{"id":8310968,"date":"2025-09-16T12:21:36","date_gmt":"2025-09-16T09:21:36","guid":{"rendered":"https:\/\/elementor.com\/tools\/?p=8310968"},"modified":"2025-09-17T06:23:12","modified_gmt":"2025-09-17T03:23:12","slug":"marketing-mix-model-calculator","status":"publish","type":"post","link":"https:\/\/elementor.com\/tools\/marketing-mix-model-calculator\/","title":{"rendered":"Marketing Mix Model Calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8310966\" class=\"elementor elementor-8310966\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23691a2c e-flex e-con-boxed e-con e-parent\" data-id=\"23691a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c3711c elementor-widget elementor-widget-html\" data-id=\"37c3711c\" data-element_type=\"widget\" data-e-type=\"widget\" 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{\r\n        background-color: #fce8e8;\r\n        color: #c0392b;\r\n        border: 1px solid #c0392b;\r\n        padding: 8px 12px;\r\n        border-radius: 4px;\r\n        cursor: pointer;\r\n        font-size: 0.9rem;\r\n        margin-bottom: 10px; \/* Align with input padding *\/\r\n        transition: all 0.2s;\r\n    }\r\n\r\n    .remove-btn:hover {\r\n        background-color: #c0392b;\r\n        color: white;\r\n    }\r\n\r\n    .add-channel-btn {\r\n        background-color: #eaf0fe;\r\n        color: #05047E;\r\n        border: 1px dashed #05047E;\r\n        padding: 10px 15px;\r\n        cursor: pointer;\r\n        width: 100%;\r\n        text-align: center;\r\n        border-radius: 4px;\r\n        font-weight: 500;\r\n        transition: all 0.2s;\r\n    }\r\n    \r\n    .add-channel-btn:hover {\r\n        background-color: #dbe4fd;\r\n    }\r\n\r\n    .actions-container {\r\n        display: flex;\r\n        justify-content: center;\r\n        align-items: center;\r\n 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inserted here -->\r\n            <\/div>\r\n\r\n            <button id=\"addChannelBtn\" class=\"add-channel-btn\">+ Add Marketing Channel<\/button>\r\n\r\n            <!-- Action Buttons -->\r\n            <div class=\"actions-container\">\r\n                <button id=\"calculateBtn\" class=\"format-btn\">Calculate Projection<\/button>\r\n                <button id=\"resetBtn\" class=\"reset-btn\">Reset Form<\/button>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Results Section (Initially Hidden) -->\r\n    <div id=\"resultsSection\" class=\"calculator-container\">\r\n        <div class=\"section-header\">\r\n            Calculation Results\r\n        <\/div>\r\n        <div class=\"results-content\">\r\n            <div class=\"result-item\">\r\n                <strong>Total Marketing Spend:<\/strong>\r\n                <span id=\"totalSpendResult\">$0.00<\/span>\r\n            <\/div>\r\n            <div class=\"result-item\">\r\n                <strong>Total Revenue from Marketing:<\/strong>\r\n                <span id=\"totalRevenueResult\">$0.00<\/span>\r\n            <\/div>\r\n             <div class=\"result-item\">\r\n                <strong>Base Sales:<\/strong>\r\n                <span id=\"baseSalesResult\">$0.00<\/span>\r\n            <\/div>\r\n            <div class=\"result-item\">\r\n                <strong>Total Projected Sales:<\/strong>\r\n                <span id=\"totalSalesResult\">$0.00<\/span>\r\n            <\/div>\r\n            <div class=\"result-item\">\r\n                <strong>Overall Return On Ad Spend (ROAS):<\/strong>\r\n                <span id=\"overallRoasResult\">0.00x<\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n<script>\r\ndocument.addEventListener('DOMContentLoaded', () => {\r\n\r\n    \/\/ --- DOM Element References ---\r\n    const baseSalesInput = document.getElementById('baseSales');\r\n    const channelsContainer = document.getElementById('channelsContainer');\r\n    const addChannelBtn = document.getElementById('addChannelBtn');\r\n    const calculateBtn = document.getElementById('calculateBtn');\r\n    const resetBtn = document.getElementById('resetBtn');\r\n    const resultsSection = document.getElementById('resultsSection');\r\n\r\n    \/\/ Result display elements\r\n    const totalSpendResult = document.getElementById('totalSpendResult');\r\n    const totalRevenueResult = document.getElementById('totalRevenueResult');\r\n    const baseSalesResult = document.getElementById('baseSalesResult');\r\n    const totalSalesResult = document.getElementById('totalSalesResult');\r\n    const overallRoasResult = document.getElementById('overallRoasResult');\r\n\r\n    let channelCounter = 0;\r\n\r\n    \/\/ --- Core Functions ---\r\n\r\n    \/**\r\n     * Adds a new marketing channel input row to the form.\r\n     *\/\r\n    function addChannelRow() {\r\n        channelCounter++;\r\n        const 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id=\"channelRoas${channelCounter}\" placeholder=\"e.g., 3.5\" step=\"0.1\" min=\"0\">\r\n                <\/div>\r\n                <button class=\"remove-btn\">Remove<\/button>\r\n            <\/div>\r\n        `;\r\n        channelsContainer.appendChild(channelRow);\r\n\r\n        \/\/ Add event listener to the new remove button\r\n        channelRow.querySelector('.remove-btn').addEventListener('click', () => {\r\n            channelRow.remove();\r\n        });\r\n    }\r\n\r\n    \/**\r\n     * Resets the entire form to its initial state.\r\n     *\/\r\n    function resetForm() {\r\n        baseSalesInput.value = '';\r\n        channelsContainer.innerHTML = '';\r\n        resultsSection.style.display = 'none';\r\n        channelCounter = 0;\r\n        addChannelRow(); \/\/ Add one default channel back\r\n    }\r\n\r\n    \/**\r\n     * Formats a number into a currency string (e.g., $1,234.56).\r\n     * @param {number} value - The number to format.\r\n     * @returns {string} The formatted currency string.\r\n     *\/\r\n    function formatCurrency(value) {\r\n        return value.toLocaleString('en-US', { style: 'currency', currency: 'USD' });\r\n    }\r\n\r\n    \/**\r\n     * Performs the marketing mix calculation and displays the results.\r\n     *\/\r\n    function calculateMMM() {\r\n        const baseSales = parseFloat(baseSalesInput.value) || 0;\r\n        let totalMarketingSpend = 0;\r\n        let totalMarketingRevenue = 0;\r\n\r\n        const channelRows = channelsContainer.querySelectorAll('.channel-row');\r\n\r\n        channelRows.forEach((row, index) => {\r\n            const spendInput = row.querySelector(`input[id^=\"channelSpend\"]`);\r\n            const roasInput = row.querySelector(`input[id^=\"channelRoas\"]`);\r\n\r\n            const spend = parseFloat(spendInput.value) || 0;\r\n            const roas = parseFloat(roasInput.value) || 0;\r\n\r\n            if (spend > 0 && roas > 0) {\r\n                totalMarketingSpend += spend;\r\n  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