{"id":36133,"date":"2023-06-05T11:41:04","date_gmt":"2023-06-05T08:41:04","guid":{"rendered":"https:\/\/elementor.com\/help\/?p=36133"},"modified":"2025-06-30T15:12:34","modified_gmt":"2025-06-30T12:12:34","slug":"what-are-permalinks","status":"publish","type":"post","link":"https:\/\/elementor.com\/help\/what-are-permalinks\/","title":{"rendered":"Customize permalinks"},"content":{"rendered":"\n<p>When you create a page or post in WordPress, the system automatically assigns it a URL. This is called a permalink.&nbsp;<\/p>\n\n\n\n<p>For Elementor Host sites, these permalinks default to: <em>website name\/post-name<\/em>.\u00a0 You can customize permalinks to create more comprehensible links to your posts and pages. This helps website visitors navigate your site. It also helps search engines find and list your posts.<\/p>\n\n\n\n<p>For example:&nbsp;<\/p>\n\n\n\n<p><em>Alex creates a new post for her site alexsite.com. Without customization, the URL would be something like, <\/em><a href=\"http:\/\/alexsite.com\/my-favorite-store\"><em>alexsite.com\/my-favorite-store<\/em><\/a><em>&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p><em>Customization could add a date to the address so visitors would know right away how old the post is.<\/em>&nbsp;<\/p>\n\n\n<p>[callout type=&#8221;note&#8221;]Permalinks are permanent URLs changing them can hurt your SEO ranking.[\/callout]<\/p>\n\n\n\n<p><strong>Follow these steps to customize permalinks:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login to WP Admin.<br><img fetchpriority=\"high\" decoding=\"async\" width=\"407\" height=\"262\" class=\"wp-image-47873\" style=\"width: 400px\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-2-2.png\" alt=\"Customize permalinks 2\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-2-2.png 407w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-2-2-300x193.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/li>\n\n\n\n<li>Go to <strong>Settings &gt; Permalinks<\/strong>. The <strong>Permalink Settings<\/strong> page shows.<\/li>\n\n\n\n<li>Under <strong>Common Settings<\/strong>, you can make the following settings:\n<ul class=\"wp-block-list\">\n<li>Choose the desired preset <strong>Permalink structure<\/strong>.<br><img decoding=\"async\" width=\"1426\" height=\"665\" class=\"wp-image-47874\" style=\"width: 680px\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-4-2.png\" alt=\"Customize permalinks 4\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-4-2.png 1426w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-4-2-300x140.png 300w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-4-2-1024x478.png 1024w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-4-2-768x358.png 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/><\/li>\n\n\n\n<li>Choose <strong>Custom Structure<\/strong> to create your own structure for permalinks by using the tags in the <a href=\"#custom-structure\" data-type=\"internal\" data-id=\"#custom-structure\">Custom Structure<\/a>.<br>[callout type=&#8221;note&#8221;]These variables should preceded by a % and followed by a \/[\/callout]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Under <strong>Optional<\/strong>, enter desired settings as described in <a href=\"#optional-settings\" data-type=\"internal\" data-id=\"#optional-settings\">Optional Settings<\/a>.<br><img decoding=\"async\" width=\"980\" height=\"483\" class=\"wp-image-47875\" style=\"width: 680px\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-1-1.png\" alt=\"Customize permalinks 1\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-1-1.png 980w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-1-1-300x148.png 300w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-1-1-768x379.png 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><br>Under <strong>Product Permalink<\/strong>, you may set the desired product URL structure or make a custom product URL.<br><img loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"407\" class=\"wp-image-47876\" style=\"width: 680px\" src=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-3-1.png\" alt=\"Customize permalinks 3\" srcset=\"https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-3-1.png 1352w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-3-1-300x90.png 300w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-3-1-1024x308.png 1024w, https:\/\/elementor.com\/help\/wp-content\/uploads\/2024\/03\/Customize-permalinks-3-1-768x231.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\" \/><br>[callout type=&#8221;note&#8221;]This setting is only for ecommerce websites.[\/callout]<\/li>\n\n\n\n<li>Click <strong>Save Changes<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"custom-structure\">Custom Structure<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tags<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td>%year%<\/td><td>Year of publication<\/td><\/tr><tr><td>%monthnum%<\/td><td>Month of publication<\/td><\/tr><tr><td>%day%<\/td><td>Day of publication<\/td><\/tr><tr><td>%hour%<\/td><td>Hour of publication<\/td><\/tr><tr><td>%minute%<\/td><td>Minute of publication<\/td><\/tr><tr><td>%second%<\/td><td>Second of publication<br><br>Example:<br>\/%year%\/%monthnum%\/%day%\/%second%\/ \u2013 creates a permalink with the website name followed by the year, month, day and second of publication.<\/td><\/tr><tr><td>%post_id%<\/td><td>Post ID number<\/td><\/tr><tr><td>%postname%<\/td><td>Post Name<\/td><\/tr><tr><td>%category%<\/td><td>Post Category<\/td><\/tr><tr><td>%author%<\/td><td>Post Author<br><br>Example:<br>\/%author%\/%year%\/ \u2013 creates a permalink with the website name followed by the name of the post\u2019s author and year the post was published.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optional-settings\">Optional Settings<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Field<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td>Category base<\/td><td>Enter the desired value here if you want to change the word \u201ccategory\u201d.<br><br>For example,&nbsp;<br>If you enter \u201ctopic\u201d in this field, the URL changes to <a href=\"https:\/\/example.com\/category\/news\"><em>https:\/\/example.com\/topic\/news<\/em><\/a><em> <\/em>from<em> <\/em><a href=\"https:\/\/example.com\/category\/news\"><em>https:\/\/example.com\/category\/news<\/em><\/a><\/td><\/tr><tr><td>Tag base<\/td><td>Enter the desired value here if you want to change the word \u201ctag\u201d.<br><br>The default format for tags is \/tag\/tag-name\/<br><br>For example,<br>If you want to change \u201ctag\u201d to \u201clabel\u201d then set Tag base as \/label\/<br><br>The new format of the permalink is now \/label\/tag-name\/<\/td><\/tr><tr><td>Product category base<\/td><td>Enter the desired value here if you want to change the word \u201cproduct category\u201d.<br><br>For example,<br>If you enter &#8220;collections&#8221; in this field, the URL changes to <a href=\"https:\/\/www.yourdomain.com\/collection\/category-name\">https:\/\/www.yourdomain.com\/collections\/category-name<\/a> from <a href=\"https:\/\/www.yourdomain.com\/collection\/category-name\">https:\/\/www.yourdomain.com\/product-categories\/category-name<\/a><\/td><\/tr><tr><td>Product tag base<\/td><td>The default format is \/product-tag\/product-name\/<br><br>For example,&nbsp;<br>If you enter \u201cfeatures\u201d in this field then the URL becomes \/features\/product-name\/<\/td><\/tr><tr><td>Product attribute base<\/td><td>The default format is \/attribute-name\/attribute\/<br><br>For example, if you type specs\/ in the field, then the new URL is \/specs\/attribute-name\/attribute\/<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When you create a page or post in WordPress, the system automatically assigns it a URL. This is called a permalink.&nbsp; For Elementor Host sites, these permalinks default to: website name\/post-name.\u00a0 You can customize permalinks to create more comprehensible links to your posts and pages. This helps website visitors navigate your site. It also helps [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_elementor_kustomer_id":["65ba32f9aefc5731ebd8fe9a"],"footnotes":""},"categories":[1457],"tags":[],"class_list":["post-36133","post","type-post","status-publish","format-standard","hentry","category-panel-settings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customize permalinks | Elementor<\/title>\n<meta name=\"description\" content=\"Learn everything about Customize permalinks in this article from Elementor&#039;s Knowledge Base. Get Elementor tips &amp; more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/help\/what-are-permalinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customize permalinks | Elementor\" \/>\n<meta property=\"og:description\" content=\"Learn everything about Customize permalinks in this article from Elementor&#039;s Knowledge Base. 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