Vitaly Friedman,
editor-in-chief of Smashing Magazine

Getting Forms Right:
From Checkboxes
To Leads

September 30th  |  2PM EST

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You’ll leave this webinar with a toolbox of practical techniques that you’ll be able to apply to your work right away

Vitaly Friedman

About the author

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered a passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Vitaly is the author, co-author and editor of all Smashing books, and a curator of all Smashing Conferences. He currently works as creative lead of Smashing Magazine. and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

What we'll cover

This webinar will teach you how to set up web forms
that your site visitors will love:

  1. Solving form-related pain points that customers experience
  2. Finding and implementing the right form solution
  3. Getting the information you need from the customer
  4. Optimizing conversion rates and reaching KPIs

Web forms don’t have a decent reputation, and rightfully so. Very often they are inaccessible and difficult to use, with awkward live validation and notorious error messages; not to mention painful dropdowns like a country selector, a birthday date-picker starting from 2020, a tiny newsletter checkbox, a disabled copy-paste for email verification, disabled “submit” buttons and horrendously evil CAPTCHAs in the disguise of street signs and crosswalks. Join the live webinar and learn to make the right choices with forms.

* By entering your email, you agree to our Terms of Service and Privacy Policy.

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