In these 12 examples, you will find individual trends that each accommodate separate industries and user personas. It\u2019s key to remember that implementing these styles isn\u2019t merely an aesthetic decision. It is essentially a balancing act between quality and quantity. This means that applying as many trends as possible to one website will not achieve our web creation goals. Deciding which specific trend suits our business goals, however, is what will positively impact our audiences and their course of action.<\/p>\n\n\n\n
Table of Contents<\/h4>\n\n\n\n- 12 Web Design Trends for 2021<\/a>
- Elegant Serif Fonts\u200b<\/a><\/li>
- Playful Typography Effects and Animations\u200b<\/a><\/li>
- Use of Emojis\u200b<\/a><\/li>
- Light Colors\u200b<\/a><\/li>
- Negative Colors<\/a><\/li>
- Black & White Illustrations With Textures\u200b<\/a><\/li>
- Black Outline<\/a><\/li>
- Simple Shapes<\/a><\/li>
- Creative and Atypical Product Photos\u200b<\/a><\/li>
- Collage Art<\/a><\/li>
- Seamless Surrealism<\/a><\/li>
- Hover Gallery Menu<\/a><\/li><\/ul><\/li><\/ul>\n<\/div><\/div>\n\n\n\n
Find the Perfect Resources for Web Design Inspiration<\/a><\/p>\n\n\n\nTypography Design Trends\u200b<\/h2>\n\n\n\n1. Elegant Serif Fonts\u200b<\/h3>\n\n\n\n![\"serif](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/ferdu.be-4-1024x640.png\")
<\/figure>\n\n\n\nThe old belief of using sans serif fonts as the go-to font style for web design<\/a> has been changing with the times. Indeed, sans serif fonts have always been loved by web designers for their sleek legibility and simple structure. <\/p>\n\n\n\nFast forward to 2021: screen sizes and resolutions are larger and clearer than they once were. Contrary to their \u201coutdated\u201d predecessors, such as CRT monitors of the 1980s, the screens we now design for are more inviting to decorated, heavier serif fonts. Larger screens, for example, enable serif fonts to appear less cluttered and more readable \u2014 thanks to increased space around the words. Likewise, the higher resolution makes the heavier or more illustrious letters look clearer. <\/p>\n\n\n\n
There are actually specific serif font families that designers have come to love, where we’ve noticed a pronounced preference for “elegant”-style fonts. Examples of such include the well-known font families Georgia or Times (both found in Google Fonts<\/a>). Less well-known fonts have also become popular \u2014 such as Portrait or Noe Display.<\/p>\n\n\n\nAs we see in the example above, ferdu.be<\/a> (who by the way, was a winner for our August 2020 Showcase<\/a>), uses Noe Display for their hero text, which is without a doubt highly legible and clear upon its dark background. There is a plentiful amount of space around the text so that each letter is clearly carved and distinguishable.<\/p>\n\n\n\n2. Playful Typography Effects and Animations<\/h3>\n\n\n\n![\"playful](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/lupii-screenshot-1024x542.png\")
<\/figure>\n\n\n\nProtein bar company Lupii<\/a> features animated typographic elements that use a sentence or collection of words for decorative purposes. This creative design trend differs to type-related techniques we\u2019re used to seeing, such as creating a custom font or using clever font pairing<\/a>. <\/p>\n\n\n\nAn animated string of words will often be structured as a particular shape, contrary to the standard horizontal, left-to-right sentence format. Ultimately, the element’s role will always be for decorative purposes and not solely as a text to be read. Designers will typically use this technique to convey a branding or marketing objective, creating a desired vibe or visual theme. <\/p>\n\n\n\n
Lupii combines the traditional with the unconventional. On the left side, you\u2019ll find the product\u2019s value proposition as an H1, a short description, and a call to action button. On the right, there\u2019s an animated swirl composed of words, elaborating on the product\u2019s added value in a more informal, customer-centric tone of voice.<\/p>\n\n\n\n
3. Use of Emojis\u200b<\/h3>\n\n\n\n![\"emoji](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/diangelosantos.com-1-1024x640.png\")
<\/figure>\n\n\n\nAnother August 2020 showcase winner, Diangelo Santos<\/a> is a Brazilian branding and digital designer who works both as a freelancer and at GeekHunter, a job marketplace for programmers and developers.<\/p>\n\n\n\nIt\u2019s no news to us that worldwide communication has embraced digital interaction. Whether 5,000 miles apart or 5 meters apart within one house, people are constantly interacting through their keyboards. This includes emails, messaging applications, group forums, and so on. Things have grown far beyond words \u2014 alphanumeric characters accompanied by playful emojis in written text elements are now an integral part of our digital lexicon. <\/p>\n\n\n\n
The rising popularity of emojis has made its way to the web designer\u2019s toolbox, too. Web creators have taken to the playful, endearing language of emojis, using them as part of their website content itself. Leveraging these illustrated gestures is now an effective, simple way to illustrate brand sentiment and non-verbal messaging in a language familiar to users of all backgrounds. Communicating with target audiences of all languages and dialects thrives on this technique \u2014 your brand voice can now be heard in a visual, non-verbal way.<\/p>\n\n\n\n
30 Valuable Web Design Statistics for 2021<\/p>\n\n\n\n
Color Design Trends\u200b<\/h2>\n\n\n\n4. Light Colors\u200b<\/h3>\n\n\n\n![\"light](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/dockyard-social-1024x551.png\")
<\/figure>\n\n\n\nUsing light colors in web and interface design represents one of the biggest differences between print and web design. The quality and visibility of light colors often get compromised when used in print design \u2014 losing their richness and appearing as more opaque and turbid. <\/p>\n\n\n\n
Light colors have the opposite effect on-screen, and may even be preferred over dark, bolder colors. The screen’s sharpness and clarity can actually cause such colors to be overbearing and even stressful for the human eye to look at. Designers have now embraced the advantage of using light colors in order to avoid the latter. In fact, the added value of using light colors in web design extends beyond the visitor\u2019s visual experience \u2014 light colors are also conducive to user engagement.<\/p>\n\n\n\n
The soothing effect of light colors<\/a> often encourages users to stay on the page for longer, enjoying the color palette’s tranquility and warmth. On Dockyard Social\u2019s homepage<\/a>, the pale mustard-like yellow and faded maroon-like red resemble a faded sunset, creating an ambiance of calming peace of mind.<\/p>\n\n\n\n5. Negative Colors<\/h3>\n\n\n\n![\"negative](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/goliath.jpg\")
<\/figure>\n\n\n\nAt the other end of the color spectrum \u2014 lies a color trend<\/a> of an entirely different nature. More and more designers have been gravitating towards using very bold<\/a> colors, with a concerted emphasis on primary colors: red, blue and yellow. This often involves multiple deeply contrasting primary color combinations<\/a>, akin to comics-like themes and 90\u2019s-style motifs. It goes without saying that these types of color palettes<\/a> often target younger audiences, accentuating an upbeat, exciting vibe.<\/p>\n\n\n\nThe color scheme we see on Goliath Entertainment\u2019s site is a sharply represents their design content \u2014 old-school computers from the 90s, rotary telephones, boomboxes, and other iconic items that the 90s generation will identify with on the spot.<\/p>\n\n\n\n
Images & Illustrations\u200b<\/h2>\n\n\n\n6. Black & White Illustrations With Textures\u200b<\/h3>\n\n\n\n![\"black](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/mailchimp-screenshot-1-1024x444.png\")
<\/figure>\n\n\n\nOnce upon a time in the journalism industry, printing in color was not an option. To add artistic effects to their content, newspapers would feature black and white, hand-drawn designs created by cartoonists. This unique, cartoon-inspired style compensated for the lack of colored visuals and imagery.<\/p>\n\n\n\n
Cartoonists also began using black, texture-based illustrations to supplement the large amount of text that a newspaper or similar publication is bound to include. The virtuosity of these graphical elements is how they balance out textual articles by alleviating the reader\u2019s cognitive load<\/a> with simple, engaging imagery. <\/p>\n\n\n\nAll that being said, texture-based illustrations are now created digitally, which inevitably causes them to look slightly different to their hand-drawn predecessors. This subtle change has minor design implications, such as a more uniform shade of black, and more precise symmetry and alignment. Mailchimp\u2019s homepage<\/a> illustrates this dichotomy, as their hero image style differs slightly to the three-column section with three black digital illustrations. <\/p>\n\n\n\nWhether identical to the original style of texture-based illustrations or not, it\u2019s exciting to see this design trend reappear in 2021 and conquer the digital design world.<\/p>\n\n\n\n
7. Black Outline<\/h3>\n\n\n\n![\"black](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/roze-bunker-1024x548.png\")
<\/figure>\n\n\n\nThe motif of black illustrations that web designers have come to love (mentioned above), has also become popular in other formats: black outlines around different elements throughout their website. These black lines and borders can vary in thicknesses \u2014 often used as page dividers, specifically as grid boxes of numerous sizes. <\/p>\n\n\n\n
What we also love about this up-and-coming design trend is how its design elements often combine these black lines and illustrations with real photographed images, as seen in Roze Bunker\u2019s design scheme<\/a>. These images tend to be an entire photograph or a cutout. Either way, the black borders and accents have a powerful impact on user engagement. Thanks to this captivating type of visual, website visitors almost always notice these images immediately \u2014 devoting their full attention to the messaging and experiences that the designer seeks to relay.<\/p>\n\n\n\n8. Simple Shapes<\/h3>\n\n\n\n![\"simple](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/happy-socks-simple-shapes-1024x640.png\")
<\/figure>\n\n\n\nThe artistic style of the 90s era has also made its comeback in web design trends \u2014 this time in the form of simple shape motifs integrated throughout design schemes. These simplistic, two-dimensional shape illustrations boast one shade of color and no depth or texture. You can see examples of these shape styles on the Happy Socks website<\/a>, which uses two-dimensional design on their product packaging and throughout the actual site.<\/p>\n\n\n\nThese basic shapes may also have text written on them and are often reminiscent of stickers-design from the 80s or 90s. These shapes may also be used as buttons (either static or animated), or as a sticker that informs us about a limited-time promotion. No matter what these stickers look like or entail, their common goal is to draw the attention of the website visitor.<\/p>\n\n\n\n
9. Creative and Atypical Product Photos\u200b<\/h3>\n\n\n\n![\"3d](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/adidas-chile-1024x547.png\")
<\/figure>\n\n\n\nTo those less comfortable with online shopping, this next trend is for you. The biggest challenge in buying products online is not knowing what they look like in real life. Many e-commerce<\/a> stores have started using 3D simulations to provide a visual solution for this very caveat. What we expect to see in 2021 is even further-enhanced 3D visualization techniques, with detailed intricacies and extremely high resolutions.<\/p>\n\n\n\nThese 3D simulated visuals<\/a> created by Adidas depict two of the biggest limitations of only seeing an item of clothing online. Their imagery allows online shoppers to get a better understanding of the jacket\u2019s fabric texture, and what it looks like from all angles. These are the exact types of details online shoppers are looking for.<\/p>\n\n\n\n10. Collage Art<\/h3>\n\n\n\n![\"collage](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-15-at-09.59.04-1024x537.png\")
<\/figure>\n\n\n\nThe concept of a collage in the arts industry originates back to 1914, primarily in France \u2014 during a time where cubism, an early-20th-century art movement, was widely popular. Collage art concept frequent numerous media-types, such as newspaper, magazine, posters, yet are rare to come by in digital media. <\/p>\n\n\n\n
Collage art creations have recently made their comeback through social media. A go-to format for Stories and news feed content, collages have also made their way into the field of web design. A website’s collage will most often embody a full-width visual, a precise cut-out of an image (usually a photograph) \u2014 all integrated with a mix of solid color graphics and patterned illustrations.<\/p>\n\n\n\n
In Urban Outfitters\u2019s \u201cBEST GIFTS\u201d image card<\/a>, the collage-like assortment of t-shirts assures online shoppers that this store sells a wide range of styles, increasing the likelihood that they’ll find products suited to their personal style.<\/p>\n\n\n\n11. Seamless Surrealism<\/h3>\n\n\n\n![\"surrealism](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/zumi-gucci-screenshot-1024x537.png\")
<\/figure>\n\n\n\nMany designers have taken the collage art trend even further, designing their websites in a surrealist style. This technique is characterized by how it positions elements upon counterintuitive, unusual backgrounds. Gucci\u2019s example<\/a> places each handbag on a unique, image-based background. Shoppers can then see each item in an entirely different light. Suddenly, there\u2019s an added layer of each handbag’s look and feel and its fashionable vibe.<\/p>\n\n\n\nSurrealism in web design also involves flamboyant colors and textures that present the abstract, artistic mind of the creator. Over time, more and more e-commerce websites are using this trend to present their products in a novel, emotional way.<\/p>\n\n\n\n
12. Hover Gallery Menu<\/h3>\n\n\n\n![\"hover](\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024,h=1024\/blog\/wp-content\/uploads\/2020\/12\/civvi-civvi-screenshot-1024x524.png\")
<\/figure>\n\n\n\n
- Elegant Serif Fonts\u200b<\/a><\/li>
- Playful Typography Effects and Animations\u200b<\/a><\/li>
- Use of Emojis\u200b<\/a><\/li>
- Light Colors\u200b<\/a><\/li>
- Negative Colors<\/a><\/li>
- Black & White Illustrations With Textures\u200b<\/a><\/li>
- Black Outline<\/a><\/li>
- Simple Shapes<\/a><\/li>
- Creative and Atypical Product Photos\u200b<\/a><\/li>
- Collage Art<\/a><\/li>
- Seamless Surrealism<\/a><\/li>
- Hover Gallery Menu<\/a><\/li><\/ul><\/li><\/ul>\n<\/div><\/div>\n\n\n\n
Find the Perfect Resources for Web Design Inspiration<\/a><\/p>\n\n\n\n
Typography Design Trends\u200b<\/h2>\n\n\n\n
1. Elegant Serif Fonts\u200b<\/h3>\n\n\n\n
<\/figure>\n\n\n\nThe old belief of using sans serif fonts as the go-to font style for web design<\/a> has been changing with the times. Indeed, sans serif fonts have always been loved by web designers for their sleek legibility and simple structure. <\/p>\n\n\n\n
Fast forward to 2021: screen sizes and resolutions are larger and clearer than they once were. Contrary to their \u201coutdated\u201d predecessors, such as CRT monitors of the 1980s, the screens we now design for are more inviting to decorated, heavier serif fonts. Larger screens, for example, enable serif fonts to appear less cluttered and more readable \u2014 thanks to increased space around the words. Likewise, the higher resolution makes the heavier or more illustrious letters look clearer. <\/p>\n\n\n\n
There are actually specific serif font families that designers have come to love, where we’ve noticed a pronounced preference for “elegant”-style fonts. Examples of such include the well-known font families Georgia or Times (both found in Google Fonts<\/a>). Less well-known fonts have also become popular \u2014 such as Portrait or Noe Display.<\/p>\n\n\n\n
As we see in the example above, ferdu.be<\/a> (who by the way, was a winner for our August 2020 Showcase<\/a>), uses Noe Display for their hero text, which is without a doubt highly legible and clear upon its dark background. There is a plentiful amount of space around the text so that each letter is clearly carved and distinguishable.<\/p>\n\n\n\n
2. Playful Typography Effects and Animations<\/h3>\n\n\n\n
<\/figure>\n\n\n\nProtein bar company Lupii<\/a> features animated typographic elements that use a sentence or collection of words for decorative purposes. This creative design trend differs to type-related techniques we\u2019re used to seeing, such as creating a custom font or using clever font pairing<\/a>. <\/p>\n\n\n\n
An animated string of words will often be structured as a particular shape, contrary to the standard horizontal, left-to-right sentence format. Ultimately, the element’s role will always be for decorative purposes and not solely as a text to be read. Designers will typically use this technique to convey a branding or marketing objective, creating a desired vibe or visual theme. <\/p>\n\n\n\n
Lupii combines the traditional with the unconventional. On the left side, you\u2019ll find the product\u2019s value proposition as an H1, a short description, and a call to action button. On the right, there\u2019s an animated swirl composed of words, elaborating on the product\u2019s added value in a more informal, customer-centric tone of voice.<\/p>\n\n\n\n
3. Use of Emojis\u200b<\/h3>\n\n\n\n
<\/figure>\n\n\n\nAnother August 2020 showcase winner, Diangelo Santos<\/a> is a Brazilian branding and digital designer who works both as a freelancer and at GeekHunter, a job marketplace for programmers and developers.<\/p>\n\n\n\n
It\u2019s no news to us that worldwide communication has embraced digital interaction. Whether 5,000 miles apart or 5 meters apart within one house, people are constantly interacting through their keyboards. This includes emails, messaging applications, group forums, and so on. Things have grown far beyond words \u2014 alphanumeric characters accompanied by playful emojis in written text elements are now an integral part of our digital lexicon. <\/p>\n\n\n\n
The rising popularity of emojis has made its way to the web designer\u2019s toolbox, too. Web creators have taken to the playful, endearing language of emojis, using them as part of their website content itself. Leveraging these illustrated gestures is now an effective, simple way to illustrate brand sentiment and non-verbal messaging in a language familiar to users of all backgrounds. Communicating with target audiences of all languages and dialects thrives on this technique \u2014 your brand voice can now be heard in a visual, non-verbal way.<\/p>\n\n\n\n
30 Valuable Web Design Statistics for 2021<\/p>\n\n\n\n
Color Design Trends\u200b<\/h2>\n\n\n\n
4. Light Colors\u200b<\/h3>\n\n\n\n
<\/figure>\n\n\n\nUsing light colors in web and interface design represents one of the biggest differences between print and web design. The quality and visibility of light colors often get compromised when used in print design \u2014 losing their richness and appearing as more opaque and turbid. <\/p>\n\n\n\n
Light colors have the opposite effect on-screen, and may even be preferred over dark, bolder colors. The screen’s sharpness and clarity can actually cause such colors to be overbearing and even stressful for the human eye to look at. Designers have now embraced the advantage of using light colors in order to avoid the latter. In fact, the added value of using light colors in web design extends beyond the visitor\u2019s visual experience \u2014 light colors are also conducive to user engagement.<\/p>\n\n\n\n
The soothing effect of light colors<\/a> often encourages users to stay on the page for longer, enjoying the color palette’s tranquility and warmth. On Dockyard Social\u2019s homepage<\/a>, the pale mustard-like yellow and faded maroon-like red resemble a faded sunset, creating an ambiance of calming peace of mind.<\/p>\n\n\n\n
5. Negative Colors<\/h3>\n\n\n\n
<\/figure>\n\n\n\nAt the other end of the color spectrum \u2014 lies a color trend<\/a> of an entirely different nature. More and more designers have been gravitating towards using very bold<\/a> colors, with a concerted emphasis on primary colors: red, blue and yellow. This often involves multiple deeply contrasting primary color combinations<\/a>, akin to comics-like themes and 90\u2019s-style motifs. It goes without saying that these types of color palettes<\/a> often target younger audiences, accentuating an upbeat, exciting vibe.<\/p>\n\n\n\n
The color scheme we see on Goliath Entertainment\u2019s site is a sharply represents their design content \u2014 old-school computers from the 90s, rotary telephones, boomboxes, and other iconic items that the 90s generation will identify with on the spot.<\/p>\n\n\n\n
Images & Illustrations\u200b<\/h2>\n\n\n\n
6. Black & White Illustrations With Textures\u200b<\/h3>\n\n\n\n
<\/figure>\n\n\n\nOnce upon a time in the journalism industry, printing in color was not an option. To add artistic effects to their content, newspapers would feature black and white, hand-drawn designs created by cartoonists. This unique, cartoon-inspired style compensated for the lack of colored visuals and imagery.<\/p>\n\n\n\n
Cartoonists also began using black, texture-based illustrations to supplement the large amount of text that a newspaper or similar publication is bound to include. The virtuosity of these graphical elements is how they balance out textual articles by alleviating the reader\u2019s cognitive load<\/a> with simple, engaging imagery. <\/p>\n\n\n\n
All that being said, texture-based illustrations are now created digitally, which inevitably causes them to look slightly different to their hand-drawn predecessors. This subtle change has minor design implications, such as a more uniform shade of black, and more precise symmetry and alignment. Mailchimp\u2019s homepage<\/a> illustrates this dichotomy, as their hero image style differs slightly to the three-column section with three black digital illustrations. <\/p>\n\n\n\n
Whether identical to the original style of texture-based illustrations or not, it\u2019s exciting to see this design trend reappear in 2021 and conquer the digital design world.<\/p>\n\n\n\n
7. Black Outline<\/h3>\n\n\n\n
<\/figure>\n\n\n\nThe motif of black illustrations that web designers have come to love (mentioned above), has also become popular in other formats: black outlines around different elements throughout their website. These black lines and borders can vary in thicknesses \u2014 often used as page dividers, specifically as grid boxes of numerous sizes. <\/p>\n\n\n\n
What we also love about this up-and-coming design trend is how its design elements often combine these black lines and illustrations with real photographed images, as seen in Roze Bunker\u2019s design scheme<\/a>. These images tend to be an entire photograph or a cutout. Either way, the black borders and accents have a powerful impact on user engagement. Thanks to this captivating type of visual, website visitors almost always notice these images immediately \u2014 devoting their full attention to the messaging and experiences that the designer seeks to relay.<\/p>\n\n\n\n
8. Simple Shapes<\/h3>\n\n\n\n
<\/figure>\n\n\n\nThe artistic style of the 90s era has also made its comeback in web design trends \u2014 this time in the form of simple shape motifs integrated throughout design schemes. These simplistic, two-dimensional shape illustrations boast one shade of color and no depth or texture. You can see examples of these shape styles on the Happy Socks website<\/a>, which uses two-dimensional design on their product packaging and throughout the actual site.<\/p>\n\n\n\n
These basic shapes may also have text written on them and are often reminiscent of stickers-design from the 80s or 90s. These shapes may also be used as buttons (either static or animated), or as a sticker that informs us about a limited-time promotion. No matter what these stickers look like or entail, their common goal is to draw the attention of the website visitor.<\/p>\n\n\n\n
9. Creative and Atypical Product Photos\u200b<\/h3>\n\n\n\n
<\/figure>\n\n\n\nTo those less comfortable with online shopping, this next trend is for you. The biggest challenge in buying products online is not knowing what they look like in real life. Many e-commerce<\/a> stores have started using 3D simulations to provide a visual solution for this very caveat. What we expect to see in 2021 is even further-enhanced 3D visualization techniques, with detailed intricacies and extremely high resolutions.<\/p>\n\n\n\n
These 3D simulated visuals<\/a> created by Adidas depict two of the biggest limitations of only seeing an item of clothing online. Their imagery allows online shoppers to get a better understanding of the jacket\u2019s fabric texture, and what it looks like from all angles. These are the exact types of details online shoppers are looking for.<\/p>\n\n\n\n
10. Collage Art<\/h3>\n\n\n\n
<\/figure>\n\n\n\nThe concept of a collage in the arts industry originates back to 1914, primarily in France \u2014 during a time where cubism, an early-20th-century art movement, was widely popular. Collage art concept frequent numerous media-types, such as newspaper, magazine, posters, yet are rare to come by in digital media. <\/p>\n\n\n\n
Collage art creations have recently made their comeback through social media. A go-to format for Stories and news feed content, collages have also made their way into the field of web design. A website’s collage will most often embody a full-width visual, a precise cut-out of an image (usually a photograph) \u2014 all integrated with a mix of solid color graphics and patterned illustrations.<\/p>\n\n\n\n
In Urban Outfitters\u2019s \u201cBEST GIFTS\u201d image card<\/a>, the collage-like assortment of t-shirts assures online shoppers that this store sells a wide range of styles, increasing the likelihood that they’ll find products suited to their personal style.<\/p>\n\n\n\n
11. Seamless Surrealism<\/h3>\n\n\n\n
<\/figure>\n\n\n\nMany designers have taken the collage art trend even further, designing their websites in a surrealist style. This technique is characterized by how it positions elements upon counterintuitive, unusual backgrounds. Gucci\u2019s example<\/a> places each handbag on a unique, image-based background. Shoppers can then see each item in an entirely different light. Suddenly, there\u2019s an added layer of each handbag’s look and feel and its fashionable vibe.<\/p>\n\n\n\n
Surrealism in web design also involves flamboyant colors and textures that present the abstract, artistic mind of the creator. Over time, more and more e-commerce websites are using this trend to present their products in a novel, emotional way.<\/p>\n\n\n\n
12. Hover Gallery Menu<\/h3>\n\n\n\n
<\/figure>\n\n\n\n - Playful Typography Effects and Animations\u200b<\/a><\/li>