Choosing that perfect name can feel like a monumental task. It needs to be memorable, easy to pronounce, and available as a domain and on social media. This guide is here to simplify that process. We’ve curated 101 fashion and apparel business name ideas across various styles to spark your creativity. We will also walk you through the essential steps of brainstorming, checking for availability, and securing your brand’s digital identity to set you up for success.

Key Takeaways

  • Your Brand Name is Your Foundation: A great name is memorable, reflects your brand’s identity and target audience, and sets the tone for your entire business. It’s the first step in building a recognizable and successful fashion line.
  • Brainstorming is a Creative Process: Don’t rush it. Explore different categories like catchy, classic, creative, and niche-specific names. Use techniques like word association, thesaurus exploration, and looking at foreign languages to generate a wide list of possibilities.
  • Availability is Non-Negotiable: Before you fall in love with a name, you must check its availability. This includes searching for the domain name (ideally a .com), checking social media handles, and conducting a trademark search to avoid legal issues down the line.
  • Connect Your Name to Your Niche: The most effective names often give a hint about what the brand sells. Whether you focus on sustainable clothing, vintage finds, luxury wear, or children’s apparel, your name should align with your specific market.
  • Building Your Online Presence is the Next Step: Once you have your name, securing your digital real estate is critical. This means registering your domain and creating your website. A powerful tool like the Elementor Website Builder allows you to create a professional online store without needing to code, giving you full control over your brand’s visual identity.

The Art and Science of Choosing a Brand Name

A brand name is more than just a label. It’s a powerful asset. Think about iconic fashion houses like Chanel, Gucci, or modern disruptors like Allbirds or Everlane. Their names evoke a feeling, a style, and a promise of quality. The goal is to find a name that can grow with your business and become synonymous with your unique aesthetic.

According to branding expert Itamar Haim, “A successful brand name is a delicate balance of art and strategy. It should be evocative enough to capture the imagination but clear enough to signal what your brand stands for. In the crowded fashion landscape, a distinctive and legally defensible name is one of your most valuable assets from day one.”

Step 1: Define Your Brand Identity

Before you even think about specific words, take a step back and define your brand. Ask yourself these questions:

  • Who is your target audience? Are you designing for young, trend-focused shoppers, sophisticated professionals, eco-conscious consumers, or busy parents?
  • What is your brand’s personality? Is it edgy and bold, minimalist and modern, classic and timeless, or playful and whimsical?
  • What is your unique selling proposition (USP)? What makes you different? Is it your commitment to sustainability, your inclusive sizing, your use of unique materials, or your accessible price point?
  • What is your price point? A luxury brand will likely have a different naming style than a fast-fashion or budget-friendly line.

Having clear answers to these questions will create a filter through which you can evaluate every potential name. The right name will align perfectly with your brand identity.

Step 2: The Brainstorming Process

This is where the fun begins. Grab a notebook, open a document, and let the ideas flow. Don’t self-censor at this stage. The goal is to generate a long list of possibilities. Here are some techniques to get you started:

  • Word Association: Write down keywords related to your brand identity (e.g., “silk,” “urban,” “sun,” “bold,” “flow,” “classic”). Then, brainstorm words associated with those keywords.
  • Use a Thesaurus: Look up your keywords in a thesaurus to find interesting synonyms and related concepts.
  • Look to Literature, Mythology, and Nature: Many powerful brand names are inspired by stories, characters, or natural elements.
  • Consider Foreign Languages: A word in another language can add a touch of elegance or intrigue. For example, “Belle Âme” (French for “Beautiful Soul”) or “Fika” (a Swedish concept of a cozy coffee break).
  • Make Up a Word: Brands like “Zara” or “Asos” created unique, memorable names that now define their identity.
  • Use Your Name: Many of the most iconic fashion brands are named after their founders (e.g., Calvin Klein, Stella McCartney). This can add a personal, authentic touch.

To help structure your brainstorming, let’s break down the names into different categories.

101 Fashion and Apparel Business Name Ideas

Here are 101 name ideas, organized by style and category, to inspire you.

Catchy & Trendy Names

These names are modern, memorable, and perfect for brands targeting a younger, social media-savvy audience. They are often short, punchy, and have a contemporary feel.

  1. Stitch & Social
  2. The Style Hive
  3. Urban Weave
  4. Cloth & Current
  5. Vibe Apparel
  6. Mode & Motion
  7. The Edit Co.
  8. Fresh Thread
  9. Next Chapter
  10. Kinetic Style
  11. Street Scene
  12. The Daily Drape
  13. Pop & Style
  14. Loop & Loom
  15. City Set

Classic & Elegant Names

These names suggest sophistication, quality, and timeless style. They are ideal for luxury brands, formal wear, or lines that focus on high-quality materials and craftsmanship.

  1. The Sterling Thread
  2. Black Label Clothiers
  3. The Gilded Hanger
  4. Noble Craft
  5. August & Main
  6. The London Loom
  7. Evermore Style
  8. Crest & Crown
  9. The Proper Attire
  10. Harbor & Hem
  11. The Vintner’s Daughter (Evokes heritage)
  12. Sloane & Co.
  13. Beau Monde (French for “Beautiful World”)
  14. The Linen Press
  15. Chapel Hill Collection

Creative & Unique Names

These names are abstract, artistic, and designed to make people curious. They work well for avant-garde brands, designer boutiques, or any business that wants to stand out as highly original.

  1. Ode to Ordinary
  2. The Seventh Loom
  3. Echo & Air
  4. Juniper Sky
  5. Cipher Style
  6. The Glass Dahlia
  7. Amber & Haze
  8. Fable & Frame
  9. The Silent Motif
  10. Velvet Hour
  11. North of Ordinary
  12. Solstice & Stone
  13. Indigo Theory
  14. The Paper Crane
  15. Wren & Farrow

Descriptive & Niche-Specific Names

These names clearly communicate what the brand offers or who it’s for. This is a very effective strategy for brands targeting a specific niche.

Sustainable & Eco-Friendly

  1. The Conscious Cloth
  2. Earth & Thread
  3. Green Weave Collective
  4. Renew Apparel
  5. Earthen Vogue
  6. Kindred Fibers

Vintage & Second-Hand

  1. Yesterday’s Wardrobe
  2. The Reclaimed Thread
  3. Second Story Fashion
  4. Archive Attire
  5. The Golden Decade

Children’s Apparel

  1. Little Sprout & Co.
  2. The Playful Cub
  3. Wee Wanderer
  4. Stork & Story
  5. The Bumble Bee Boutique

Activewear & Athleisure

  1. Apex Athletics
  2. Flow State Active
  3. Momentum Wear
  4. Kinetic Core
  5. Urban Form

Personal & Founder-Inspired Names

Using your own name or a variation of it can build a strong, personal connection with your audience.

  1. Atelier [Your Last Name]
  2. [Your First Name] Collection
  3. House of [Your Name]
  4. [Your Initials] Studio
  5. The [Your Last Name] Label

Wordplay & Punny Names

A clever name can be incredibly memorable and show off your brand’s personality. Just be sure it aligns with your overall aesthetic.

  1. The Good Wool
  2. Sew & Tell
  3. From Another Cloth
  4. Top Drawer
  5. Best Dressed Guest

One-Word Names

A single, powerful word can be very impactful. The key is finding one that isn’t already taken and that captures your brand’s essence.

  1. Poise
  2. Crease
  3. Loom
  4. Verve
  5. Fable
  6. Twill
  7. Ember
  8. Drift
  9. Vale

Location-Inspired Names

A name tied to a specific place can evoke a certain lifestyle or aesthetic.

  1. The Aspen Edit
  2. Malibu Stitch
  3. Brooklyn Haberdashery
  4. The Sedona Collection
  5. Parisian Hour

Abstract & Evocative Names

These names focus on creating a feeling or a mood rather than describing a product.

  1. The Feeling
  2. State of Being
  3. The Common Thread
  4. A Fine Line
  5. The Art of Dress
  6. Newfound
  7. True North Apparel
  8. The Still Life
  9. Daybreak & Co.
  10. The Unseen
  11. Kindred Spirit

Step 3: Check for Availability

Once you have a shortlist of 5-10 names you love, it’s time for the crucial reality check. This step is non-negotiable. Falling in love with a name only to find out it’s unavailable is a common and frustrating setback.

Domain Name Search

Your website is the heart of your online business, so securing the right domain name is paramount.

  • Aim for a .com: A .com domain is the gold standard. It’s what customers instinctively type and it carries the most authority. While other extensions like .co, .shop, or .store are available, .com should always be your first choice.
  • Keep it Simple: The domain should be identical to your brand name if possible. Avoid hyphens, numbers, or creative misspellings, as these can be confusing and hard to remember.
  • Use a Domain Registrar: You can check for domain availability on sites like GoDaddy, Namecheap, or directly when signing up for a web hosting service. Many hosting providers, including Elementor Hosting, offer a free domain name for the first year with their plans.

If your ideal .com is taken, you might consider a slight modification (e.g., adding “shop,” “co,” or “apparel” to the end), but be cautious not to dilute the brand.

Social Media Handle Search

Your brand needs a consistent presence across all relevant social media platforms. Before finalizing your name, check if the handle (e.g., @YourBrandName) is available on Instagram, TikTok, Facebook, Pinterest, and any other platforms you plan to use. Use a tool like Namechk to quickly search across dozens of platforms at once. Consistency is key for brand recognition.

Trademark Search

This is a critical step to protect your business legally. A trademark search ensures that your chosen name isn’t already registered by another company in your industry.

  • Start with a Basic Search: Do a thorough Google search for your name. Look for other businesses in the fashion and apparel space with a similar name.
  • Check Government Databases: In the United States, you can search the U.S. Patent and Trademark Office (USPTO)’s database. Other countries have similar national databases.
  • Consider Professional Help: If you’re serious about your brand, consulting with a trademark attorney is a wise investment to ensure your name is legally clear and to help you register it properly.

Step 4: Secure Your Name and Build Your Foundation

Once you’ve found a name that is unique, memorable, and available, act fast!

  1. Register Your Domain Name: Purchase your domain immediately. You don’t want someone else to grab it.
  2. Create Your Social Media Accounts: Even if you don’t plan to post right away, secure your handles on all relevant platforms.
  3. Register Your Business: Make it official by registering your business name with your local government authorities.
  4. Start Building Your Website: Your online store is where the magic happens. This is your digital flagship, and its design and functionality are crucial for success.

Building a beautiful and professional eCommerce website is more accessible than ever. You no longer need to be a developer or have a huge budget. Platforms like WordPress combined with a powerful visual builder give you complete creative control.

With Elementor’s WooCommerce Builder, you can design every part of your online store, from stunning product pages to a seamless checkout process, all with a drag-and-drop interface. You can start from one of the many designer-made website kits or build your vision from scratch. For those who want an even faster start, the AI Website Builder can generate a complete, customized website for you in minutes.

To ensure your website runs smoothly and securely, it’s essential to have reliable hosting. Elementor Hosting is specifically optimized for WordPress and Elementor, providing top-tier performance, security, and support all in one place. It’s an all-in-one solution that bundles the builder, theme, and hosting, simplifying the entire process.

Frequently Asked Questions (FAQ)

1. What makes a good fashion business name?

A good fashion business name is memorable, easy to pronounce and spell, and relevant to your brand’s identity and target audience. It should be unique enough to stand out but not so complex that it’s confusing. Most importantly, it must be available as a domain name and on social media, and it should be legally clear to trademark.

2. Should I use my own name for my clothing brand?

Using your own name can be a great strategy. It adds a personal, authentic touch and can be very powerful if you are the face of the brand. Think of designers like Tory Burch or Tom Ford. However, it can make the business harder to sell in the future if it’s tied directly to your personal identity. It’s a personal choice that depends on your long-term goals.

3. What if my first-choice name is already taken?

Don’t get discouraged! This is very common. Go back to your brainstorming list. Try slight variations, such as adding a word like “Co.,” “Studio,” “Atelier,” or “Collective.” You could also try a different domain extension like “.shop” or “.co,” but only after you’ve exhausted all reasonable “.com” options. Often, the second or third choice ends up being even better.

4. How important is it to get a .com domain?

A .com domain is highly recommended. It’s the most recognized and trusted domain extension globally. Customers automatically assume a .com, so having one makes your website easier to find and appear more professional. While other extensions are becoming more common, .com remains the top choice for credibility and brand authority.

5. How do I make my brand name sound luxurious?

To create a luxurious feel, consider using names that evoke craftsmanship, heritage, and sophistication. French or Italian words can add an elegant touch. Names with clean, classic sounds and references to high-quality materials (like Sterling, Gilded, or Silk) also work well. Avoid trendy slang or overly playful words.

6. Can I use a name generator for ideas?

Yes, name generators can be a useful tool for brainstorming. They can help you come up with combinations you might not have thought of. However, don’t rely on them exclusively. Use them as a starting point to spark your own creativity, then refine the ideas to ensure the final name truly fits your unique brand identity.

7. How can I ensure my product images look professional on my new website?

High-quality photography is non-negotiable for a fashion brand. Once you have your photos, it’s crucial to optimize them for the web. Large image files can slow down your site, leading to a poor user experience. A tool like Elementor’s Image Optimizer can automatically compress your images without sacrificing quality, ensuring your site is both beautiful and fast.

8. Once my site is live, how do I communicate with customers?

Effective communication is key. You’ll need reliable email for order confirmations, shipping notifications, and marketing. Many basic web hosting setups have unreliable email systems. Using a dedicated service like Site Mailer by Elementor ensures your critical transactional emails are delivered reliably to your customers’ inboxes. For marketing, a platform like Send by Elementor can help you manage email campaigns and automations.

9. How do I get started building my website with no technical skills?

The best way is to use an all-in-one platform that simplifies the process. A solution combining managed WordPress hosting with a visual builder is ideal. For example, you could start with a plan from Elementor Hosting, which comes with the Elementor Pro builder already installed. You can then use the AI Site Planner to generate a structure for your site and the visual drag-and-drop editor to design your pages without ever writing a line of code.

10. What’s the most important thing to remember after choosing a name?

The most important thing is to be consistent. Your brand name, logo, color palette, and tone of voice should be used consistently across your website, social media, packaging, and all customer communications. This consistency is what builds a strong, recognizable brand that customers will remember and trust.