The Yoast plugin helps web creators optimize their content by providing real-time suggestions and analysis to improve search engine visibility. Elementor works with Yoast, allowing you to create a website that’s not only beautiful, but also visible.
To access Yoast analytics:
- From the top bar, click the page settings icon
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The page settings appear in the panel with a tab for Yoast analytics.
- In the panel, click the Yoast tab to access the analytics.
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If you are not using the Editor top bar, access Yoast by clicking the hamburger menu at the top left of the panel or the page settings gear icon at the lower left of the panel.
Yoast analytics
The Yoast tab contains a number of tabs offering you SEO analysis and advice. Below is a quick overview of what these analytics offer you. For more comprehensive details, consult the Yoast website.
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Note
Some features contain a question mark and/or lock icon. Click question marks for more information. Lock icons indicate these features are for paid Yoast users only.
| Focus keyphrase | Focus keyphrase is the main keyword or phrase that you want to rank well in search engines. For instance, a jewelry store may want the word earrings to rank well. Enter one phrase here to have it analyzed in the SEO analysis lab. SEM rush is a digital marketing platform the can help you find synonyms for keyphrases. If you have a SEMRush account, you can look for possible synonyms by clicking Get related keyphrases. You will need to login to your SEMRush account to look for these synonyms. |
| SEO analysis | Uses your selected Focus keyphrase to make suggestions about improving the content. You can use these suggestions to make changes right in the Elementor Editor. The analysis is done in real-time, and the changes are reflected in the sidebar. |
| Premium SEO analysis | A more powerful SEO analysis tool available to Yoast paid subscribers. |
| Readability analysis | Readability Analysis option uses an algorithm to judge the readability of the page or post content. It highlights problem areas and gives you actionable suggestions to fix your content. |
| Add related keyphrase | Lets you focus on more than one keyphrase. Available to paid Yoast subscribers. |
| Internal linking suggestions | Recommends page content that can be linked. This can help boost SEO. Available to paid Yoast subscribers. |
| Track SEO performance | Wincher is a web-based SEO tool that allows users to track their website’s search engine rankings for specific keywords and gain insights into their online visibility. Use this tab to have Wincher analyze the page SEO ranking. Must have a Wincher account to use. |
| Search appearance | Lets you customize how your page preview will appear when displayed by search engines such as google and Bing. This includes the page title and description. |
| Social media appearance | Lets you customize the content displayed the page is shared on social media such as Facebook, X, Instagram and more. You can manage the preview image, as well as the title and description. Available to paid Yoast subscribers. |
| Schema | Select a page type to help search engines better understand and rank the page. |
| Advanced | Geared for more users with more technical experience, these options include:Allow search engines to display page contentAllow robots to collect image dataChange the title of the page’s breadcrumbsSet the canonical URL |
| Cornerstone content | Allows you to mark this page as one of the most important and extensive articles on your site. |
| Insights | Shows you which words occur most often in your text. By checking these prominent words against your intended keyword(s), you can better focus the page text. Available to paid Yoast subscribers. |