{"id":77484,"date":"2021-09-22T08:33:11","date_gmt":"2021-09-22T08:33:11","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=77484"},"modified":"2025-12-02T07:32:33","modified_gmt":"2025-12-02T05:32:33","slug":"video-marketing-small-business","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/video-marketing-small-business\/","title":{"rendered":"Small Business Video Marketing From A-to-Z: The Complete Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77484\" class=\"elementor elementor-77484\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba126ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba126ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5d89df\" data-id=\"a5d89df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10c69d elementor-widget elementor-widget-text-editor\" data-id=\"f10c69d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In recent years, <a href=\"https:\/\/elementor.com\/for\/smb\/\" target=\"_blank\" rel=\"noopener\">small business<\/a> video marketing has been growing steadily in popularity.\u00a0<\/p><p>Users watch more than <a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\" target=\"_blank\" rel=\"noopener\">a billion hours<\/a> of video each day on YouTube alone, and <a href=\"https:\/\/socialmediaweek.org\/blog\/2019\/10\/2020-video-marketing-and-statistics-what-brands-need-to-know\/\" target=\"_blank\" rel=\"noopener\">more than half<\/a> of consumers who watch video content want more.\u00a0<\/p><p>Several studies show that video marketing leads to significant revenue growth. For small businesses, video production helps grow revenue <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\">49% faster<\/a> than without video.<\/p><p>Including video content in your digital marketing strategy can help you build brand awareness and develop an online presence.<\/p><p>From YouTube videos and Facebook Live streaming to\u00a0<a href=\"https:\/\/www.voices.com\/blog\/interactive-ads\/\">interactive video ads<\/a> and TikTok social videos, there is no shortage of ways you can use videos to connect with your target audience.<\/p><p>So, if you\u2019ve been wondering how to get started with small business video marketing, you\u2019re in the right place.\u00a0<\/p><p>Keep reading to learn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9644cb4 read-more-link elementor-widget elementor-widget-heading\" data-id=\"9644cb4\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/how-to-create-a-successful-youtube-channel\/\">Learn How To Create a Successful Youtube Channel<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4783e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4783e50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b55c034\" data-id=\"b55c034\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf85a0e blog-toc elementor-widget elementor-widget-heading\" data-id=\"cf85a0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b2f5f blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e7b2f5f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#What-Is-SMB-Video-Marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is SMB Video Marketing?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Why-SMBs-Should-Use-Video-Marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why SMBs Should Use Video Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-develop\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Develop a Video Marketing Strategy for SMBs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#types-of-video-marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Types of Video Marketing for SMBs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-promote-your-marketing-videos\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Promote Your Marketing Videos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-measure-the-success\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Measure The Success of Your Video Marketing Campaigns<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#final-thoughts\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Final Thoughts<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afad08 elementor-widget elementor-widget-menu-anchor\" data-id=\"1afad08\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"What-Is-SMB-Video-Marketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c7280 elementor-widget elementor-widget-heading\" data-id=\"95c7280\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is SMB Video Marketing?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a5820 elementor-widget elementor-widget-text-editor\" data-id=\"f7a5820\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SMB Video marketing uses video content to promote your brand, increase sales, and educate customers.\u00a0<\/p><p>The videos you create to promote your business can include things like brand history, goals, services overview, and reviews, as well as behind-the-scenes and educational videos.\u00a0<\/p><p>Like other marketing strategies, the primary purpose of video is to build a relationship with your audience, establish trust, and grow brand awareness. However, video marketing has several key benefits for small businesses that make this strategy stand out above the rest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4537350 elementor-widget elementor-widget-menu-anchor\" data-id=\"4537350\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Why-SMBs-Should-Use-Video-Marketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ca814 elementor-widget elementor-widget-heading\" data-id=\"34ca814\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why SMBs Should Use Video Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a02bc elementor-widget elementor-widget-text-editor\" data-id=\"87a02bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re trying to build a <a href=\"https:\/\/elementor.com\/blog\/how-web-creators-can-build-successful-social-media-presence\/\" target=\"_blank\" rel=\"noopener\">social media presence<\/a> or establish yourself as an expert in your industry, video marketing offers several benefits for small businesses.<\/p><p>Here are five ways you can use video marketing to grow your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fbd04 elementor-widget elementor-widget-heading\" data-id=\"f0fbd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Improve Lead Generation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d25b4f elementor-widget elementor-widget-text-editor\" data-id=\"0d25b4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating educational and informative videos can generate interest in your services and products. In fact, <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noopener\">84% of people<\/a> say they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video.\u00a0<\/p><p>Pair that with annotations and the ability to point readers to an email capture form that syncs with your email list or CRM, and you can turn every piece of video content into a powerful lead generator for your business.\u00a0<\/p><p>Video marketers get <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noopener\">66% more qualified leads<\/a> per year, and <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" target=\"_blank\" rel=\"noopener\">87% of video marketers<\/a> say video has increased traffic to their website. Lastly, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\" target=\"_blank\" rel=\"noopener\">83% of video marketers<\/a> say video helps them with lead generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6e5ac elementor-widget elementor-widget-heading\" data-id=\"2d6e5ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Increase Brand Awareness on Growing Platforms\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c44dec elementor-widget elementor-widget-text-editor\" data-id=\"0c44dec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Producing video content and using it in your social media strategy helps you establish brand awareness on growing video-centric platforms such as YouTube and <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/tiktok\/\"   title=\"The Best Time to Post on TikTok in 2025\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25118\">TikTok<\/a>.<\/p><p>Consider the sudden rise in popularity that <a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-continues-to-hold-its-position-at-the-top-of-the-monthly-app-downlo\/601414\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> has seen with its focus on short and entertaining clips. TikTok has become so popular that Facebook (who owns Instagram) <a href=\"https:\/\/www.vox.com\/the-goods\/2020\/8\/5\/21349995\/instagrams-reels-tiktok\" target=\"_blank\" rel=\"noopener\">quickly followed suit<\/a> and created Instagram Reels \u2014 its version of short and entertaining clips that <a href=\"https:\/\/blog.hootsuite.com\/instagram-reels-experiment\/\" target=\"_blank\" rel=\"noopener\">see more engagement<\/a> than regular feed posts.\u00a0<\/p><p>Not to mention YouTube channels \u2014 the most popular <a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\" target=\"_blank\" rel=\"noopener\">video sharing platform<\/a> with over two billion users and one billion hours watched daily.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04be364 elementor-widget elementor-widget-heading\" data-id=\"04be364\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Establish Thought Leadership\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8a2f0 elementor-widget elementor-widget-text-editor\" data-id=\"8b8a2f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Video is the perfect medium for creating content that educates customers and positions you as an industry expert.\u00a0<\/p><p>Many people are visual learners, which makes video content one of the best options for educational content. In fact, <a href=\"https:\/\/socialmediaweek.org\/blog\/2019\/10\/2020-video-marketing-and-statistics-what-brands-need-to-know\/\" target=\"_blank\" rel=\"noopener\">viewers retain 95% of a message<\/a> when they watch it in a video.<\/p><p>That includes content such as:<\/p><ul><li>Webinars that you can use to present and pitch your services and products<\/li><li>How-to tutorials that show your target audience how to identify and solve a problem they\u2019re struggling with<\/li><li>Product demos that walk them through how to use your product or product features<\/li><li>Branded small business video marketing videos and interviews where you can share your expertise<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c3077 elementor-widget elementor-widget-heading\" data-id=\"32c3077\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Boost Website Engagement\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d35fb0 elementor-widget elementor-widget-text-editor\" data-id=\"3d35fb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another reason you should consider using video in your marketing strategy is that video boosts website engagement.\u00a0<\/p><p>You\u2019ll encourage visitors to stay on the website longer and finish watching the video by adding videos to your website.\u00a0<\/p><p>If you also incorporate a call to action that invites them to join the discussion or share their thoughts, you\u2019ll encourage them to leave a comment as well as to come back and check out the replies.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b50a78 elementor-widget elementor-widget-heading\" data-id=\"4b50a78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Improve SEO Results\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1964b elementor-widget elementor-widget-text-editor\" data-id=\"ef1964b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increased levels of engagement with your website can, in turn, <a href=\"https:\/\/elementor.com\/blog\/elementor-seo\/\">boost your SEO<\/a>. But, that\u2019s not the only way using video can help your <a href=\"https:\/\/elementor.com\/blog\/ecommerce-seo\/\" target=\"_blank\" rel=\"noopener\">SEO efforts<\/a>. Remember that YouTube is the <a href=\"https:\/\/vidchops.com\/youtube-is-the-worlds-2nd-largest-search-engine\/\" target=\"_blank\" rel=\"noopener\">second largest search engine<\/a> that Google owns.\u00a0<\/p><p>When you use keywords strategically in your video title and description, your videos can start to show up in search results. That leads to free, organic traffic of visitors already searching for what you have to offer.<\/p><p>In other words, video can help drive traffic to your website and reduce or eliminate the need to invest in paid advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f020d elementor-widget elementor-widget-menu-anchor\" data-id=\"63f020d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-develop\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82533aa elementor-widget elementor-widget-heading\" data-id=\"82533aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Develop a Video Marketing Strategy for SMBs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17636e6 elementor-widget elementor-widget-text-editor\" data-id=\"17636e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that we\u2019ve covered the unique benefits of smb video marketing let\u2019s talk about developing your video <a href=\"https:\/\/elementor.com\/for\/marketer\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a>.\u00a0<\/p><p>This step-by-step guide walks you through the process of planning, creating, and launching your videos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe47d75 elementor-widget elementor-widget-heading\" data-id=\"fe47d75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Ensure You Have the Necessary Equipment\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d991d elementor-widget elementor-widget-text-editor\" data-id=\"73d991d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s talk about what you need to create the perfect video marketing campaign for your small business for your business. You might be thinking that creating video requires expensive and fancy equipment, but that\u2019s not always necessary.\u00a0<\/p><p>To get started, you\u2019ll need the following:\u00a0<\/p><ul><li><strong>A studio or a room where you can record <\/strong>\u2014 whether it\u2019s your office or another quiet room in your house where you usually work from.\u00a0<\/li><li><strong>Lighting gear <\/strong>\u2014 while natural lighting is always best, it\u2019s also a good video idea to invest in professional lighting gear. It doesn\u2019t have to be expensive \u2014 in fact, you can get a decent lighting kit with everything you need for around $100 on <a href=\"https:\/\/www.amazon.com\/Backdrop-Photography-Lighting-Umbrella-Continuous\/dp\/B07GTBWHJH\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>.\u00a0<\/li><li><strong>Camera for recording<\/strong> \u2014 similarly to a lighting kit, you don\u2019t need a state-of-the-art camera to record your videos. Your <a href=\"https:\/\/camerajabber.com\/buyersguides\/best-dslrs\/\" target=\"_blank\" rel=\"noopener\">DSLR camera<\/a> or mobile device is a great way to get started with videos.\u00a0<\/li><li><strong>Quality microphone<\/strong> \u2014 lastly, you\u2019re going to need a quality microphone so your audience can hear what you\u2019re talking about. It is probably the most crucial piece of equipment since experts say that the quality of your audio is <a href=\"https:\/\/vtrep.com\/audio-is-more-important-than-video-picture-quality\/\" target=\"_blank\" rel=\"noopener\">more important<\/a> than the quality of your video picture. As such, you\u2019ll want to invest the majority of your budget in a high-quality microphone.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66c908 elementor-widget elementor-widget-image\" data-id=\"e66c908\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=419\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-03-1024x536.png\" class=\"attachment-large size-large wp-image-77516\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-03-1024x536.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-03-300x157.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-03-768x402.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-03-1536x804.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-03-2048x1072.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b019ae elementor-widget elementor-widget-heading\" data-id=\"2b019ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Write the Script\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48993f0 elementor-widget elementor-widget-text-editor\" data-id=\"48993f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before you hit the record button, it\u2019s a good idea to research your topic and prepare a basic script or outline that you can follow to ensure that you stay on topic.\u00a0<\/p><p>The script doesn\u2019t have to be complex or exact word-for-word of what you\u2019re going to say. Outlining bullet points allows you to stay on topic without sounding too rehearsed.<\/p><p>When creating scripts, make sure you keep your primary goal in mind. In other words, what action do you want viewers to take after they watch your video? Use that to craft an engaging call-to-action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c801b12 elementor-widget elementor-widget-heading\" data-id=\"c801b12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Prepare the Studio\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8d73f elementor-widget elementor-widget-text-editor\" data-id=\"ef8d73f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After you finalize your video script or outline, it\u2019s time to set up your recording area. You don\u2019t need a professional recording studio to create engaging video content. However, you can use a few tips and tricks to improve the quality of your video and eliminate distractions.<\/p><p>Here are a few steps to take before recording:\u00a0<\/p><ul><li>If your room doesn\u2019t have carpets on the floor, consider laying down a few blankets. That will help reduce the echo and make your audio clearer.<\/li><li>Similarly, pictures on the walls, curtains, or acoustic foam sheets will help reduce the sharp echo in your audio.<\/li><li>Eliminate distractions by turning on Do Not Disturb mode on your phone or tablet. If you\u2019re recording your computer screen, close down any programs that might pop up with a notification while you\u2019re recording.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6bade elementor-widget elementor-widget-heading\" data-id=\"7e6bade\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Edit the Video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae29f1 elementor-widget elementor-widget-text-editor\" data-id=\"1ae29f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After recording the video, you\u2019ll need to edit it. There is no shortage of editing software out there, suitable for a variety of budgets. If you\u2019re a PC user, <a href=\"https:\/\/www.techsmith.com\/video-editor.html\" target=\"_blank\" rel=\"noopener\">Camtasia<\/a> and <a href=\"https:\/\/filmora.wondershare.com\/\" target=\"_blank\" rel=\"noopener\">Filmora<\/a> are two popular choices. An <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\">online video editor<\/a> like Clipchamp is also a great option<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf5b05 elementor-widget elementor-widget-image\" data-id=\"daf5b05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"245\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512,h=245\/blog\/wp-content\/uploads\/2021\/09\/Filmora_video_editing_software.jpg\" class=\"attachment-medium_large size-medium_large wp-image-77513\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512\/blog\/wp-content\/uploads\/2021\/09\/Filmora_video_editing_software.jpg 512w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/Filmora_video_editing_software-300x144.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Filmora, a video editing software for your small business video marketing strategy<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b71cbb elementor-widget elementor-widget-text-editor\" data-id=\"1b71cbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Mac users, you can go simple with iMovie or opt for Final Cut Pro if you need more features.\u00a0<\/p><p>Lastly, if you already use Adobe software, don\u2019t forget that you can use Adobe Premiere Pro to edit your videos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25be85c elementor-widget elementor-widget-heading\" data-id=\"25be85c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Upload the Video to a Hosting Platform\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4eb5f9 elementor-widget elementor-widget-text-editor\" data-id=\"f4eb5f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you finish editing, you will need to upload it to a video hosting platform to reach new audiences and embed the video on your website.\u00a0<\/p><p>If you want your videos to appear in Google search results or capitalize on the popularity of the second largest search engine, YouTube is the go-to choice.\u00a0<\/p><p>However, if you want more control over where your videos are shared and who can view them, you might want to consider uploading them to <a href=\"https:\/\/elementor.com\/resources\/how-to\/create-video-streaming-website\/\" target=\"_blank\" rel=\"noopener\">video streaming websites<\/a> like Wistia or Vimeo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043d3ba elementor-widget elementor-widget-image\" data-id=\"043d3ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"237\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512,h=237\/blog\/wp-content\/uploads\/2021\/09\/Wistia.jpg\" class=\"attachment-large size-large wp-image-77514\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512\/blog\/wp-content\/uploads\/2021\/09\/Wistia.jpg 512w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/Wistia-300x139.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Wistia, a video hosting platform you can upload videos to as part of your smb video marketing strategy<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a629e elementor-widget elementor-widget-text-editor\" data-id=\"01a629e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These platforms offer granular privacy and embedding controls to ensure your videos aren\u2019t used without your permission. That is a good choice for video <a href=\"https:\/\/elementor.com\/blog\/content-marketing-strategy\/\">content marketing<\/a>, such as webinars, courses, masterclasses, and workshops.\u00a0<\/p><p>If you want to use your videos on social media platforms, you\u2019ll need to upload them to the respective websites. However, be sure to save a copy locally. That way, you never have to worry about losing all your content if the social media platform shuts down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f0881 elementor-widget elementor-widget-heading\" data-id=\"08f0881\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6: Optimize the Video for Organic Search\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd2cd2 elementor-widget elementor-widget-text-editor\" data-id=\"9fd2cd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Videos can also help you improve your organic search results as long as you follow SEO best practices when formatting your videos and uploading them.<\/p><p>Here are some video marketing SEO tips to keep in mind:\u00a0<\/p><ul><li>Making sure your video is correctly sized and formatted<\/li><li>Using keywords in your title, tags, and description<\/li><li>Paying attention to your thumbnail image as it\u2019s the first thing your audience sees<\/li><li>Remembering to include captions or transcripts (preferably both) to make sure your videos are accessible to everyone<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b4cdf elementor-widget elementor-widget-menu-anchor\" data-id=\"30b4cdf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"types-of-video-marketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c102f elementor-widget elementor-widget-heading\" data-id=\"b1c102f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Video Marketing for SMBs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c401447 elementor-widget elementor-widget-text-editor\" data-id=\"c401447\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that you know how to create a high-quality marketing video for your business let\u2019s go over the different videos you can make.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459e4f9 elementor-widget elementor-widget-heading\" data-id=\"459e4f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Case Studies and Customer Testimonials \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f99d38f elementor-widget elementor-widget-text-editor\" data-id=\"f99d38f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Case studies and testimonials are all about showing your audience that you deliver results for your clients and potential customers. They build trust and showcase the transformation that your client or customers go through when working with you.\u00a0<\/p><p>You can use those videos to convert visitors and followers into customers.<\/p><p>Consider reaching out to past clients and customers and ask them if they would be willing to record testimonial videos in exchange for a coupon or a discount code. Another way to record these videos is to make them a part of your client\u2019s offboarding process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4241c03 elementor-widget elementor-widget-heading\" data-id=\"4241c03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Product Demos \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a393da elementor-widget elementor-widget-text-editor\" data-id=\"6a393da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product demos show your product in action. They demonstrate how your products, services, or offers work. Just like case studies, demos can help convert visitors into buyers.\u00a0<\/p><p>While you can record demos by yourself, it&#8217;s also a good idea to reach out to past customers and ask them if they would be willing to record a brief video of them using the product. Similarly to testimonials, you can include an incentive to encourage them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b7707 elementor-widget elementor-widget-heading\" data-id=\"a3b7707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Behind-the-Scenes Videos \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b0176 elementor-widget elementor-widget-text-editor\" data-id=\"07b0176\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Behind-the-scenes content makes your brand more relatable, and they\u2019re a great option for sharing on social media. When you post these, followers feel like they\u2019re getting an exclusive look into what goes into making their favorite product.\u00a0<\/p><p>But, with these types of videos, you\u2019re not limited to the product creation or distribution process alone.\u00a0<\/p><p>You can also give them a behind-the-scenes look into how you get ready for your day or how you prepare before you begin working with a client. You can use those videos to grow your followers, build trust, and attract new customers.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2d141 elementor-widget elementor-widget-heading\" data-id=\"9c2d141\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Educational Tutorials and How-To Videos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbfc6f elementor-widget elementor-widget-text-editor\" data-id=\"efbfc6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These explainer videos work well on a platform like <a href=\"https:\/\/www.youtube.com\/?hl=IW\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> since they tend to be longer. They can help you generate content for your blog and drive traffic to your website.\u00a0<\/p><p>You can use them to educate your visitors about the benefits of your products or services and show them how to do something.\u00a0<\/p><p>The reason why these videos work well is that once your audience sees what it takes to offer your products or services, they\u2019ll be more inclined to hire you than try to tackle it themselves.\u00a0<\/p><p>You can use these videos to build brand awareness, demonstrate your knowledge, grow your following, and generate leads for your business.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800d5a1 elementor-widget elementor-widget-heading\" data-id=\"800d5a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Live Videos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9671f elementor-widget elementor-widget-text-editor\" data-id=\"3b9671f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For a more spontaneous approach to video marketing, try live videos. Platforms like Facebook and Instagram make it easy to start and share live videos even if all you have is your phone.\u00a0<\/p><p>The beauty of live video is that you can engage directly with your audience, building up that know, like, and trust factor even faster.\u00a0<\/p><p>Real-time interaction can spark ideas for future content and give you even more insight into how your audience thinks and what they are looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e6013 elementor-widget elementor-widget-heading\" data-id=\"38e6013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Webinars, Workshops, and Masterclasses\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dbba3 elementor-widget elementor-widget-text-editor\" data-id=\"c9dbba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Webinars, workshops, and masterclasses are an excellent way to introduce your offer to a broad audience and then invite them to work with you or buy your product. If your marketing strategy relies on thought leadership, this video format is an excellent way to reinforce your authority and generate leads.<\/p><p>Typically, webinars, workshops, and masterclasses are provided for free since they\u2019re meant to upsell a paid offer of some kind. They also happen in real-time; however, you can host a live webinar or workshop once for free and then sell the recording later.\u00a0<\/p><p>Choosing the right type of video for your business depends on your audience and your business goals. You may have to experiment in the beginning and track video metrics to discover which videos resonate the most with viewers.<\/p><p>Over time, you\u2019ll find your flow and understand what videos work best with your target audience and strategic business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ddfecd elementor-widget elementor-widget-menu-anchor\" data-id=\"4ddfecd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-promote-your-marketing-videos\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd65623 elementor-widget elementor-widget-heading\" data-id=\"bd65623\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Promote Your Marketing Videos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfea00 elementor-widget elementor-widget-text-editor\" data-id=\"ccfea00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that the hard part of recording and editing a video is over, it\u2019s time to promote your videos. After all, if you don\u2019t advertise them, how can you expect them to bring you results?\u00a0<\/p><p>The first step to promoting your videos is to find a place to host them. As mentioned earlier, a dedicated video hosting platform like YouTube, Vimeo, or Wistia is a great place to start because they let you share those videos on your website easily.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d8303 elementor-widget elementor-widget-heading\" data-id=\"87d8303\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using Social Media Channels\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abdc95c elementor-widget elementor-widget-text-editor\" data-id=\"abdc95c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To grow brand awareness, you\u2019ll also want to upload your videos to social media platforms.\u00a0<\/p><p>But before you hurry and upload your video on every social platform under the sun, you need to understand where your audience is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8424fb5 elementor-widget elementor-widget-heading\" data-id=\"8424fb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ensure You Choose the Appropriate Channel\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f61dc elementor-widget elementor-widget-text-editor\" data-id=\"c9f61dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In other words, you need to ensure you\u2019re uploading videos to the platform your ideal audience is most likely to spend time and engage with your content.\u00a0<\/p><p>For example, if you target a corporate audience who prefers LinkedIn, it makes little sense to upload your video to Facebook.\u00a0<\/p><p>But, if you\u2019re targeting a younger audience, it makes sense to upload your videos to platforms like TikTok, Instagram Reels, and YouTube.\u00a0<\/p><p>Use market research to figure out which platforms your audience prefers. Additionally, you can look at the platforms that your competitors use and target those too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8b8e3 elementor-widget elementor-widget-heading\" data-id=\"8a8b8e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using Your Website Content\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f31d5e elementor-widget elementor-widget-text-editor\" data-id=\"5f31d5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you\u2019ve uploaded your video to those platforms, it\u2019s time to promote it. Here are a few ideas to get you started:\u00a0<\/p><ul><li>Embed your video in your landing<a href=\"https:\/\/elementor.com\/blog\/how-to-design-effective-landing-page\/\">\u00a0pages<\/a> \u2014 <a href=\"https:\/\/elementor.com\/blog\/embed-video-wordpress\/\" target=\"_blank\" rel=\"noopener\">add the video<\/a> as a standalone or an accompanying piece of content to your landing pages, product videos pages, or anywhere else where it makes sense. Don\u2019t forget to include captions or a transcript to comply with the accessibility guidelines.\u00a0<\/li><li>Add it to your blog posts \u2014 if you\u2019re talking about a related topic on your blog, include the video to provide even more context and content for your blog post.<\/li><li>Send it in your newsletter \u2014 let your existing subscribers know that you\u2019ve published a new video and invite them to watch it and leave a comment. If possible, use the email to send them directly to your website. You can also send them directly to a social media post if you&#8217;re working on growing your social media presence.\u00a0<\/li><li>Use paid video advertising for small businesses \u2014 if you have a larger marketing budget, consider using paid small business video ads to drive views and clicks. It can help you get the initial engagement you need to have social media platforms organically show your video to more users.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea42e0 elementor-widget elementor-widget-image\" data-id=\"7ea42e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"209\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512,h=209\/blog\/wp-content\/uploads\/2021\/09\/Elementor_editor.jpg\" class=\"attachment-large size-large wp-image-77515\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=512\/blog\/wp-content\/uploads\/2021\/09\/Elementor_editor.jpg 512w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/Elementor_editor-300x122.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e4eb4 elementor-widget elementor-widget-heading\" data-id=\"85e4eb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make Your Video Marketing Work for You\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7e0ce elementor-widget elementor-widget-text-editor\" data-id=\"8f7e0ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can repurpose all the work you put into your video into other marketing assets so you get more out of your time.<\/p><p>For example, you can:\u00a0<\/p><ul><li>Use the transcript as a standalone blog post<\/li><li>Extract the audio and turn it into a podcast episode<\/li><li>Create multiple short clips to share on social media platforms as Reels, TikTok videos, and <a href=\"https:\/\/promo.com\/for\/youtube\/videos\">YouTube Shorts<\/a><\/li><li>Pull 15-second clips to use as Instagram or Facebook Stories<\/li><li>Create quotes to share on social media<\/li><li>Design multiple Pinterest graphics to drive traffic to your video<\/li><li>Create a <a href=\"https:\/\/elementor.com\/widgets\/video-playlist-widget\/\" target=\"_blank\" rel=\"noopener\">playlist of your videos<\/a> on a particular topic and let your audience binge-watch them in one convenient place<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c38248 elementor-widget elementor-widget-menu-anchor\" data-id=\"4c38248\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-measure-the-success\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200d053 elementor-widget elementor-widget-heading\" data-id=\"200d053\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Measure The Success of Your Video Marketing Campaigns\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28aca8 elementor-widget elementor-widget-text-editor\" data-id=\"b28aca8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So far, you\u2019ve done the hard work of creating a video and coming up with an effective marketing plan for your videos. Now that your videos are out there, it\u2019s time to measure the results and analyze them.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa89a0 elementor-widget elementor-widget-image\" data-id=\"0aa89a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=419\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-02-1024x536.png\" class=\"attachment-large size-large wp-image-77512\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-02-1024x536.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-02-300x157.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-02-768x402.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-02-1536x804.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/09\/video_marketing_sketch_2-02-2048x1072.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3963a7a elementor-widget elementor-widget-text-editor\" data-id=\"3963a7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The good news is that most platforms offer video metrics reports and insights that can help you understand how your videos are performing. However, you need to know what to track and keep an eye on.\u00a0<\/p><p>Here are the most common performance indicators to help you assess the data of your video creation:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98661f5 elementor-widget elementor-widget-heading\" data-id=\"98661f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Play Count\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3169252 elementor-widget elementor-widget-text-editor\" data-id=\"3169252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Play count is the number of times your video has been viewed. It is the easiest and the most basic metric to keep track of. However, it&#8217;s also a metric that doesn&#8217;t tell you much about your video&#8217;s effectiveness.\u00a0<\/p><p>For the most part, it&#8217;s a vanity metric that can give you a clue into whether that particular topic is popular. When doing research, you should always keep it in mind, but remember it isn&#8217;t as important as people think.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1b614 elementor-widget elementor-widget-heading\" data-id=\"ae1b614\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Watch Time \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311faa9 elementor-widget elementor-widget-text-editor\" data-id=\"311faa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Watch time measures how much of your video people watch. Are they watching the video in its entirety, or are they dropping it off before getting to the meat of the content?\u00a0<\/p><p>It\u2019s an excellent metric to track engagement and help you improve your video content and editing over time.<\/p><p>If you find that many people are dropping off relatively quickly, you might need to adjust the way you present your topic. That can mean working on your hook, shortening the length of your videos, or diving straight to the point.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d2353 elementor-widget elementor-widget-heading\" data-id=\"d1d2353\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Click-Through Rate\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d081559 elementor-widget elementor-widget-text-editor\" data-id=\"d081559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Video click-through rate refers to the percentage of viewers who click on your video&#8217;s call to action and visit a specific page on your website. If you find that your click-through rate is low, you might want to make your calls to action more clear and engaging.\u00a0<\/p><p>You can also include them twice in the video \u2014 once at the beginning and the end. That&#8217;ll help maximize the number of people who see and hear your call to action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e396b70 elementor-widget elementor-widget-heading\" data-id=\"e396b70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Conversion Rate\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9add4bd elementor-widget elementor-widget-text-editor\" data-id=\"9add4bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion rate refers to the percentage of video viewers who become potential clients or customers after watching a particular piece of video content.\u00a0<\/p><p>The more you optimize your video and improve the calls to action and metrics above, the higher your conversion rate.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2195d7a elementor-widget elementor-widget-heading\" data-id=\"2195d7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Lead Generation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a7f47 elementor-widget elementor-widget-text-editor\" data-id=\"66a7f47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like the conversion rate, the lead generation rate refers to the percentage of viewers who become leads for your business after watching and engaging with your video.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95faf0f elementor-widget elementor-widget-heading\" data-id=\"95faf0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Heat Maps\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16dac1 elementor-widget elementor-widget-text-editor\" data-id=\"f16dac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some video hosting platforms, like Wistia, let you view heat map data. Video heat maps are color-coded guides that give you a visual representation of audience engagement.\u00a0<\/p><p>You can use heat maps to see where viewers are skipping sections or going back and rewatching parts of your video.<\/p><p>They\u2019re helpful because they can help you understand how each viewer interacts with your video.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dd5b5 elementor-widget elementor-widget-menu-anchor\" data-id=\"92dd5b5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"final-thoughts\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7ae63 elementor-widget elementor-widget-heading\" data-id=\"dc7ae63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts: The Small Business Video Marketing 2021 Guide\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7417520 elementor-widget elementor-widget-text-editor\" data-id=\"7417520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Video marketing for small businesses is an excellent strategy for brands to grow awareness, increase engagement, and drive lead generation. Creating video content can take a bit more work, but you can repurpose video scripts and snippets for reuse across all of your marketing and social channels.\u00a0<\/p><p>With the small business video marketing tips we gave you, you\u2019ll be well on your way towards becoming a video pro in no time.<\/p><p>The only thing left to do now is to start brainstorming how video can elevate your digital marketing strategy today.<\/p><p>Good luck!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Including video content in your digital marketing strategy can help you promote your brand, educate customers, and increase sales. Learn how to make the first steps in video marketing with this guide.<\/p>\n","protected":false},"author":53499,"featured_media":77526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[79],"marketing_persona":[50],"marketing_intent":[48],"class_list":["post-77484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Video Marketing From A-to-Z: The Complete Guide<\/title>\n<meta name=\"description\" content=\"Small business video marketing can change the way you engage online forever. 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