How do Ally visit quotas work?

Last Update: September 3, 2025

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Note: As of V3.6.6 quotas no longer apply.

Each Ally subscription plan comes with a quota on the number of monthly visits it supports. For instance, the free plan supports 10,000 visits per month. This is measured by the number of unique visitors with each IP/device counted once during a 24 hour period. 

When you reach 80% of your subscription’s monthly visits, a notification appears on your Ally dashboard with a link to upgrade your plan. The notification appears again when you reach your monthly limit. 

For users with multi-site plans, the monthly limit applies to all the visitors to the sites covered by your plan.

These monthly limitations are calculated per calendar month, meaning the number is reset on the first of each month. 

Tracking widget usage

For a detailed look at how Ally is being used, upgrading to a paid plan gives you access to the Analytics section. However, if you just want to track the number of visits, this is displayed in the left panel of the Ally dashboard.

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