{"id":83506,"date":"2022-04-26T13:03:16","date_gmt":"2022-04-26T13:03:16","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=83506"},"modified":"2025-12-01T21:32:26","modified_gmt":"2025-12-01T19:32:26","slug":"word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/word-of-mouth-marketing\/","title":{"rendered":"Word-of-Mouth Marketing: How To Build a Successful Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83506\" class=\"elementor elementor-83506\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9401bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9401bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ca623c9\" data-id=\"4ca623c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d89c54 elementor-widget elementor-widget-text-editor\" data-id=\"10d89c54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>No matter how good of a salesman you are, there\u2019s nothing more convincing than an unsolicited recommendation from a happy customer \u2014 whether that\u2019s your friend recommending his family dentist, or your uncle raving about the latest video game.<\/p>\n\n<p>One thing\u2019s for sure. Humans buy from humans, which makes word-of-mouth <a href=\"https:\/\/elementor.com\/features\/marketing-platform\/\">marketing<\/a> one of the most effective ways to get the word out about a business. Think about it. Would you rather listen to a random guy on an infomercial or a direct recommendation from your business mentor? But word-of-mouth marketing comes in all shapes and sizes: comments under blog posts, hashtags, shout-outs, and product reviews.<\/p>\n\n<p>In this article, we\u2019ll dive into what word-of-mouth marketing actually means and how you can successfully leverage it for your business today! Let\u2019s get started.<\/p>\n\n<div class=\"wp-block-group article-toc\">\n<h4>Table of Contents<\/h4>\n\n<ul>\n<li><a href=\"#whatis\">What Is Word of Mouth Marketing (WOMM)?<\/a><\/li>\n<li><a href=\"#whyis\">Why Is Word of Mouth Marketing Important?<\/a><\/li>\n<li><a href=\"#marketingstats\">Word-of-Mouth Marketing Stats<\/a><\/li>\n<li><a href=\"#types\">Types of Word-of-Mouth Marketing<\/a><\/li>\n<li><a href=\"#howto\">How To Build a Word-of-Mouth Marketing Strategy<\/a><\/li>\n<li><a href=\"#examples\">The Best Word-of-Mouth Marketing Examples<\/a><\/li>\n<\/ul>\n<\/div>\n\n<h2 id=\"whatis\">What Is Word of Mouth Marketing (WOMM)?<\/h2>\n\n<p>Word-of-mouth marketing, WOM or WOMM for short, is also referred to as word-of-mouth advertising. It\u2019s defined as the organic marketing process that occurs when consumers create conversations around a company\u2019s products or services with a friend, family, and network.<\/p>\n\n<p>WOM marketing is one of the most powerful forms of advertising as consumers trust their friends <a href=\"https:\/\/www.buyapowa.com\/blog\/92-of-consumers-trust-word-of-mouth\/\" target=\"_blank\" rel=\"noreferrer noopener\">92% more than traditio<\/a>nal media. Traditional marketing often comes in the form of paid advertising where brands pay to place a message in front of as many people as possible. This is often referred to as \u2018push\u2019 marketing. In contrast, word-of-mouth marketing focuses on organic discussions and <a href=\"https:\/\/elementor.com\/blog\/content-marketing-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">user-generated content<\/a> to market your brand.<\/p>\n\n<p>Pre-internet, word of mouth was exactly that \u2014 the word is shared by mouth. But with the advent of the blazing fast internet connections, social media, and the instant exchange of information, the definition of \u2018mouth\u2019 has become much broader.<\/p>\n\n<h3>Word-of-Mouth Marketing in the Digital Era<\/h3>\n\n<p>Word of mouth marketing today can range from publicity, viral buzz, content, tweets, Instagram reels, and more. It\u2019s less focused on the medium, but more about how ideas are spread: <strong><em>brand advocates<\/em><\/strong> spreading the word about your business.<\/p>\n\n<p>WOM may occur by chance or sheer luck but can be encouraged, curated, and crafted to a brand\u2019s advantage. When one person shares a feeling, a message, an experience, or an idea about a brand, it is triggered by a defining experience. It may be by exceeding expectations on a product, by providing excellent customer service, or by enabling your audience to spread the word about your business. We\u2019ll dig into the strategies in a later section.\u00a0<\/p>\n\n<h2 id=\"whyis\">Why Is Word of Mouth Marketing Important?<\/h2>\n\n<p>The advertising landscape is changing. It\u2019s not a pay-to-win model anymore. Advertisers can\u2019t just simply throw money for TV ad placements and expect it to be a success. You may be recognizable, but you can\u2019t build a relationship that way.\u00a0<\/p>\n\n<p>Successful marketing goes beyond the purchase and delights your customers to the point where they advocate for you \u2014 for free (sort of).<\/p>\n\n<p>With word-of-mouth marketing, the brand\u2019s responsibility is to ensure your brand advocates are empowered to share about your brand, are heard, and amplified. At the end of the day, people are becoming more skeptical of advertising. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of people are more likely to trust a recommended brand, even from a stranger.<\/a> Again, people buy from people.\u00a0<\/p>\n\n<p>Here are a few reasons why you should deploy a WOM strategy.<\/p>\n\n<h3>Build Brand Equity<\/h3>\n\n<p>A successful word-of-mouth marketing campaign is focused on the long term. It takes time to build awareness, communicate brand values, shape the way your customers feel about you, and build deeper connections. This is achieved by taking action on things that don\u2019t scale such as providing top-of-the-line <a href=\"https:\/\/acowebs.com\/ecommerce-customer-service\/\">customer service<\/a>, building a one-of-a-kind product, or crafting an unforgettable user experience (jump to the strategy section for a deeper dive). As a result, brands that have managed to accomplish this have built incredible brand equity and loyalty. They provide much more than material value &#8211; WOM builds emotional value, trust, and loyalty.<\/p>\n\n<h3>Build Relationships With Your Audience<\/h3>\n\n<p>A brand that listens succeeds.<\/p>\n\n<p>Word of mouth marketing requires two-way communication between the brand and customer. The brand needs to first and foremost listen to what the customers are saying to improve their business to a point where they exceed their expectations. Once achieved, customers will shout from the rooftops about your business.\u00a0<\/p>\n\n<p>In the end, viral campaigns aren\u2019t sustainable and hardly replicable. WOMM helps create a long-term strategy that grows with the business and drives social engagement and buzz, which can help you grow faster than if you rely on paid advertising.\u00a0<\/p>\n\n<h3>Drive Your Bottom Line<\/h3>\n\n<p>An organic and unforced marketing strategy will ultimately drive revenue. There\u2019s always a place for banner ads and Facebook ads, but few advertising techniques come as close to bottom-of-the-funnel as a WOMM strategy. Looking at it from a <a href=\"https:\/\/elementor.com\/blog\/content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a> perspective, sales teams often utilize <a href=\"https:\/\/elementor.com\/blog\/video-marketing-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">video case studies<\/a> and one-pagers to help aid the sales process. Although not quite WOM, people want to hear real, impactful stories about how a business has helped others like them.<\/p>\n\n<h2 id=\"marketingstats\">Word-of-Mouth Marketing Stats<\/h2>\n\n<p>Not convinced that WOMM is for you? Here are the latest and greatest statistics to convince you otherwise.<\/p>\n\n<ul>\n<li>Consumers with referrals from friends are <a href=\"https:\/\/review42.com\/resources\/referral-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">4x more likely<\/a> to make a purchase.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1501\" height=\"626\" class=\"wp-image-83508\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2022\/04\/Word-of-Mouth-Marketing-2022_4_blog-How-To-Build-an-Effective-Strategy-28.jpg\" alt=\"\" \/><\/figure>\n\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> of people trust suggestions from family and friends.<\/li>\n<li>More than <a href=\"https:\/\/www.adweek.com\/digital\/ogilvy-cannes-study-behold-the-power-of-word-of-mouth\/\" target=\"_blank\" rel=\"noreferrer noopener\">74%<\/a> of consumers identify word-of-mouth as an important influence in their buying decisions.<\/li>\n<li>Consumers look to <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2015\/digitally-disrupting-the-habitual-shopping-routine.html\" target=\"_blank\" rel=\"noreferrer noopener\">recommendations <\/a>among the top five influences on their purchasing decisions. before making a purchase.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1501\" height=\"626\" class=\"wp-image-83509\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2022\/04\/Word-of-Mouth-Marketing-2022_4_blog-How-To-Build-an-Effective-Strategy-30.jpg\" alt=\"\" \/><\/figure>\n\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> of people trust consumer reviews online.\u00a0<\/li>\n<li><a href=\"https:\/\/www.adweek.com\/digital\/why-consumers-share-user-generated-content-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">85% <\/a>of website visitors feel visual user-generated content is more influential than brand photos or videos.<br \/><a href=\"http:\/\/www.journalism.org\/2013\/03\/17\/friends-and-family-important-drivers-of-news\/1-word-of-mouth-is-the-most-common-way-people-get-news-from-friends-and-family\/\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> of people get news from friends and family, making word-of-mouth the most popular channel for sharing.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1501\" height=\"626\" class=\"wp-image-83510\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2022\/04\/Word-of-Mouth-Marketing-2022_4_blog-How-To-Build-an-Effective-Strategy-27.jpg\" alt=\"\" \/><\/figure>\n\n<ul>\n<li><a href=\"http:\/\/www.usefulsocialmedia.com\/marketing\/how-social-media-amplifies-power-word-mouth\" target=\"_blank\" rel=\"noreferrer noopener\">91%<\/a> of B2B buyers are influenced by word-of-mouth when making buying decisions.<\/li>\n<li>On social media, <a href=\"http:\/\/www.sdl.com\/aboutus\/news\/pressreleases\/2013\/sdl-survey-reveals-consumers-want-brands-to-offer-consistent-experience.html\" target=\"_blank\" rel=\"noreferrer noopener\">5<\/a>8% of consumers share their positive experiences with a company and ask family, colleagues, and friends for their opinions about brands.\u00a0<\/li>\n<li>Almost as many people <a href=\"http:\/\/www.brightlocal.com\/2014\/07\/01\/local-consumer-review-survey-2014\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust online reviews<\/a> written by fellow consumers as they do personal recommendations.<\/li>\n<li>Consumers discuss specific brands casually <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">90x per week<\/a>.\u00a0<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1501\" height=\"626\" class=\"wp-image-83511\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2022\/04\/Word-of-Mouth-Marketing-2022_4_blog-How-To-Build-an-Effective-Strategy-25.jpg\" alt=\"\" \/><\/figure>\n\n<ul>\n<li><a href=\"http:\/\/www.chattermatters.info\/\" target=\"_blank\" rel=\"noreferrer noopener\">Millennials are 115%<\/a> more influenced by word-of-mouth than traditional advertising.\u00a0<\/li>\n<li>Almost <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2015\/digital-formats-are-among-the-most-trusted-advertising-sources-despite-slow-growth.html\" target=\"_blank\" rel=\"noreferrer noopener\">83 percent of consumers<\/a> say they completely or somewhat trust word-of-mouth recommendations, ranking these recommendations as the most reliable source of information.<\/li>\n<li><a href=\"https:\/\/writersblocklive.com\/blog\/word-of-mouth-marketing-statistics\/#stat3\" target=\"_blank\" rel=\"noreferrer noopener\">85% <\/a>of small businesses attribute word-of-mouth as the greatest source of new business.<\/li>\n<\/ul>\n\n<h2 id=\"types\">Types of Word-of-Mouth Marketing<\/h2>\n\n<p>As mentioned above, there are various types of word-of-mouth marketing. Here are the main categories:<\/p>\n\n<h3>User-Generated Content<\/h3>\n\n<p>User-generated content, or UGC for short, is content created and shared by consumers. This goes hand in hand with community marketing, where customers create videos, blog posts, podcasts, and photos of your products and services. While successful brands with cult followings will have superfans creating content without being prompted to do so, brands can encourage customers to create content by using the following techniques:<\/p>\n\n<ol>\n<li>Ask provocative questions on social media. Ask people to share their stories, experiences, and thoughts about your product in an interesting way.<\/li>\n<li>Start and nurture an engaging community. Whether it\u2019s a forum or a Facebook group, encourage your customers to engage in in-depth discussions.<\/li>\n<li>Have a unique perspective. You can position yourself as a thought leader and present new and interesting ideas that drive interesting conversations organically.\u00a0<\/li>\n<\/ol>\n\n<h3>Social Media Marketing<\/h3>\n\n<p>Whether it\u2019s brand mentions, building relationships with influencers, or managing branded hashtags, social media is a powerful medium to execute a successful word-of-mouth marketing campaign. Curating and posting relevant content that resonates with your audience is only half the battle. The other half is social listening and actively engaging with your customers. Here are a few ways you can do so:<\/p>\n\n<ol>\n<li>Use a social listening tool to track every brand mention, tag, product shoutout, and relevant hashtags to see what people are saying about your brand<\/li>\n<li>Show genuine appreciation for positive feedback and comments. Conversely, ensure you have a protocol in place to swiftly manage complaints and negative reviews.<\/li>\n<li>Amplify positive stories, reviews, and comments by sharing them on your accounts.<\/li>\n<li>Build genuine rapport with influencers in your sphere to help amplify your message.<\/li>\n<\/ol>\n\n<h3>Employee Advocacy<\/h3>\n\n<p>If you don\u2019t have much of a social presence, employee advocacy can help spread your message within their own individual networks. In order to get your employees engaged and active, you need to do two things:<\/p>\n\n<ol>\n<li>Create engaging content that is entertaining, valuable, and useful. Have them share something that they\u2019d be proud of!<\/li>\n<li>Make the sharing process as easy as possible. Whether you\u2019re providing writing prompts, reviewing their social copy, or using an employee advocacy platform, ensure you make it as easy as possible for them to share your content.<\/li>\n<\/ol>\n\n<h3>Referral Marketing vs Word of Mouth Marketing<\/h3>\n\n<p>Many people use referral marketing and word-of-mouth marketing interchangeably. The concept is definitely similar in many ways. Referral marketing utilizes a paid network to drive traffic or sales. Whether it\u2019s links on a blog post or affiliate links on a <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/tiktok\/\"   title=\"The Best Time to Post on TikTok in 2025\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"24967\">TikTok<\/a> channel, brands pay a fee per referral. Word of mouth marketing though is completely organic.\u00a0<\/p>\n\n<h2 id=\"howto\">How To Build a Word-of-Mouth Marketing Strategy<\/h2>\n\n<p>Before we dive into the intricacies of executing a word-of-mouth marketing strategy, it\u2019s integral to note that no amount of marketing can sell a bad product. Conversely, a great product with an exceptional experience makes WOM a breeze. Now that we\u2019ve got that out of the way, let\u2019s talk strategy.<\/p>\n\n<h3>Monitor Mentions and Respond Quickly<\/h3>\n\n<p>An effective WOM strategy starts with practicing meticulous social listening. Whether it\u2019s using services like Google Alerts, Mention, or Meltwater, it\u2019s integral to have a pulse on who is speaking about you. Set up alerts on any brand or product mentions and try tracking relevant hashtags on social media platforms.\u00a0<\/p>\n\n<p>Taking it a step further, some social listening services offer sentiment analysis, to provide a breakdown of not only what people are saying, but how they feel about it as well. Once you find the pulse, be sure to also respond quickly and take up engagement opportunities as they arise. Timing is everything on the internet &#8211; a meme, tweet, or TikTok can be the topic of the day and forgotten the next!<\/p>\n\n<h3>Amplify Customer Stories and Positive Comments<\/h3>\n\n<p>An additional benefit to social listening is that you\u2019ll be able to identify happy customers that are talking about your product or service. They could post an Instagram story or even mention your brand in a YouTube video. When you spot these positive comments and stories, be sure to amplify their voice in the form of a retweet, reshare, or even a repost. Also consider repurposing the content on your blog, in your advertising, or even on your website. Be sure to show your appreciation and engage in a genuine way!<\/p>\n\n<h3>Launch an Employee Advocacy Program<\/h3>\n\n<p>As mentioned above, employee advocacy can be key to growing your initial audience. Each employee at your business has their own network of friends, family, and fans \u2013 so use it to leverage it to your advantage. Tread carefully of course by making sure your content is something they\u2019d be proud of. Lastly, avoid any forced initiatives that may seem disingenuous to your audience &#8211; it could do more harm than good.\u00a0<\/p>\n\n<h3>Incentivize Your Ambassadors To Leave Reviews<\/h3>\n\n<p>Positive reviews can make or break your business. In a world where <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\">70%<\/a> of people trust online customer reviews, it\u2019s integral to maintain your brand\u2019s reputation. If you have a good pulse on your most loyal customers, influencers, and brand ambassadors, you can easily source positive reviews and feedback on review sites. If you\u2019re running a restaurant, you may follow up with a happy customer through a text encouraging them to leave a review in exchange for a free drink on their next visit. For SaaS companies, consider sending out Net Promoter Score (NPS) surveys and ask for the top-rated reviewers to leave a platform review.\u00a0<\/p>\n\n<h3>Provide Unmatched Customer Service<\/h3>\n\n<p>A single negative customer experience can be amplified on social media within seconds. This is especially beneficial with social-media customer service, where a few clicks are all it takes to discuss anything. Ensure that you\u2019re providing excellent customer service to have your customers rave about your business rather than call you out online.\u00a0<\/p>\n\n<h2 id=\"examples\">The Best Word-of-Mouth Marketing Examples<\/h2>\n\n<p>Now you know the most important aspects about word of mouth marketing, let\u2019s dive into a few of the greatest examples to inspire your next WOMM campaign.<\/p>\n\n<h3>Scrub Daddy<\/h3>\n\n<p>Proudly holding the self-proclaimed title of \u201cAmerica\u2019s best sponge company,\u201d Scrub Daddy has unconventionally created a loyal fan base for one of the most common household products on the market. They\u2019ve created a sustainable WOM strategy that lasts. Starting from a flawless pitch on the network TV show Shark Tank, Scrub Daddy innovated a product that, for the lack of a better word, disrupted its category. The foundation of their loyal fan base was built on a one-of-a-kind product. They have sustained their \u2018virality factor\u2019 by producing <a href=\"https:\/\/www.tiktok.com\/@scrubdaddy\" target=\"_blank\" rel=\"noreferrer noopener\">hilarious TikTok content<\/a> that speaks to their customer base in a genuine (and often crude) way. They took a risk and it worked.<\/p>\n\n<p>Their increased brand loyalty and engagement have allowed them to expand their product lines into full sponge sets, a spinoff called Scrub Mommy, and more.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.tiktok.com\/@scrubdaddy\/video\/7056849395874008367<\/div>\n<\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"760\" class=\"wp-image-83541\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2022\/04\/scrubdaddy_tiktok_account.jpg\" alt=\"\" \/>\n<figcaption><a href=\"https:\/\/www.tiktok.com\/@scrubdaddy?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Scrub Daddy&#8217;s TikTok account<\/a><\/figcaption>\n<\/figure>\n\n<h3>Starbucks<\/h3>\n\n<p>The global coffee powerhouse wasn\u2019t established by making great coffee. They\u2019ve carefully curated their entire drinking experience from the visual branding, to the store layout, customer service, mobile app, and community building &#8211; which presents Starbucks as the perfect WOM case study. It\u2019s not one viral drink that made them famous, but every moving piece has helped them stay engaged with their customers.<\/p>\n\n<p>One of the most important factors of Starbucks\u2019 WOM strategy is the product design. Every Starbucks cup has its name written on it, and the brand is so well-known that it acts almost as a status symbol compared to other more affordable coffee chains.<\/p>\n\n<p>Some consumers value a pricey Starbucks drink as a treat or luxury, which motivates them to share their drink on social media. The ubiquitous coffee chain also encourages customers to order off a secret menu and customize drinks to their hearts&#8217; desire \u2014 making every experience uniquely fun and shareable.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"834\" class=\"wp-image-83545\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2022\/04\/starbucks-instagram-account.jpg\" alt=\"\" \/>\n<figcaption><a href=\"http:\/\/instagram.com\/starbucks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks&#8217; Instagram Account<\/a><\/figcaption>\n<\/figure>\n\n<h3>Tesla\u00a0<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dCtXIkOmXO6GfguKGZwUadZl2wfw1TRdW5JZlE2JZPeHbqsHrqhQxkxJ4a75klFxTxRZX7-mXm2FRyL0-i1YLCGsXkiSJtIhLZyXq8WWPzx2jgJD4SehPV8wrOKo6EPXNWeZjft4\" alt=\"\" \/>\n<figcaption><a href=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2017\/05\/tesla-referral-program-unlimited-supercharging-splash.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Tesla Referral Program<\/a><\/figcaption>\n<\/figure>\n\n<p>CEO Elon Musks\u2019 position on advertising has remained consistent throughout his tenure at Tesla: avoid all traditional advertising. There\u2019s a deliberate reason you won\u2019t see a TV ad about the market leaders in EV. While the eccentric figurehead generates consistent buzz around the world, Tesla\u2019s WOM strategy is focused on current Tesla owners convincing friends, family, and colleagues to purchase Teslas of their own. However, the Tesla driving experience is what sells and gets others to want to buy it. What better way to experience autopilot for the first time than to borrow your friend\u2019s car? This is the same reason they don\u2019t have dealerships and only showrooms where you can test drive the car and enjoy the experience of driving a luxury electric vehicle. Tesla also has a very active motor club, where they encourage meets and discuss Tesla news, and features. Lastly, Tesla\u2019s referral program incentivizes Tesla drivers to refer their networks as well.<\/p>\n\n<h2><br \/>Wrapping It All Up<\/h2>\n\n<p>Word-of-Mouth Marketing is a no-brainer for any business, but not many can execute it well. As we discussed in this article, it takes a great product, excellent customer service, and community management to ensure your brand is shared with the world. Whether it\u2019s a sponge, an electric vehicle, or a cafe, word-of-mouth marketing can ultimately help you grow your customers to become ambassadors for life.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the most effective marketing strategies is word-of-mouth. Think about it: would you rather listen to a random guy on an infomercial or a direct recommendation from your business mentor? In this article, we\u2019ll dive into what word-of-mouth marketing actually means and how you can successfully leverage it for your business today.<\/p>\n","protected":false},"author":53499,"featured_media":83507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"marketing_persona":[],"marketing_intent":[],"class_list":["post-83506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Word-of-Mouth Marketing: How To Build a Successful Strategy<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019ll dive into what word-of-mouth marketing actually means and how you can successfully leverage it for your business today.\" \/>\n<meta name=\"robots\" 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