{"id":78741,"date":"2021-11-10T19:54:44","date_gmt":"2021-11-10T19:54:44","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=78741"},"modified":"2025-12-02T05:32:30","modified_gmt":"2025-12-02T03:32:30","slug":"how-to-improve-your-landing-page-conversion-rate","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/","title":{"rendered":"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"78741\" class=\"elementor elementor-78741\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77809ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77809ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bae301b\" data-id=\"bae301b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87c9c89 elementor-widget elementor-widget-text-editor\" data-id=\"87c9c89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email signups are an essential part of <a href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\" target=\"_blank\" rel=\"noopener\">building your brand<\/a>. Even in 2021, they rank high for most businesses in driving sales and are a fantastic marketing opportunity. According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, the ROI for email marketing sits at 4200%.\u00a0<\/p><p>However, getting website visitors to fill in forms can seem impossible at times.<\/p><p>To help out, we will go over how to increase conversions on your <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\"   title=\"landing page\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"2506\">landing page<\/a>. We&#8217;ll cover the elements of your landing page to focus on, and how to make those changes.<\/p><p>We&#8217;ll also go over some examples of the best landing pages that put these practices to good use. They each employ different techniques depending on their target audience, proving that one size does not fit all for landing page conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b4bb116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b4bb116\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4035fb69\" data-id=\"4035fb69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b7428 read-more-link elementor-widget elementor-widget-heading\" data-id=\"f3b7428\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/mobile-landing-page\/\">8 Examples of High-Converting Mobile Landing Pages (&amp; What Marketers Can Learn From Them)<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3b2e3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3b2e3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f75be\" data-id=\"89f75be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7297ea blog-toc elementor-widget elementor-widget-heading\" data-id=\"c7297ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea25af4 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ea25af4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elements\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Elements of a Landing Page That Convert\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-increase\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Increase Landing Page Conversion Rate<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#examples\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Examples of High-Converting Landing Pages\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f6468 elementor-widget elementor-widget-menu-anchor\" data-id=\"35f6468\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"elements\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa13d5e elementor-widget elementor-widget-heading\" data-id=\"fa13d5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elements of a Landing Page That Convert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd680a elementor-widget elementor-widget-text-editor\" data-id=\"0cd680a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To maximize your landing page\u2019s conversion rate, you\u2019ll need to include different elements on your landing pages to encourage visitors to give you their email, click on the CTA. Some are likely to work better depending on your audience, landing page design, and intent, but you can use more than one of these elements at a time.<\/p><p>They are the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5ed22 elementor-widget elementor-widget-heading\" data-id=\"fa5ed22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Forms \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47808fa elementor-widget elementor-widget-text-editor\" data-id=\"47808fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A mainstay for decades, the humble email form remains a staple in conversions. An <a href=\"https:\/\/elementor.com\/blog\/pro-v140-form-integrations\/\" target=\"_blank\" rel=\"noopener\">embedded email form<\/a> is crucial to collecting addresses. <br \/><br \/>Keep the form simple, asking only for an email address and possibly your guest\u2019s name. Don\u2019t ask for a phone number. Remember that most people will be typing this on their mobile device, and every additional field they have to enter <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6746\/Which-Types-of-Form-Fields-Lower-Landing-Page-Conversions.aspx\" target=\"_blank\" rel=\"noopener\">increases the chance they will abandon<\/a> the form.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e5323 elementor-widget elementor-widget-heading\" data-id=\"f9e5323\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Call-to-Actions (CTAs)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c752fe5 elementor-widget elementor-widget-text-editor\" data-id=\"c752fe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important part of your landing page, the <a href=\"https:\/\/elementor.com\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener\">CTA button should be eye-catching<\/a> and stand out. Good CTAs use <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/text-bold\/\"   title=\"bold\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"6916\">bold<\/a> text, outlines, hover animation, and contrasting colors.<\/p><p>The text in these should be limited, so using phrases like \u201cfree,\u201d \u201climited time offer,\u201d or \u201csign up\u201d are often used depending on the action desired. Your landing page conversion rate depends on a strong CTA, so don&#8217;t treat it as an afterthought.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c2fa6 elementor-widget elementor-widget-heading\" data-id=\"f5c2fa6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Copy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579d6a5 elementor-widget elementor-widget-text-editor\" data-id=\"579d6a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The text you use on your landing page can convince someone to click subscribe or ignore it. You want to give users good information, such as how often you send emails and what kind of information a subscriber can expect to receive.<\/p><p>Less copy in bold text may sometimes work better than paragraphs explaining your product in detail. After all, <a href=\"https:\/\/www.washingtonpost.com\/news\/the-intersect\/wp\/2016\/06\/16\/six-in-10-of-you-will-share-this-link-without-reading-it-according-to-a-new-and-depressing-study\/\" target=\"_blank\" rel=\"noopener\">The Washington Post<\/a> reported that almost 70% of readers shared stories on social media without reading past the headline.<\/p><p>Word choice should also be exciting, not salesy, and testing different variations is a good idea to see what resonates with your visitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a4649 elementor-widget elementor-widget-image\" data-id=\"92a4649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.leafboards.it\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=416\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-1024x533.jpg\" class=\"attachment-large size-large wp-image-80169\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-1024x533.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-300x156.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-768x400.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-1536x800.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/Leafboards_form-2048x1066.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Leafboards include a pop-up discount code in the user\u2019s selected language after a few seconds of scrolling.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf51788 elementor-widget elementor-widget-heading\" data-id=\"bf51788\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Popups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84379b elementor-widget elementor-widget-text-editor\" data-id=\"b84379b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A necessary evil of digital marketing. While we tend to dislike these as consumers, there\u2019s no denying that <a href=\"https:\/\/elementor.com\/blog\/email-capture-popup\/\" target=\"_blank\" rel=\"noopener\">popups work<\/a>. The current conversion rate for popups hovers around 3% but increases with a good design and marketing strategy.\u00a0<\/p><p><a href=\"https:\/\/sleeknote.com\/blog\/popup-statistics\" target=\"_blank\" rel=\"noopener\">Sleeknote<\/a> found that timing a pop-up to appear after eight seconds yielded a conversion rate of 3.62% compared to only 1.61% when the popup appeared after 20 seconds.<\/p><p>Exit popups, including images, limited text fields, and copy, all affect the conversion of a popup, so experiment with different popups using <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\">A\/B testing<\/a> on your <a href=\"https:\/\/www.bragdeal.com\/blog\/article\/31-tips-to-improve-website-user-experience-and-conversions\/\">lead generation<\/a> landing pages to find the best performer for your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6dc0d elementor-widget elementor-widget-heading\" data-id=\"dd6dc0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gated Content <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965f17c elementor-widget elementor-widget-text-editor\" data-id=\"965f17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everyone loves free stuff. You can\u2019t get anything for nothing, though, so handing over your email address for access to a webinar or <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25089\">template<\/a> seems fair. It\u2019s a common tactic to increase the landing page conversion rate.\u00a0<\/p><p><strong><a href=\"https:\/\/wpforms.com\/online-form-statistics-facts\/\">WPForms<\/a> found ebooks to be the most popular, with 27.7% of marketers offering them. Webinars and free tools are also popular choices; the key is to provide valuable content in exchange for your visitor\u2019s email address.<\/strong><\/p><p>Even better, the people who subscribe to you have indicated they like the content you create. If you offer more than one type of gated content, segmenting your email lists is a good idea to track performance and improve user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b64c45 elementor-widget elementor-widget-menu-anchor\" data-id=\"4b64c45\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-increase\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9174756 elementor-widget elementor-widget-heading\" data-id=\"9174756\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Increase Landing Page Conversion Rate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f2a6c elementor-widget elementor-widget-text-editor\" data-id=\"b3f2a6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To increase your landing page conversion rate for email signups, you need clear CTAs with appealing visuals, an easy-to-navigate structure, and a fast, <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\"   title=\"responsive\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"7374\">responsive<\/a> design that anticipates the reader\u2019s actions.<\/p><p>Here are seven ways to put this into action:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec23828 elementor-widget elementor-widget-heading\" data-id=\"ec23828\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Short and Direct Copy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b31f5 elementor-widget elementor-widget-text-editor\" data-id=\"47b31f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Include enough information to get your point across, but don\u2019t overwhelm users. <a href=\"https:\/\/findstack.com\/landing-page-statistics\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a> reports landing pages with less than 100 words convert 50% better than pages with over 500 words.<\/p><p>Keep the copy interesting and in line with your brand.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05acfba elementor-widget elementor-widget-image\" data-id=\"05acfba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=385\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-1024x493.jpg\" class=\"attachment-large size-large wp-image-80170\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-1024x493.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-300x145.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-768x370.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-1536x740.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/The-vera-hotel-copy-2048x987.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Vera\u2019s image carousel and easy-to-read 53-word intro make it a great landing page to get more bookings.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa0156 elementor-widget elementor-widget-heading\" data-id=\"1aa0156\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Always Include an Embedded Sign Up Form<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833e05b elementor-widget elementor-widget-text-editor\" data-id=\"833e05b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can typically find an email sign-up form right at the center of the page or at the footer. It\u2019s considered good design practice to include an <a href=\"https:\/\/blog.hubspot.com\/website\/website-footer\" target=\"_blank\" rel=\"noopener\">email form at the footer<\/a> of your website. Visitors who scroll that far know what they are looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80992fa elementor-widget elementor-widget-heading\" data-id=\"80992fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Include Visually Appealing CTAs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38041cb elementor-widget elementor-widget-text-editor\" data-id=\"38041cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Test out multiple CTAs with different phrases such as \u201cSubscribe,\u201d \u201cSubmit,\u201d or \u201cFind Out More.\u201d Contrasting colors, easy-to-read fonts, and uncluttered screens compel more users to take action. You can find dozens of <a href=\"https:\/\/elementor.com\/features\/form-builder\/\" target=\"_blank\" rel=\"noopener\">pre-made popups and CTAs<\/a> or design your own.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f476465 elementor-widget elementor-widget-image\" data-id=\"f476465\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elementor.com\/features\/popup-builder\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=480\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-1024x615.jpg\" class=\"attachment-large size-large wp-image-80171\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-1024x615.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-300x180.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-768x461.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups-1536x922.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1712\/blog\/wp-content\/uploads\/2021\/11\/Elementor_design_popups.jpg 1712w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Elementor makes it easy to redesign pop-ups without coding knowledge.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6285186 elementor-widget elementor-widget-heading\" data-id=\"6285186\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Popup Forms\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0f5b1 elementor-widget elementor-widget-text-editor\" data-id=\"4c0f5b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like we mentioned before, popups can be super effective if timed right. Add <a href=\"https:\/\/elementor.com\/blog\/email-capture-popup\/\" target=\"_blank\" rel=\"noopener\">conditions and triggers to your popups<\/a> to get the most out of them.\u00a0<\/p><p>You can set it to load after a set time, at exit intent, or when a visitor reaches a specific area of your landing page.<\/p><p>You don&#8217;t need to limit yourself to one popup, either. If you run an <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"ecommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"3528\">ecommerce<\/a> store, you might have a few different popups depending on whether a user has an account with your store, which page they are on, and if they are trying to exit a shopping cart page before buying.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5108e0f elementor-widget elementor-widget-image\" data-id=\"5108e0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"584\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=584\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-1024x748.jpg\" class=\"attachment-large size-large wp-image-80172\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-1024x748.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-300x219.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/popup-settings-768x561.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1462\/blog\/wp-content\/uploads\/2021\/11\/popup-settings.jpg 1462w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cec182 elementor-widget elementor-widget-heading\" data-id=\"0cec182\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Show Your Social Proof \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdb07c elementor-widget elementor-widget-text-editor\" data-id=\"bcdb07c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/improve-your-ctr-using-social-proof\/\" target=\"_blank\" rel=\"noopener\">63% of consumers<\/a> say they prefer buying products online that have both reviews and ratings. The same can be said of offering sensitive data like their email. To increase your landing page conversion rate, you need to prove you\u2019re worth it.<\/p><p>You can build trust between your visitors and your brand with testimonials, reviews, logos of companies you work with, or expert recommendations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa22ed elementor-widget elementor-widget-image\" data-id=\"dfa22ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/minute.ly\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"388\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=388\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-1024x496.jpg\" class=\"attachment-large size-large wp-image-80177\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-1024x496.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-300x145.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-768x372.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-1536x744.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/minutely_social_proof-2048x992.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Minute.ly quietly but confidently displays brands they work with to increase trust.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7150002 elementor-widget elementor-widget-heading\" data-id=\"7150002\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Fast and Mobile Responsive Forms Convert<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d80afa elementor-widget elementor-widget-text-editor\" data-id=\"7d80afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Assume your ideal target is accessing your website on mobile and <a href=\"https:\/\/elementor.com\/blog\/create-popups-wordpress\/\" target=\"_blank\" rel=\"noopener\">build around responsive design<\/a>. MailChimp found that you can <a href=\"https:\/\/mailchimp.com\/resources\/impact-of-mobile-use-on-email-engagement\/\" target=\"_blank\" rel=\"noopener\">increase your CTR by 15% on mobile<\/a> by switching to responsive email marketing.<\/p><p>Faster loading times reduce bounce rate and increase CTR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e5ac8 elementor-widget elementor-widget-heading\" data-id=\"c0e5ac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Practice Good Design\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3cd80 elementor-widget elementor-widget-text-editor\" data-id=\"de3cd80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It can be hard to strike the right balance between accessibility and visual appeal. You don&#8217;t want your landing page to be too cluttered, but you need to convey enough information to encourage visitors to enter their information.\u00a0<\/p><p>Your landing page conversion rate can increase by improving the look of your landing page.<\/p><p>Include <a href=\"https:\/\/elementor.com\/blog\/white-space-web-design\/\" target=\"_blank\" rel=\"noopener\">white space<\/a> and animation in your design to draw eyes to your CTAs, add borders around your buttons to ensure they stand out from your webpage&#8217;s background, and create a logical order for users to follow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bca21 elementor-widget elementor-widget-menu-anchor\" data-id=\"a9bca21\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"examples\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd13fd elementor-widget elementor-widget-heading\" data-id=\"6bd13fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of High-Converting Landing Pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b2ae6 elementor-widget elementor-widget-text-editor\" data-id=\"38b2ae6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now you know what elements and general structure work, it\u2019s time to see those landing page designs in action.\u00a0<\/p><p>Below, you\u2019ll find a selection of beautifully rendered landing pages with easy-to-find, effective CTAs. These websites have different target audiences and use various tactics to increase their landing page conversion rate.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f7ae8 elementor-widget elementor-widget-heading\" data-id=\"c8f7ae8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Frankentoon Studio\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4edfb6 elementor-widget elementor-widget-text-editor\" data-id=\"a4edfb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This design studio has a fast, responsive design to catch eyes and convert casual visitors. The studio lists all of the tools they work with and encourages users to check out their portfolios. They also offer a free brush pack for new email signups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996c1be elementor-widget elementor-widget-image\" data-id=\"996c1be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/frankentoonstudio.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=437\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-1024x559.jpg\" class=\"attachment-large size-large wp-image-80174\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-1024x559.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-300x164.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-768x419.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-1536x838.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/Frankentoon_studio-2048x1118.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">6 different contact methods are highlighted in bright contrasting colors on Frankentoon Studio\u2019s landing page, encouraging new clicks.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1c428 elementor-widget elementor-widget-heading\" data-id=\"7f1c428\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. ChipCity\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e64b4d elementor-widget elementor-widget-text-editor\" data-id=\"8e64b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cookies make everything better. This frozen cookie dough company has their email form below the pictures of delicious desserts. The cookie to the right skateboards closer to the form as you scroll, drawing your eye to the CTA that is easy-to-view pink over white.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe6089 elementor-widget elementor-widget-image\" data-id=\"bbe6089\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.chipcitycookies.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"579\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=579\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-1024x741.jpg\" class=\"attachment-large size-large wp-image-80175\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-1024x741.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-300x217.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-768x556.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-1536x1111.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/chipcity_cookies-2048x1482.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Cute graphics, animations, and simple sign-up work for Chip City\u2019s email form.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbc15d elementor-widget elementor-widget-heading\" data-id=\"ddbc15d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Hone \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61508e0 elementor-widget elementor-widget-text-editor\" data-id=\"61508e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leadership training has gone digital for the time being, but Hone isn\u2019t letting that slow them down. They offer online leadership courses and show tons of social proof to build trust in their brand before sharing their email sign-up form.<br \/><br \/>They only require two entries, the number of employees and work email.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0e2b4 elementor-widget elementor-widget-image\" data-id=\"1a0e2b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/honehq.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"644\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=644\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-1024x824.jpg\" class=\"attachment-large size-large wp-image-80176\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-1024x824.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-300x241.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-768x618.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-1536x1236.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/hone_social_proof-2048x1648.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Social proof, bright colors, and only two fields to enter to encourage conversions on Hone.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3a29a elementor-widget elementor-widget-heading\" data-id=\"af3a29a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Totem Automobili\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47aa97e elementor-widget elementor-widget-text-editor\" data-id=\"47aa97e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This landing page oozes luxury and elegance. The smooth animations and dynamic fields highlight the classic looks of this 100% electric car in a modern way that compliments the product.<\/p><p>Right at the bottom, you can find the email form in simple black and white with the FOMO-inducing \u201cdon\u2019t miss new updates\u201d just above the form. Great design meets a compelling call to action.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c60fff elementor-widget elementor-widget-image\" data-id=\"0c60fff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"409\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=409\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-1024x524.jpg\" class=\"attachment-large size-large wp-image-80178\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-1024x524.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-300x153.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-768x393.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-1536x786.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/11\/totem_automobili-2048x1047.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Totem Automobili combines design and speed into a fast-performing landing page that encourages clicks.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4973df8 elementor-widget elementor-widget-heading\" data-id=\"4973df8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c7ba7 elementor-widget elementor-widget-text-editor\" data-id=\"22c7ba7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Getting more people to sign up to your email list will give you more independence in your marketing efforts and connect you with customers. There\u2019s a reason <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\">why four out of five marketers said they\u2019d rather give up social media<\/a> than email marketing.\u00a0<\/p><p>Landing pages are a great space to get these email addresses, but you should tweak their design, content, and copy to optimize them and encourage conversions.\u00a0<\/p><p>Good design practices include high-quality graphics with easy-to-read text. Animations and video also draw eyes, but you want your landing page to be responsive and lightning-fast to prevent users from bouncing before signing up.<\/p><p>In addition, A\/B tests play a role in almost every aspect of your landing page optimization process, from the amount of copy on your page to the number of form fields you decide is best.<\/p><p>To facilitate testing, Elementor has <a href=\"https:\/\/elementor.com\/blog\/pro-landing-page-kit\/\" target=\"_blank\" rel=\"noopener\">over 25 landing page templates<\/a> with form integration to help you try out new designs and make a new landing page or sign-up form for different audience segments. Try them out today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how to work design and copy to boost your landing page\u2019s conversion rate, and see real Elementor examples in action.<\/p>\n","protected":false},"author":53499,"featured_media":80779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[80],"marketing_persona":[50],"marketing_intent":[48],"class_list":["post-78741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improving Your Landing Page Conversion Rate: A Step-by-Step Guide<\/title>\n<meta name=\"description\" content=\"Learn how to work design and copy to boost your landing page\u2019s conversion rate, and see real Elementor examples in action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide\" \/>\n<meta property=\"og:description\" content=\"Learn how to work design and copy to boost your landing page\u2019s conversion rate, and see real Elementor examples in action.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T19:54:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T03:32:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"830\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Matan Naveh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matan Naveh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/\"},\"author\":{\"name\":\"Matan Naveh\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558\"},\"headline\":\"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide\",\"datePublished\":\"2021-11-10T19:54:44+00:00\",\"dateModified\":\"2025-12-02T03:32:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/\"},\"wordCount\":1781,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif\",\"keywords\":[\"Pro\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/\",\"url\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/\",\"name\":\"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif\",\"datePublished\":\"2021-11-10T19:54:44+00:00\",\"dateModified\":\"2025-12-02T03:32:30+00:00\",\"description\":\"Learn how to work design and copy to boost your landing page\u2019s conversion rate, and see real Elementor examples in action.\",\"breadcrumb\":{\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif\",\"width\":830,\"height\":436},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/elementor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/elementor.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/elementor.com\/blog\/#website\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"name\":\"Elementor\",\"description\":\"Website Builder for WordPress\",\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/elementor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/elementor.com\/blog\/#organization\",\"name\":\"Elementor\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"width\":225,\"height\":225,\"caption\":\"Elementor\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/elemntor\/\",\"https:\/\/x.com\/elemntor\",\"https:\/\/www.instagram.com\/elementor\/\",\"https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1\",\"https:\/\/en.wikipedia.org\/wiki\/Elementor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558\",\"name\":\"Matan Naveh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g\",\"caption\":\"Matan Naveh\"},\"description\":\"Matan started his career as a Radio Broadcaster, he worked as a content manager and Editor-in-Chief for over 15 years. Matan enjoys psychological horror movies and 80's Chinese restaurants.\",\"url\":\"https:\/\/elementor.com\/blog\/author\/matannaveh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide","description":"Learn how to work design and copy to boost your landing page\u2019s conversion rate, and see real Elementor examples in action.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide","og_description":"Learn how to work design and copy to boost your landing page\u2019s conversion rate, and see real Elementor examples in action.","og_url":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/elemntor\/","article_published_time":"2021-11-10T19:54:44+00:00","article_modified_time":"2025-12-02T03:32:30+00:00","og_image":[{"width":830,"height":436,"url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif","type":"image\/gif"}],"author":"Matan Naveh","twitter_card":"summary_large_image","twitter_creator":"@elemntor","twitter_site":"@elemntor","twitter_misc":{"Written by":"Matan Naveh","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#article","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/"},"author":{"name":"Matan Naveh","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558"},"headline":"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide","datePublished":"2021-11-10T19:54:44+00:00","dateModified":"2025-12-02T03:32:30+00:00","mainEntityOfPage":{"@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/"},"wordCount":1781,"commentCount":0,"publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"image":{"@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif","keywords":["Pro"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/","url":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/","name":"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage"},"image":{"@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif","datePublished":"2021-11-10T19:54:44+00:00","dateModified":"2025-12-02T03:32:30+00:00","description":"Learn how to work design and copy to boost your landing page\u2019s conversion rate, and see real Elementor examples in action.","breadcrumb":{"@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#primaryimage","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/11\/Game_AE_1.gif","width":830,"height":436},{"@type":"BreadcrumbList","@id":"https:\/\/elementor.com\/blog\/how-to-improve-your-landing-page-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/elementor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/elementor.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Improving Your Landing Page Conversion Rate: A Step-by-Step Guide"}]},{"@type":"WebSite","@id":"https:\/\/elementor.com\/blog\/#website","url":"https:\/\/elementor.com\/blog\/","name":"Elementor","description":"Website Builder for WordPress","publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elementor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/elementor.com\/blog\/#organization","name":"Elementor","url":"https:\/\/elementor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","width":225,"height":225,"caption":"Elementor"},"image":{"@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/elemntor\/","https:\/\/x.com\/elemntor","https:\/\/www.instagram.com\/elementor\/","https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1","https:\/\/en.wikipedia.org\/wiki\/Elementor"]},{"@type":"Person","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/da95923351c8e54d52a7cffc6c094558","name":"Matan Naveh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f68b9dad97d42f1008a865a76e87f240b8ab8d458c9aeb0f51a80982339e9ed?s=96&d=mm&r=g","caption":"Matan Naveh"},"description":"Matan started his career as a Radio Broadcaster, he worked as a content manager and Editor-in-Chief for over 15 years. Matan enjoys psychological horror movies and 80's Chinese restaurants.","url":"https:\/\/elementor.com\/blog\/author\/matannaveh\/"}]}},"_links":{"self":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/78741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/users\/53499"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/comments?post=78741"}],"version-history":[{"count":6,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/78741\/revisions"}],"predecessor-version":[{"id":146266,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/78741\/revisions\/146266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media\/80779"}],"wp:attachment":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media?parent=78741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/categories?post=78741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/tags?post=78741"},{"taxonomy":"marketing_persona","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_persona?post=78741"},{"taxonomy":"marketing_intent","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_intent?post=78741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}