In today’s competitive digital landscape, simply stating “Coming Soon” is not enough. A successful page sparks curiosity, communicates your unique value proposition, and gives visitors a compelling reason to return. It’s an essential part of a strategic pre-launch campaign that can significantly impact your launch day success. A study from the Harvard Business School highlighted that about 95% of new consumer products fail, often due to a lack of preparation and market connection. A coming soon page directly addresses this by building that connection from day one. This guide explores 32 of the best coming soon page examples to inspire your own creation, followed by a detailed breakdown of the essential elements and how you can build one for your next project.

What Makes a Great Coming Soon Page?

Before we dive into the examples, let’s establish the core components that transform a simple notice into a high-converting pre-launch asset. An effective coming soon page is a strategic blend of design, copywriting, and marketing psychology. It’s not just a collection of elements, but a cohesive experience designed to achieve a specific goal.

  • A Compelling Headline: A clear and captivating headline grabs attention and communicates the essence of what’s to come. It should be the most prominent text on the page.
  • An Informative Description: A concise explanation of your upcoming website or product, highlighting the primary benefit or the problem you are solving for your target audience.
  • A Strong Call-to-Action (CTA): A clear directive that tells visitors what you want them to do next. Most commonly, this involves subscribing to an email list for launch updates.
  • An Email Signup Form: The cornerstone of a coming soon page for lead generation. This allows you to build an audience to notify on launch day, turning passive visitors into an engaged community.
  • A Countdown Timer: To create a sense of urgency and excitement, clearly indicating when visitors should expect the official launch. This visual cue makes the launch feel more tangible and imminent.
  • Social Media Links: To encourage visitors to connect with your brand on other platforms. This helps build a multi-channel community and gives you more ways to keep your audience engaged.
  • Engaging Visuals: High-quality images, videos, or animations that reflect your brand identity and pique interest. The right visual can convey your message faster and more effectively than text alone.
  • Incentives: Offering early-bird discounts, exclusive content, or entry into a giveaway to encourage sign-ups. This provides a clear value exchange for the visitor’s email address.

Now, let’s explore how different brands have successfully implemented these elements to create memorable and effective pre-launch experiences.

Inspiring Coming Soon Page Examples

We’ve curated a list of diverse coming soon pages across various industries to showcase different approaches to pre-launch marketing. Each example demonstrates a unique combination of creativity, strategy, and brand alignment.

For Tech and SaaS Startups

Tech and SaaS companies often use their coming soon pages to explain a new solution, validate their product idea, and build a list of beta testers or early adopters. The focus is on clarity, value proposition, and building credibility.

  1. Slack: Before its official launch, Slack’s coming soon page was a masterclass in communicating value. It clearly articulated the problem of team communication overload and positioned Slack as the revolutionary solution. The page featured a simple, friendly design and a straightforward email signup to “get your team on the list.” This approach focused on the core pain point of its target audience, making the offer to join the waitlist feel like an opportunity for relief.
  2. Dropbox: Dropbox’s original coming soon page is a legendary example of referral marketing. It featured a simple explainer video that clearly demonstrated the product’s functionality, making a complex idea feel accessible. The true genius was its two-sided incentive: users could get extra storage space for themselves and for every friend they invited. This created a powerful viral loop that was instrumental in its explosive early growth.
  3. Loom: Loom’s pre-launch page effectively used video to demonstrate the product’s value proposition. A short, engaging video showed how easy it was to record and share screen recordings, making the benefit immediately clear to potential users. The page was minimalist, putting the focus entirely on the video and the signup form. This strategy removed any friction and allowed the product to sell itself.
  4. Notion: Known for its clean and minimalist aesthetic, Notion’s coming soon pages for new features often reflect this design philosophy. They use concise copy, clear visuals, and a straightforward email capture to keep their engaged user base informed. Their pages often feel like an extension of the product itself—organized, elegant, and functional.

For Ecommerce and Retail Brands

Ecommerce brands leverage coming soon pages to build hype for new product drops, collection launches, and store openings. These pages are often visually driven and aim to create desire and exclusivity.

  1. Everlane: This clothing brand is known for its transparency and minimalist design. Their coming soon pages for new products often feature high-quality, editorial-style photography, a brief description of the item’s materials and craftsmanship, and an option to join a waitlist. This creates a sense of exclusivity and anticipation, turning a product launch into a sought-after event.
  2. Glossier: A master of community-building, Glossier uses its “coming soon” announcements to engage its dedicated followers. Their pages are often playful, on-brand, and may feature user-generated content or teasers that spark conversation. They make their audience feel like insiders, part of the launch process, which deepens brand loyalty.
  3. Allbirds: This sustainable footwear brand uses its pre-launch pages to tell a story. They often highlight the innovative, natural materials or the sustainable practices behind the new product. The page becomes a platform for education and brand mission, appealing directly to their eco-conscious consumer base and reinforcing their brand identity.
  4. Beardbrand: Targeting a niche audience, Beardbrand’s coming soon pages speak directly to their community with a distinct tone and style. They often feature their founders or team members in videos or photos, building a personal connection and fostering a sense of belonging. The copy is tailored to resonate with their specific demographic, making the brand feel authentic and relatable.

For Creative Professionals and Agencies

Freelancers, designers, and agencies use coming soon pages to showcase their brand identity, establish their aesthetic, and generate client leads before their full portfolio is ready.

  1. A-List Me: This is a great example of a minimalist yet effective coming soon page. It features a strong, intriguing headline, a brief description of their service that sparks curiosity, and a prominent email signup form. The clean design and ample white space put the focus entirely on the call to action, demonstrating a “less is more” approach to design.
  2. Bureau1872: This design agency’s coming soon page uses interactive elements to engage visitors. As the user moves their cursor, different portfolio images or design elements are revealed, creating a dynamic and memorable experience. This serves as a mini-portfolio, showcasing their creativity and technical skills before the full site is even launched.
  3. Jessica Hische: A well-known lettering artist and author, Jessica Hische has used coming soon pages for her book launches and new projects. Her pages are always visually stunning, featuring her unique artistic style. They act as a beautiful piece of art in themselves, building excitement among her followers and reinforcing her brand as a top-tier creative.
  4. Studio Mast: This design studio’s coming soon page is a perfect example of how to use typography and a simple color palette to create a sophisticated and professional look. It effectively communicates their brand aesthetic—clean, modern, and thoughtful—while capturing leads for potential projects.

For Restaurants and Hospitality

The food and hospitality industry uses coming soon pages to announce new openings, generate reservations, build a local following, and even recruit staff.

  1. Beet Nut: This restaurant’s coming soon page cleverly included a call for job applications alongside their email signup for opening news. This is an excellent, efficient strategy for new businesses that need to build a team from scratch before opening their doors to the public.
  2. The Fat Duck: Heston Blumenthal’s world-renowned restaurant used a highly creative and mysterious coming soon page when announcing a temporary relocation. It featured an intriguing animation and narrative that built immense curiosity and buzz among food critics and enthusiasts worldwide.
  3. The Hoxton: This boutique hotel brand often uses stylish and image-rich coming soon pages for their new locations. They showcase the aesthetic of the new hotel, the vibe of the surrounding neighborhood, and photos that sell a lifestyle, enticing travelers to sign up for updates on opening dates and booking availability.
  4. Les Mains dans le Cambouis: This French eatery’s name translates to “hands in the grease,” and their coming soon page perfectly captured this with a single, gritty, atmospheric photo. It’s a great example of using a powerful image to convey a brand’s entire personality and promise.

For Apps and Mobile Experiences

Coming soon pages for mobile apps are crucial for driving pre-registrations on the App Store and Google Play, building a user base before the app is even available for download.

  1. Robinhood: The fintech app that democratized stock trading had a simple but brilliant coming soon page. It explained its mission clearly and offered early, commission-free access to those who signed up. The viral component was a queue system; users could move up the line by inviting friends, gamifying the sign-up process and fueling massive pre-launch growth.
  2. Clubhouse: During its invite-only beta phase, Clubhouse’s coming soon page was the epitome of exclusivity. It simply stated the app’s name and offered a way to reserve a username. This minimalist approach, combined with the difficulty of getting an invite, fueled an immense amount of buzz and desire to join the exclusive club.
  3. Superhuman: This email app built a massive waitlist through its exclusive and well-designed coming soon page. It focused on the acute pain points of email overload and promised a faster, more beautiful, and more efficient experience. The copy was aspirational, attracting a dedicated following of professionals eager for a premium solution.
  4. Headspace: The meditation app’s coming soon pages for new content series often feature calming animations, gentle color palettes, and a soft call to action. The design and tone are perfectly aligned with their brand mission of promoting mindfulness and well-being, making the page itself a calming experience.

Unique and Creative Approaches

Some brands break the mold with highly creative and unconventional coming soon pages that generate buzz through their sheer ingenuity.

  1. The Grid: This AI-powered website builder created a highly debated but undeniably buzz-worthy coming soon page. It made bold, futuristic promises about the future of web design and garnered a massive number of signups. It proved that a provocative, ambitious message can be highly effective in cutting through the noise.
  2. Forrst: In its early days, this online community for designers and developers had a coming soon page that required an invitation to join. This created a strong sense of exclusivity and made membership highly sought after. The desire to be part of the “in-group” drove sign-ups and early engagement.
  3. TuneIn: For the launch of a new feature, TuneIn used an interactive coming soon page that allowed users to “tune” a virtual radio dial to hear snippets of content. This was a clever and engaging way to preview the upcoming offering that was perfectly aligned with their product.
  4. Fostr: This digital agency used a simple but clever coming soon page that featured a fill-in-the-blank sentence: “Fostr is a ______ for ______.” This prompted visitors to think about the possibilities and engaged them in a more interactive and memorable way than a standard headline.

More Excellent Coming Soon Page Examples

  1. WiseJack: This page effectively hooks visitors with a relatable question and then presents their service as the solution. The inclusion of video embeds makes the page more engaging and helps to explain their offering in more detail, building trust and clarifying their value proposition.
  2. Coffee Shop Freelancers: This example demonstrates the power of offering a launch-day discount to entice sign-ups. The clean design, clear value proposition, and tangible incentive make it an easy decision for visitors to subscribe.
  3. Maria Mentiras: This page showcases how a strong, full-screen background image that aligns with the business niche can instantly set the tone. The minimalist opt-in form reduces friction and makes it easy for visitors to subscribe without distraction.
  4. Celeb Gap: Using vibrant color gradients and a mix of modern and traditional fonts, this page grabs attention immediately. The short, scrollable format ensures that visitors will see the key message and the newsletter signup form at the bottom.
  5. mylife: This coming soon page for a counseling service effectively uses a background video to create a welcoming and empathetic atmosphere. The focus is drawn to the central headline and sign-up form, making the desired action clear and approachable.
  6. Bitcoin Quantum: This example shows how to make an intangible product feel tangible. The interactive graphic that follows the user’s cursor creates an engaging experience, and the call to action to download a whitepaper helps to establish credibility and thought leadership.
  7. Depology: This brand’s coming soon page uses a countdown timer to build urgency for their new product launch. The design creates a sense of mystery by partially obscuring the background, which piques curiosity without revealing too much information too soon.
  8. Kirsty Kianifard: A simple and clean design with a clear message helps visitors quickly understand the offering. By minimizing distractions, the page effectively guides users toward the primary call to action: joining the waitlist.

How to Build a High-Converting Coming Soon Page

Inspired by these examples? Let’s break down the process of creating your own effective coming soon page. A successful page is a blend of strategic marketing and thoughtful design.

Define Your Goal

Before you start building, clarify what you want to achieve with your coming soon page. Having a single, primary objective will help you make clear design and copy decisions. Are you aiming to:

  • Build an email list? This is the most common and valuable goal. An email list is an asset you own, giving you a direct line to your most interested potential customers.
  • Validate your idea? Gauging interest can tell you if you’re on the right track. A high conversion rate on your coming soon page can be a strong signal to move forward, while low interest might suggest you need to pivot.
  • Drive pre-orders? If you have a product ready for manufacturing, you can start generating revenue early. This can help fund your initial production run and prove market demand to investors.
  • Recruit beta testers? Gather a group of early users to provide invaluable feedback before a full public launch. This helps you iron out bugs and refine your user experience.
  • Grow your social media following? Direct visitors to your social profiles to build a community. This is a great secondary goal to complement email list building.

Essential Elements to Include

As we’ve seen from the examples, the most effective coming soon pages share several key components. Here’s a deeper look at how to implement them.

A Compelling Headline and Subheading

Your headline is the first thing visitors will read. It must be clear, concise, and engaging. It should communicate the core benefit of your upcoming product or website. The subheading can then provide a little more detail, address a secondary benefit, or create intrigue. Avoid vague jargon; focus on communicating value to the user.

A Clear and Concise Description

Explain what is coming soon, but don’t overwhelm visitors with a wall of text. Focus on the value proposition. What problem are you solving? How will you make your customers’ lives better? Use bullet points, icons, or short paragraphs to make the information easily digestible and scannable.

High-Quality Visuals

Humans are visual creatures. A stunning image, a professional video, or a subtle animation can make your page far more engaging. Ensure your visuals are on-brand and help to tell your story. For a physical product, show a teaser shot. For a service, use imagery that evokes the feeling or outcome your clients will experience.

The All-Important Email Signup Form

Your signup form should be simple and easy to use. In most cases, asking for just an email address is sufficient. The fewer fields you require, the higher your conversion rate will be. Make the form stand out on the page with contrasting colors and place it “above the fold” so visitors don’t have to scroll to find it.

An Irresistible Call to Action (CTA)

Your CTA button should use action-oriented, specific language. Instead of a generic “Submit,” try something more compelling that reinforces the value exchange. Examples include “Get Early Access,” “Notify Me on Launch Day,” “Join the Waitlist,” or “Claim My 20% Discount.”

A Countdown Timer

A countdown timer is a powerful psychological tool. It creates a sense of urgency and scarcity, encouraging visitors to sign up before time runs out. It also provides a clear and tangible timeline for your launch, managing expectations and building anticipation.

Social Media Integration

Include links to your social media profiles to give visitors another way to connect with your brand. You can also add social sharing buttons with a pre-populated message to encourage them to spread the word about your upcoming launch to their own networks.

Offer an Incentive

Give people a compelling reason to give you their email address. A strong incentive demonstrates that you value their attention and kicks off the relationship on a positive note. Great incentives include exclusive access, a launch-day discount, a free ebook or guide, or entry into a contest or giveaway.

Building Your Page with the Right Tools

Creating a professional-looking and effective coming soon page doesn’t have to be a complex or technical process. Modern website builders have made it possible for anyone to design and launch a page without needing to write a single line of code.

For those using WordPress, a flexible website builder like Elementor can be an invaluable asset. Web creators often struggle to achieve custom, professional results without writing code, and this is a core challenge that an intuitive editor can solve. With its drag-and-drop interface, you have complete creative control to design a coming soon page that perfectly matches your brand vision. You can visually build every part of your page, from the headline and imagery to the signup form and countdown timer, ensuring all elements are perfectly placed.

Elementor offers a wide range of widgets and design capabilities that are ideal for creating a standout coming soon page. The platform is designed for professionals who need to deliver high-quality websites efficiently. For instance, you can use:

  • The Form Builder: To create a customized email signup form and integrate it with your favorite email marketing services.
  • Marketing capabilities: Beyond forms, you can even incorporate a Popup Builder to capture attention at the right moment.
  • The Countdown Widget: To add a dynamic countdown timer to build anticipation.
  • Social Icons Widget: To easily link to your social media profiles and start building your community.
  • Advanced design and styling capabilities: To customize fonts, colors, backgrounds, and motion effects to create a unique and on-brand design.

The ability to create a visually impressive and highly functional page without technical barriers empowers web creators to focus on the marketing strategy behind their pre-launch campaign.

After They Sign Up: The Follow-Up Strategy

Your work isn’t done once a visitor subscribes. In fact, it has just begun. Now you have a direct line of communication with a highly interested audience. It’s crucial to nurture this relationship in the lead-up to your launch to keep them excited and engaged.

  • Send a Welcome Email: Immediately after someone signs up, send an automated welcome email. Thank them for their interest, confirm their subscription, and reiterate the value of what’s coming. This is also a great place to deliver any incentive you promised.
  • Keep Them Engaged: Don’t let your list go cold. Send periodic updates about your progress. Share behind-the-scenes content, introduce your team, write about your brand’s mission, or run a poll to get their feedback. This makes your audience feel involved and invested in your success.
  • Build the Hype: As your launch day approaches, increase the frequency of your emails. A week before launch, send a reminder. A day before, send a “launching tomorrow” email. Build the final wave of anticipation and remind them of any special offers for being on the early-bird list.
  • The Big Announcement: On launch day, send a clear and exciting announcement to your email list. Make them feel like VIPs for being the first to know and provide a clear, direct link to your newly launched website or product page.

The Final Countdown to Launch

A coming soon page is an indispensable tool in a modern web creator’s toolkit. It bridges the gap between idea and execution, allowing you to build momentum, validate your concept, and cultivate an audience before your official launch. By drawing inspiration from the diverse examples in this guide and focusing on the essential elements of a high-converting page, you can create a powerful pre-launch asset that sets the stage for a successful debut.

Remember that the most effective coming soon pages are clear, compelling, and user-focused. They offer genuine value in exchange for a visitor’s interest and email address. Whether you’re launching a groundbreaking SaaS product, a trendy ecommerce store, or a personal portfolio, investing the time and effort into a well-designed coming soon page is a strategic move that will pay dividends in the long run.