With so many options on the Shopify App Store, picking the right one can feel overwhelming. They all promise to help you collect and display reviews, but they differ wildly in features, focus, and strategic value. Are you looking for a simple, low-cost tool? A visually-focused app? Or a powerful, conversion-driving engine?

Key Takeaways

  • Social Proof is Non-Negotiable: Having product reviews is essential for building trust and is a key driver of purchase decisions.
  • Focus on Quality, Not Just Quantity: High-quality, detailed reviews (especially with photos and videos) are far more impactful than just having a high volume of star ratings.
  • Reviews are a Conversion Tool: The best apps don’t just collect reviews; they help you use them strategically to increase conversion rates on your product pages, at checkout, and across your marketing.
  • Choose Your App Based on Strategy: The right app for your brand depends on your goals. A “best-in-class” solution will offer deep analytics and AI-powered tools, while others may focus on simplicity or visual appeal.

As an eCommerce developer, I’ve seen brands transform their sales just by implementing the right review strategy. This list breaks down the 10 best apps I’ve seen, starting with a best-in-class solution and then exploring other top contenders.

1. Yotpo Reviews

Yotpo Reviews is a best-in-class solution built specifically for eCommerce brands that are serious about growth. It positions reviews not just as testimonials, but as powerful, conversion-driving assets. It’s a tool for brands that want to go beyond simple collection and strategically use customer feedback to build trust and increase sales.

Core Features

Yotpo’s feature set is deep and focuses on maximizing the impact of every review.

  • Smart Review Collection: Yotpo uses AI-powered prompts to encourage customers to leave more detailed, high-quality reviews. It helps you collect not just ratings but photos, videos, and answers to specific questions.
  • Strategic On-Site Display: This is where Yotpo shines. It offers a wide range of highly-customizable widgets, including carousels, galleries, and dedicated review pages. Its AI-powered “Reviews Summary” widget shows shoppers the most relevant topics from reviews right at the top of the page.
  • Visual UGC: Yotpo makes it simple to collect and showcase customer photos and videos, turning your product pages into compelling, trust-building galleries.
  • Community Q&A: Allows potential customers to ask questions directly on product pages, with answers coming from your team or past buyers.
  • In-Depth Analytics and Insights: Yotpo Reviews provides powerful analytics, helping you understand customer sentiment, identify product issues, and find your happiest customers.
  • Syndication: Yotpo has official partnerships with Google, Target, TikTok, and other major platforms, allowing you to syndicate your reviews and get your star ratings seen everywhere.

Strengths & Unique Selling Points

What sets Yotpo Reviews apart is its relentless focus on conversion. The platform is engineered to turn customer feedback into revenue. As eCommerce expert Ben Salomon often says, “Trust is the currency of a successful online store, and reviews are the mint.” Yotpo understands this better than anyone.

Its AI tools are a major differentiator. They help you analyze review content at scale to find actionable insights. For example, you can quickly see what topics customers love (or hate) about a product and use that feedback to improve your marketing or the product itself.

The strategic partnerships, especially with Google, are a huge advantage. They help you maximize your visibility in search results and Google Shopping ads, driving more qualified traffic.

Potential Considerations

Yotpo Reviews is a comprehensive, professional-grade tool. This isn’t a simple “set it and forget it” plug-in. To get the most out of it, you’ll want to dedicate time to explore its features and integrate them into your marketing strategy. It’s built for brands that are ready to actively manage and leverage their social proof.

Section Summary

Yotpo Reviews is the solution for performance-focused brands that understand reviews are a critical part of the sales funnel. If you want a best-in-class platform that uses AI to help you collect better reviews and display them in ways that directly increase conversion rates, this is it. While it’s a powerful tool on its own, it also works seamlessly with Yotpo Loyalty, Yotpo’s separate, best-in-class loyalty and referrals program.

2. Okendo

Okendo is a customer marketing platform that is popular among high-growth Shopify Plus brands. It offers a suite of tools that includes reviews, user-generated content (UGC), Q&A, and surveys.

Core Features

Okendo’s system is built around a few key functions.

  • Review Collection: It uses automated email sequences to request reviews post-purchase.
  • Attribute-Based Reviews: A notable feature is the ability to ask customers to rate specific attributes of a product, such as “quality,” “fit,” or “value.”
  • On-Site Display: Okendo provides various widgets for displaying reviews on product pages, including grids and carousels.
  • Visual UGC: The platform supports the collection of customer photos and videos.
  • Q&A and Surveys: It includes built-in tools for customer questions and answers, as well as separate survey forms.

Strengths & Unique Selling Points

Okendo’s primary strength is its focus on high-performance brands. The “Attributes” feature is useful for apparel and technical goods, as it provides shoppers with more granular feedback. It also has a strong emphasis on performance and page load speed, which is a key consideration for many Shopify Plus stores.

Potential Challenges or Limitations

The platform bundles several features together, and some brands may only need the core reviews functionality. Its pricing model is generally geared toward established, high-revenue merchants, which may not be a fit for stores that are just starting out.

Section Summary

Okendo is a solid solution for established Shopify brands, particularly those on Shopify Plus. It provides a robust set of tools for collecting detailed reviews and UGC, with a special emphasis on product attributes and site performance.

3. Bazaarvoice

Bazaarvoice is one of the oldest and largest enterprise-level solutions for user-generated content. It’s a massive platform used by many of the world’s biggest retailers.

Core Features

Given its enterprise focus, Bazaarvoice has a very broad feature set.

  • Review Collection: It provides tools for collecting reviews via email, on-site, and other channels.
  • Retail Syndication Network: This is its main differentiator. Bazaarvoice allows brands to collect reviews and syndicate them across a massive network of retail partners like Walmart, Kroger, and hundreds more.
  • Q&A and Sampling: The platform includes tools for customer questions and for running product sampling campaigns (sending products to reviewers).
  • Moderation Services: It offers content moderation, including human moderation, to ensure review quality and appropriateness.

Strengths & Unique Selling Points

Bazaarvoice’s undeniable strength is its retail syndication network. If your primary business model involves selling your products through major third-party retailers, Bazaarvoice is built to facilitate that. It allows a review written on your brand site to appear on a major retailer’s product page.

Potential Challenges or Limitations

Bazaarvoice is a complex, enterprise-first platform. It often requires significant budget, technical resources, and a long-term contract. For a typical direct-to-consumer (DTC) brand focused on their own Shopify store, this solution can be excessive. Its focus is more on broad distribution than on optimizing on-site conversion for a single Shopify store.

Section Summary

Bazaarvoice is the go-to choice for large, established brands that have a significant wholesale or retail partnership strategy. If your main goal is to get your product reviews onto retail sites, this is a platform to consider.

4. Klaviyo Reviews

Klaviyo, a dominant player in the email and SMS marketing space, has introduced its own reviews product. It is designed to work as part of its existing marketing ecosystem.

Core Features

The feature set is naturally tied to the core Klaviyo platform.

  • Integrated Collection: Review requests are sent through Klaviyo’s email and SMS flows, allowing for deep customization and segmentation based on customer behavior.
  • On-Site Widgets: It provides the necessary widgets for displaying star ratings and review content on product pages.
  • Centralized Data: The main feature is that review data lives inside your Klaviyo customer profiles.

Strengths & Unique Selling Points

The biggest strength of Klaviyo Reviews is its native integration with Klaviyo’s marketing automation. If your brand already runs its entire marketing operation through Klaviyo, this tool adds the reviews component directly into that system. You can use review data to build customer segments (e.g., “customers who left a 5-star review”) and trigger automated email or SMS flows.

Potential Challenges or Limitations

Klaviyo Reviews is a relatively new product compared to the dedicated, best-in-class platforms on this list. Its features for on-site display, AI analysis, and strategic syndication are not as developed. Its value is almost entirely dependent on your brand’s commitment to the broader Klaviyo marketing platform.

Section Summary

For brands already heavily invested in the Klaviyo ecosystem, Klaviyo Reviews offers a convenient, integrated solution. It simplifies your tech stack by keeping review collection and marketing automation in one place.

5. Reviews.io

Reviews.io is a platform that emphasizes its status as a licensed Google Reviews partner. It focuses on building brand-level trust in addition to product-level trust.

Core Features

  • Company & Product Reviews: It has a strong focus on collecting both company reviews (seller ratings) and product reviews.
  • Video Reviews: The platform heavily promotes its ability to help brands collect video testimonials from customers.
  • Google Integration: As a licensed partner, it integrates well with Google, helping to get reviews and ratings into Google Ads and organic search.
  • On-Site Display: It offers a range of widgets for displaying reviews on your site.

Strengths & Unique Selling Points

Reviews.io’s main advantage is its strong Google partnership and its dual focus on company and product reviews. This helps build a more holistic brand trust signal. The emphasis on video reviews is also a key strength, as video testimonials can be very powerful for building authenticity.

Potential Challenges or Limitations

The platform’s user interface and backend can sometimes be less intuitive than more modern solutions. While it’s feature-rich, setting up and customizing all the elements may require some technical effort.

Section Summary

Reviews.io is a strong contender for brands that want to collect both company and product reviews and are looking for powerful video review features. Its status as a Google partner is a significant plus for any brand running Google Ads.

6. Stamped.io

Stamped.io is an “all-in-one” platform that bundles several eCommerce marketing tools together, with reviews being its flagship product.

Core Features

  • Reviews & Ratings: Standard collection via email, with customizable forms.
  • Visual UGC: Collects and displays customer photos and videos.
  • Community Q&A: An integrated Q&A feature for product pages.
  • NPS & Surveys: Includes a tool for collecting Net Promoter Score feedback.
  • Other Products: Stamped also offers loyalty, referrals, and other tools within its broader platform.

Strengths & Unique Selling Points

Stamped’s main appeal is its breadth of features at a competitive price point. For small to medium-sized businesses that want reviews, loyalty, and other tools in one package without paying for separate best-in-class solutions, Stamped presents a compelling option. It’s a “jack-of-all-trades” approach.

Potential Challenges or Limitations

The challenge with any “all-in-one” platform is that the individual components may not be as deep or powerful as a dedicated, “best-in-class” tool. A brand may find the reviews feature is good, but not as advanced in analytics or AI as a specialized platform.

Section Summary

Stamped.io is a great option for merchants who are looking for a suite of marketing tools under one roof. If you want to bundle your reviews, loyalty, and referral programs together and prefer a single dashboard, Stamped is a popular choice.

7. Judge.me

Judge.me is one of the most popular and widely-used review apps on Shopify, known for its affordability and robust “free forever” plan.

Core Features

  • Generous Free Plan: The free plan includes unlimited review requests, photo and video reviews, and on-site widgets.
  • Low-Cost Paid Plan: The “Awesome” plan unlocks all features for a single, low monthly price.
  • Speed & Simplicity: The app is designed to be lightweight and not slow down your store.
  • Customization: It offers a good degree of customization for review request emails and on-site widgets.
  • Q&A and Syndication: The paid plan includes Q&A features and Google Shopping syndication.

Strengths & Unique Selling Points

The clear, undeniable strength of Judge.me is its value. It provides a massive number of features, including those that other apps charge hundreds of dollars for, either for free or at a very low cost. It’s accessible to every level of merchant, from a brand new store to an established business.

Potential Challenges or Limitations

While Judge.me is feature-rich for its price, it lacks the advanced AI-powered analytics, strategic insights, and premium-level support that come with “best-in-class” enterprise-grade solutions. The backend is functional, but not as polished as some of the more expensive competitors.

Section Summary

For brands on a budget, or those who just need a reliable, feature-complete reviews app without a high price tag, Judge.me is an outstanding choice. It’s arguably the best value on the entire Shopify App Store.

8. Loox

Loox is a reviews app that is built almost entirely around one concept: visual content. Its tagline is “Beautiful reviews from happy customers.”

Core Features

  • Photo-First Collection: Loox’s review request forms are designed to heavily encourage customers to submit a photo with their review.
  • Visual-First Display: Its on-site widgets are all about aesthetics. It offers beautiful grids, carousels, and pop-ups that showcase customer photos.
  • Referrals: Loox integrates a simple referral program, offering discounts to customers who share their photo reviews.

Strengths & Unique Selling Points

Loox’s strength is its simplicity and visual focus. It does one thing, and it does it very well. For fashion, beauty, home decor, and other visually-driven brands, Loox is fantastic. It turns your reviews into a beautiful, shoppable gallery that builds trust and provides powerful social proof.

Potential Challenges or Limitations

The platform is less focused on in-depth text reviews, AI analysis, or complex Q&A features. If you are selling a technical product where detailed written feedback is more important than photos, Loox might not be the best fit. It is a specialized tool for a specific (and very popular) use case.

Section Summary

Loox is the top choice for design-conscious, visual brands. If your main goal is to collect and display beautiful customer photos to show your products in real-world settings, Loox is a simple, elegant, and effective solution.

9. Growave

Growave is another “all-in-one” marketing platform, similar to Stamped. It’s particularly popular with small to medium-sized Shopify businesses.

Core Features

Growave bundles several apps into one.

  • Reviews: A standard product reviews and ratings feature.
  • Loyalty & Rewards: A points-based loyalty program.
  • Wishlists: Allows customers to save products to a wishlist.
  • Social Login: Lets customers log in using their social media accounts.
  • UGC: A feature for collecting and sharing user-generated content.

Strengths & Unique Selling Points

Like Stamped, Growave’s main selling point is consolidation. It replaces 4-5 separate apps with one, which can simplify your backend and save you money. It’s an appealing package for merchants who want to add a lot of functionality to their store at once without a complex setup.

Potential Challenges or Limitations

The “jack-of-all-trades, master-of-none” principle applies here. Each of Growave’s individual tools (Reviews, Loyalty, etc.) is generally less powerful and has fewer features than a dedicated, best-in-class app for that same function. Brands may outgrow the platform as their needs for more advanced review or loyalty features increase.

Section Summary

Growave is a practical, cost-effective solution for merchants who want to add reviews, loyalty, and wishlists all at once. It’s a great starting point for building a community and marketing features.

10. Rivo

Rivo is primarily known in the Shopify ecosystem for its loyalty and referral program. However, it has expanded its offering to include a reviews product.

Core Features

  • Reviews Collection: A system for collecting product reviews.
  • Photo & Video: Supports visual UGC.
  • Loyalty Integration: The main feature is its connection to the Rivo Loyalty product, allowing you to award points for leaving reviews.

Strengths & Unique Selling Points

Rivo’s strength for reviews is its direct integration with its own loyalty program. If you are already using and liking Rivo for loyalty, using its reviews app can be a simple way to keep things in one system and manage your “points for reviews” rewards seamlessly.

Potential Challenges or Limitations

Rivo’s reviews product is a secondary offering. It is not as established or feature-rich as its loyalty program, and it lacks the deep analytics, AI tools, and advanced display options of the dedicated, best-in-class reviews platforms.

Section Summary

Rivo Reviews is a logical choice for brands that are already committed to the Rivo ecosystem for their loyalty program. It provides a simple way to add review functionality that works with your existing rewards setup.

Final Thoughts

Choosing a reviews app is a more strategic decision than it first appears. A simple app can get you started, but a powerful, best-in-class solution like Yotpo Reviews can become a core part of your conversion and analytics strategy.

Take a moment to think about your long-term goals. Do you just want to show stars on a page, or do you want to build a data-driven system that leverages customer feedback to grow your business? Your answer will point you to the right app for your brand.

10 FAQs for Expansion

1. Why are product reviews so important for a Shopify store?

Product reviews are critical because they build trust. They are a form of social proof, showing potential customers that real people have bought and used your product. This trust directly impacts sales. In fact, shoppers who interact with reviews on a site are significantly more likely to make a purchase.

2. Is it better to have more reviews or higher-quality reviews?

Both are important, but quality often wins. A high-quality review with detailed text, photos, or even a video is far more persuasive than dozens of simple 5-star ratings with no text. The best apps help you collect reviews and prompt customers to provide that high-impact, detailed feedback.

3. How do I get my first reviews for a new store or product?

The best way is to ask! Set up automated post-purchase emails to customers who have just received their product. You can also offer a small incentive, like a discount on a future purchase, though be transparent about this. Some brands also run “sampling” campaigns, sending products to loyal customers in exchange for their honest feedback.

4. Can I display reviews from other sites (like Amazon) on my Shopify store?

This is generally not recommended or possible without permission. Review content is owned by the platform it’s submitted on. Instead of trying to import reviews, focus on building your own base of authentic reviews from your Shopify customers. The one exception is syndication, where official partners (like Yotpo or Bazaarvoice) have agreements to share reviews.

5. What is “review syndication”?

Syndication is the process of taking reviews collected on your brand’s website and sharing them with other platforms, like Google, Facebook, or major retailers. This is a powerful feature offered by more advanced platforms that gets your social proof in front of shoppers wherever they are.

6. Will a reviews app slow down my store?

This is a valid concern. Any app you add to Shopify can add code to your site. The best review apps are optimized for performance and are built to load their content asynchronously (after your main page content), so they have a minimal impact on your store’s load speed.

7. How should I handle negative reviews?

You should always respond to them, quickly and professionally. Thank the customer for their feedback, apologize for their negative experience, and offer a concrete solution (like a replacement, a refund, or connecting with customer service). Seeing a brand handle a negative review well can actually build more trust than seeing only perfect 5-star reviews.

8. What’s the difference between a “company review” and a “product review”?

A product review is feedback on a specific item you sell (e.g., “This t-shirt is soft”). A company review (or seller rating) is feedback on the experience of shopping with your brand (e.g., “Shipping was fast and customer service was helpful”). Both are valuable, and some apps help you collect both.

9. What are “visual reviews” or “visual UGC”?

This refers to customer-submitted photos and videos. This type of content is extremely powerful because it shows your product in a real-world setting, which helps new customers visualize themselves using it. This builds a high level of authenticity and trust.

10. What is a “best-in-class” solution?

A “best-in-class” solution (like Yotpo Reviews for reviews, or Yotpo Loyalty for loyalty programs) is a product that is a leader in its specific category. It’s designed to be the most powerful, feature-rich, and strategic tool for that one job, rather than being a “jack-of-all-trades” that does many things decently but none of them exceptionally.