Accessibility can be one of the most intimidating parts of building a website. You know it matters, and you want to get it right. But the moment you start looking up WCAG guidelines, legal risks, or long articles on ARIA labels and color contrast, it’s easy to feel overwhelmed. 

Not because accessibility is out of reach, but because the process can feel tangled, the stakes high, and most tools unapproachable, leaving web creators not knowing where to start. 

When we first introduced Ally by Elementor, the mission was simple: Make accessibility achievable for every web creator, without fear, complexity, or high costs.

That’s still the mission. 

And with Ally Assistant, we’re being even clearer about what we’re here to do: 

Make accessibility simple. Full stop. 

New to Ally? Here’s What You Need to Know

Ally is a free WordPress plugin created by Elementor to help all web creators build more accessible and inclusive websites. It’s designed to support visitors with visual, motor, auditory, and cognitive challenges, and works on any WordPress site (Elementor or not). 

It’s not a superficial overlay or a quick compliance badge. Ally is a toolkit that helps you understand, implement, and improve accessibility while you build. 

What’s included in Ally

  • Usability Widget: A customizable toolbar that gives visitors more control over how they experience a site, from adjusting contrast, spacing, and text size, to enabling keyboard navigation and more. 
  • Accessibility Statement Generator: A quick and easy way to generate a professional and customizable public-facing accessibility statement that clearly communicates your site’s commitment.
  • Screen Reader Enhancements (Premium): Adds semantic markup and attributes to improve compatibility with assistive technologies like screen readers. 
  • Language Selector Support (Premium): Allows users to view the widget interface in their preferred language, making it easier to use across diverse audiences. 

Widget Analytics (Premium): Insights into how visitors engage with the accessibility tools you’ve enabled, including what they are using and where there may be gaps in the experience.

Introducing Ally Assistant: Real Accessibility, Made Easy

Making your site more accessible doesn’t have to be complicated. That’s why we built Ally Assistant, the latest and most powerful tool in the Ally toolkit. 

It makes spotting and fixing accessibility issues as simple as scanning your site. Complex guidelines are turned into clear, actionable steps, so you can make real progress without being an expert. 

Unlike passive checkers that only highlight problems, Ally Assistant is a hands-on tool that helps you solve them. It bridges the gap between detection and action with guided remediation and AI-powered suggestions—walking you through real code-level improvements, not just surface-level overlays. Even if accessibility is completely new to you, Ally Assistant gives you the clarity and tools to move forward and improve your site’s accessibility with confidence. 

Here’s how it works:

  1. Enter a URL: Choose any page on your site and start a scan. 
  2. Get instant results: Ally scans your page for 180+ accessibility violations based on WCAG 2.1 AA and provides clear, actionable recommendations to help you address them.
  3. Fix with AI or on your own: Use AI-powered suggestions (or follow the step-by-step instructions) to resolve issues like missing alt text, unclear button labels, and more.

Monitor your progress with a simple and clear visual dashboard and re-scan anytime to see what’s been fixed and what still needs attention. 

Meet Ally Assistant: Real Accessibility, Made Easy

Ally Assistant is your site’s personal accessibility partner. It was created to make accessibility feel less like a mystery and more like a checklist you can actually work through. 

Instead of vague errors, generic advice, or technical overload, Ally Assistant helps you understand exactly what’s wrong, why it’s a barrier to accessibility, and what to do about it. 

With plain-language explanations, step-by-step guidance, and AI-powered fixes for instant remediation, accessibility feels manageable, not overwhelming. 

Spotting and fixing accessibility issues becomes as simple as scanning your site. Complex standards are transformed into doable next steps, so you can make real progress without needing to be an expert. 

This isn’t just another passive checker or a visual overlay. It’s a hands-on tool that fits into your workflow, bridging the gap between detection and action with real code-level improvements. 

Even if accessibility is completely new to you, Ally Assistant gives you the clarity and tools to move forward and improve your site’s accessibility with confidence.

Learn more

Here’s how it works:

  1. Scan any page: Choose a URL on your website. Ally Assistant checks it against 180+ accessibility violations based on WCAG 2.1 AA standards. 
  2. Understand what’s wrong: See detected issues explained in clear terms, including what they mean, why they matter, and how they affect your visitors. 
  3. Fix it fast: Follow the guided remediation steps or apply AI-powered suggestions to resolve common issues instantly.
  4. Track your progress: Monitor what’s been fixed and what still needs attention with a visual dashboard and re-scan anytime your site evolves. 

Why Accessibility Matters More Than Ever

With major regulations like the European Accessibility Act now in effect and increasing global focus on digital inclusion, accessibility is now a non-negotiable standard for websites and online businesses.

But that doesn’t mean it has to be confusing, time-consuming, or expensive. 

Whether you’re trying to meet regulations, expand your audience, or simply do the right thing, Ally helps you take your first steps (or your next ones) toward making your site more accessible, without needing to become a specialist. 

Why Choose Ally Over Other Accessibility Tools?

Most accessibility tools fall into two categories. They flood you with complex technical errors, leaving you unsure of what to do next, or they oversimplify the problem, applying surface-level fixes that hide issues instead of fixing them, making your site appear accessible without actually improving it. 

Ally takes a different approach.

It focuses on real problems in your content and code, and helps you fix them, fast. With Ally, you’re not just checking boxes, you’re taking practical steps toward improving your site for everyone. 

Here’s what sets Ally apart:

  • Integrated: Fixes happen in your workflow and not a visual patch on top of it
  • Approachable: No jargon, no guessing, just clear guidance you can act on
  • Effective: Focuses on actual WCAG 2.1 AA violations, not just surface-level changes
  • Built by Elementor: Trusted by millions of web creators and designed to work seamlessly with any WordPress setup. 

Like we said… Web accessibility. Simplified. 

That’s what Ally is here to do.

Scan Your Site Today for Free

Ready to see where your website stands?

To celebrate the launch of Ally Assistant, we’re offering unlimited free scans for one week. 

That means you can explore the plugin, run real-time scans, and see exactly where your site needs improvement, at no cost. 

After the launch week offer, the free plan will include up to 5 URL scans per month so you can continue to monitor and improve your site over time. 

Get Ally for Free and Start Scanning

Let’s make the web more accessible, one site at a time.

Final Thoughts

Working on your site’s accessibility isn’t always flashy, but it is foundational. 

Ally Assistant helps make it easier to prioritize what matters, without the usual confusion or complexity. With real-time detection, clear guidance, and instant AI support, it replaces uncertainty with clarity and pressure with relief, making accessibility easy to start and simple to sustain. 

Because accessibility shouldn’t feel out of reach. 

It should be a natural part of how we build.