10 Best WordPress Newsletter Plugins in 2025

This guide cuts through the noise to bring you the 10 best WordPress newsletter plugins for 2025. We’ll explore each plugin’s features, pricing, and unique strengths to help you find the perfect fit for your website.

What to Look for in a WordPress Newsletter Plugin

Before we dive into our top picks, let’s outline the key features to consider when choosing a newsletter plugin:

• Ease of Use: A user-friendly interface is crucial, especially for beginners. Look for drag-and-drop editors and intuitive controls that simplify the campaign creation process.
• Automation: The ability to automate email sequences is a game-changer. Welcome emails, abandoned cart reminders, and other automated workflows can save you time and drive results.
• Segmentation: Targeting specific groups of subscribers with personalized content can significantly improve engagement. A good plugin will offer robust segmentation options based on user behavior, purchase history, and other criteria.
• Analytics: Detailed reporting is essential for tracking your performance and optimizing your strategy. Look for plugins that provide insights into open rates, click-through rates, and other key metrics.
• Integrations: Seamless integration with other plugins and services, such as WooCommerce and contact form plugins, is vital for a streamlined workflow.

The Top 10 WordPress Newsletter Plugins

Now, let’s take a closer look at the best newsletter plugins on the market.

1. Send by Elementor

Send by Elementor is a powerful, WordPress-native communication toolkit designed for web creators and WooCommerce stores. It offers a seamless, all-in-one solution for email and SMS marketing, automation, and analytics, all within the familiar WordPress environment.

Key Features:

• WordPress-Native: Built from the ground up for WordPress, ensuring seamless integration and a familiar user experience.
• All-in-One Toolkit: Consolidates email, SMS, automation, segmentation, and analytics in a single platform.
• Effortless Setup: Intuitive interface and pre-built automation templates make it easy to get started.
• Demonstrable ROI: Real-time analytics connect marketing activities to revenue, making it easy to track your success.

Pricing:

Send by Elementor offers a fair, scalable pricing model that grows with your business.

2. MailPoet

MailPoet is a popular choice for WordPress users, offering a user-friendly interface and a generous free plan. It’s a great option for beginners and small businesses looking to get started with email marketing.

Key Features:

• Drag-and-Drop Editor: Create beautiful, responsive emails with ease.
• WooCommerce Integration: Send automated emails to customers based on their purchase behavior.
• List Segmentation: Target subscribers with personalized content for better engagement.
• Free Plan: Send unlimited emails to up to 1,000 subscribers for free.

Pricing:

MailPoet offers a free plan for up to 1,000 subscribers, with premium plans starting at €10/month.

3. HubSpot

HubSpot is a comprehensive marketing platform that includes a powerful WordPress plugin. It’s an excellent choice for businesses looking for an all-in-one solution for marketing, sales, and customer service.

Key Features:

• CRM Integration: Manage your contacts and track their interactions with your business.
• Lead Generation Tools: Create pop-ups, forms, and live chat to capture leads on your website.
• Marketing Automation: Automate your email campaigns and other marketing tasks.
• Detailed Analytics: Get deep insights into your marketing performance.

Pricing:

HubSpot offers a free plan with basic features, with premium plans starting at $45/month.

4. Brevo (formerly Sendinblue)

Brevo is a versatile marketing platform that offers email marketing, SMS marketing, chat, and more. Its WordPress plugin makes it easy to manage your campaigns directly from your dashboard.

Key Features:

• All-in-One Platform: Combine email, SMS, and chat for a multi-channel marketing strategy.
• Transactional Emails: Send order confirmations, password resets, and other transactional emails.
• Marketing Automation: Create complex workflows to automate your marketing efforts.
• Free Plan: Send up to 300 emails per day for free.

Pricing:

Brevo offers a free plan with up to 300 emails per day, with premium plans starting at $25/month.

5. Newsletter

As its name suggests, Newsletter is a dedicated newsletter plugin for WordPress. It’s a straightforward, no-frills option that’s perfect for users who just want to send newsletters.

Key Features:

• Drag-and-Drop Composer: Create responsive newsletters with a simple, intuitive editor.
• Subscription Forms: Add subscription forms to your website to grow your email list.
• Delivery Speed Control: Manage your sending speed to avoid deliverability issues.
• Free and Open-Source: The core plugin is free to use, with premium add-ons available for additional features.

Pricing:

The core Newsletter plugin is free, with premium add-ons available for purchase.

6. Mailchimp for WordPress

Mailchimp is one of the most popular email marketing services in the world, and its WordPress plugin makes it easy to integrate with your website.

Key Features:

• Seamless Integration: Connect your Mailchimp account to your WordPress site in minutes.
• User-Friendly Interface: Mailchimp is known for its intuitive design and ease of use.
• Advanced Features: Access Mailchimp’s powerful features, including automation, segmentation, and A/B testing.
• Free Plan: Get started with a free plan that includes up to 2,000 contacts.

Pricing:

Mailchimp offers a free plan for up to 2,000 contacts, with premium plans starting at $9.99/month.

7. Omnisend

Omnisend is an e-commerce-focused marketing platform that offers a powerful WordPress plugin. It’s an excellent choice for online stores looking to drive sales with email and SMS marketing.

Key Features:

• E-commerce Automation: Pre-built workflows for abandoned carts, welcome series, and more.
• Multi-Channel Marketing: Combine email, SMS, and push notifications for a unified customer experience.
• Smart Segmentation: Target customers based on their shopping behavior and purchase history.
• Free Plan: Send up to 15,000 emails per month for free.

Pricing:

Omnisend offers a free plan with up to 15,000 emails per month, with premium plans starting at $16/month.

8. FluentCRM

FluentCRM is a self-hosted email marketing automation plugin for WordPress. It’s a great option for users who want to have full control over their data and avoid monthly fees.

Key Features:

• Self-Hosted: Your data stays on your server, giving you complete ownership and control.
• Unlimited Contacts and Emails: No limits on the number of contacts you can have or the number of emails you can send.
• 360° Contact View: Get a complete overview of your contacts, including their purchase history, form submissions, and more.
• One-Time Payment: Pay once and use it forever, with no recurring fees.

Pricing:

FluentCRM offers a free version with basic features, with the pro version available for a one-time payment of $129.

9. SendPress

SendPress is a simple, easy-to-use newsletter plugin for WordPress. It’s a good choice for beginners who want a straightforward solution for sending newsletters.

Key Features:

• Unlimited Subscribers: No limits on the number of subscribers you can have.
• Simple Editor: Create newsletters with a familiar WordPress-style editor.
• Customizable Templates: Choose from a variety of templates and customize them to match your brand.
• Free and Pro Versions: The core plugin is free, with a pro version available for additional features.

Pricing:

SendPress offers a free version, with the pro version starting at $39/year.

10. Jackmail

Jackmail is a unique newsletter plugin that includes its own built-in SMTP service. This means you don’t need to sign up for a third-party service to send your emails, making it a convenient all-in-one solution.

Key Features:

• Built-in SMTP: Send emails directly from your WordPress dashboard without a third-party service.
• Drag-and-Drop Editor: Create professional-looking newsletters with an intuitive editor.
• Automation Workflows: Automate your email campaigns to save time and drive results.
• Free Plan: Send up to 3,000 emails per month for free.

Pricing:

Jackmail offers a free plan with up to 3,000 emails per month, with premium plans starting at €69/month.

Comparison Table

Plugin	Key Features	Pricing
Send by Elementor	WordPress-native, all-in-one toolkit, effortless setup, demonstrable ROI	Scalable pricing
MailPoet	Drag-and-drop editor, WooCommerce integration, list segmentation, free plan	Free plan, premium from €10/month
HubSpot	CRM integration, lead generation tools, marketing automation, detailed analytics	Free plan, premium from $45/month
Brevo	All-in-one platform, transactional emails, marketing automation, free plan	Free plan, premium from $25/month
Newsletter	Drag-and-drop composer, subscription forms, delivery speed control, free and open-source	Free, with premium add-ons
Mailchimp for WP	Seamless integration, user-friendly interface, advanced features, free plan	Free plan, premium from $9.99/month
Omnisend	E-commerce automation, multi-channel marketing, smart segmentation, free plan	Free plan, premium from $16/month
FluentCRM	Self-hosted, unlimited contacts and emails, 360° contact view, one-time payment	Free, pro for $129 (one-time)
SendPress	Unlimited subscribers, simple editor, customizable templates, free and pro versions	Free, pro from $39/year
Jackmail	Built-in SMTP, drag-and-drop editor, automation workflows, free plan	Free plan, premium from €69/month

How to Choose the Right Plugin for You

With so many great options to choose from, how do you decide which one is right for you? Here are a few factors to consider:

• Your Budget: If you’re on a tight budget, a plugin with a generous free plan, like MailPoet or Brevo, might be the best choice. If you’re willing to invest in a more powerful solution, a premium plugin like Send by Elementor or HubSpot could be a better fit.
• Your Technical Skills: If you’re a beginner, a user-friendly plugin with a drag-and-drop editor, like MailPoet or Mailchimp, will be the easiest to use. If you’re more experienced, you might prefer a more advanced plugin like FluentCRM or Brevo.
• Your Business Needs: If you run an e-commerce store, a plugin with strong WooCommerce integration, like Send by Elementor or Omnisend, is a must. If you’re a blogger, a simpler plugin like Newsletter or SendPress might be all you need.

Best Practices for WordPress Newsletters in 2025

Once you’ve chosen a plugin, it’s time to start building your email list and sending newsletters. Here are a few best practices to keep in mind:

• Offer a Valuable Incentive: Encourage people to subscribe to your newsletter by offering a valuable incentive, such as a free e-book, a discount code, or exclusive content.
• Make it Easy to Subscribe: Place subscription forms in prominent locations on your website, such as your header, footer, and sidebar.
• Segment Your List: Divide your subscribers into smaller groups based on their interests, behavior, and demographics. This will allow you to send more targeted, relevant content that they’re more likely to engage with.
• Personalize Your Emails: Use your subscribers’ names and other personal information to make your emails feel more personal and engaging.
• Test and Analyze: Experiment with different subject lines, content formats, and sending times to see what works best for your audience. Use your plugin’s analytics to track your performance and make data-driven decisions.

Conclusion

Choosing the right newsletter plugin is a crucial step in building a successful email marketing strategy. By considering your budget, technical skills, and business needs, you can find the perfect tool to help you grow your audience, drive traffic, and achieve your goals.

Whether you’re looking for a simple, no-frills solution or a powerful, all-in-one marketing platform, there’s a WordPress newsletter plugin out there for you. We hope this guide has helped you narrow down your options and find the best fit for your website.