A Multi-Step Form is a long web form broken down into multiple steps to make it less intimidating for visitors to complete.
Unlike single-step forms, additional form fields only appear once visitors fill in their basic information, like name and email address. A Multi-Step Form is a lead capture and inbound marketing strategy.
Why Use a Multi-Step form?
A website form is a go-to marketing tool used to collect the most relevant information from site visitors while keeping them engaged. These forms are designed to capture and convert leads while making the UX effortless.
Using forms with multiple steps helps secure and qualify quality leads. Designers construct them to collect more information than generic single-step forms. Single-step forms don’t showcase prospects’ interests or enable them to provide pertinent details, such as budget and requirements.
They also don’t offer site owners the opportunity to educate and engage with visitors. Multi-step forms help qualify optimal leads for sales teams, thereby increasing conversions.
From a cognitive aspect, multi-step forms don’t overwhelm visitors. They also help determine commitment when visitors complete all the steps in a form. Additionally, they begin the endowed progress effect.
This effect is a cognitive predisposition where people become more dedicated to achieving a goal when they feel they have progressed. When users see they are advancing towards the next step, they are more likely to finish the complete form and convert through the CTA button at the end.
Benefits of Using a Multi-Step Form
multi-step forms:
- Have a higher potential to increase lead conversion
- Secure quality leads for sales teams with significant customer details
- Reduce psychological overload and anxiety for visitors
- Are user-centric
- Visually appealing, unlike overpowering single-step forms
- Save space on your site
