In Sweden \u2014 which has one of the world\u2019s best non-native English speakers \u2013 over 80% of online shoppers<\/a> prefer to make a purchase in their own language<\/p>\n\n\n\n SaaS platforms have taken notice, as well:<\/p>\n\n\n\n Salesforce, Zendesk, Atlassian, and Dropbox now present their website in more than 20 languages. <\/a><\/p>\n\n\n\n Undoubtedly critical to business growth, localization projects require robust and sophisticated platforms and plugins. When coupled with Elementor, WPML can be relied on to translate comprehensive SaaS websites, at scale.<\/p>\n\n\n\n Here\u2019s how Quality Unit did it.<\/p>\n\n\n\n Quality Unit is a Slovak-based SaaS company focusing on the development of B2B software and tools. It was founded in 2004 in the capital city, Bratislava, and has since globally expanded its operations. <\/p>\n\n\n\n The company manages and operates two major websites: LiveAgent <\/strong>and Post Affiliate Pro<\/strong>.<\/p>\n\n\n\n LiveAgent<\/a><\/strong> is a fully-featured Help Desk and live-chat software that helps you bring personalization to your customer interactions with an all-in-one help desk solution. LiveAgent boasts the fastest live chat widget on the market and is the most reviewed and #1 rated live chat software for SMBs in 2022. It offers a number of unique features, such as customer segmentation, automation, built-in CRM, and powerful analytics. Among LiveAgent\u2019s notable clients you can find BMW, Yamaha, Huawei, and Oxford University.<\/p>\n\n\n\n Post Affiliate Pro<\/a> <\/strong>is an affiliate marketing software that runs your entire affiliate program from top to bottom. It is intuitive, fast, effective, and infinitely expandable and scalable. The system will give you access to the Merchant panel and your affiliates to the affiliate panel to see their stats and manage their promotion materials.<\/p>\n\n\n\n Here\u2019s what LiveAgent\u2019s homepage looked like in 2015:<\/p>\n\n\n\n Launching both websites within a few weeks of each other in 2011, Quality Unit was using a platform called TYPO3<\/a>. A free enterprise-class CMS<\/a> based on PHP, TYPO3 was (and still is) a platform designed exclusively for programmers.<\/p>\n\n\n\n Subsequently, the task of updating and maintaining both websites was given to Martin Stepanek, a senior web developer<\/a> at Quality Unit. <\/p>\n\n\n\n “TYPO3 was a platform for developers, chosen by developers,” Says Stepanek. Any kind of website update would require a lot of Stepanek\u2019s time. When we wanted to release a new landing page, it was a difficult process. It would eat away at five hours of my schedule, and another five to eight hours of content editing.”<\/p>\n\n\n\n Quality Unit\u2019s sites remained TYP03-based for 8 years. Proving to be a competent (if limited) solution for the company, the code-heavy platform eventually ran out of favor. <\/p>\n\n\n\n “Back in the early days, the websites\u2019 content scope was pretty narrow. As time went on, our marketing ambitions grew,” recounts Stepanek. By 2019, it was clear that something new was very much in order.<\/p>\n\n\n\n “It was definitely time for a change,” remembers Daniel Pison, Quality Unit\u2019s Head Of Marketing. “Even for a developer-heavy company, dealing with TYPO3 had become something of a nuisance. It wasn\u2019t that we couldn\u2019t use the platform; we simply wanted to allocate resources more efficiently.” Spearheaded by Stepanek, Quality Unit set out to find a new solution. <\/p>\n\n\n\n The company soon found out that a lot had changed in the years since launching its websites.<\/p>\n\n\n\n The WordPress ecosystem suddenly boasted a number of site builders and drag and drop solutions.<\/p>\n\n\n\n “It was definitely time for a change. It wasn\u2019t that we couldn\u2019t use the platform; we simply wanted to allocate resources more efficiently.” <\/p><\/blockquote>\n\n\n\n Having spent the better part of a decade as a WordPress developer, Stepanek relied on his contemporaries\u2019 advice in selecting a solution. Ultimately, he zeroed in on a (then) prominent WordPress page builder<\/a>. “Many of my friends were relying on that platform so I just decided we can use it, as well,” says Stepanek.<\/p>\n\n\n\n “By 2019, both websites grew substantially,” states Pison. “Between Post Affiliate Pro and LiveAgent, Quality Unit had to oversee five domains.”<\/p>\n\n\n\n That was about to change, as both websites would need to penetrate new markets. \u201cWe expanded our activities in a number of key countries, none of which use English as their primary language,” recalls Stepanek. “Relying on a single, English-based website was no longer a viable option. \u201cThe need to localize had become a crucial one.\u201d<\/p>\n\n\n\n For such an undertaking to be a successful one, the company we\u2019d need to rely on a powerful translation plugin.<\/p>\n\n\n\n “We realized immediately that we were going to rely on WPML,” says Pison.<\/p>\n\n\n\n WordPress\u2019 most popular plugin enabling web creators to run multilingual websites, WPML<\/a> would allow Quality Unit to create the new, translated versions of both websites. However, it would need to be paired with a site-building platform that would be up for the task.<\/p>\n\n\n\n Developed by OnTheGoSystems, WPML is one of the most heavily used plugins for WordPress localization projects. <\/p>\n\n\n\n Examining whether the solution Quality Unit has settled on could be relied on as part of a localization project of this scope wasn\u2019t top of mind for Stepanek and co. when selecting it as their site builder.<\/p>\n\n\n\n When we migrated to the first page builder<\/a> platform, it really hadn\u2019t occurred to us that we\u2019d need a multilingual website,” recalls Andrej Csizmadia, Growth Marketer at Quality Unit. “Obviously, checking whether it would be capable of facilitating such a big project wasn\u2019t top of mind.”<\/p>\n\n\n\n Turns out, it wasn\u2019t. <\/p>\n\n\n\n We found that the WordPress website<\/a> builder we had chosen was entirely incompatible for our use case. More specifically, it wouldn\u2019t allow for serious integration with WPML. That was a deal breaker for us,” concludes Stepanek. <\/p>\n\n\n\n The decision would be a more consequential one, for a variety of reasons that extend beyond the need to localize. <\/p>\n\n\n\n Before we chose our first WordPress website builder, we didn\u2019t conduct any real extensive market research. This time around, we were going to examine all available options,” states Stepanek.<\/p>\n\n\n\n In the few months following the migration to said platform, both websites had grown considerably. The number of landing pages and content that would need to be imparted on the new platform would far exceed those that were brought over from TYPO3.<\/p>\n\n\n\n Therefore, the platform would have to facilitate such a weighty migration. However, one issue loomed large over the impending research process: “We were about to go from five domains to 40,” says Stepanek. <\/p>\n\n\n\n Such a move would have significant ramifications: “We were going to be looking at constant version updates on multiple domains, on a very frequent basis.”<\/p>\n\n\n\n “We had to make sure that the platform we chose would be one that understood the issue of continuous updates. It was imperative for us that the solution would not just say it supported such issues.”<\/p><\/blockquote>\n\n\n\n The search for the ideal solution began with that understanding dictating the process: “We had to make sure that the platform we chose would be one that understood the issue of continuous updates. It was imperative for us that the solution would not just say it supported such issues.”<\/p>\n\n\n\n The desired solution would have to prove this when it came to its own <\/em>product. The latter would need to be the kind that rolls out new and improved features constantly (as opposed to when enough customers voice their disapproval of whatever it currently offers).<\/p>\n\n\n\n “We needed to see that they would introduce new tools (along with tweaks to existing ones) to preempt users\u2019 gripes with ones that weren\u2019t up to the task,” concludes Pison.<\/p>\n\n\n\n “We examined a number of competing products,” recalls Stepanek. “While they\u2019re leading platforms for a reason, we sensed there was a clear leader to the pack.”<\/p>\n\n\n\n Finalizing their active vetting process, Stepanek and Pison began pitting the final candidates against each other to see which would prove most suitable:<\/p>\n\n\n\n “Once the research had been completed, we made a simple comparison spreadsheet showing the close circle of the potential solutions. Based on the previously stated reasons, Elementor looked like a solution with the least amount of hiccups.”<\/p>\n\n\n\n Of equal importance to the decision is Elementor\u2019s compatibility with WPML<\/a>. A plugin recommended by the former platform for quite a while, WPML works seamlessly with Elementor and is capable of translating all parts of a web page quickly and efficiently.<\/p>\n\n\n\n Pison and Stepanek were impressed with each platforms\u2019 earnest effort to help web creators easily fuse both tools to maximum effect. <\/p>\n\n\n\n “Elementor and WPML seem to have gone to great lengths to educate users on ways in which to incorporate both plugins,” observes Stephnaek. “Translating Elementor websites using WPML is very straightforward.”<\/p>\n\n\n\nTable of Contents<\/h4>\n\n\n\n
Introducing Quality Unit<\/h2>\n\n\n\n
The Early Years <\/h2>\n\n\n\n
![\"\"](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=838,h=475\/blog\/wp-content\/uploads\/2022\/05\/old-live-agent.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/05\/Martin-Stepanek-Senior-Frontend-Web-Engineer-at-QualityUnit.png\")
First Crack at a Drag and Drop Editor<\/h2>\n\n\n\n
<\/strong>The company started devising far more landing pages that became more and more elaborate from a design standpoint. “We needed an editor that would not only be easier to create with, but also to maintain and update with.” <\/p>\n\n\n\n![\"\"](\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/05\/Daniel-Pison-Head-Of-Marketing.png\")
The Next Frontier: Localization<\/h2>\n\n\n\n
![\"\"](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=834,h=454\/blog\/wp-content\/uploads\/2022\/05\/WPML.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/05\/Andrej-Csizmadia-Junior-Growth-Marketer-at-QualityUnit.png\")
The Search for a WordPress Site Builder: Take Two<\/h2>\n\n\n\n
All In on Elementor<\/h2>\n\n\n\n