101 Lingerie and Intimate Apparel Business Name Ideas

Why Your Lingerie Business Name Matters

Your business name is more than just a label. It’s a foundational piece of your brand that communicates your values, style, and promise to your customers from the moment they first encounter you.

First Impressions and Brand Identity

The name of your lingerie line is your first opportunity to make an impression. It sets the tone for your entire brand. A name like “Opulent Silks” immediately suggests luxury and high-end materials, while a name like “Sunday Comfort” evokes a sense of relaxed, everyday wear. Your name should align with the products you sell and the story you want to tell. It helps define whether your brand feels exclusive, accessible, playful, or empowering.

Memorability and Marketing

A memorable name is a powerful marketing tool. In a crowded digital marketplace, customers are more likely to recall and search for a name that is distinctive and easy to spell. A strong, catchy name makes your brand easier to share through word-of-mouth and on social media, which is crucial for growth in the fashion industry. It becomes the anchor for your advertising campaigns, your packaging, and every piece of content you create.

Domain Availability and Online Presence

In today’s market, your business needs a professional online presence to succeed. Your business name directly impacts your ability to secure a matching domain name, ideally a “.com.” An available, corresponding domain name makes your website easy for customers to find and adds a layer of professionalism and trust. Before you commit to a name, a quick search for domain and social media handle availability is a critical step that can save you from future branding headaches.

Brainstorming Your Perfect Lingerie Brand Name

Creating the right name is a creative process that should be guided by strategy. Before you start listing possibilities, take the time to define the core elements of your brand.

Define Your Niche and Target Audience

First, identify your specific corner of the market. What makes your lingerie unique? Your answer will guide your naming process.

• Luxury & Bridal: Are you offering high-end pieces made from fine silk and lace for special occasions?
• Everyday Comfort: Is your focus on comfortable, practical, and seamless undergarments for daily wear?
• Plus-Size & Inclusive: Does your brand celebrate all body types with a wide range of sizes and fits?
• Sustainable & Ethical: Are your products made from eco-friendly materials with transparent production methods?
• Maternity & Nursing: Do you cater to the specific needs of new mothers?

Your name should resonate with your target customer. A brand targeting millennials with a focus on body positivity might choose a modern and empowering name, while a luxury bridal line would benefit from a name that sounds elegant and timeless.

Consider Your Brand’s Personality

Think of your brand as a person. What is its personality? The words you choose should reflect this identity.

• Elegant & Sophisticated: Words like velvet, silk, noir, atelier, chantilly, satin.
• Sexy & Alluring: Consider words like secret, temptation, desire, midnight, lace, shadow.
• Playful & Flirty: Think about names that include words like wink, sugar, kiss, honey, petal.
• Minimalist & Modern: Use clean and simple words like form, base, line, structure, second skin.
• Empowering & Bold: Look for strong words like embrace, adore, power, form, figure.

Techniques for Generating Name Ideas

Use these creative techniques to spark inspiration:

• Combine Words: Mix two relevant words to create a unique name (e.g., Silk & Shadow).
• Use Foreign Words: French and Italian words often add a touch of romance and sophistication to lingerie brands (e.g., Belle, Fleur, Notte, Amour).
• Evoke Imagery: Choose words that paint a picture and create a mood (e.g., Midnight Garden, Velvet Hour).
• Try Alliteration: Names that start with the same letter can be catchy and memorable (e.g., Secret Silhouettes).
• Use a Persona: Create a name based on a real or fictional character that embodies your brand’s spirit.

101 Lingerie and Intimate Apparel Business Name Ideas

Here is a curated list of 101 name ideas, organized by category, to help you find the perfect fit for your new venture.

Elegant & Luxurious Names

These names suggest sophistication, high-quality materials, and a premium experience.

1. Velvet Hour
2. Silk Petal Intimates
3. Adorn Atelier
4. Chantilly & Vine
5. The Gilded Lace
6. Satin Letter
7. Noir Boudoir
8. Opulent Form
9. Maison de Soie (House of Silk)
10. The Pearl Corset
11. Ivory Thread
12. Vespera Lingerie
13. Heritage & Lace
14. The Cashmere Drape
15. Gilded Lily Intimates
16. Harlowe & Finch
17. The Satin Row
18. Celestine Silks
19. Heirloom Lingerie
20. The Alabaster Form

Modern & Minimalist Names

These names are clean, chic, and perfect for brands focused on simplicity, comfort, and modern design.

21. Form & Figure
22. Base Layer Co.
23. Outline Lingerie
24. Second Skin
25. Structure Intimates
26. The Bare Line
27. Kin Form
28. Thread & Form
29. Modern Unseen
30. The Daily Drape
31. Nude Theory
32. Parallel Lines
33. Figure Form
34. The Essential Base
35. Core Apparel
36. Shape & Still
37. AURA Intimates
38. Simple Silhouette
39. The Foundation Wear
40. Versa Wear

Playful & Flirty Names

These names have a fun, charming, and slightly mischievous personality.

41. Wink & Whisper
42. Sugar Secret
43. The Honey Pot
44. Kiss & Tell Lingerie
45. Peach Petal
46. Sweet Nothings Co.
47. The Cherry On Top
48. Darling Clementine
49. Pretty Little Secret
50. Poppy & Lace
51. The Flirtation Shop
52. Sweetheart Silks
53. Daisy Chain Lingerie
54. The Bijou Box
55. Honeydew Intimates
56. Love Note Lingerie
57. The Velvet Kiss
58. Flutter & Bow
59. Little Tease
60. The Sugarplum Bodice

Body Positive & Inclusive Names

These names communicate a message of empowerment, self-love, and celebration of all body types.

61. Every Curve Co.
62. The Shape Embrace
63. Real Form Lingerie
64. Adore You
65. The Body Narrative
66. Unconditional Wear
67. Figure Forward
68. The Embrace Collection
69. All Bodies Apparel
70. My Form Lingerie
71. The True Shape
72. Every Woman Intimates
73. The Confidence Suite
74. Own Your Form
75. The Body Shop Lingerie
76. Curve & Co.
77. The Real You
78. Adored Figure
79. The Body Canvas
80. Empower Intimates

Unique & Creative Names

These names are imaginative and distinctive, perfect for a brand that wants to stand out from the crowd.

81. The Understory
82. Cipher Silks
83. Midnight Bloom
84. The Lark & Key
85. Fable & Form
86. The Gossamer Wing
87. Chapter Two Lingerie
88. The Alchemist’s Thread
89. North Star Intimates
90. The Loom & Arrow
91. Solstice Silks
92. The Gilded Fern
93. Echo & Thread
94. The Poet’s Lace
95. Sterling & Vine
96. The Evening Garden
97. Willow & Weave
98. The Crimson Stitch
99. Fae Folk Lingerie
100. The Oracle’s Drape
101. Zenith Intimates

The Next Steps: Securing Your Brand Name and Building Your Online Store

Once you have selected a name, it’s time to make it official and build the online home for your brand. This process involves a few crucial steps to protect your identity and create a professional eCommerce experience.

Check for Availability

Before you print business cards or set up social media profiles, verify that your chosen name is available to use.

• Business Name Registration: Check with your local and state business authorities to ensure the name isn’t already registered by another company in your industry.
• Domain Name: The most critical check is for domain availability. Your goal is to secure a “.com” domain that matches your business name exactly. This is the gold standard for eCommerce and builds immediate trust with customers.
• Social Media Handles: Check major platforms like Instagram, TikTok, and Pinterest to see if your desired brand name is available as a username. A consistent brand name across all channels is essential for a cohesive online presence.

Building a Professional eCommerce Website

Your website is your digital storefront. It needs to be beautiful, functional, and capable of securely processing transactions. While many platforms exist, using WordPress gives you complete control and limitless flexibility to grow your brand. Over 43% of all websites on the internet are powered by WordPress for this reason.

Introducing Elementor: Your All-in-One Website Creation Platform

To build a stunning and effective eCommerce site on WordPress without needing to write a single line of code, you can use Elementor. It’s more than just a page builder; it’s a complete website builder platform that provides all the tools you need to design, manage, and grow your online store. With its intuitive drag-and-drop visual editor, you can bring your brand’s unique aesthetic to life and see your changes in real-time.

Key Features for a Lingerie Store with Elementor Pro

For an eCommerce business, Elementor Pro offers a specialized toolkit to create a high-converting and beautifully branded shopping experience.

• The WooCommerce Builder: This is the most powerful feature for an online lingerie store. Standard WooCommerce setups can look generic. Elementor’s WooCommerce Builder lets you take full creative control over every part of your shop. You can design custom product pages that beautifully showcase your pieces with high-resolution images and detailed descriptions. You can also create unique shop archive pages to categorize your collections and design a custom checkout process that matches your brand’s elegant feel, which can significantly improve customer trust and conversion rates.
• The Popup Builder: Popups are an excellent tool for growing your customer base. With Elementor’s Popup Builder, you can create stylish popups to offer a welcome discount (e.g., “Get 10% off your first order when you sign up”) or to announce the launch of a new collection. This helps you build your email list, a vital asset for any eCommerce business.
• Design System & Global Settings: Maintain a consistent brand identity across your entire website. You can set global colors and fonts to ensure that every page, from your homepage to your contact form, reflects your brand’s sophisticated aesthetic.

Choosing the Right Foundation: The Importance of Hosting

Your website’s performance is critical. A slow-loading site can frustrate potential customers and lead to lost sales. Studies show that even a one-second delay in page load time can reduce conversions by 7%. This is why choosing the right web hosting is so important.

Elementor Hosting: The Optimized Solution

For a seamless and high-performance experience, Elementor Hosting provides the ideal foundation for your website. It’s an all-in-one solution that bundles the power of the Elementor Pro builder with managed WordPress hosting.

• Engineered for Speed: Built on the premium Google Cloud Platform, Elementor Hosting is optimized for speed and reliability, ensuring your website loads quickly for every visitor.
• Ironclad Security: It includes enterprise-grade security features, such as 24/7 monitoring and automatic daily backups, giving you peace of mind that your business and customer data are protected.
• Unified Support: One of the biggest advantages is the unified support. If you ever run into an issue, you have one expert team to contact for help with both your builder and your hosting. This eliminates the common problem of different providers blaming each other for site issues.

By choosing Elementor Hosting, you are investing in a complete, pre-integrated “Website Creation Stack.” It simplifies the entire process, allowing you to focus on what you do best: curating and selling beautiful lingerie.

Marketing Your New Lingerie Brand

With your name secured and your website built, it’s time to attract customers.

• High-Quality Photography: In lingerie, visuals are everything. Invest in professional photography that showcases your products beautifully and aligns with your brand’s personality.
• Social Media Marketing: Platforms like Instagram and Pinterest are essential for visual storytelling. Use them to share stunning product images, behind-the-scenes content, and build a community around your brand.
• Email Marketing: Use the email list you build with Elementor’s Form Builder and popups to nurture customer relationships. Send newsletters with new arrivals, special promotions, and exclusive content to drive repeat purchases.

Your Brand Journey Starts Now

Choosing the perfect name is the romantic first chapter in your brand’s story. It sets the stage for everything that follows. But a name is just the beginning. Bringing that name to life with a professional, high-performing website is what will turn your vision into a successful business. With powerful and accessible tools like WordPress and Elementor, you have everything you need to build a beautiful online destination for your brand and connect with customers around the world.