Ally for web accessibility

The Ally accessibility plugin is a free, easy-to-use solution designed to improve web accessibility and make websites more inclusive for people with disabilities. It enhances websites with practical features like improved alt text for images, helping website owners meet accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG) from the World Wide Web Consortium (W3C). Ally works seamlessly across WordPress and Elementor, supporting screen readers, assistive technologies, and multiple web browsers.

Our goal is to help website owners reduce accessibility barriers during the creative process and deliver website design with accessibility built in to benefit all users.

Yes, Ally is GDPR compliant. To meet your privacy obligations, you must list Elementor as a sub-processor in your privacy notice. Our Data Processing Agreement (DPA) outlines all privacy-related requirements.

Creating an account helps you manage your accessibility settings and ensures a smooth experience as we continue improving Ally. It also allows us to support future advanced features and provide better assistance tailored to your needs.

No tool, including Ally, can claim a website accessible solution guarantees full compliance with WCAG guidelines or what the ADA requires. Automated tools can scan web content and highlight many problems, but some issues, like whether images have meaningful descriptions, if video captions are correct, or if interactive elements are usable, require human review.

Ally helps website owners identify common barriers, organize them, and provide ways to fix them manually or with AI-powered suggestions. Achieving full compliance is a continuous process that involves testing across user agents, mobile devices, and assistive technologies.

The Ally Assistant is an evaluation tool that scans web pages for over 180 potential problems based on WCAG 2.1 AA success criteria. It organizes findings into categories and provides step-by-step guidance. Website owners and creators can fix problems themselves or apply AI suggestions, making web accessibility part of the normal creative process.

This tool supports people with disabilities who rely on screen readers, alternative keyboards, or have visual impairment and ensures images and other elements of web content meet accessibility standards.

Yes. You can rescan any web page or website URL as often as needed. Each new scan updates results to reflect your current web content and highlights improvements, helping website owners track web accessibility progress and maintain more inclusive websites.

AI fixes are smart, automated suggestions that help resolve accessibility barriers more efficiently. For example, Ally Assistant can propose better alt text for images, suggestions for aria labels, and can provide fixes for any text or code. These automated authoring tools save time in the development process while leaving website owners in full control to edit or roll back changes.

AI fixes are available only on paid plans and use credits.

Yes, you can fully customize the widget to match your branding. Adjust icon style, size, and color,  and personalize the header and footer to match your site’s branding. Choose which accessibility features are available to visitors – such as pausing animations, keyboard navigation, or increasing text size. 

You can also choose its placement. Position the widget in any corner, at a custom location, or hide it on mobile or desktop.

Yes, the widget automatically adapts to your website’s language. This ensures consistent web accessibility across languages, supports screen readers, and provides equal access for people with disabilities using different communication technologies.

In the paid plans, you also add a language selector with hundreds of language options for global web visitors to enjoy.

Once installed, the widget appears on your website with default features activated. From the Ally dashboard, you can customize design and functionality.  With the Accessibility Statement generator, you can also generate a dedicated web page with accurate guidelines and language that communicates your accessibility efforts to users and improves social inclusion.

A statement of accessibility communicates your commitment to web accessibility, inclusive website design, and providing equal access for people with disabilities. With Ally, website owners can quickly generate this declaration. It is automatically published on a dedicated web page, demonstrating your commitment to reducing accessibility barriers across your websites.