A Menu Anchor (also known as a ‘jump menu’ or ‘table of content’) is a widget or page builder tool that simplifies internal web navigation and improves user experience.
A Menu Anchor does so with links that instantly take site visitors to a specific part of an article, page, external page, or a pricing section.
When a user clicks on a link, for example, in a bulleted list, it will take them directly to a connected section header containing the content. Anchors can be added to any site menu, improve UX through silky smooth scrolling, and can be an inventive way to climb Google search pages.
Advantages of Menu Anchor links
One of the most significant benefits of an Elementor menu anchor link is that it can significantly improve the user experience when visitors explore a web page – especially in the case of long-form articles. Other benefits include:
- Improve social media and customer service: Share direct links to different articles sections using the menu anchor widget on the header height.
- Appearance on search engine results pages (SERPs): Increases chances that your articles will appear on SERP listings.
- Organic page: Menu item pointer-events provide an additional line of text for your organic page. They may also help increase CTR as the user might notice something relevant to their question that the meta description or title did not mention.
- Multiple uses: Use cases include a “return to top” link for citations ^ and footnotes [1].
Disadvantages of Menu Anchor Links
Remember that despite the benefits, a menu anchor could cause visitors to spend less time on your site. While anchors direct users to sections of interest, they may be denied reading the whole page.
Also, having readers skip straight to a specific link field may affect ad revenue by reducing the overall number of impressions and clicks.
