You\u2019ve rented the furniture, cleaned the home, strategically placed the plants and flowers, even offered a free removal service, but you still can\u2019t seem to sell the property?<\/p>\n\n\n\n
If this sounds familiar, then you need to consider how you\u2019re promoting your real estate listings. More than ever, prospective buyers are using search engines to find their next home. According to a recent report<\/a>, more than half of all US home buyers use the internet to find their property. <\/p>\n\n\n\n Nowadays, a professional and well-designed real estate website is likely to be your top-selling tool. Unlike directories and social media channels, a real estate website offers complete control and customizability, which allows you to showcase and promote your listings in the best way possible. Moreover, if your competitors are using SEO-optimized websites<\/a> to attract new business, you\u2019ll quickly fall behind in the market.<\/p>\n\n\n\n Some real estate agents feel that a website is too expensive and technically difficult to create and maintain. Thankfully, with Elementor<\/a>, there\u2019s no need for coding experience or HTML knowledge. The drag & drop editor<\/a> allows you to custom-design your very own website without having to hire developers. Here\u2019s how:<\/p>\n\n\n\n Before we begin with our guide to creating the site, we first need to understand the key features of a Real Estate website and its role. Here are some of the important pages and elements that every Real Estate website needs:<\/p>\n\n\n\n The homepage<\/a> is your website\u2019s welcoming entrance. This is where you\u2019ll present the types of properties you list, key information about your agency, and clear navigational links to the other relevant pages on your site. <\/p>\n\n\n\n You should also include CTAs<\/a> to prompt users to take the desired action on the site and move toward the conversion pages. In addition, a real estate website homepage should also feature social proofs, i.e. testimonials<\/a> from satisfied sellers & buyers, company branding, and your mission statement.<\/p>\n\n\n\n The property listings page is obviously the most important section of your real estate website. It\u2019s vital that your listing page combines design and usability to maximum effect. Remember, for a real estate website to succeed the user experience must come first. If potential buyers cannot find the property they\u2019re looking for they will not convert. <\/p>\n\n\n\n In practice, this means having a:<\/p>\n\n\n\n Each property should have its own featured page. These pages will be dynamic, as property listings are ever-evolving, but the feature pages should use a consistent template.<\/p>\n\n\n\n The page should contain HD images of the property, floor plans, videos, virtual tours, price information, location, description, plus any other relevant information for would-be buyers.<\/p>\n\n\n\n Design and usability are also key here. The page should be styled so it\u2019s engaging and eye-catching, yet all the necessary information should still be clear and noticeably displayed.<\/p>\n\n\n\n A real estate website isn\u2019t just a place for you to upload new listings and connect with buyers. It\u2019s your space on the internet to showcase your company, its values, and the people behind the agency. <\/p>\n\n\n\nWhat should a Real Estate website include?<\/h2>\n\n\n\n
1. Homepage<\/strong><\/h3>\n\n\n\n
2. Property listings<\/strong><\/h3>\n\n\n\n
3. Real estate listings<\/strong><\/h3>\n\n\n\n
4. About Us Page<\/strong><\/h3>\n\n\n\n