So, how do you, as a local expert, claim your digital territory? You can’t outspend these aggregators. But you can out-smart them. The key is a robust, hyper-local search engine optimization (SEO) strategy. SEO is the process of optimizing your website to rank higher in search results, driving more qualified, organic (unpaid) traffic directly to you. This guide provides nine actionable SEO tips specifically designed for the real estate industry to help you capture leads and build your brand.

Key Takeaways

This article provides a comprehensive blueprint for real estate SEO. Here are the core strategies we will cover:

  • Master Local SEO: Your Google Business Profile is your most powerful local tool. Optimize it completely and build consistent local citations.
  • Find “Client-Winning” Keywords: Go beyond broad terms. Target hyper-local, long-tail keywords that capture specific buyer and seller intent (e.g., “three-bedroom homes in [Neighborhood] with a pool”).
  • Create Hyper-Local Content: Produce in-depth neighborhood guides, market reports, and blog posts that Zillow can’t replicate. Establish yourself as the “digital mayor” of your farm area.
  • Optimize Your On-Page SEO: Craft unique titles, descriptions, and image alt text for every page and listing. Avoid duplicating MLS descriptions verbatim.
  • Boost Your E-E-A-T: Build trust and authority with Google by showcasing your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) through detailed agent profiles, client testimonials, and case studies.
  • Conquer Technical SEO: Ensure your site is fast, mobile-friendly, and secure. Pay special attention to managing IDX/MLS feeds to avoid duplicate content issues.
  • Implement Real Estate Schema: Use structured data (Schema) to “speak Google’s language” and help it understand your content, which can lead to rich results for your listings.
  • Build Local Backlinks: Earn high-quality links from local businesses, news outlets, and community organizations to vouch for your authority.
  • Leverage Video and Visuals: Use optimized video tours, high-resolution photos, and virtual staging to engage users and improve search visibility.

Tip 1: Master Local SEO to Become the Neighborhood Authority

Before you can rank nationally (which you don’t need to), you must win your own backyard. Local SEO is the bedrock of a successful real estate digital strategy. It’s the process of optimizing your online presence to attract more business from relevant, local searches.

Why Local SEO is Non-Negotiable for Agents

Think about how clients search. They don’t just type “real estate agent.” They search “real estate agent near me,” “best realtor in [Your City],” or “[Your City] realtor reviews.” These searches trigger Google’s “Local Pack” (the map with three listings). Your goal is to be one of those three.

Your Google Business Profile: The Digital “For Sale” Sign

Your Google Business Profile (GBP), formerly Google My Business, is your single most important tool for local SEO. It’s a free profile that acts as a mini-website right on the search results page.

Claiming and Verifying Your Profile

If you haven’t already, go to google.com/business and claim your profile. You will need to verify it, usually by receiving a postcard with a PIN at your physical office address. This verification is essential.

Optimizing Every Section

A half-finished profile won’t cut it. You need to treat every section as a lead-generation opportunity.

  • Business Name: Use your actual brand name (e.g., “Jane Doe Real Estate” or “The [Your City] Group”). Do not stuff keywords like “Jane Doe Real Estate – Best [Your City] Agent.”
  • Categories: This is critical. Your primary category should be “Real Estate Agency” or “Real Estate Agent.” Then, add secondary categories like “RealEstate Consultant,” “Property Management Company,” or “Commercial Real Estate Agency” if they apply.
  • Address: This must be a legitimate physical address where you can meet clients. A PO Box or virtual office won’t work and can get your profile suspended.
  • Service Area: Define the specific cities, zip codes, or neighborhoods you serve. This tells Google where to show your profile.
  • Hours: Set your business hours, including special hours for holidays.
  • Phone & Website: Ensure this is your direct line and links to your website’s homepage.
  • Services: Don’t skip this. Add all your services: “Buyer’s Agent Services,” “Seller’s Agent Services,” “Home Valuations,” “First-Time Homebuyer Consulting,” etc. Write descriptions for each.
  • Business Description: You have 750 characters. Use them. Describe who you are, what you specialize in, your connection to the local area, and what makes you different.
  • Photos: Add high-quality, professional photos. Include your logo, headshot, team photos, photos of your office (inside and out), and pictures of “sold” signs or happy clients (with their permission).

The Power of Google Posts for New Listings

Google Posts are like mini-blog posts or social media updates that appear directly on your GBP. This is a perfect, free tool for real estate.

  • “Just Listed” Posts: Create a post with a great photo of a new listing, a short description, and a link to the property page on your website.
  • “Open House” Posts: Announce open houses with the date, time, and a link.
  • “Just Sold” Posts: Showcase your success.
  • Local Market Updates: Share a quick statistic or insight from your blog.

Building Local Citations: Consistency is Key

A citation is any online mention of your business’s Name, Address, and Phone number (NAP). Google uses these to verify your location and legitimacy. You need your NAP to be identical across all platforms.

Get listed on major directories:

  • Zillow, Redfin, Realtor.com (your agent profiles)
  • Yelp, Angi, HomeAdvisor
  • Your local Chamber of Commerce
  • Local business directories
  • Real estate-specific directories (e.g., your local MLS public-facing site)

Pro Tip: Use a service like BrightLocal or Yext to manage and clean up your citations, or do it manually if you have the time. The key is consistency. A “St.” vs. “Street” difference can confuse Google.

Managing and Responding to Reviews

Reviews are the lifeblood of local SEO. They build trust (a key part of E-E-A-T) and are a major ranking factor.

  • Ask for Reviews: Systematically ask every happy client for a review. Send them a direct link to your GBP review form.
  • Respond to All Reviews:
    • Positive Reviews: Thank them personally. Mention the agent they worked with and something specific about their journey (e.g., “We’re so glad we could help you find the perfect first home in [Neighborhood]!”).
    • Negative Reviews: This is even more important. Respond professionally and quickly. Acknowledge their frustration, state the facts calmly without being defensive, and offer to take the conversation offline to resolve it. This shows potential clients that you are a professional.

Tip 2: Uncover “Client-Winning” Keywords

You can’t build a house without a blueprint. You can’t build an SEO strategy without keyword research. You need to understand the exact phrases your ideal clients are typing into Google.

Thinking Beyond “Homes for Sale in [City]”

Every agent targets “[City] homes for sale.” This is a high-volume, high-competition keyword. While you should have a page for it, your real opportunity lies in the less obvious, more specific searches.

Hyper-Local & Long-Tail Keywords: Your Secret Weapon

Long-tail keywords are longer, more specific search phrases. They have lower search volume but much higher intent. Someone searching for “homes for sale in [Your City]” is browsing. Someone searching for “four-bedroom victorian homes for sale in [Your Historic Neighborhood]” is ready to buy.

Here are examples of real estate keyword categories:

  • Neighborhood-Specific: “homes for sale in [Neighborhood]”, “[Neighborhood] condos”, “new construction in [Master-Planned Community]”
  • Property Feature-Specific: “homes in [City] with a pool”, “waterfront property in [County]”, “homes with in-law suite in [Zip Code]”
  • School District-Specific: “homes for sale in [School District Name]”, “houses in [Best Elementary School] zone”
  • Buyer-Intent Keywords: “first-time homebuyer programs [State]”, “how to buy a house in [City]”, “cost of living in [City]”
  • Seller-Intent Keywords: “how much is my home worth in [City]”, “best time to sell house in [City]”, “realtors to sell my home in [Neighborhood]”

Tools for Real Estate Keyword Research

  • Google’s Autosuggest: Type a keyword into Google and see what it suggests. These are real, popular searches.
  • Google’s “People Also Ask” & “Related Searches”: These boxes on the results page are a goldmine for topic ideas.
  • Ahrefs or Semrush: Paid tools that provide detailed data on search volume, keyword difficulty, and what your competitors rank for.
  • AnswerThePublic: A free tool that visualizes questions people are asking around a keyword.

Mapping Keywords to Your Website Structure

Once you have your keywords, you need to assign them to specific pages.

  • Homepage: Targets your main, broad keywords (e.g., “[City] Real Estate,” “Realtor in [City]”).
  • Neighborhood Pages: Each neighborhood you serve gets its own page targeting keywords for that area (e.g., yourwebsite.com/neighborhoods/downtown).
  • Listing Pages: These automatically target the property address.
  • Blog Posts: These target the long-tail questions (e.g., “What to Look for in a Home Inspection in [State]”).

Tip 3: Create Hyper-Local Content That Zillow Can’t

This is your single greatest competitive advantage. Zillow has data. You have local knowledge. You can create content that is 100x more valuable, authentic, and specific than an aggregator ever could.

The “Digital Mayor” Strategy: Owning Your Farm Area

Your goal is to become the “digital mayor” of your farm area. You want to be the go-to resource for anyone thinking about moving to, from, or within your community. When they have a question, your website should have the answer.

“As a web creation expert, I’ve seen countless agents focus all their energy on Zillow,” notes Itamar Haim. “But Zillow is a rented space. Your website is your digital home. Mastering on-site SEO and hyper-local content isn’t just about ranking. It’s about building an asset that generates leads for you, not for a third-party aggregator, for years to come.”

Creating In-Depth Neighborhood Guides

This is the cornerstone of hyper-local content. Create a dedicated page for every single neighborhood you serve. Don’t make this a thin, 300-word summary. Go deep.

What to Include in a Neighborhood Guide:

  • A “Welcome” Video: A short, 1-2 minute video of you introducing the neighborhood.
  • Photos: Real photos you took (not just stock photos).
  • History & Vibe: A short summary of the area’s history and general feel (e.g., “historic and walkable,” “family-friendly suburbs,” “vibrant nightlife”).
  • Local Schools: List the public and private schools, with links and their GreatSchools ratings.
  • Parks & Recreation: List the local parks, hiking trails, community centers, etc.
  • Restaurants & Shopping: List your top 3-5 favorite local coffee shops, restaurants, and boutiques.
  • Commute & Transit: What are the average commute times? Is there public transit?
  • Real Estate Market Update: A dynamic section. Include the average sale price, days on market, and price per square foot. (This may require a developer to set up).
  • Live Listings: Embed your live IDX listings for that specific neighborhood.
  • Testimonials: Include a quote from a client you helped in that neighborhood.

Blogging for Buyers and Sellers

Your blog is where you answer all those long-tail keyword questions. Every post is a new “door” for Google to send you traffic.

Seller-Focused Blog Ideas:

  • “The Top 5 ROI Home Improvements for [Your City] Sellers”
  • “How to Stage Your Home to Sell in [Season]”
  • “Local Market Report: [Neighborhood] Prices Up 10%”
  • “Common Mistakes to Avoid When Selling Your [City] Home”

Buyer-Focused Blog Ideas:

  • “A First-Time Homebuyer’s Guide to [Your City]”
  • “Understanding Property Taxes in [Your County]”
  • “Comparing [Neighborhood A] vs. [Neighborhood B]”
  • “Checklist: What to Look for at an Open House in [City]”

Pro Tip: Use an AI tool, like the one integrated into Elementor AI, to help you brainstorm topics and draft initial outlines for these blog posts, saving you hours of work.

Creating Community Pages

Go beyond real estate. Create pages for:

  • “Best Dog Parks in [City]”
  • “Your Guide to the [Local Farmer’s Market]”
  • “Moving to [City]: A Relocation Guide”

These pages attract “top-of-funnel” searchers. They may not be ready to buy today, but they will be. And when they are, they’ll remember the helpful agent whose website they’ve already visited.

Tip 4: Optimize Your On-Page SEO for Listings and Pages

On-page SEO refers to optimizing the actual content and HTML of your pages. This tells Google what each page is about.

Title Tags and Meta Descriptions for Listings

Your IDX feed likely generates default title tags. They are often bad, like “123 Main St – MLS# 98765.” You need to override these.

  • Title Tag Formula: [Address] | [City] [Property Type] for Sale | [Your Brand]
    • Example: 123 Main St, Anytown, CA | Anytown Condo for Sale | Jane Doe RealEstat
  • Meta Description: This is your “ad” on Google. It doesn’t directly impact rankings, but it impacts clicks.
    • Bad: “3 bed, 2 bath, 1500 sq ft. MLS# 98765. Built in 1998.”
    • Good: “Tour this stunning 3-bed, 2-bath condo in [Neighborhood]! Features an open-concept kitchen, hardwood floors, and a private balcony. Steps from [Local Park]. Click to see photos!”

Crafting Unique Listing Descriptions

This is a huge missed opportunity. Most agents just copy and paste the MLS description onto their website. This creates a massive duplicate content problem, as that same description is now on Zillow, Redfin, and every other agent’s site.

Solution: Write a second, unique description for your website. It can be similar, but rephrase it. Add more detail. Tell a story. This unique content gives Google a reason to rank your listing page.

Image SEO: Alt Text and File Names

Search engines can’t see images. They “read” the alt text (alternative text) to understand what an image is. This is also crucial for accessibility.

  • File Name:
    • Bad: IMG_9458.jpg
    • Good: 123-main-st-anytown-kitchen.jpg
  • Alt Text:
    • Bad: kitchen
    • Good: Bright, open-concept kitchen with granite countertops and stainless steel appliances at 123 Main St, Anytown.

Internal Linking: Connecting Your Content

Internal links are links from one page on your site to another. They help Google find new pages and understand your site structure.

  • In your neighborhood guide for “Downtown,” link to your blog post “Best Condos in Downtown.”
  • In your listing for “123 Main St,” link to the “Downtown” neighborhood guide.
  • In your “First-Time Buyer” blog post, link to your “Buyer’s Agent Services” page.

Tip 5: Supercharge Your E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

Google’s quality guidelines heavily emphasize E-E-A-T. For “Your Money or Your Life” (YMYL) topics like real estate, this is one of the most important ranking factors. You must prove to Google that you are a legitimate, trustworthy expert.

Why Trust is Your Most Valuable Asset

A real estate transaction is the largest financial decision most people will ever make. They need to trust you. Google’s algorithm is designed to reflect this by promoting trustworthy sources.

Creating “Expert” Agent Profile Pages

Your “About Me” page is not an afterthought. It’s a critical E-E-A-T signal. Every agent on your team needs their own detailed profile page.

  • Professional Headshot: Non-negotiable.
  • Detailed Bio: Don’t just list your credentials. Tell your story. Why real estate? What’s your connection to the local area? What’s your specialty?
  • Credentials: List your license number, certifications (e.g., GRI, CRS, ABR), and any awards.
  • Testimonials: Add 3-5 of your best testimonials directly to this page.
  • Your Listings: Include a live feed of your active and sold listings.
  • Schema: Add RealEstateAgent schema to this page (more on that in Tip 7).

Showcasing Testimonials and Case Studies (Sold Listings)

Don’t just hide reviews on a single “Testimonials” page. Sprinkle them everywhere:

  • On your homepage
  • On agent profile pages
  • On neighborhood pages
  • On service pages

Create “case studies” out of your sold listings. Write a short summary of the challenge, your solution, and the result. Example: “We helped The Smith Family sell their [Neighborhood] home in 7 days, for 5% over asking.”

The “About Us” Page That Builds Credibility

For a brokerage, the “About Us” page should establish the brand’s E-E-A-T.

  • Tell the brokerage’s story and mission.
  • Link to all individual agent profiles.
  • Include your brokerage license number and main office address.
  • Showcase any “In the News” mentions or community involvement.

Tip 6: Conquer Technical SEO for a Flawless User Experience

Technical SEO is the “foundation” of your digital house. If the foundation is cracked, it doesn’t matter how nice the paint is. Your site must be fast, secure, and easy for Google to crawl.

Site Speed: The First Impression

Site speed is a confirmed ranking factor. If your site takes more than 3 seconds to load, visitors will leave. Real estate sites are especially at risk because they are so image-heavy.

  • Optimize Images: This is your #1 priority. Use a plugin like Elementor’s Image Optimizer to automatically compress images and convert them to modern, fast-loading formats like WebP.
  • Choose Good Hosting: Cheap, shared hosting won’t cut it. You need a high-performance managed WordPress host. A solution like Elementor Hosting is built on the Google Cloud Platform and is specifically optimized for performance, taking the guesswork out of it.
  • Use a Lightweight Theme: A fast, minimalist theme like Hello Theme provides a clean, performance-focused base to build upon.

Mobile-First Design (A Must for House Hunters)

The majority of home searches happen on a mobile device, often while driving around neighborhoods. Your site must be flawless on a phone.

  • Responsive Design: Your site should automatically adapt to any screen size. Tools like the Elementor Website Builder have built-in responsive controls, allowing you to fine-tune the mobile, tablet, and desktop versions of your site to ensure a perfect experience everywhere.
  • Test Your Site: Use Google’s Mobile-Friendly Test (it’s free) to see if your site passes.

Taming the IDX Beast: Managing Duplicate Content

Your Internet Data Exchange (IDX) feed, which pulls in all MLS listings, is a vital tool. It’s also a technical SEO nightmare. As discussed in Tip 4, it floods your site with thousands of pages of duplicate content.

Using nofollow and noindex (Carefully!)

You can use meta tags to give Google instructions.

  • noindex: Tells Google “Don’t add this page to your search index.”
  • nofollow: Tells Google “Don’t follow the links on this page.”

Many agents noindex all of their IDX listing pages. This solves the duplicate content problem but also means none of your listing pages can rank on Google.

A better, more nuanced strategy:

  1. index your own listings. Add unique content (as discussed in Tip 4) and optimize them to rank.
  2. index the main IDX search pages (e.g., the page for “Downtown” or “3-Bedroom Homes”).
  3. noindex the individual listing pages for other agents’ listings. This prevents you from being penalized for duplicate content while still allowing your search and neighborhood pages to rank.

This is an advanced strategy, and you may need to consult your IDX provider or a web developer to implement it correctly.

Creating a Clear, Crawlable Site Architecture

Don’t make Google (or users) guess where to find things. Your site menu should be logical.

  • Home
  • About
    • Our Team
    • [Agent Name]
  • Search Listings
  • Communities
    • [Neighborhood 1]
    • [Neighborhood 2]
  • Buyers
    • Buyer’s Guide
  • Sellers
    • What’s My Home Worth?
  • Blog
  • Contact

This clear hierarchy helps “link juice” flow through your site and makes it easy for search engines to understand and index your most important pages.

Tip 7: Implement Real Estate Schema Markup

This is one of the most powerful (and underutilized) tips on this list. Schema markup is a type of code you add to your website to “speak Google’s language.” It doesn’t make you rank higher directly, but it helps Google understand your content and display it in more compelling ways (called “rich results”).

What is Schema? (Speaking Google’s Language)

Imagine giving Google a pre-filled form about your page. Instead of just “reading” your page and guessing, you’re explicitly telling it:

  • “This page is about a RealEstateListing.”
  • “The address is 123 Main St.”
  • “The price is $500,000.”
  • “This other page is about a RealEstateAgent.”
  • “Her name is Jane Doe.”

Essential Schema Types for Real Estate

  • RealEstateAgent: Use this on your agent profile pages. It identifies you as an agent and can list your name, photo, license number, and reviews.
  • RealEstateListing: Use this on your listing pages. It can specify the address, price, number of beds/baths, and availability.
  • LocalBusiness (or RealEstateAgency): Use this on your homepage or contact page to define your brokerage.
  • BreadcrumbList: This tells Google your site structure and can get your breadcrumbs to show up in search results.
  • VideoObject: Use this on pages with video tours to tell Google the video’s title, description, and thumbnail.
  • FAQPage: Use this on blog posts or pages that are in a question-and-answer format.

How to Implement Schema

  • Plugins: The easiest way. Many SEO plugins (like Yoast or Rank Math) have built-in Schema capabilities.
  • Manual (JSON-LD): You or your developer can write the JSON-LD script and insert it into the <head> of your pages. This offers the most control.

Tip 8: Build a Local Link-Building Portfolio

A “backlink” is a link from another website to your website. Google views backlinks as “votes of confidence.” A link from a trusted, local source is a powerful signal that you are a local authority.

Quality over Quantity

It’s not about getting hundreds of links. It’s about getting good links. One link from your local Chamber of Commerce is worth more than 100 links from spammy, irrelevant directories.

Local Sponsorships and Partnerships

  • Sponsor a local event: A youth sports team, a charity 5K, a community festival. They will almost always link back to their sponsors.
  • Partner with local businesses: Build relationships with mortgage lenders, home inspectors, moving companies, and interior designers. Offer to write a blog post for their site (a “guest post”) in exchange for a link back to yours.

Guest Posting on Local Blogs

Find local lifestyle or news blogs (not other realtors). Pitch them an article idea that their audience would love.

  • “Top 5 Family-Friendly Hikes in [County]”
  • “A Local’s Guide to [City’s] Best Coffee Shops”
  • “What New Residents Need to Know About [City]”

In your author bio at the end, you get a link: “Jane Doe is a local real estate expert at [Your Brand].”

Unclaimed Listings and Directory Opportunities

Search for local “best of” lists or business directories. Make sure you are listed. If you’re mentioned but not linked, email the site owner and politely ask them to add a link to your website.

Tip 9: Leverage Video and Visuals for Engagement

Real estate is a visual industry. Your SEO strategy should be, too. Google and users alike love engaging visual content.

Video: The Ultimate Property Tour

Video is booming. Property walkthrough videos, agent intro videos, and neighborhood tours are incredibly effective. YouTube is the world’s second-largest search engine, and Google often features videos directly in search results.

Optimizing Videos for SEO

Don’t just upload a video and hope for the best.

  • Title: Use keywords. “Luxury Home Tour: 123 Main St, Anytown, CA”
  • Description: Write a detailed description of the property, and include a link back to the listing page on your website.
  • Transcript: Upload a transcript. This allows Google to “read” every word in your video.
  • Embed it: Embed the YouTube video on your listing page and your blog.

High-Quality Photos (and Optimizing Them)

We already covered image optimization in Tip 4, but it’s worth repeating. Professional, high-resolution photos are a must. They increase user “dwell time” (how long they stay on your page), which is a positive signal to Google.

Putting It All Together: Your Real estate SEO Platform

You can’t execute this strategy on a weak, inflexible website builder. You need a platform that gives you the power to create custom content and the technical flexibility to optimize it.

This is where a platform built on WordPress truly shines. Unlike closed, proprietary systems that lock you into rigid templates, a WordPress site gives you total control.

When you combine WordPress with a powerful website builder like Elementor Pro, you get the best of both worlds:

  • Total Design Freedom: You can build those beautiful, in-depth neighborhood guides from scratch.
  • Advanced Functionality: You can integrate any IDX/MLS feed and have the control to manage its technical SEO.
  • Content Creation: You can easily create agent profiles, blogs, and case studies.
  • Scalability: For brokerages, you can even use tools like the WooCommerce Builder to sell services or manage property packages.

Your website is the hub of your entire digital marketing strategy. It’s the one piece of digital real estate you truly own. By investing in these nine SEO strategies, you’re not just building rankings. You’re building a sustainable, long-term asset that will generate qualified leads for your business for years to come.

Frequently Asked Questions (FAQ) About Real Estate SEO

1. How long does real estate SEO take to see results? SEO is a marathon, not a sprint. You may see results from local SEO (like Google Business Profile) in a few weeks, but ranking for competitive keywords with content marketing can take 6-12 months. The key is consistency.

2. Can I really beat Zillow and Redfin in search results? You can’t (and shouldn’t try to) beat them for “homes for sale.” But you can beat them for hyper-local, long-tail keywords. Zillow will never rank for “best neighborhoods in [Your City] for young families” with the authority you can. Focus on your local niche.

3. What’s more important: local SEO or on-page SEO? You need both. Local SEO (Tip 1) gets you in front of “near me” searchers. On-page and content-based SEO (Tips 2, 3, 4) get you in front of searchers with specific questions and needs. They work together.

4. How do I handle duplicate content from my IDX feed? The best strategy is to add your own unique content (descriptions, photos, videos) to your own listings to make them stand out. For other listings, a noindex tag on individual property pages (while keeping search pages indexed) is a common advanced strategy.

5. What is the single best piece of content a real estate agent can create? In-depth neighborhood guides. They establish you as the local expert, attract high-intent buyers, and are “evergreen” content that will provide value for years.

6. Do I really need a blog for my real estate website? Yes. A blog is not a “diary.” It’s the engine that answers your clients’ questions. Every blog post is a new opportunity to rank for a long-tail keyword (e.g., “how to prepare for a home inspection in [Your State]”).

7. How do I get more reviews for my Google Business Profile? Build it into your workflow. Create a simple, one-page handout or email template with a direct link to your review page. Give it to clients at closing, or send it in a follow-up email a week after they’ve settled in.

8. How important is video for real estate SEO? Extremely important. Video builds trust, increases engagement, and can rank on both Google and YouTube. A simple walkthrough video tour for each listing should be standard practice.

9. What is E-E-A-T for a real estate agent? It’s how you prove you’re a trustworthy expert.

  • Experience: Showcasing your “Just Sold” listings and years in the business.
  • Expertise: Your credentials (GRI, CRS), awards, and the expert content you write.
  • Authoritativeness: Backlinks from local news, your Chamber of Commerce, and positive reviews.
  • Trustworthiness: Your license number, clear contact info, and client testimonials.

10. How can a website platform help with my real estate SEO? A flexible platform is essential. For example, a site built with Elementor on WordPress gives you the control to create custom neighborhood pages, build unique agent profiles, and integrate any IDX feed. Tools like the Image Optimizer and a fast host like Elementor Hosting directly address the critical technical SEO factors of site speed.