powers over 28% of all online stores, making it the most popular eCommerce solution in the world.

Who is it for? WordPress users, bloggers, content-heavy businesses, and anyone who wants 100% control over their store’s design, functionality, and data.

Core Features & Strengths

  • 100% Customizable: Because it’s open-source WordPress, the sky is the limit. You can add any feature, modify any design element, and integrate with any service.
  • No Platform Fees: WooCommerce is free. You pay $0 in monthly subscription or transaction fees to WooCommerce itself.
  • Content & Commerce: It’s built on WordPress, the best content management system (CMS) on the planet. This makes it unmatched for stores that rely heavily on blogging, SEO, and content marketing.
  • Massive Ecosystem: As part of WordPress, it has the largest ecosystem of plugins and themes in the world.

The Elementor + WooCommerce Advantage Out of the box, WooCommerce is powerful but not user-friendly. Customizing your product pages or shop layout requires technical skill or rigid, pre-built themes. This is where Elementor Pro fundamentally changes the game.

The Elementor WooCommerce Builder is a suite of tools that lets you visually design every single part of your WooCommerce store with a drag-and-drop interface.

Instead of being stuck with a generic product template, you can design your own. You can create custom “Add to Cart” buttons, place reviews and upsells exactly where you want them, and design unique shop archive pages. It turns WooCommerce from a “powerful-but-clunky” tool into a “powerful-and-beautiful” visual design platform.

When you combine this with a lightweight foundation like the Hello Theme, you get a fast, fully custom store.

Pricing & Total Cost of Ownership WooCommerce is “free,” but it’s not free. You are responsible for the “Total Cost of Ownership,” which includes:

  • Hosting: This is your biggest required cost. For an eCommerce store, you need high-quality, secure hosting.
  • Domain Name: A yearly fee.
  • Premium Plugins/Extensions: You will likely pay for extensions for things like subscriptions, advanced shipping, or payment gateways.
  • Maintenance: You are responsible for updates and security.

This is why an all-in-one solution like Elementor Hosting is such a strong option for a WooCommerce store. It’s a managed WordPress environment specifically optimized for Elementor and WooCommerce. It bundles premium hosting, security, and support into one package, giving you that SaaS-like “peace of mind” without sacrificing the open-source freedom. You get a free domain name for a year and all the infrastructure is handled for you.

You also need to factor in critical utilities. A successful store needs fast images and reliable email. Elementor’s ecosystem completes this stack with plugins like the Image Optimizer to speed up your product photos and Site Mailer to ensure your “new order” and “password reset” emails actually land in the inbox, solving a major WordPress pain point.

Pros

  • Limitless design and functional customization (especially with Elementor).
  • No platform transaction fees.
  • You own 100% of your data and site.
  • The best platform for SEO and content marketing.

Cons

  • Steep learning curve without a tool like Elementor.
  • You are responsible for hosting, security, and maintenance.
  • “Total Cost of Ownership” can be unpredictable.

The Verdict WooCommerce alone is for the technically confident. WooCommerce + Elementor is, in my professional opinion, the best solution for any serious business owner who values creative control, SEO performance, and long-term scalability without being locked into a proprietary system.

3. BigCommerce: The Scalable SaaS Contender

BigCommerce is Shopify’s biggest direct competitor in the SaaS space. It’s a powerful, hosted platform that’s particularly strong for large, fast-growing stores and businesses with B2B (business-to-business) needs.

Who is it for? Mid-market businesses, enterprise brands, and anyone who wants the power of Shopify but needs more built-in features and no transaction fees.

Core Features & Strengths

  • No Transaction Fees: This is their biggest selling point. BigCommerce never charges its own transaction fees, regardless of the payment gateway you use.
  • Rich Built-in Features: Where Shopify relies on apps, BigCommerce builds more functionality into its core product. Things like complex product options, customer groups, and (on higher plans) B2B quote management are included.
  • Multi-Channel & B2B: BigCommerce has very strong B2B functionality and excels at “headless commerce,” which means using its backend to sell on other frontends (Amazon, eBay, custom sites).
  • Strong SEO: Many experts give BigCommerce a slight edge over Shopify in out-of-the-box SEO features, like customizable URL structures.

Pricing & Transaction Fees Plans are priced similarly to Shopify (starting around $39/mo). The catch is that BigCommerce plans have annual sales thresholds. If your store makes more than $50k in a year, for example, you are automatically moved to the next plan up. This makes pricing predictable but can be a jump for fast-growing stores.

Pros

  • Zero platform transaction fees.
  • More robust set of built-in features than Shopify.
  • Excellent for B2B and multi-channel selling.

Cons

  • Sales thresholds on plans can force expensive upgrades.
  • The app store is smaller and less mature than Shopify’s.
  • Can be slightly less intuitive for absolute beginners.

The Verdict BigCommerce is an excellent platform for serious retailers. If you are a high-volume seller, the 0% transaction fee is a massive advantage that can save you thousands. It’s built for scale.

4. Wix: The Beginner-Friendly Site Builder

Wix is a world-famous website builder that has added eCommerce functionality. This distinction is important. It’s a “website builder first, eCommerce platform second.” This makes it incredibly easy to use for building a beautiful site, but its eCommerce features are not as deep as the dedicated platforms.

Who is it for? Small businesses, artists, restaurants, and freelancers who need a simple, beautiful website and want to sell a small number of products on the side.

Core Features & Strengths

  • Drag-and-Drop Editor: Wix has one of the most intuitive visual editors on the market (Wix ADI and the standard Wix Editor).
  • Beautiful Templates: A huge library of professional templates for almost any industry.
  • All-in-One: Includes hosting, a domain, and the builder in one simple package.

Pricing & Transaction Fees You must be on a Wix Business & eCommerce plan (starting around $27/mo) to accept online payments. Wix uses its own “Wix Payments” gateway and, like Shopify, charges additional transaction fees if you opt to use external gateways.

Pros

  • Extremely easy to use for beginners.
  • Hundreds of beautiful, professional templates.
  • Good for simple stores and booking-based businesses.

Cons

  • eCommerce functionality is basic compared to Shopify or WooCommerce.
  • Not built for large or complex product catalogs.
  • You can’t change your template once your site is live.

The Verdict Wix is a fantastic website builder. If your primary goal is a beautiful portfolio or business site and your eCommerce needs are simple (e.g., selling 10-20 products), it’s a great choice. If your business is your store, you will likely outgrow it.

5. Squarespace: The Best for Creatives

Squarespace is very similar to Wix in its market position: it’s a “website builder first” platform. Where Wix focuses on “easy,” Squarespace focuses on “beautiful.” It’s renowned for its stunning, minimalist templates that are heavily curated for creatives.

Who is it for? Photographers, designers, artists, bloggers, and any creative professional who wants to sell products or services.

Core Features & Strengths

  • Award-Winning Templates: Squarespace’s templates are its main selling point. They are all mobile-responsive and visually striking.
  • Ease of Use: The “section-based” editor is very clean and easy to learn.
  • Strong Blogging: Excellent built-in blogging tools, making it a good choice for content creators.

Pricing & Transaction Fees You need a “Commerce” plan (starting around $30/mo) to sell. Squarespace’s “Commerce Basic” plan has 0% transaction fees. This makes it more straightforward than Wix or the basic Shopify plan.

Pros

  • Best-in-class template design.
  • Simple, elegant, and easy-to-use interface.
  • 0% transaction fees on commerce-level plans.

Cons

  • Limited payment gateway options (Stripe, PayPal, and Square only in the US).
  • Fewer apps and integrations than any other platform on this list.
  • eCommerce features are solid but not as deep as the dedicated platforms.

The Verdict If your brand is built on aesthetics, Squarespace is an excellent choice. It’s perfect for a creative professional who wants a stunning portfolio that also has a “shop” section.

6. Adobe Commerce (Formerly Magento): The Enterprise-Level Giant

Adobe Commerce, or Magento as it’s known to industry veterans, is the “super-heavyweight” on this list. It is an incredibly powerful, complex, and scalable open-source platform designed for large, global enterprises.

Who is it for? Enterprise-level businesses with multi-million dollar revenues, dedicated IT/developer teams, and complex global needs (like Coca-Cola or Ford).

Core Features & Strengths

  • Infinitely Scalable: This platform is built to handle hundreds of thousands of products, multiple storefronts, and massive traffic.
  • Extremely Powerful: Supports any feature you can imagine, from complex B2B pricing rules to multi-warehouse inventory.
  • Open-Source: Like WooCommerce, it’s open-source, giving you full control over the code.

Pricing & Transaction Fees Adobe Commerce (the managed version) is very expensive, with licensing fees easily running into the tens or hundreds of thousands of dollars per year. Magento Open Source (the “free” version) still requires extremely expensive, high-performance hosting and a team of specialized developers to manage.

Pros

  • The most powerful and scalable eCommerce platform in the world.
  • Limitless customization for enterprise-level needs.

Cons* Extremely expensive.

  • Incredibly complex. Requires a team of specialized developers.
  • Massive overkill for 99.9% of businesses.

The Verdict Unless you are a global, multi-national corporation, you do not need this platform. It’s important to know it exists as the “top end” of the market.

7. Ecwid (by Lightspeed): The “Add-On” Store

Ecwid is a clever and flexible platform with a unique approach. It’s not designed to build an entire website. Instead, it lets you add an eCommerce store to any existing site or social media profile.

Who is it for? Small businesses that already have a website (on WordPress, Wix, Weebly, or even a custom-coded site) and want to add selling capabilities without a complete rebuild.

Core Features & Strengths

  • Embeddable: You just add a few lines of code to your existing site to embed your Ecwid store.
  • Multi-Channel: It integrates with Facebook, Instagram, Amazon, and eBay, all managed from one dashboard.
  • Free Plan: Ecwid offers a “Free Forever” plan, though it’s very limited (up to 5 products).

Pricing & Transaction Fees Paid plans (Venture, Business, Unlimited) start around $19/mo and unlock more products and features. Ecwid charges no transaction fees of its own.

Pros

  • The easiest way to add eCommerce to an existing website.
  • Strong multi-channel selling tools.
  • Simple and easy-to-manage dashboard.

Cons

  • The free plan is very limited.
  • It’s not a full-site builder; you still need a website.
  • Customization is limited to the Ecwid widget’s settings.

The Verdict Ecwid is a brilliant solution for a specific problem. If you love your current website but just want to add a “Shop” section, Ecwid is far easier than migrating to a new platform.

8. Square Online: The Best for “Clicks and Bricks”

Square is the undisputed leader in in-person (Point-of-Sale or POS) payments. Square Online is their platform for bringing those brick-and-mortar businesses online.

Who is it for? Restaurants, cafes, local boutiques, and any business that has a physical location and wants to sell online.

Core Features & Strengths

  • Unified Inventory: This is its killer feature. Your online store and your in-person POS are perfectly synced. If you sell a product in-store, the online inventory updates instantly, and vice-versa.
  • Local Delivery & Pickup: Built from the ground up to support “Buy Online, Pick Up In-Store” (BOPIS) and local delivery.
  • Free Plan: Like Ecwid, it offers a functional free plan to get started (you just pay the Square processing fees).

Pricing & Transaction Fees The free plan is robust. Paid plans unlock more features (like custom domains and no Square ads) and start around $29/mo. You must use Square’s payment processing.

Pros

  • Seamless, perfect inventory sync with Square POS.
  • The best platform for local pickup and delivery options.
  • A great free plan for getting started.

Cons

  • You must use Square as your payment processor.
  • Design and customization are very basic.
  • Not ideal for “digital-only” businesses.

The Verdict If you run a physical shop and use Square, using Square Online is a no-brainer. For anyone else, its features are too specialized and limited.

9. Sellfy: The Best for Digital Creators

Sellfy is a hyper-focused platform designed for a single audience: creators who want to sell digital products and subscriptions.

Who is it for? YouTubers, podcasters, artists, and educators selling e-books, presets, video courses, or memberships.

Core Features & Strengths

  • Digital Product Focused: Built to handle digital file delivery, PDF stamping, and video streaming.
  • Simplicity: The entire platform is incredibly simple. You can build a one-page store in minutes.
  • Print-on-Demand: Has built-in print-on-demand for selling merchandise (t-shirts, mugs) with no upfront inventory.

Pricing & Transaction Fees Plans start around $29/mo (with a $10k sales cap). A key benefit is that Sellfy charges 0% transaction fees on all plans.

Pros

  • Extremely easy to use for digital products.
  • 0% transaction fees.
  • Built-in print-on-demand and subscription tools.

Cons

  • Not suitable for selling physical products at scale.
  • Very limited design customization.
  • You can’t build a full, multi-page website.

The Verdict A perfect, simple tool for creators who want to monetize their audience without the complexity of a full eCommerce platform.

10. PrestaShop: The Open-Source European Contender

PrestaShop is another open-source platform, similar in concept to WooCommerce, but it’s a standalone product, not a WordPress plugin. It’s very popular in Europe.

Who is it for? Tech-savvy small and medium-sized businesses that want open-source freedom without being tied to WordPress.

Core Features & Strengths

  • Open-Source: Free to download and use, with full access to the code.
  • Built-in Features: Comes with a wider range of eCommerce features out of the box than WooCommerce.
  • Strong International Support: Has excellent built-in support for multiple languages and currencies.

Pricing & Transaction Fees Like WooCommerce, the software is free, but you are responsible for hosting, security, and a domain. It has a marketplace for paid modules (plugins) to add functionality.

Pros** Free and open-source.**

  • Good multi-language and multi-currency support.
  • Doesn’t require WordPress.

Cons

  • Steep learning curve.
  • The add-on marketplace can be expensive.
  • The ecosystem is much smaller than WooCommerce’s, so finding developers and support is harder.

The Verdict PrestaShop is a solid, capable platform, but it lives in the shadow of WooCommerce. For most users, the massive community and integration potential of the WordPress ecosystem make WooCommerce the superior open-source choice.

How to Choose the Right Platform for Your Business

Feeling overwhelmed? Let’s simplify it. Your choice comes down to your priorities.

As web creation expert Itamar Haim notes, “The platform you choose today dictates the creative and technical limitations you’ll face tomorrow. Prioritizing a flexible, scalable ecosystem is the single most important decision for long-term growth.”

Here’s my professional recommendation based on your business type:

For Beginners and Small Businesses

Winner: Shopify Your first priority is speed and simplicity. You need to get your products online and start making sales. Shopify’s all-in-one platform removes all the technical friction and lets you focus on your business. A simple Wix or Squarespace store is also a good option if your product catalog is very small.

For Bloggers, Artists, and Content-Heavy Brands

Winner: WooCommerce + Elementor Your business is built on your content. You need a platform that puts content first. That is WordPress. By using WooCommerce, your store and your blog live in perfect harmony. By adding Elementor Pro, you gain the ability to create stunning, custom layouts that weave your content and products together seamlessly, which is something no SaaS platform can do as well. You can also use Elementor AI to help you write product descriptions and blog posts, all within the same interface.

For Growing Mid-Market Brands

Winner: BigCommerce or Shopify Plus You are a high-volume seller. Your main concerns are performance, scalability, and transaction fees. BigCommerce’s 0% transaction fee and strong built-in B2B features give it a slight edge here. A higher-tier Shopify Plus plan is also an excellent, stable choice.

For Brick-and-Mortar Businesses

Winner: Square Online This one is easy. If you have a physical location and want to sync your in-person and online inventory, nothing beats the seamless integration of Square Online with the Square POS.

Conclusion: Your Store, Your Platform

There is no single “best” eCommerce platform, only the one that is best for you.

If you want to launch fast and have your technology managed for you, choose a SaaS platform like Shopify.

If you are a creative professional who values design above all, use Squarespace.

If you value freedom, want to own your platform, and are building a brand for the long term, the choice is WooCommerce. Its native complexity is a challenge, but it’s a challenge that has been completely solved by the Elementor Website Builder platform, which gives you the visual tools to build a world-class store on the web’s most flexible foundation.

Frequently Asked Questions (FAQ)

1. What is the easiest eCommerce platform for a complete beginner? Shopify is widely considered the easiest and most user-friendly platform for a beginner whose primary goal is to build a full online store. For those who just want a simple website with a small shop, Wix and Squarespace are also excellent choices.

2. What is the cheapest way to start an online store? The “cheapest” initial setup is a free platform like WooCommerce on a cheap shared hosting plan. However, this is often a “you get what you pay for” scenario. A free plan from Square Online or Ecwid is also a $0-cost start. A more realistic “best value” is a basic Shopify or WooCommerce + Elementor Hosting plan, which provides a professional, secure foundation for a reasonable monthly cost.

3. Can I use Elementor with Shopify? No. Elementor is a visual builder for websites built on WordPress. Shopify is a closed, proprietary platform. The most powerful combination for visual design and eCommerce is Elementor + WooCommerce on a WordPress site.

4. Will I have to pay transaction fees? It depends on your platform and payment gateway.

  • WooCommerce & PrestaShop: Never charge their own transaction fees.
  • BigCommerce & Sellfy: Do not charge their own transaction fees.
  • Shopify & Wix: Waive their platform transaction fees only if you use their in-house payment gateway (Shopify Payments or Wix Payments).
  • Squarespace: Has 0% transaction fees on its commerce plans.
  • All platforms still require you to pay the standard processing fee from your payment provider (e.g., ~2.9% + 30¢ from Stripe, PayPal, etc.).

5. What is the best platform for selling digital products? Sellfy is the best for only selling digital products, as it’s built for it. However, both Shopify (with the help of an app like “Digital Downloads”) and WooCommerce (which supports it natively) are also excellent and more flexible options if you plan to sell digital and physical goods.

6. What is the difference between a website builder (like Wix) and an eCommerce platform (like Shopify)? The line has blurred, but the core focus is different. A website builder (Wix, Squarespace) is designed to create all kindsplay of sites (portfolios, blogs, business sites) and has added eCommerce. An eCommerce platform (Shopify, BigCommerce) is exclusively designed to build and manage online stores. Its features for inventory, shipping, and taxes are much deeper.

7. Do I need to buy hosting for my store?

  • If you use a SaaS platform (Shopify, BigCommerce, Wix, Squarespace, Sellfy, Square Online, Ecwid), then no. Hosting is included in your monthly subscription.
  • If you use an open-source platform (WooCommerce, Adobe Commerce, PrestaShop), then yes. You must purchase your own web hosting.

8. What is the best platform for SEO? WooCommerce (because it’s on WordPress) is widely considered the best platform for SEO. It gives you 100% control over your URL structure, metadata, and (most importantly) allows for best-in-class blogging and content marketing. Of the SaaS platforms, BigCommerce is often cited as having a slight edge over Shopify in built-in SEO tools.

9. Can I switch platforms later? Yes, but it is a difficult, technical, and often expensive process. It involves migrating all your products, customers, and order history. Your website design will have to be completely rebuilt. This is why choosing the right platform from the start is so important.

10. What is “headless commerce?” You’ll hear this term for advanced platforms. “Headless” means the backend (inventory, payments, product catalog) is “decoupled” from the frontend (the actual “head,” or what the customer sees). This allows a brand to use a single backend (like BigCommerce) to power sales on many frontends at once: a main website, a mobile app, smart mirrors, etc. It’s a powerful, advanced strategy for large, multi-channel brands.