{"id":4107,"date":"2022-01-25T12:55:56","date_gmt":"2022-01-25T12:55:56","guid":{"rendered":"https:\/\/elementor.com\/resources\/?p=4107"},"modified":"2022-01-25T12:55:58","modified_gmt":"2022-01-25T12:55:58","slug":"what-is-a-subscription-form","status":"publish","type":"post","link":"https:\/\/elementor.com\/resources\/glossary\/what-is-a-subscription-form\/","title":{"rendered":"What Is a Subscription Form?"},"content":{"rendered":"\n<p>A <strong>subscription form<\/strong> is a way to gather essential data to convert sight visitors into valid leads.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/elementor.com\/features\/form-builder\/\">subscription form<\/a> can be placed on any website page or blog where users can fill in fields with their details to receive emails on topics they find interesting.&nbsp;<\/p>\n\n\n\n<p>The form\u2019s fundamental goal is getting your subscribers to opt into your mailing list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Use Subscription Forms?&nbsp;<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Lead generation: Subscription forms are an essential tool to generate leads. Having subscribers fill in a form to receive your newsletters means they are interested in your business and its services and products. This qualifies them to be more than just cold leads who land on your page by chance.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Subscribers\u2019 information: Subscriptions forms are an established way to collect users&#8217; information \u2013 such as name, age, gender, address, country. This data helps lead nurturing and building relationships between the customer and business.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Establishment: Subscription forms are easy to build by choosing a service that provides a customizable, code-free form builder \u2013 preferably one with drag-and-drop functionality. <a href=\"https:\/\/elementor.com\/blog\/form-design-ux\/\">Customizing a form<\/a> is essential for establishing a brand&#8217;s identity. Also, decide if you want a pop-up, embedded, fixed, or floating subscription form structure.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Legality: Buying email lists is considered spam and is therefore illegal. However, subscription forms are legitimate ways to gather customers&#8217; emails.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Subscription Form Best Practices<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Make the for as short as possible \u2013 keep it simple.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Place the fields in a single column &#8211; don\u2019t frighten potential leads off with too many fields to fill in.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Design it in keeping with your brand&#8217;s style \u2013 establishing brand identity is vital.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li>Ensure that your CTA button is visible \u2013 viewers shouldn&#8217;t have to search for it.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>A subscription form is a way to gather essential data to convert sight visitors into valid leads<\/p>\n","protected":false},"author":1292159,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[15,29],"tags":[16],"class_list":["post-4107","post","type-post","status-publish","format-standard","hentry","category-glossary","category-web-design","tag-build"],"acf":[],"_links":{"self":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts\/4107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/users\/1292159"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/comments?post=4107"}],"version-history":[{"count":1,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts\/4107\/revisions"}],"predecessor-version":[{"id":4108,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts\/4107\/revisions\/4108"}],"wp:attachment":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/media?parent=4107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/categories?post=4107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/tags?post=4107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}