7 Best WordPress Website Builders in 2025

Here’s the thing: WordPress powers over 43% of all websites on the internet. That’s more than 35 million websites! But building a WordPress site traditionally requires technical knowledge. That’s where WordPress website builders come in.

In this guide, I’ll show you the top 7 WordPress website builders that make creating a professional website as easy as editing a document.

Why Choose a WordPress Website Builder?

Let’s face it – coding a WordPress website from scratch takes time, money, and technical expertise. Website builders eliminate these barriers. Here’s why they’re worth considering:

• No Coding Required: Drag-and-drop interfaces let you design visually
• Massive Time Savings: Build pages in hours instead of weeks
• Cost-Effective: Avoid expensive developer fees
• Professional Results: Access pre-designed templates and elements

The numbers don’t lie. WordPress’s market share has grown from 54.3% to 64.3% among CMS platforms in the last decade. This growth is partly due to website builders making WordPress accessible to everyone.

How We Evaluated These WordPress Website Builders

I spent over 100 hours testing different website builders to create this list. Here’s exactly what I looked for:

Criteria	Why It Matters
Ease of Use	How intuitive is the interface for beginners?
Features	What can you build with the tool?
Performance	How fast do pages load?
Price	Is it worth the investment?
Support	How helpful is customer service?

1. Elementor (Best Overall WordPress Website Builder)

Elementor stands at the top of our list for good reason. It combines powerful features with an intuitive interface that makes website building accessible to everyone. As the most widely-used WordPress website builder with over 18 million active installations, it has revolutionized the way websites are created.

Key Features

What makes Elementor special? Here are the standout features:

• True Visual Editing: Real-time drag-and-drop editing shows exactly how your changes look live. The interface provides pixel-perfect control with instant feedback, making design iterations seamless and efficient. The inline editing feature lets you modify text directly on the page, creating a truly WYSIWYG experience.
• Responsive Design Controls: Built-in tools for perfect layouts on all devices. Each element can be precisely customized for desktop, tablet, and mobile views. The responsive mode preview allows real-time testing of how your site looks across different screen sizes, ensuring a consistent user experience.
• Template Library: pre-designed pages and blocks ready to use. The library includes professionally designed templates for virtually every industry and purpose, from business websites to portfolios. All templates are fully customizable and can be imported with a single click.
• Theme Builder: Design your entire WordPress theme, including headers and footers. Create dynamic templates for different post types, archive pages, and custom content layouts. The theme builder gives you complete control over your site’s architecture without touching code.
• WooCommerce Integration: Create custom online stores with specialized features. Design product pages, custom checkout flows, and dynamic shopping carts with dedicated WooCommerce widgets and features.

Advanced Capabilities

• Motion Effects: Add attention-grabbing animations, parallax effects, and entrance animations to any element, creating engaging and interactive user experiences.
• Custom CSS Integration: For developers and advanced users, Elementor provides granular control through custom CSS at both the page and widget level.
• Dynamic Content: Create personalized user experiences by displaying dynamic content based on user behavior, roles, or custom fields.
• Global Widgets: Save time by creating reusable widgets that can be updated across your entire site from a single location.
• Role Manager: Control which team members have access to different Elementor features, ensuring website security and workflow efficiency.

Development and Integration Features

• Custom Code Integration: Easily embed custom HTML, JavaScript, and PHP code within your pages.
• Developer Documentation: Comprehensive documentation and resources for creating custom widgets and extensions.
• Version Control: Built-in revision history and rollback features to safely experiment with designs.

Performance Optimization

• Optimized Asset Loading: Smart asset loading ensures only necessary resources are loaded on each page.
• Advanced Cache System: Built-in caching mechanisms improve page load times.
• Lightweight Mode: Option to disable unused features for better performance.

Community and Support

• Active Community: Access to thousands of community-created templates, add-ons, and solutions.
• Regular Updates: Frequent updates bringing new features and security improvements.
• Educational Resources: Extensive documentation, video tutorials, and webinars for continuous learning.
• Premium Support: Dedicated support team for pro users with quick response times.

Pros and Cons

Let’s break down what works and what could be better:

Pros	Cons
– Intuitive interface – Extensive feature set – Large template library – Active community	– Premium features require paid version – Can impact page load speed if overused – Learning curve for advanced features

Design Tools and Elements

• Advanced Form Builder: Create complex forms with conditional logic and multiple integrations.
• Popup Builder: Design and trigger custom popups with advanced targeting options.
• Marketing Elements: Built-in features for lead generation, including countdown timers and price tables.
• Custom Fonts: Upload and use custom fonts across your site.
• Design System: Create and maintain consistent brand guidelines across your site.

Pricing Plans

Elementor offers flexible pricing to suit different needs:

Plan	Features
Free	Basic widgets and templates
Essential	40 Pro widgets, Theme Builder
Advanced Solo	82 Pro widgets, Advanced marketing tools

Who Should Use Elementor?

Elementor is perfect for:

• Small Business Owners: Who need a professional website without hiring developers
• Freelancers: Looking to build client websites efficiently
• Bloggers: Who want creative control over their content presentation
• Online Store Owners: Thanks to its robust WooCommerce integration

The beauty of Elementor lies in its flexibility. Whether you’re building a simple blog or a complex e-commerce site, it provides the tools you need to succeed.

2. Divi Builder

Coming in second place, Divi Builder offers an impressive mix of design flexibility and ease of use. What makes Divi special is its unique approach to visual editing – you can click and edit any element directly on your page.

Key Features of Divi

• Visual Design System: Edit text and elements right on your page
• Global Elements: Update designs across your entire site with one click
• Split Testing: Built-in A/B testing to optimize your pages
• Responsive Editing: Preview and adjust layouts for all screen sizes

One of Divi’s standout features is its pricing model. Unlike most builders that charge annual subscriptions, Divi offers lifetime access. This means you pay once and get unlimited updates forever – a significant advantage for long-term projects.

Plan Type	Features	Best For
Yearly Access	Full Divi Builder + Theme	New websites
Lifetime Access	Everything + Unlimited sites	Agencies & Freelancers

Who Should Use Divi?

Divi is particularly well-suited for creative professionals and agencies who want complete design control. Its visual editing system makes it easy to create unique designs without touching code, while its advanced features provide the flexibility needed for complex projects.

3. WPBakery Page Builder

WPBakery (formerly Visual Composer) has been around since WordPress’s early days, and it’s still going strong. It’s particularly popular among theme developers and comes bundled with many premium WordPress themes.

Notable Features

• Frontend and Backend Editing: Choose your preferred editing mode
• Template System: Save and reuse custom layouts
• Role Manager: Control who can edit what on your site
• Shortcode Support: Easy integration with other plugins

What sets WPBakery apart is its dual editing interfaces. The frontend editor lets you see changes in real-time, while the backend editor provides a more traditional WordPress editing experience. This flexibility makes it a favorite among both beginners and advanced users.

Performance Considerations

Aspect	Rating	Notes
Page Load Speed	Good	Optimized code output
Mobile Responsiveness	Excellent	Adaptive layouts
Browser Compatibility	Very Good	Works across major browsers

4. Beaver Builder

Beaver Builder has earned a reputation for being one of the most stable and reliable WordPress page builders. It’s particularly popular among developers and agencies who need a dependable tool for client websites.

Core Strengths

• Clean Code Output: Generates lightweight, efficient HTML
• White Label Options: Perfect for agency branding
• Multisite Support: Ideal for managing multiple WordPress installations
• Developer-Friendly: Extensive hooks and filters for customization

What makes Beaver Builder special is its focus on stability and performance. While other builders might offer flashier features, Beaver Builder prioritizes reliable, consistent operation. This makes it an excellent choice for professional web developers who can’t afford technical issues on client sites.

Pricing Structure

Plan	Key Features	Ideal Users
Standard	Basic modules and templates	Small businesses
Pro	Multisite capability	Developers
Agency	White labeling	Web design agencies

5. Oxygen Builder

Oxygen Builder takes a different approach from traditional WordPress page builders. Instead of just being a page builder, it’s a complete website builder that gives you control over every aspect of your WordPress site.

Technical Capabilities

• Full Site Editing: Design everything from headers to 404 pages
• Custom PHP Templates: Create dynamic layouts with PHP and WordPress functions
• Advanced Styling: Full CSS control with visual tools
• WooCommerce Integration: Complete control over shop pages

Oxygen stands out for its performance optimization. Unlike other builders that add layers of code, Oxygen generates clean, efficient HTML and CSS. This results in faster loading times and better overall site performance.

The learning curve is steeper than with other builders, but the payoff is worth it. You get unprecedented control over your site’s design and functionality, making it possible to create truly unique websites that perform exceptionally well.

6. Thrive Architect

Thrive Architect stands out as a conversion-focused WordPress page builder. While other builders concentrate on design flexibility, Thrive Architect puts conversion optimization at the forefront of every feature.

Core Feature Set

• Smart Landing Pages: Pre-built, conversion-optimized templates
• A/B Testing Integration: Built-in split testing capabilities
• Conversion Elements: Specialized widgets for lead generation
• Smart Color Technology: Automated color scheme suggestions

What makes Thrive Architect particularly powerful is its integration with other Thrive Suite tools. You can seamlessly connect your pages with opt-in forms, quizzes, and lead-generation tools – all designed to boost your conversion rates.

Feature Category	Included Tools	Primary Benefit
Marketing	Lead magnets, CTAs, Forms	Higher conversion rates
Design	Templates, Blocks, Layouts	Faster page creation
Analytics	A/B testing, Heatmaps	Data-driven optimization

Pricing and Value

Thrive Architect comes as part of the Thrive Suite package, which includes all of Thrive’s conversion optimization tools. While this might seem expensive at first, the combined value of all included tools makes it a cost-effective choice for marketing-focused websites.

Best Use Cases

This builder shines brightest for businesses focused on:

• Online course creation
• Digital product sales
• Lead generation websites
• Membership sites

7. Gutenberg

As WordPress’s native block editor, Gutenberg represents the future of WordPress content creation. Since its introduction in WordPress 5.0, it has evolved from a basic editor to a capable website builder.

Built-in Capabilities

• Block-Based Editing: Modular content creation system
• Pattern Library: Reusable design patterns
• Full Site Editing: Complete site customization (with compatible themes)
• Zero Additional Cost: Included with WordPress core

What sets Gutenberg apart is its deep integration with WordPress. Being the native editor means it’s always up-to-date, perfectly compatible, and doesn’t add any extra load to your site. According to recent WordPress statistics, over 43% of all websites now use WordPress, with Gutenberg as their primary editor.

Performance Analysis

Metric	Performance	Impact
Page Load Speed	Excellent	Minimal code overhead
Server Resources	Minimal	Native integration
Update Frequency	Regular	Part of WordPress core

Integration Options

Gutenberg’s block system is extensible through plugins, allowing you to add new blocks and functionality. This has created a growing ecosystem of Gutenberg-specific plugins and tools, enhancing its capabilities while maintaining its lightweight nature.

For developers, Gutenberg offers extensive customization options through its block API. You can create custom blocks, modify existing ones, and even build complete site layouts using the block editor framework.

Target Users

Gutenberg is ideal for:

• Content creators who prioritize simplicity
• Developers building custom blocks
• Small businesses needing basic layouts
• Users who prefer native WordPress tools

The editor has grown significantly since its launch, and with WordPress’s move toward full-site editing, it’s becoming increasingly capable of a complete website-building solution. According to WordPress market statistics, 64.3% of CMS users now rely on WordPress, making Gutenberg’s growing capabilities increasingly important.

How to Choose the Right WordPress Website Builder

Selecting the perfect WordPress website builder requires careful consideration of your specific needs, technical skills, and project goals. Let’s break down the key factors you should evaluate before making your decision.

Essential Selection Criteria

Your choice of website builder can make or break your project’s success. According to recent data, WordPress powers over 35 million websites, and each of these sites has unique requirements. Here’s what you need to consider:

Factor	Questions to Ask	Impact on Choice
Budget	What’s your monthly/yearly budget?	Determines plan tier and features
Technical Skill	How comfortable are you with code?	Influences builder complexity
Site Type	Blog, business, or e-commerce?	Affects required features
Performance Needs	How fast must your site be?	Impacts builder selection

Feature Priority Matrix

Different website builders excel in different areas. Use this matrix to match your priorities with the right builder:

• Design Freedom Priority: Choose Elementor or Divi Builder
• Performance Priority: Consider Elementor, Oxygen Builder or Gutenberg
• Marketing Priority: Look at Elementor, Thrive Architect
• Ease of Use Priority: Select Beaver Builder or Elementor

The key is to align your specific needs with the builder’s strengths. For instance, if you’re building an e-commerce site, you’ll want to ensure your chosen builder has strong WooCommerce integration capabilities, like those found in Elementor Pro.

FAQs

Do I need a page builder if WordPress has Gutenberg?

While Gutenberg is becoming more powerful, dedicated page builders offer advanced features that many users still need. With WordPress powering 64.3% of CMS-based websites, different users have varying needs. Page builders provide more design flexibility, pre-built templates, and specialized features that Gutenberg currently doesn’t match.

Which builder is best for beginners?

For beginners, Elementor stands out due to its intuitive interface and extensive documentation. It offers a gentle learning curve while providing access to advanced features as you grow. The platform’s drag-and-drop interface and extensive template library make it easy to create professional-looking websites without coding knowledge.

How do website builders affect site performance?

Website builders can impact your site’s speed and performance. However, modern builders like Elementor and Oxygen have made significant improvements in code optimization. To maintain optimal performance:

• Use a quality hosting provider
• Implement caching solutions
• Optimize images and media
• Keep plugins to a minimum

How to Choose the Right WordPress Website Builder

Selecting the ideal WordPress website builder requires careful consideration of several key factors. With WordPress powering over 35 million websites globally, it’s crucial to make an informed decision based on your specific needs.

Key Selection Criteria

Before making your final choice, consider these essential factors that will impact your website building experience:

Factor	Considerations
Ease of Use	Interface intuitiveness, learning curve
Features	Built-in capabilities, addon options
Performance	Loading speed, resource usage
Price	Initial cost, ongoing expenses

Decision Framework

Follow this structured approach to evaluate each website builder:

1. Define Your Goals: Determine your website’s primary purpose
2. Set Your Budget: Consider both short-term and long-term costs
3. Assess Your Skills: Be honest about your technical capabilities
4. Test Performance: Check loading speeds and resource usage

Are WordPress website builders worth the investment?

Yes, website builders can significantly reduce development time and costs. Given that WordPress powers 64.3% of all CMS-based websites, investing in a quality builder provides long-term value through:

• Reduced development time
• Lower technical barriers
• Professional-looking results
• Regular updates and support

Which builder is best for beginners?

For beginners, Elementor stands out with its intuitive interface and extensive template library. According to usage statistics, it offers over 100 pre-designed templates and a user-friendly drag-and-drop editor that makes website creation accessible to newcomers.

Can I switch between different website builders?

While it’s possible to switch between builders, it’s not always straightforward. Content typically needs to be rebuilt in the new builder’s format. Consider your long-term needs carefully before making an initial choice.

Conclusion

After thorough analysis and testing, Elementor emerges as the top WordPress website builder for 2025, offering the best balance of features, ease of use, and value. With comprehensive design controls and regular updates, it’s well-positioned to meet diverse website building needs.

Final Recommendations

User Type	Recommended Builder
Beginners	Elementor
Marketers	Elementor, Thrive Architect
Developers	Elementor, Oxygen Builder
Content Creators	Elementor, Gutenberg

Remember, the best website builder for you depends on your specific needs, technical skills, and budget. Consider starting with a free version to test capabilities before committing to a paid plan. With WordPress’s growing market share and the continuous evolution of these tools, you’re investing in a platform with a strong future.