{"id":53571,"date":"2024-11-19T14:40:31","date_gmt":"2024-11-19T12:40:31","guid":{"rendered":"https:\/\/elementor.com\/help\/?p=53571"},"modified":"2024-11-19T14:40:31","modified_gmt":"2024-11-19T12:40:31","slug":"use-list-unsubscribe-headers","status":"publish","type":"post","link":"https:\/\/elementor.com\/help\/use-list-unsubscribe-headers\/","title":{"rendered":"Use List &#8211; unsubscribe headers"},"content":{"rendered":"\n<p>Anti-spam regulations require you to include an unsubscribe option in emails sent by your marketing lists. This unsubscribe option is usually located at the bottom of your emails. A list-unsubscribe header is a snippet recognized by many popular email providers that adds an unsubscribe to your email\u2019s headers. This makes it far easier for users to unsubscribe to your lists.<\/p>\n\n\n\n<p><strong>Warning<\/strong>: Not honoring unsubscribe requests can be extremely damaging to your reputation and puts you in danger of preventing your emails from reaching their destination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add a list-unsubscribe header<\/h2>\n\n\n\n<p>Site Mailer allows you to easily add a list unsubscribe header to the emails it sends out to your lists.<\/p>\n\n\n\n<p><strong>To add a list-unsubscribe header<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to WP Admin.<br><img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"579\" class=\"wp-image-53650\" style=\"width: 280px;\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-10.png\" alt=\"\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-10.png 666w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-10-145x300.png 145w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-10-495x1024.png 495w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/li>\n\n\n\n<li>Navigate to <strong>Settings>Site Mailer<\/strong>.<br><img decoding=\"async\" width=\"680\" height=\"344\" class=\"wp-image-53651\" style=\"width: 680px;\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-11.png\" alt=\"\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-11.png 1600w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-11-300x152.png 300w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-11-1024x518.png 1024w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-11-768x389.png 768w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-11-1536x778.png 1536w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/li>\n\n\n\n<li>Click <strong>General Settings<\/strong>.<br><img decoding=\"async\" width=\"680\" height=\"371\" class=\"wp-image-53652\" style=\"width: 680px;\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-12.png\" alt=\"\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-12.png 1600w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-12-300x164.png 300w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-12-1024x559.png 1024w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-12-768x419.png 768w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-12-1536x838.png 1536w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/li>\n\n\n\n<li>Scroll down to the <strong>Add list-unsubscribe headers<\/strong> section.<br><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"371\" class=\"wp-image-53653\" style=\"width: 680px;\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-13.png\" alt=\"\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-13.png 1600w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-13-300x164.png 300w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-13-1024x559.png 1024w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-13-768x419.png 768w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/11\/image-13-1536x838.png 1536w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/li>\n\n\n\n<li>Toggle <strong>Add list-unsubscribe headers <\/strong>on<strong>.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Emails sent by Site Mailer will include a list-unsubscribe header.<\/p>\n\n\n\n<p>When users click unsubscribe, their email will be added to your list of suppressed emails.<\/p>\n\n\n\n<p>To find out more about manually adding and deleting users from the list of suppressed emails, see Manage suppressed email addresses.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do list-unsubscribe headers work?<\/h2>\n\n\n\n<p>There are two types of list unsubscribe headers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web unsubscribe<\/strong>: When a user clicks <strong>Unsubscribe<\/strong>, a post is sent to a URL.\u00a0 If you are using list-unsubscribe headers, Site Mailer sets up this URL and automatically adds the address to the list of suppressed emails.<\/li>\n\n\n\n<li><strong>Email unsubscribe<\/strong>:\u00a0 When a user clicks Unsubscribe, an email notification is sent to the email address you registered with Site Mailer. You will then have to manually add their email address to the list of suppressed emails. For details on how to manually add email addresses to the suppressed list, see Managed suppressed emails.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why use list-unsubscribe headers?<\/h2>\n\n\n\n<p>Although it may seem counterintuitive, giving list members an easy way to unsubscribe actually benefits you:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visibility: Some of the largest email providers, such as gmail, yahoo and apple mail, are adopting list-unsubscribe headers as their standard. This may mean that mail without this feature may be classified as junk mail by email providers.<\/li>\n\n\n\n<li>Reputation: Recipients who want to unsubscribe but can\u2019t find the link may get frustrated and simply mark your mail as spam. Recipients marking your mail as spam can hurt your reputation and lead to your emails ending up in spam folders.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Anti-spam regulations require you to include an unsubscribe option in emails sent by your marketing lists. This unsubscribe option is usually located at the bottom of your emails. A list-unsubscribe header is a snippet recognized by many popular email providers that adds an unsubscribe to your email\u2019s headers. This makes it far easier for users [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_elementor_kustomer_id":["673c87417923e75262641f25"],"footnotes":""},"categories":[1476],"tags":[],"class_list":["post-53571","post","type-post","status-publish","format-standard","hentry","category-site-mailer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use List - unsubscribe headers | Elementor<\/title>\n<meta name=\"description\" content=\"Learn everything about Use List - unsubscribe headers in this article from Elementor&#039;s Knowledge Base. Get Elementor tips &amp; more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/help\/use-list-unsubscribe-headers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use List - unsubscribe headers | Elementor\" \/>\n<meta property=\"og:description\" content=\"Learn everything about Use List - unsubscribe headers in this article from Elementor&#039;s Knowledge Base. 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