Whether you’re just starting out in the fitness and wellness industry, or are an experienced personal trainer, one thing is clear – You must have a professional website. Clients use search engines to find their ideal trainer, and if you don’t have a website, you’ll miss out on potential business.
Social media channels allow you to promote your services, but clients expect you to have your own online presence. With a website, you can broaden your reach, host online Zoom classes, and enable clients to access timetable information, book sessions, and sell your fitness products.
Creating a stylish and fully-functional, fitness website might seem like a daunting task. Thankfully, with Elementor and WordPress, you can design a fully-functional and cost-effective fitness website today. Elementor’s features, templates, and drag & drop editor allow you to custom-design your very own fitness website. Simply follow the steps below and you’ll be up and running in no time.
Here’s how to create an awesome fitness website in WordPress and Elementor:
What should a Fitness website include?
Before we begin with our guide to creating the site, we first need to understand the key ingredients of a Fitness website and its role. Here are some of the important pages and elements that every Fitness website needs:
The homepage is usually the first impression potential clients have of your business, so it’s vital to present yourself and your brand in the best way possible. The page should include images of your sessions in action, and a compelling prompt to encourage visitors to kick-off their fitness journey.
The homepage should also briefly describe the services you offer and what makes you unique in the industry. It’s also important to include links and CTAs to the other important pages on the website.
2. Services Page
The services page details all the personal training programs and services that you provide. Be sure to list all the relevant information, such as the length of sessions, the specifics of each program, rates, the demographics that you service, and the location of the gym(s) or fitness studio that you use.
If you offer any specialized services within the fitness niche, i.e. bodybuilding, injury rehabilitation, postnatal fitness, etc. If you offer a broad range of programs, then consider creating landing pages for each one, and using the services page as a lobby.
Another crucial element of your services page is a calendar displaying your available timeslots, both for in-person classes and online sessions. Ideally, you should also offer an appointment booking system, which makes it quick and easy for your clients to book classes online. The page must also include a contact form, and ‘Book Now’ CTAs.
3. About Page
The about page should explain who you are, what you do it, and why you do it. Here, you can discuss your own fitness journey and how you began your career as a fitness instructor. You should also discuss your qualifications, experience, and skills. This helps demonstrate your expertise to potential clients and helps develop trust.
The about page should also include pictures of you, and your team of instructors if relevant, as well as an image gallery of your classes in action.
4. Results Page
The results page should include testimonials from past and current clients. Here, you should showcase some before and after pictures that highlight the positive results, along with quotes from satisfied clients about your coaching. You can also include video footage of your sessions.
Testimonials help to encourage visitors to sign up for a session, as they can see for themselves just how effective your classes are.
A blog is important for promoting your website in search engines and establishing yourself as an expert in the fitness industry. By frequently publishing content about fitness techniques, training methods, diet and nutrition advice, you’re more likely to reach a broader range of potential clients.
It also allows your website to become interactive. Users can leave comments for you to respond to and share your content on social media platforms
How to Build a Fitness Website — A Step-by-Step Guide
Step 1: Choose your domain name
When you set out to create your own website, the first thing you need to do is get a domain name and a web hosting service. Your domain name will allow visitors to access your website.
Step 2: Choose your web hosting plan
The hosting plan will allow you to house all the files that make up your site. Your hosting server is where you will install WordPress and the add-ons mentioned in this tutorial.
What’s great about WordPress hosting is that it’s optimized specifically for WordPress performance, security needs, installation, and onboarding processes. There is a long list of WordPress hosts to choose from, and many considerations to factor into your selection process.
As far as hosting plans go, they range from affordable shared hosting plans to more expensive managed WordPress hosting and premium dedicated servers. To make your lives easier, we recommend several hosting packages that are fully compatible with Elementor.
Once you’ve signed up for your hosting plan, you will receive a welcome email that will have all the details related to your account. Find the login link to your hosting account area and use the username and password to log into your account.
Step 3: Install WordPress
The next step is to install WordPress. After you have logged in to your hosting account, click on the My Accounts tab and then log in to your cPanel. In cPanel, click on the WordPress icon in the auto-installers area and follow the steps to install WordPress.
After WordPress has been installed, go ahead and visit your WordPress site. Enter the name and password you’ve set up and click ‘Log In’ to access your WordPress dashboard.
(Textual link) See our full guide on how to install WordPress here: How to Install WordPress
Once you’ve downloaded and installed the WordPress software, you can take advantage of the WordPress CMS platform. The flexibility of WordPress lets you choose from tens of thousands of WordPress templates, themes, and plugins.
Step 4: Install Elementor
The next step is to install Elementor, a visual website builder that greatly simplifies the WordPress website building process. Sometimes, WordPress can be an intimidating tool that seems too complex to use on your own. However, by using a visual site builder, you can create your site quickly, efficiently, and comfortably.
In your WordPress dashboard, navigate to Plugins > Add New. Search for Elementor Website Builder and click Install. When Elementor has been installed, click Activate.
While Elementor is free, depending on the features you want you’ll also need Elementor Pro to take full advantage of Elementor’s capabilities. Visit Elementor.com and purchase the Pro version of the plugin then install and activate it in the same manner as above. Once Elementor Pro has been installed, you’ll need to enter your license by going to your WordPress dashboard and navigating to Elementor > License.
Because you’re going to be using Elementor Theme Builder and your template kit to design your entire website, you don’t need to look for any design elements in your active WordPress theme.
Instead, you just want the most lightweight, performance-optimized foundation, which is what the Hello theme from Elementor provides.
To get started, go to Appearance → Themes → Add New and search for “Hello Elementor”. Then, install and activate the theme.
Step 5: Choose a Fitness Template Kit
Once you’ve installed Elementor, the next piece of the puzzle is a fitness website template kit. These are individual sets of templates needed for a complete WordPress website: Header, Footer, 404 page, Blog Archive, Single Post, Single Page, Popup, and more.
Our Template Library features websites of many niches, each kit catering to the needs of our user community. These include portfolio sites, digital agency sites, magazine sites, beauty salons, and so much more.
For this tutorial, we’ll use the Elementor Fitness Trainer Template which is designed for a personal trainer based in LA. This template comes fully equipped with all the relevant pages and features to promote a personal trainer business, and as we’ll see later on, can easily be customized to suit your own brand.
To install the kit, first, create a page called “Home” and click the Edit with Elementor button to launch Elementor.
Then, open the Elementor template library and search for “fitness” under Pages. Once you’ve found your desired template, simply click on install.
For more information about installing the kit, see here: Create a Complete Website Using Elementor Kits and Theme Builder
Step 6: Customizing the template kit
Once you have downloaded and installed the kit, you can use the drag & drop editor to customize each aspect of the design and layout to tailor it to your needs.
You can change the logo, color scheme, navigation links, website copy, and any other feature that you wish. You can also use the Elementor widgets to add specific functionalities to your website like a custom donate button.
To learn more about customizing your template, visit our help center.
Step 7: Publish the website
Once you’re completely satisfied with your website’s design, interface, and functionality, then it’s time to publish it live.
- To preview the site, click the icon.
- If you are satisfied with the result, go ahead and click the button.
- Click ‘Have a Look‘ to view the published page
Creating a well-designed, and fully-functional fitness website can be a smooth, seamless process with Elementor’s template kits. No coding required, simply download and install Elementor onto your WordPress site, choose your desired template kit, customize, and publish.
Ready to Build an Awesome Fitness Website with Elementor?