{"id":2899,"date":"2021-11-01T12:35:39","date_gmt":"2021-11-01T12:35:39","guid":{"rendered":"https:\/\/elementor.com\/resources\/?p=2899"},"modified":"2021-11-01T12:35:40","modified_gmt":"2021-11-01T12:35:40","slug":"what-is-growth-driven-design","status":"publish","type":"post","link":"https:\/\/elementor.com\/resources\/glossary\/what-is-growth-driven-design\/","title":{"rendered":"What Is Growth-Driven Design?"},"content":{"rendered":"\n<p><strong>Growth-Driven Design <\/strong>is a systematic approach that shortens time to launch by utilizing actual data and continuous learning and improvement.&nbsp;<\/p>\n\n\n\n<p><strong>Growth-Driven Design <\/strong>is an approach to website design and maintenance that successfully minimizes the perils of traditional site design.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Use Growth-Driven Design<\/strong><\/h2>\n\n\n\n<p>Websites need to evolve and grow along with a business. However, mentioning <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\">website redesign<\/a> sends site owners and marketing teams into panic just thinking of the arduous, all-absorbing process ahead, based on guesswork of success at best.&nbsp;<\/p>\n\n\n\n<p>In contrast, growth-driven design (GDD) changes the approach of traditional site-building and expansion methods. Optimizing a website based on accurate user data builds a site quickly and efficiently that best supports business goals with less risk.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Another critical difference is that a traditional <a href=\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\">redesign<\/a> makes changes all at once. With this method, the &#8220;new\u201d site\u2019s content may become redundant as the business changes and grows in a year or two. GDD works in &#8220;dashes&#8221; for shorter timeframes reducing risk and cost. The redesign is an ongoing process of testing, continuous learning, and informed improvements based on research from visitors\u2019 behavior on a site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Three Pillars of Growth-Driven Design<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>The strategy blueprint phase: Conduct quantitative research through a&nbsp;site and an analytics audit. Exploring how users arrive at a site, interact with it, and are dropping off or bouncing.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Launchpad phase: Launch the imperfect \u201cLaunch Pad website\u201d quickly. Avoid getting stuck on analysis, features, or content while building the launch pad. Of course, no one launches a perfect site on the first go. However, this launch improves your existing website and serves as a kick-off point to continuously improve.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\"><li>Iterative development and continuous improvement phase: With a launch pad site live, you should constantly research, collect user data, make improvements, and conduct tests to understand how to reach peak performance and grow your business.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Growth-Driven Design is a systematic approach that shortens time to launch by utilizing actual data and continuous learning and improvement.<\/p>\n","protected":false},"author":1292159,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[15,29],"tags":[16],"class_list":["post-2899","post","type-post","status-publish","format-standard","hentry","category-glossary","category-web-design","tag-build"],"acf":[],"_links":{"self":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts\/2899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/users\/1292159"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/comments?post=2899"}],"version-history":[{"count":1,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts\/2899\/revisions"}],"predecessor-version":[{"id":2900,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/posts\/2899\/revisions\/2900"}],"wp:attachment":[{"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/media?parent=2899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/categories?post=2899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.com\/resources\/wp-json\/wp\/v2\/tags?post=2899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}