
Do Backlinks Still Matter in the Era of Google’s AI Mode, AI Overviews, and GPT?
The digital landscape has undergone a seismic shift. With Google’s rollout of AI Overviews, the emergence of AI Mode, and the widespread adoption of ChatGPT and other language models, many SEO professionals are questioning the relevance of traditional ranking factors. At the center of this debate lies one fundamental question: do backlinks still matter in this AI-driven search ecosystem?
















