{"id":83057,"date":"2022-03-28T10:51:02","date_gmt":"2022-03-28T10:51:02","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=83057"},"modified":"2025-12-01T23:32:22","modified_gmt":"2025-12-01T21:32:22","slug":"web-design-illustration-styles","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/web-design-illustration-styles\/","title":{"rendered":"How To Use Illustration in Web Design &amp; 20+ Great Examples of Illustration Styles"},"content":{"rendered":"\n<p>Branding isn\u2019t just something that comes about based on a person\u2019s individual design tastes or preferences. There\u2019s a lot of research and thought that goes into the development of one\u2019s visual branding.&nbsp;<\/p>\n\n\n\n<p>When we develop a brand\u2019s visual style, there are a number of components to sort out \u2014 like logos, color schemes, and <a href=\"https:\/\/elementor.com\/blog\/guide-to-web-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\">typography<\/a>. Imagery is also an important matter to hash out as it will affect everything from the kinds of images used on the website to the graphics that go in the company\u2019s newsletter, blog, and social media posts.\u00a0<\/p>\n\n\n\n<p>But how do you decide which type of imagery fits the brand best \u2014 photos and videos vs. illustrations?&nbsp;<\/p>\n\n\n\n<p>Today, we\u2019re going to zero in on the <a href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\" target=\"_blank\" rel=\"noreferrer noopener\">imagery component of branding<\/a> and, specifically, why and when you might choose to use illustrations. We\u2019ll examine the benefits of using illustration in web design as well as different kinds of illustration styles you can use.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group article-toc is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Table of Contents<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#why\">Why Should You Use Illustrations in Web Design?<\/a><\/li><li><a href=\"#how\">How To Use Illustrations in Web Design: Step-by-Step Guide<\/a><\/li><li><a href=\"#examples\">16 Great Examples of Web Design Illustrations<\/a><\/li><\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why Should You Use Illustrations in Web Design?<\/h2>\n\n\n\n<p>While it might be tempting to relegate illustrations to the background of an otherwise visually uninteresting space, they can serve a greater and more versatile purpose in web design. Let\u2019s look at some of the reasons why and motivations for choosing illustrations over other types of imagery:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Convey Tone and Style<\/h3>\n\n\n\n<p>Visuals in general can communicate a lot about a brand\u2019s style to users. There are some limitations to how much can be communicated through a static photograph or a short video clip though.&nbsp;<\/p>\n\n\n\n<p>With illustrations, you can be more overt with your style and tone \u2014 sometimes in an exaggerated way \u2014 than you can be with real-world imagery. Take the home page for <a href=\"https:\/\/sourpatchkids.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sour Patch Kids<\/a>, for example:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=841,h=461\/blog\/wp-content\/uploads\/2022\/03\/1-sourpatchkids-illustrated-web-design.png\" alt=\"\" class=\"wp-image-83059\" width=\"841\" height=\"461\" \/><\/figure>\n\n\n\n<p>The candy \u201ckids\u201d on their own seem cute and fun. However, a photo of what the actual gummies look like won\u2019t convey the tone and message the brand is trying to share. The illustrations on this site (and in their cheeky marketing campaigns) do.&nbsp;<\/p>\n\n\n\n<p>The illustrations in this design place the kids in different scenarios \u2014 riding a bike, getting hit by Cupid\u2019s arrow, and popping up around every corner. This demonstrates the playful and oftentimes mischievous side of the brand.&nbsp;<\/p>\n\n\n\n<p>Depending on the type of illustrations you use, they might add extra context about your brand or frame individual components on your site in a more accurate light. They don\u2019t always have to be used in a lighthearted fashion though. Illustrations can also add mystery and depth to a design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stand Out with Unique Creations<\/h3>\n\n\n\n<p>Even if you don\u2019t do your own illustrations from scratch, there\u2019s something about them that can feel more creative than photos or videos of people, landscapes, and products. There are different kinds of creativity that can be conveyed through illustration, too.&nbsp;<\/p>\n\n\n\n<p>For instance, a design that uses flat, geometric shapes and lines might work well for companies in the science, mathematics, and technology fields. That kind of logical and structured design is a type of creativity just as much as a work of art is.&nbsp;<\/p>\n\n\n\n<p>Just look at a website of an illustration agency like <a href=\"https:\/\/www.inkyillustration.com\" target=\"_blank\" rel=\"noreferrer noopener\">Inky<\/a> and you\u2019ll see the kinds of diverse creations you can come up with using illustrations:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=832,h=456\/blog\/wp-content\/uploads\/2022\/03\/2-inky-illustration-examples.png\" alt=\"\" class=\"wp-image-83060\" width=\"832\" height=\"456\" \/><\/figure>\n\n\n\n<p>Illustrations \u2014 regardless of their style or how extensively they\u2019re used in a design \u2014 can elevate the look of your digital product. They also enable designers to experiment with characters, objects, and landscapes that don\u2019t exist in this world.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add a Recognizable Brand Mascot to the UI<\/h3>\n\n\n\n<p>Digital brands as well as ones with physical establishments may want to use a mascot instead of just a logo to represent them across all their marketing and sales channels. This is only something you can do with illustrations.<\/p>\n\n\n\n<p>There are a couple of ways to use a mascot on a website. One way is to create a caricature (like the Sour Patch Kids) that follows the visitor on their journey around the site. Another way is to take the pictorial mark from the logo \u2014 or an offshoot of it \u2014 and use it in your designs, photos, and pages like a watermark.\u00a0<\/p>\n\n\n\n<p>We see this latter type on the <a href=\"https:\/\/www.olivegarden.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olive Garden<\/a> website:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=837,h=459\/blog\/wp-content\/uploads\/2022\/03\/3-olivegarden-logo-illustration.png\" alt=\"\" class=\"wp-image-83061\" width=\"837\" height=\"459\" \/><\/figure>\n\n\n\n<p>The olive branch pictorial mark appears very subtly throughout the design. We see three instances of it in the screenshot:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On the Olive Garden bag above \u201cCatering\u201d<\/li><li>On the card above \u201cGift Cards\u201d<\/li><li>As the textured background in the footer<\/li><\/ul>\n\n\n\n<p>It\u2019s also used as a placeholder when images haven\u2019t fully loaded into the website menu:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/4-olivegarden-lazy-loading-image-illustration.mp4\"><\/video><\/figure>\n\n\n\n<p>This is a great example of how to make your illustrated \u201cmascot\u201d follow visitors around \u2014 either guiding them to key areas of the page or simply being there to reinforce the branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Digital Worlds Your Visitors Have Never Seen Before<\/h3>\n\n\n\n<p>There\u2019s not a whole lot of world-building you can do when you\u2019re designing solely with photographs. There\u2019s nothing wrong with that if your website imagery is meant to complement your content.&nbsp;<\/p>\n\n\n\n<p>That said, if you want to tell a story and create a world of your own through visuals, illustrations are the way to go. Your digital world doesn\u2019t even need to be fully immersive or otherworldly. Illustrations can depict a world similar to ours, only digitized.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/yoast.com\/\">Yoast<\/a>\u2019s home page does a good job of striking a balance between the two:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/5-yoast-illustrated-home-page_AdobeCreativeCloudExpress.mp4\"><\/video><\/figure>\n\n\n\n<p>Search engine optimization is not an easy topic to visualize. Yoast could\u2019ve designed its site with a bunch of screenshots of its WordPress plugin. Instead, it\u2019s used illustrations to paint an abstract portrait of what it\u2019s like to win at the SEO game.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bring Complex Concepts or Lengthy Stories to Life<\/h3>\n\n\n\n<p>Illustrations are also valuable when it comes time to explain something complex to website visitors \u2014 like the general brand concept, its history, the steps involved in a process, relevant data, and so on. This can all be broken down through text, but it\u2019s going to be much easier for visitors to digest the information through visuals.&nbsp;<\/p>\n\n\n\n<p>One way we see illustrations used for this is in explainer animations or videos. Like this one on the <a href=\"https:\/\/hellorelish.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relish<\/a> home page:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/6-relish-illustrated-explainer-video_AdobeCreativeCloudExpress.mp4\"><\/video><\/figure>\n\n\n\n<p>While the concept of relationship coaching isn\u2019t too hard to grasp, the short and easy-to-follow video quickly summarizes the users\u2019 pain and the app solution.&nbsp;<\/p>\n\n\n\n<p>Illustrations can also be used to create data visualizations, step-by-step graphics, timelines, and more. If you or your clients are struggling to communicate an idea or tell a story through just text or photos, illustrations may be just what you need to save the day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How To Use Illustrations in Web Design: Step-by-Step Guide<\/h2>\n\n\n\n<p>There are certain things to do before you start using illustrations in your designs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Figure Out Why<\/h3>\n\n\n\n<p>Do you have a clear understanding of why you\u2019ve chosen to use illustrations over photos or a typography-based design? If you\u2019re not sure, or you\u2019re just trying to adopt a new trend, review the section above once more and make sure the illustrations serve a purpose.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Find Your Style<\/h3>\n\n\n\n<p>There are different types of illustrations you can use on the web. We\u2019ve already seen a few examples above, but that\u2019s just the tip of the iceberg.&nbsp;<\/p>\n\n\n\n<p>Before you move to the next section and explore different types of illustration as well as ways to use them, make sure you\u2019ve sorted out your brand\u2019s style and personality first. Once you know what sort of look and tone you\u2019re going for, it\u2019ll be easier to pair it with a style of illustration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Decide How Much of the Site Will Be Illustrated<\/h3>\n\n\n\n<p>A website doesn\u2019t need to be covered in imagery \u2014 that goes for a design that uses photographs as much as it does for illustrations. That said, you should figure out how many illustrations you actually need.&nbsp;<\/p>\n\n\n\n<p>For instance, do you want to create a totally immersive digital world? If so, the majority of your visuals will be illustrated. On the other hand, you might want to use illustrations sparingly if you\u2019re using them to visually guide people through the site instead of as storytelling or world-building element.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Build Your Illustration Toolkit<\/h3>\n\n\n\n<p>If you\u2019re planning on designing something truly custom, you may need to hire an illustrator to help you out with that piece. However, there are lots of tools available that can help you create and add illustrations to your website on your own.&nbsp;<\/p>\n\n\n\n<p>To start, you can design illustrations with software like <a href=\"https:\/\/www.adobe.com\/products\/illustrator.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Illustrator<\/a>:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=840,h=461\/blog\/wp-content\/uploads\/2022\/03\/7-adobe-illustrator.png\" alt=\"\" class=\"wp-image-83062\" width=\"840\" height=\"461\" \/><\/figure>\n\n\n\n<p>You also have the option of licensing stock vector images from a site like <a href=\"https:\/\/www.shutterstock.com\/vectors\" target=\"_blank\" rel=\"noreferrer noopener\">Shutterstock<\/a>:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=835,h=458\/blog\/wp-content\/uploads\/2022\/03\/8-shutterstock-vector-graphics.png\" alt=\"\" class=\"wp-image-83063\" width=\"835\" height=\"458\" \/><\/figure>\n\n\n\n<p>Another option is to start with an illustrated <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\" title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"24998\">template<\/a>. The <a href=\"https:\/\/elementor.com\/library\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elementor Kits Library<\/a> has a variety of them:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=822,h=451\/blog\/wp-content\/uploads\/2022\/03\/9-elementor-kits-library-illustrations.png\" alt=\"\" class=\"wp-image-83064\" width=\"822\" height=\"451\" \/><\/figure>\n\n\n\n<p>By the way, Elementor also makes it easy to integrate illustrations into your web design. When you <a href=\"https:\/\/elementor.com\/for\/designer\/\" target=\"_blank\" rel=\"noreferrer noopener\">edit a website with Elementor<\/a>, you\u2019ll have access to tools that allow you to:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instantly upload an illustrated template<\/li><li>Embed an illustrated video or graphic<\/li><li>Change the background of a section to an illustration<\/li><li>Add a Lottie element<\/li><li>And more<\/li><\/ul>\n\n\n\n<p>Bottom line: If you think you\u2019ll be leaning more towards designing illustrated WordPress sites in the future, there are plenty of tools you can use to help you create beautiful illustrations, including Elementor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">16 Great Examples of Web Design Illustrations<\/h2>\n\n\n\n<p>Next, we\u2019re going to look at 16 examples of web design illustrations (in addition to the five we previously examined). We\u2019ve broken them up into four different types to help you find inspiration for the specific style you\u2019re looking for:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flat Illustrations<\/h3>\n\n\n\n<p><a href=\"https:\/\/elementor.com\/blog\/flat-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flat design<\/a> refers to website interfaces that are completely two-dimensional.\u00a0<\/p>\n\n\n\n<p>Flat illustrations, in particular, tend to be eye-catching, yet minimal and unassuming all at once. This means you can use flat illustrations as a complement to your content, but not overwhelm visitors with overly strong visuals. What\u2019s more, vector illustrations always look sharp and are scalable, which is fantastic for <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\" title=\"How To Create A Responsive Website: Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"24997\">responsive<\/a> design.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at some examples:&nbsp;<\/p>\n\n\n\n<p><strong>1. The New Yorker<\/strong><\/p>\n\n\n\n<p>This first one is from <a href=\"https:\/\/www.newyorker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The New Yorker<\/a>:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=841,h=461\/blog\/wp-content\/uploads\/2022\/03\/10-newyorker-illustrations.png\" alt=\"\" class=\"wp-image-83065\" width=\"841\" height=\"461\" \/><\/figure>\n\n\n\n<p>This magazine has long been known for its cartoons as well as the illustrations that accompany its articles. So it\u2019s no surprise that the brand also has a distinguished-looking mascot named \u201cEustace\u201d who appears occasionally in the digital and print versions of the magazine.&nbsp;<\/p>\n\n\n\n<p><strong>2. Copper<\/strong><\/p>\n\n\n\n<p>Another great example of a brand embracing illustrations is <a href=\"https:\/\/www.copper.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Copper<\/a>. The CRM\u2019s blog pairs custom-made illustrations with each post:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=831,h=456\/blog\/wp-content\/uploads\/2022\/03\/11-copper-blog-illustrated-featured-images.png\" alt=\"\" class=\"wp-image-83066\" width=\"831\" height=\"456\" \/><\/figure>\n\n\n\n<p>It\u2019s clear that the featured illustrations are designed using a <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" title=\"19 Outstanding Brand Style Guide Examples for Inspiration\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"24999\">style guide<\/a> for the blog. Pink is the dominant color in (most of) the graphics and they all use the same kind of cartoonish figures.<\/p>\n\n\n\n<p><strong>3. Goddard School<\/strong><\/p>\n\n\n\n<p>If you\u2019re interested in using an illustration as the background, <a href=\"https:\/\/www.goddardschool.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Goddard Family of Schools<\/a> website has a good example of how to do this right:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=833,h=457\/blog\/wp-content\/uploads\/2022\/03\/12-goddarschool-illustrated-background.png\" alt=\"\" class=\"wp-image-83067\" width=\"833\" height=\"457\" \/><\/figure>\n\n\n\n<p>The colors are light enough where, at first glance, it appears that this is just a textured background. Upon closer inspection, it becomes apparent that this flat design contains icons related to childhood education, which falls right in line with the purpose of the site.&nbsp;<\/p>\n\n\n\n<p><strong>4. CrowdHealth<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.joincrowdhealth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CrowdHealth<\/a> is another brand that\u2019s gotten flat illustrative design right:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/13-crowdhealth-illustrated-explainer-video.mp4\"><\/video><\/figure>\n\n\n\n<p>This illustrated video does a nice job of addressing the users\u2019 shared pain before explaining the benefits of the health insurance alternative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Semi-flat and 3D Illustrations<\/h3>\n\n\n\n<p>One of the problems with designing an interface to be completely flat is that it can cause usability issues for some users. Without three dimensions, it can be tough to tell which parts of the website they can interact with.&nbsp;<\/p>\n\n\n\n<p>In recent years, flat design 2.0 has been introduced to deal with that issue. This design trend isn\u2019t three-dimensional the way actual <a href=\"https:\/\/elementor.com\/blog\/3d-web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">3D web design<\/a> is. It\u2019s more like a semi-flat design. So, most of the UI is flat. However, key elements appear to exist on various planes through the use of shadows, highlights, gradients, and other textures.\u00a0<\/p>\n\n\n\n<p>Both of these non-flat design techniques can be used in illustrations. Here are some examples:&nbsp;<\/p>\n\n\n\n<p><strong>5. Chuck E. Cheese<\/strong><\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.chuckecheese.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chuck E. Cheese<\/a> website uses a combination of flat and 3D illustrations. The background and decorative elements are flat while the mouse mascot is three-dimensional:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=841,h=461\/blog\/wp-content\/uploads\/2022\/03\/14-chuckecheese-illustrated-mascot.png\" alt=\"\" class=\"wp-image-83068\" width=\"841\" height=\"461\" \/><\/figure>\n\n\n\n<p>Considering the mascot has a real-life counterpart, the 3D likeness on the website works well. Plus, it makes the brand feel more lively and interactive than a flat rendering of the mouse would be.<\/p>\n\n\n\n<p><strong>6. 23 and Me<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.23andme.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">23 and Me<\/a> uses illustrations to highlight the features of its software:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/23andme-semiflat-illustrations_AdobeCreativeCloudExpress.mp4\"><\/video><\/figure>\n\n\n\n<p>The content on the phone screen is what 23 and Me users will see when they use the app. However, the designer has added flat illustrations that appear to pop out from the screen to emphasize the value of the genetic testing service.&nbsp;<\/p>\n\n\n\n<p><strong>7. Compose.ly<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/compose.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compose.ly<\/a> is another company that uses illustrations to visually explain the benefits of a digital product:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=844,h=463\/blog\/wp-content\/uploads\/2022\/03\/16-composely-semi-flat-illustrations.png\" alt=\"\" class=\"wp-image-83069\" width=\"844\" height=\"463\" \/><\/figure>\n\n\n\n<p>This design, however, doesn\u2019t rely on motion to convey space. Instead, the design places planes at 90-degree angles to one another. Shading is also used to give the illusion that there\u2019s a light source above them the people in the graphics.<\/p>\n\n\n\n<p><strong>8. Barkbox<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.barkbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barkbox<\/a> has a good example of a subtle semi-flat design:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=840,h=461\/blog\/wp-content\/uploads\/2022\/03\/17-barkbox-semi-flat-illustrations.png\" alt=\"\" class=\"wp-image-83070\" width=\"840\" height=\"461\" \/><\/figure>\n\n\n\n<p>The dog mascots that follow customers from the website to the physical box they receive each month are flat illustrations. However, there\u2019s a textured surface scratched out beneath them to give them the sense of not being three-dimensional.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interactive Illustrations<\/h3>\n\n\n\n<p>If you want to make a website feel more alive, 3D illustration is certainly one way of going about it. Depending on your skill level with illustration or the design budget you\u2019re working with, you might want to take it a step further and animate your illustrations.&nbsp;<\/p>\n\n\n\n<p>If you go this route, you can create a number of things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Interactive hero sections<\/li><li>Individual Lottie animations<\/li><li>Full explainer videos<\/li><\/ul>\n\n\n\n<p>We\u2019ve already seen some examples of interactive illustrations. Let\u2019s take a look at some more:&nbsp;<\/p>\n\n\n\n<p><strong>9. Updata One<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.updata.one\/\" target=\"_blank\" rel=\"noreferrer noopener\">Updata One<\/a> is a business intelligence community. As the homepage says \u201cWe make sense of information\u201d. That\u2019s not necessarily the easiest idea to capture with photographs or videos \u2014 at least not in a visually interesting way.\u00a0<\/p>\n\n\n\n<p>That\u2019s why these abstract illustrated animations work so well:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/18-updataone-interactive-animated-site.mp4\"><\/video><\/figure>\n\n\n\n<p>While the content revolves around the illustrations, they serve more like a navigational element, compelling visitors to keep scrolling to discover more.&nbsp;<\/p>\n\n\n\n<p><strong>10. BetterUp<\/strong><\/p>\n\n\n\n<p>More and more, we\u2019re seeing companies skip the downloadable PDF report formats for digital ones. Or they do as <a href=\"https:\/\/grow.betterup.com\/resources\/insights-report-inclusive-leadership\" target=\"_blank\" rel=\"noreferrer noopener\">BetterUp<\/a> has done here and provide a digital summary page that teases the full report:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/19-betterup-illustrated-report.mp4\"><\/video><\/figure>\n\n\n\n<p>One of the benefits of creating a <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\" title=\"Landing Page Builder\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"24996\">landing page<\/a> like this is you get to use animated illustrations to create unique data visualizations.&nbsp;<\/p>\n\n\n\n<p><strong>11. Recurrency<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.recurrency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recurrency<\/a> is a good example of how to skip the explainer video and instead create a more succinct description of what you do:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/20-recurrency-animated-explainer_AdobeCreativeCloudExpress.mp4\"><\/video><\/figure>\n\n\n\n<p>In this hero image, we see a general overview of how the one-click AI-powered distribution process works. It takes the technology out of the equation and simplifies it in visual terms that visitors will understand.<\/p>\n\n\n\n<p><strong>12. MeanPug Digital Agency<\/strong><\/p>\n\n\n\n<p>One last interactive illustration example we should look at is on the <a href=\"https:\/\/www.meanpug.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MeanPug Digital Agency<\/a> website:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/21-meanpug-digital-lottie-animations_AdobeCreativeCloudExpress.mp4\"><\/video><\/figure>\n\n\n\n<p>The hero image has a very basic design. Rather than bog it down with photography, the designer\u2019s chosen to keep the simple vibe going. A number of Lotties appear on the screen before disappearing, which adds a fun, creative touch without feeling over-the-top.<\/p>\n\n\n\n<p>There\u2019s nothing complex about adding Lottie animations to a website, by the way. Elementor has a dedicated <a href=\"https:\/\/elementor.com\/widgets\/lottie-widget\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lottie widget<\/a> to help you out.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hand-drawn Illustrations<\/h3>\n\n\n\n<p>If you\u2019re an illustrator or want to try your hand at creating your own for an upcoming website, there are so many avenues you can go with it. Line drawings. Sketches. Caricatures. The below examples will show you what some of the possibilities are:&nbsp;<\/p>\n\n\n\n<p><strong>13. Marlow<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/marlowpillow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marlow<\/a> is a company that makes pillows. While visitors will find real photos of their pillows on the site, they\u2019ll also occasionally stumble upon these sleepy illustrations:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=841,h=461\/blog\/wp-content\/uploads\/2022\/03\/22-marlow-outline-illustrations.png\" alt=\"\" class=\"wp-image-83071\" width=\"841\" height=\"461\" \/><\/figure>\n\n\n\n<p>The graphic might not seem particularly meaningful at first glance. However, these sketches remind me of that meme you see on social media making fun of people\u2019s sleep positions. Essentially, these illustrations suggest to visitors that anyone \u2014 side sleepers, back sleepers, abnormal sleepers \u2014 will love these pillows.<\/p>\n\n\n\n<p><strong>14. Misfits Market<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.misfitsmarket.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Misfits Market<\/a> is another one that uses an illustration that might not look like it means much at first, but is actually telling visitors a lot about the brand:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=835,h=458\/blog\/wp-content\/uploads\/2022\/03\/23-misfits-market-illustrations.png\" alt=\"\" class=\"wp-image-83072\" width=\"835\" height=\"458\" \/><\/figure>\n\n\n\n<p>Misfits Market is a company that sells boxes of produce. In order to sell them for so cheap, they sell misshapen or ugly produce that would otherwise get unpicked and thrown at. If you look closely at the raw and imperfect details of the illustrations on the left and the sloppy circle on the right, the illustrations are symbolic of the brand\u2019s offering.&nbsp;<\/p>\n\n\n\n<p><strong>15. Airbnb<\/strong><\/p>\n\n\n\n<p>Most people these days know <a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airbnb<\/a>. They also know that the company sells real-world rentals and experiences, which is why the website is generally full of photos. However, there\u2019s an \u201cInspiration for your next trip\u201d section on the home page that breaks from the mold:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=831,h=456\/blog\/wp-content\/uploads\/2022\/03\/24-airbnb-inspiration-illustrations.png\" alt=\"\" class=\"wp-image-83073\" width=\"831\" height=\"456\" \/><\/figure>\n\n\n\n<p>Perhaps because it\u2019s providing trip inspiration that the designer felt an illustrated version of these top locales worked well. It makes sense. They look like the most idyllic version of each of the destinations.&nbsp;<\/p>\n\n\n\n<p><strong>16. Cleo<\/strong><\/p>\n\n\n\n<p>The website for money app <a href=\"https:\/\/web.meetcleo.com\/?utm_source=awwwards\" target=\"_blank\" rel=\"noreferrer noopener\">Cleo<\/a> feels like you\u2019re walking through a trippy cartoon from the 90s:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2022\/03\/25-cleo-landing-page-cartoon.mp4\"><\/video><\/figure>\n\n\n\n<p>Everything feels so outlandish, but that\u2019s part of the brand\u2019s charm. The app\u2019s conversational UI curses at users and roasts them just as much as it hypes them up. There\u2019s no way a website with photos or videos could accurately convey what users will encounter when they step inside the app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make Your Website Stand Out With Illustrations<\/h2>\n\n\n\n<p>When you create branding and a website for a new client, one of the first things to consider is what style of graphics you will use. Photos and other realistic imagery? Or illustrations?&nbsp;<\/p>\n\n\n\n<p>Photos and videos are common these days, which is one reason why illustrations in web design often stand out. But that\u2019s not all. Illustrations can be very effective storytelling and world-building tools, too.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re about to start on a new website for a client, or dying to <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">redesign a website<\/a> in need of a makeover, it may be time to experiment with illustrations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Illustrations can be a very effective way of conveying the tone and style of your brand and website. Find out why and when to use illustrations, and explore the different illustration styles you can use.\u00a0<\/p>\n","protected":false},"author":53499,"featured_media":83058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,32],"tags":[],"marketing_persona":[],"marketing_intent":[48],"class_list":["post-83057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Illustration in Web Design &amp; 20+ Great Examples of Illustration Styles<\/title>\n<meta name=\"description\" content=\"Illustrations can be a very effective way of conveying the tone and style of your brand and website. 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