If your website fails this “grunt test,” that visitor will hit the “back” button and move on to your competitor. Your website’s primary job is not to be flashy or clever. Its primary job is to be clear. This is where the StoryBrand framework, developed by Donald Miller, becomes one of the most powerful tools in your marketing arsenal.

This guide will show you how to use this proven framework to transform your website from a confusing brochure into a customer-generating machine. We will first explore the complete StoryBrand SB-7 framework, detail how to apply it directly to your web design, and then analyze 15 excellent StoryBrand website examples to see these principles in action.

Key Takeaways

  • You Are Not the Hero: The most critical shift in the StoryBrand framework is positioning your customer as the hero of the story, not your brand. Your brand is the guide (like Yoda or Dumbledore) who helps the hero win.
  • Clarity Over Cuteness: Confusing language, industry jargon, and “clever” taglines cost you sales. Your website must communicate clearly and simply what you do and how you solve a customer’s problem.
  • Problem-First Approach: Customers are motivated by their problems. A successful StoryBrand website clearly identifies the customer’s external, internal, and philosophical problems before presenting a solution.
  • The 3-Step Plan: You must provide a simple, 3-to-4-step plan that shows customers how easy it is to do business with you. This removes friction and builds confidence.
  • Clear Calls to Action (CTAs): You must ask for the sale. Your site needs prominent, repeated, and clear Direct CTAs (e..g., “Buy Now”) and supporting Transitional CTAs (e.g., “Download PDF”) for those not yet ready to buy.

Part 1: What Is the StoryBrand SB-7 Framework?

At its core, the StoryBrand framework is a 7-part narrative structure that leverages the power of story to clarify your marketing message. Humans are wired for story. For millennia, it’s how we’ve made sense of the world. By positioning your customer’s journey in a story format, you tap into a deep, intuitive understanding.

The framework is simple but profound. It states that every successful story (and every successful marketing message) contains these seven elements.

1. A Character (The Customer)

The story must have a hero, and the hero is your customer, not your brand. Your entire website must be oriented around this character. The first step is defining who they are and, most importantly, what they want. This desire should be simple and aspirational.

  • For a landscaping company: The character wants a beautiful, hassle-free yard.
  • For a financial advisor: The character wants to feel secure about their financial future.
  • For an e-commerce store: The character wants a quality product that solves a specific problem.

Your website must immediately signal to the hero that you are relevant to them and their desires.

2. Has a Problem (The “Villain”)

The hero’s desire is blocked by a problem. This is the “villain” of the story and the entire reason your brand exists. If you don’t talk about your customer’s problem, they won’t know you can solve it. StoryBrand breaks this down into three crucial levels:

  • External Problem: The physical, tangible problem. (e.g., “I have weeds in my lawn,” “My website is ugly,” “I need to file my taxes.”)
  • Internal Problem: How the external problem makes the hero feel. This is where true connection happens. (e.g., “I feel frustrated that my yard looks bad,” “I feel embarrassed by my website,” “I feel anxious about my taxes.”)
  • Philosophical Problem: The larger “why” this problem is just plain wrong. (e.g., “You shouldn’t have to be an expert to have a nice lawn,” “Good businesses deserve a professional website,” “You shouldn’t be penalized for your own success.”)

Great marketing focuses on the internal and philosophical problems, as these build a much stronger bond than just focusing on the external.

3. And Meets a Guide (Your Brand)

The hero is struggling and cannot solve the problem alone. They need a guide. This is the role your brand plays. A guide does not jump in and save the day. A guide provides the hero with the tools, plan, and confidence they need to win the day themselves.

To be a trusted guide, you must demonstrate two qualities:

  1. Empathy: You must show your customers you understand their internal problem. Phrases like, “We know how frustrating it is when…” or “We understand the anxiety of…” build an immediate connection.
  2. Authority: You must show you are qualified to help. This is not the time to be shy. Display testimonials, customer logos, awards, statistics (“We’ve helped 5,000+ businesses”), or certifications.

4. Who Gives Them a Plan (The Process)

This is where most businesses fail. They establish themselves as a guide but fail to provide a clear plan, leaving the customer confused about the next steps. Confusion leads to inaction.

Your plan must be simple, clear, and ideally 3-4 steps. It’s the bridge the hero crosses to get from their problem to your solution.

  • Bad Plan: “First, we’ll onboard you into our proprietary client portal, then schedule a synergistic discovery call, then begin the phase-one implementation of our agile methodology…” (This is confusing and full of jargon).
  • Good Plan:
    1. Schedule a Call
    2. Get a Custom Plan
    3. Achieve Your Goals

This simple plan makes the process feel easy and risk-free.

5. And Calls Them to Action (The “Buy” Button)

You must explicitly ask for the sale. A weak, passive, or hidden call to action (CTA) will kill your conversions. The hero is waiting for the guide to tell them what to do next.

You need two types of CTAs on your website:

  • Direct CTA: This is the primary, high-commitment action. It should be bold, clear, and repeated everywhere. Examples: “Buy Now,” “Schedule a Consultation,” “Get a Free Quote,” “Register Today.”
  • Transitional CTA: This is for visitors who are interested but not yet ready to buy. It’s a lower-commitment offer that captures their email address and allows you to build trust. This is often a lead generator. Examples: “Download Our Free Guide: 5 Tips for…”, “Watch the Free Webinar,” “Get a Free Checklist.”

6. That Helps Them Avoid Failure (The Stakes)

A story only has stakes if there is something to lose. If you don’t communicate what is at stake, the hero has no urgency to act. You must gently remind the customer of the negative consequences of not doing business with you.

This section answers the “So what?” question. What happens if they stick with their old, failing solution?

  • “Stop wasting money on ads that don’t work.”
  • Don’t risk another data breach with insecure software.
  • “Avoid the frustration of a messy, disorganized closet.”

7. And Ends in Success (The Resolution)

This is the most important part. You must paint a crystal-clear picture of what the hero’s life will look like after they use your product or service. This is the happy ending they are looking for.

Use images and words to show this transformation.

  • Before: A frustrated person looking at a weedy lawn.
  • After: A happy family playing on a perfect, green lawn.
  • Before: A stressed business owner overwhelmed by paperwork.
  • After: A confident, relaxed entrepreneur looking at a growth chart.

This vision of success, not your product’s features, is what you are truly selling.

Part 2: How to Implement the StoryBrand Framework on Your Website

Knowing the 7-part framework is one thing. Building it into the wireframe of your website is the next, practical step. A website built with Elementor gives you the design flexibility to build these sections precisely and effectively.

“As web creation expert Itamar Haim often says, ‘A confused visitor will never become a customer. Your website’s primary job isn’t to be flashy; it’s to be clear. The StoryBrand framework is the most effective blueprint I’ve found for achieving that clarity.'”

Here is how you map the SB-7 framework to the sections of your homepage.

H2: The Hero Section (Above the Fold)

This is the most valuable real estate on your entire website. It must pass the 3-second “grunt test.” This one section needs to cover three parts of the framework: Character, Success, and the Call to Action.

  • The “One-Liner”: This is your main headline. It must state what you do and promise a successful outcome for the character.
    • Weak: “Synergistic Solutions for a Modern World.” (What does this even mean?)
    • Strong: “Professional, Custom-Built Websites That Grow Your Business.
  • The Visual: The background image or video must show the successful outcome (the happy family on the lawn, the successful business owner).
  • The Direct CTA: A bright, high-contrast button with a clear command, like “Get Your Free Quote.”

H2: The Problem & Stakes Section

Immediately after the hero section, you must validate the customer’s feelings by agitating their problem. This builds trust and shows you get it.

  • Headline: “Stop Losing Customers to a Confusing Website.” (Stakes)
  • Sub-headline: “A bad website makes you feel embarrassed and costs you sales.” (Internal Problem)
  • Body: List the external, internal, and philosophical problems you solve.
    • External: Slow loading times, outdated design, no mobile-friendly version.
    • Internal: Frustration, embarrassment, feeling overwhelmed by technology.
    • Philosophical: Your business is too good to be held back by bad design.

H2: The Guide Section (Empathy & Authority)

Now that you’ve agitated the problem, you introduce yourself as the guide.

  • Empathy: A short, simple statement. “We understand how frustrating it is to see your competitors succeed while your website fails to perform.”
  • Authority: This is your social proof. Use Elementor’s widgets to create a visually appealing section with:
    • Logos of companies you’ve worked with.
    • Short, powerful testimonials (the Testimonial Carousel widget is perfect for this).
    • Statistics (e.g., “10,000+ Customers Served,” “98% Satisfaction Rate”).
    • Awards or “As Seen On” badges.

H2: The Plan Section

This is your “how it works” section. Make it visually simple. An Icon Box widget is great here.

  1. Icon 1: Schedule a Call. (A brief, 15-minute call to discuss your needs.)
  2. Icon 2: Get a Custom Plan. (We’ll send you a clear plan and quote.)
  3. Icon 3: Launch Your New Website. (We build your site and you start winning more customers.)

This makes a complex service like “web design” feel simple and manageable.

H2: The Success Section (The “After” State)

You’ve shown them the plan. Now, show them the destination. This section is all about painting that picture of success again.

  • Use bullet points to list the key benefits and successful outcomes.
    • “Feel confident sending people to your website.”
    • “Wake up to new leads in your inbox.”
    • “Finally get the respect your brand deserves.”
  • Use more images or videos of happy customers. For an e-commerce brand, this is the place for user-generated content (UGC) of people loving your product.

H2: The Call to Action Section (The Final Ask)

You must end your homepage with a final, clear call to action. Don’t make the user scroll back to the top to find the button.

  • Direct CTA: Repeat your main “Get a Free Quote” or “Buy Now” button.
  • Transitional CTA: Right next to it, offer your lead generator. “Not ready yet? Download our free guide: The 5 Biggest Mistakes Businesses Make On Their Website.” This captures leads you can nurture using a tool like Send by Elementor.

H2: Putting It All Together with Elementor

This entire layout can be planned and built efficiently using Elementor’s tools.

Part 3: 15 Best StoryBrand Website Examples Analyzed

Now, let’s look at 15 real-world websites that use the StoryBrand framework effectively. We’ll analyze how they implement the SB-7 principles.

Category 1: Service-Based Businesses

Service businesses often sell the “invisible.” This makes a clear StoryBrand message absolutely essential.

1. StoryBrand (Themselves)

It’s no surprise that Donald Miller’s own company, StoryBrand, perfectly executes the framework.

  • Hero Message: “If you’re confused about how to talk about your brand, you’ve come to the right place.” This immediately identifies the hero (a confused brand) and their problem.
  • The Guide: They establish authority instantly with “The proven framework that has helped thousands of businesses…” and logos from massive companies.
  • The Plan: 1. Get the Book. 2. Attend the Workshop. 3. Hire a Guide. It’s a crystal-clear path to engagement.
  • CTAs: “Get the Book” (Transitional) and “Register for the Workshop” (Direct) are both prominent.
  • What We Can Learn: They live what they teach. Their site is a masterclass in clarity, using simple language and zero jargon.

2. AMS Financial

AMS Financial is a mortgage and financial services company. This industry is full of confusing jargon, making it a perfect candidate for StoryBrand.

  • Hero Message: “Home Loans. Simplified.” This is the entire hero section. It’s a brilliant two-word summary of the character’s desire (home loan) and the successful outcome (simplified).
  • The Problem: The site clearly lists the problems: “Feeling Overwhelmed?”, “Confusing Process?”, “Worried about rejection?” These are powerful internal problems.
  • The Plan: 1. Apply Online. 2. Get Approved. 3. Close Your Loan. They turn a scary, complex process into three simple steps.
  • CTAs: “Apply Now” (Direct) and “Use Our Calculators” (Transitional) are perfect for their audience.
  • What We Can Learn: Simplicity wins, especially in a complex industry. They position themselves as the simple, empathetic solution in a sea of confusing banks.

3. Rocket Tacos

Rocket Tacos is a marketing agency that helps restaurants. Their niche is very clear.

  • Hero Message: “More Customers. Less Marketing.” This is a fantastic “less-and-more” value proposition that speaks directly to a busy restaurant owner’s desires.
  • The Guide: They show empathy: “Running a restaurant is hard… Marketing shouldn’t be.” They show authority with case studies and testimonials from other restaurant owners.
  • The Stakes: “Stop guessing with your marketing,” and “Stop wasting money on ads that don’t fill tables.”
  • The Success: The entire site is filled with images of happy customers in full restaurants, painting the picture of success.
  • What We Can Learn: Niching down makes your StoryBrand message 100x more powerful. They don’t just “do marketing.” They “get more customers for restaurants.”

4. Karcher Clean

Karcher is a well-known brand for pressure washers and cleaning equipment. Their site for their professional cleaning services is pure StoryBrand.

  • Hero Message: “Your Partner for a Cleaner Facility.” It identifies the hero (facility manager) and the guide (partner).
  • The Problem: They use simple icons to show the problems they solve: “Dirty Floors,” “Unreliable Service,” “Complex Contracts.”
  • The Plan: 1. Get a Quote. 2. We Clean. 3. You Smile. It’s the classic, perfect 3-step plan.
  • Authority: The Karcher brand name itself carries huge authority, which they leverage with “German Engineering” and “80+ Years of Experience.
  • What We Can Learn: Even huge, established brands benefit from the clarity of StoryBrand. They don’t rely on their name alone; they still guide the customer through the story.

Category 2: SaaS & Tech Companies

Tech companies are notoriously bad at this. They love to talk about features (the “what”) instead of the benefits (the “so what”). These companies get it right.

5. Kajabi

Kajabi is an all-in-one platform for “knowledge entrepreneurs” (coaches, course creators).

  • Hero Message: “Turn your knowledge into income.” This is a powerful, aspirational one-liner. It’s not “The #1 Platform for…” It’s about the customer’s success.
  • The Problem: They target the internal problem of frustration: “Tired of stitching together 10 different tools?”
  • The Guide: They show authority with stats like “$6B+ in creator revenue” and testimonials from successful creators.
  • The Success: The entire page is a collage of successful, happy entrepreneurs who have built a life of freedom using the platform. They are selling the dream, not just the software.
  • What We Can Learn: Sell the transformation, not the technical features. People don’t buy “a course platform.” They buy “a new career” or “financial freedom.”

6. ClickFunnels

ClickFunnels is a sales funnel builder, and its founder, Russell Brunson, is a master of this type of marketing.

  • Hero Message: “Quickly Create Beautiful Sales Funnels That Convert Your Visitors Into Leads And Then Customers…” It’s long, but it’s incredibly clear and benefit-driven.
  • The Problem: The problem is that a traditional website (which they call a “confusing maze”) doesn’t convert.
  • The Plan: 1. Pick a Funnel. 2. Add Your Pages. 3. Send Traffic. They make a technical process sound as easy as 1-2-3.
  • CTAs: Their entire site pushes you to one Direct CTA: “Start Your 14-Day Free Trial.” They also have a dozen Transitional CTAs (books, webinars) to capture leads.
  • What We Can Learn: Urgency and repetition are key. Their CTAs are everywhere, creating a sense of urgency and making it impossible to miss the next step.

7. Slack

Slack, the workplace communication tool, has a homepage that is deceptively simple and effective.

  • Hero Message: “Move work forward.” It’s short, active, and benefit-oriented. The sub-headline clarifies: “Slack is the collaboration hub that brings the right people, information, and tools together…”
  • The Problem: The unstated problem is chaotic email chains, lost files, and inefficient meetings.
  • The Guide: Their authority is undeniable, listing logos like “Amazon,” “IBM,” and “Uber.”
  • The Success: The visuals on the site don’t show the software’s UI. They show animated, diverse teams collaborating and succeeding. They show the result of using Slack.
  • What We Can Learn: You don’t always have to explicitly state the problem if the success is clear enough. “Move work forward” implies that work is currently stuck.

8. Gusto

Gusto provides HR, payroll, and benefits services for small businesses. Another industry that is typically complex and dry.

  • Hero Message: “The people platform. HR. Payroll. Benefits.” It’s a clear, simple statement of what it is and who it’s for.
  • The Problem: The internal problem of running a business: “You didn’t start a business to become an HR expert.” This is a brilliant line that builds immediate empathy.
  • The Guide: Authority is shown with “Trusted by over 300,000 businesses.”
  • The Plan: They have clear plans for “Payroll,” “Benefits,” etc., showing you exactly how to get started.
  • What We Can Learn: A single line of powerful, empathetic copy (“You didn’t start a business to…”) can be more effective than a dozen feature-callouts.

Category 3: E-Commerce & Product Brands

E-commerce sites can also use StoryBrand. The “plan” is often the checkout process, and the “success” is the customer enjoying the product.

9. Purple Mattress

Purple sells mattresses and bedding. Their site is a fantastic e-commerce example.

  • Hero Message: “The mattress that helps you fall asleep faster and stay asleep longer.” This is a clear, tangible benefit. They don’t say “The world’s most advanced hyper-elastic polymer.”
  • The Problem: The external problem: “Tossing and turning.” The internal problem: “Waking up tired and sore.”
  • The Guide: They use authority everywhere: “Over 150,000 5-Star Reviews,” “Patented GelFlex® Grid Technology.”
  • The Success: The images are not just of mattresses. They are of well-rested, happy, smiling people waking up refreshed.
  • What We Can Learn: E-commerce isn’t just about product specs. It’s about selling the result of using the product. For a mattress, the result is a better life, not just a better bed.

10. Chomps

Chomps sells healthy meat snacks. Their site is simple and powerful.

  • Hero Message: “Simple, clean, delicious.” This is their brand promise. The sub-headline clarifies: “High-quality, sustainably-sourced protein.”
  • The Problem: The internal problem: “Feeling guilty about snacking.” The external problem: “Most snacks are full of sugar and artificial ingredients.”
  • The Guide: They show authority through certification logos: “Whole30 Approved,” “Non-GMO Project Verified,” “Certified Gluten-Free.” These are critical for their target audience.
  • The Plan: 1. Choose Your Flavor. 2. Get Free Shipping. 3. Snack Healthy. This makes the buying process feel simple.
  • What We Can Learn: Use authority badges that matter to your specific hero. For the health-conscious hero, “Whole30 Approved” is more powerful than a generic testimonial.

11. Beardbrand

Beardbrand sells high-end men’s grooming products. They don’t just sell products; they sell an identity.

  • Hero Message: “Invest in Yourself.” This is a deeply philosophical and aspirational message.
  • The Problem: The problem isn’t just an “itchy beard.” The internal problem is “feeling unkempt” or “not feeling confident.”
  • The Guide: They build authority through their community and high-end aesthetic. They look like the experts in men’s grooming.
  • The Success: The photography is all about a lifestyle. It shows confident, successful, and stylish men. They are selling a transformation into a more confident version of yourself.
  • What We Can Learn: For lifestyle brands, the “success” state is often an identity or a feeling rather than a tangible outcome.

12. Rothy’s

Rothy’s sells stylish, comfortable, and sustainable shoes made from recycled materials.

  • Hero Message: “Style and comfort, meet sustainability.” This hits the three main desires of their hero.
  • The Problem: The philosophical problem: “Fast fashion is destroying the planet.” The internal problem: “My stylish shoes are uncomfortable,” or “My comfortable shoes are ugly.”
  • The Guide: Their authority comes from their unique process (using recycled bottles) and features in “Vogue” and “Forbes.”
  • CTAs: “Shop New Arrivals” (Direct) and “Find Your Fit” (Transitional).
  • What WeCan Learn: When your hero has multiple, competing desires (like “style” and “sustainability”), address them all in your hero message.

Category 4: Personal Brands & Non-Profits

Even individuals and mission-driven organizations need a clear message.

13. Amy Porterfield

Amy Porterfield is a leading expert in online marketing and course creation. Her personal brand site is a StoryBrand masterpiece.

  • Hero Message: “Your ‘Where Do I Even Start?’ Expert.” This is a brilliant, empathetic tagline that names her hero’s internal feeling.
  • The Problem: The overwhelming confusion of starting an online business.
  • The Guide: She is the guide. Her authority comes from her podcast, her book, and the “As Seen In” logos.
  • The Plan: Her “plan” is her product ecosystem. 1. Listen to the Podcast (Transitional). 2. Take a Quiz (Transitional). 3. Buy the Course (Direct).
  • What We Can Learn: For a personal brand, your “guide” persona is everything. Amy leans into being the empathetic, “big sister” guide who has the plan.

14. charity: water

charity: water is a non-profit organization focused on bringing clean water to developing countries.

  • The Character: The donor is the hero, not the organization.
  • Hero Message: “Clean water changes everything.” The donor wants to make an impact.
  • The Problem: “663 million people live without clean water.” They make the problem clear, global, and urgent.
  • The Guide: charity: water is the guide that gives the hero (the donor) the power to solve this problem. Their authority is their 100% model (all public donations go to water projects) and their radical transparency.
  • The Plan: 1. Give Monthly. 2. See Your Impact.
  • What We Can Learn: Non-profits must also cast the donor as the hero. The organization is the vehicle for the donor’s heroism.

15. The New York Times

While a massive media company, their subscription page uses StoryBrand principles to sell a product.

  • Hero Message: “Independent journalism. Expert opinion. In-depth analysis. All in one subscription.”
  • The Problem: The philosophical problem: “Misinformation is everywhere.” The internal problem: “I feel uninformed” or “I don’t know who to trust.”
  • The Guide: The NYT positions itself as the ultimate authority, built on 170+ years of journalism.
  • The Success: The successful outcome is “feeling informed,” “understanding the world,” and “supporting the truth.”
  • What We Can Learn: Any “subscription” is a product. You must sell the value and successful outcome of that subscription, not just the list of features.

Conclusion: Start Telling a Clearer Story

The StoryBrand framework is not a magic bullet, but it is a powerful filter. It forces you to stop talking about yourself and start focusing on what truly matters: your customer, their problems, and their success.

By recasting your customer as the hero and your brand as the trusted guide, you create a connection that goes beyond a simple transaction. You build trust. You provide a clear plan. And you invite your customers into a story where they, with your help, are guaranteed to win.

Take a hard, honest look at your website. Does it pass the 3-second grunt test? Is it clear who the hero is? If not, it’s time to clarify your message. Your customers, and your bottom line, will thank you.

Frequently Asked Questions (FAQ)

1. What is the biggest mistake companies make when trying to use StoryBrand?

The single biggest mistake is still making themselves the hero. Their headlines read “The Leader in X” or “Our Award-Winning Y.” Customers don’t care about your company’s story; they care about their own. You must be the guide (Yoda) who helps the hero (Luke Skywalker).

2. How long does it take to implement the StoryBrand framework on a website?

The writing is the hardest part. You can spend a day or two just clarifying your SB-7 framework (your one-liner, plan, problem, etc.). Once you have the words, the actual website implementation can be fast. Using a flexible WordPress builder like Elementor, you could reflow your homepage in a single afternoon.

3. Can StoryBrand work for a B2B (Business-to-Business) company?

Absolutely. It’s arguably more important for B2B. A “business” doesn’t make a purchasing decision; a person at that business does. That person is your hero. They have internal problems (e.g., “I’m afraid of choosing a vendor that makes me look bad to my boss”) and external problems (e.g., “Our current software is inefficient”). Speak to that person, make them the hero, and show how your solution makes them successful in their job.

4. My business is very complex. Won’t a 3-step plan oversimplify it?

That’s the point. Your customer doesn’t need to know every detail of your internal process to make a purchase. They just need to know the next few steps. “1. Schedule a Call. 2. Get a Custom Demo. 3. Integrate Our Solution.” This is all they need to feel confident moving forward. You can explain the complexities after they have committed.

5. Where does my “About Us” page fit in?

Your “About Us” page is a supporting page, not the main event. It’s a great place to build more authority after a customer is already interested. But even on your About Page, you should frame your company’s story through the lens of why you are uniquely equipped to help your customer win.

6. What’s the difference between “Failure” and “The Problem”?

“The Problem” is the current state of the hero (e.g., “I am frustrated by my messy closet”). “Failure” is the future negative consequence of inaction (e.g., “I will continue to waste time every morning and feel disorganized and stressed”). You use “The Problem” to connect with them and “Failure” to create urgency.

7. How can I use Elementor to A/B test my StoryBrand message?

Elementor integrates with many third-party optimization tools. You can also create two different versions of a landing page using Elementor’s templates. Drive 50% of your ad traffic to Page A (with one headline) and 50% to Page B (with another headline) and see which one converts better. This is the best way to test if your message is truly clear.

8. Can I use StoryBrand for my e-commerce category or product pages?

Yes. An e-commerce product page is a mini-homepage for that one product.

  • Hero: The product name and a one-line benefit.
  • Problem: What problem does this product solve?
  • Success: Show images/videos of people using and loving the product.
  • Guide/Authority: Show 5-star reviews and testimonials.
  • CTA: A clear, bright “Add to Cart” button. The Elementor WooCommerce Builder is perfect for this, as it lets you customize your product page layout to include all these StoryBrand elements.

9. What is the most important part of the SB-7 framework to get right?

The “Above the Fold” Hero Section. If you don’t get this right, no one will scroll down to see your brilliant plan or authority section. You must clearly state what you do and how it makes the customer’s life better in the first three seconds.

10. How can I start planning my StoryBrand site right now?

A great first step, before you even open a website editor, is to use a planning tool. The Elementor AI Site Planner is a free tool that walks you through defining your site’s goals and structure, helping you think through these sections before you start building.