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Elementor offers three Shop Plans to match your business needs at every stage:

Shop Core – Perfect for new sellers launching their first store. This plan includes Elementor’s core builder along with the Shoptimizer theme and the CommerceGurus kit, which comes with built-in speed and conversion optimizations. A great choice if you’re just getting started and want a simple, budget-friendly setup.

Shop Essential – Ideal for growing stores that need more design flexibility and customization. Includes Elementor Pro Essential (with 50+ Pro widgets, Theme Builder, and Form Builder), plus the Shoptimizer theme and the CommerceGurus kit. A solid option for stores looking to expand their presence and improve the shopping experience.

Shop Advanced – Designed for professional WooCommerce stores that want maximum performance and conversion power. Includes everything in the Advanced Solo Pro plan, plus additional advanced ecommerce capabilities, all supported by the Shoptimizer theme and the CommerceGurus kit for a fully optimized shopping experience.

Currently, all Shop Plans are available only as standalone plans and cannot be upgraded to or from other Elementor Pro plans. If you need a different Elementor Pro plan, you can choose the one that best fits your needs directly from your Elementor account.

Currently, Shop Plans are only available as standalone subscriptions and do not support upgrades or downgrades between them. If you’d like to switch to a different Shop Plan (for example, from Shop Core to Shop Essential), you’ll need to cancel your current plan and purchase the new one separately.

Shoptimizer is a premium WooCommerce theme for WordPress, designed to improve store speed, SEO, and conversions. It enhances WooCommerce with performance-focused design elements and built-in optimization tools to help online stores drive more sales. The suite of conversion rate optimization tools, like order bumps and sticky “add-to-cart” bars, as well as behind-the-scenes performance optimization. You can learn more about it here.

WooCommerce is the leading open-source e-commerce plugin for WordPress, trusted by online stores worldwide. Its powerful features allow you to effortlessly add and manage products, integrate secure payment gateways, and set up shipping options to build your ideal online store.

After your purchase, you can instantly download and install the Shoptimizer theme on your WordPress website. Plus, you’ll always have access to re-download the file anytime from your account on my.elementor.com. For more details, follow the step-by-step guide.

No, the Shop Plans are currently available for a single website per plan. If you need to build multiple eCommerce stores, you’ll need to purchase a separate plan for each site.

The Shop Plans do not include hosting, however similar plans are available with Elementor Hosting. Learn more here.

Elementor Host plans provide an end-to-end solution that includes all the features and benefits of Elementor Pro Website Builder plugin, along with managed hosting and WordPress installation, resulting in a seamless creation experience at a great value price. When building and hosting your website with Elementor Hosting you get a hassle-free experience that saves you time to spend building a beautiful website and managing all these services under one roof.

On the other hand, Elementor plugin plans allow you to utilize all the amazing features offered by Elementor Pro. To use it, you will first need to purchase a hosting service with a WordPress installation and then download and install the Elementor plugin.

The Elementor Pro Website Builder Plugin includes 4 plans: Essential for building basic websites with Elementor Pro, or the Advanced, Expert, and Agency, that include all of Elementor Pro’s features to build professional and ecommerce websites, and also enable you to use the license on 3, 25, and 1,000 websites respectively.

You can switch your Free or Pro plan at any time from within your Elementor account. In your Elementor account, click “Upgrade Now,” select the plan you’d like to switch to, and immediately get access to the new features. Your Elementor account can grow with you, as there’s always a plan to fit your needs.