{"id":77126,"date":"2021-09-06T14:00:48","date_gmt":"2021-09-06T14:00:48","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=77126"},"modified":"2021-09-06T14:00:48","modified_gmt":"2021-09-06T14:00:48","slug":"landing-page-optimization","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/landing-page-optimization\/","title":{"rendered":"Why You Need to Optimize Your Landing Page Now"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77126\" class=\"elementor elementor-77126\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d312c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d312c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9e0c2f\" data-id=\"a9e0c2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9968cdf elementor-widget elementor-widget-text-editor\" data-id=\"9968cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your page is live, you&#8217;ve spent a lot of time and energy <a href=\"https:\/\/elementor.com\/blog\/create-website-with-wordpress\/\" target=\"_blank\" rel=\"noopener\">getting the design just right<\/a>, search engines show results, but the clicks aren&#8217;t coming.\u00a0<\/p><p>Frustrating as this sounds, it&#8217;s a problem many digital marketing firms face at one point or another. The solution? Landing page optimization.<\/p><p>An unoptimized website doesn&#8217;t encourage users to keep scrolling, or the page might confuse them. There could be too few call-to-action (CTA) buttons, too much content, page speed might be slow, or it could be something a bit harder to measure.\u00a0<\/p><p>While addressing these issues may sound complicated, it doesn&#8217;t have to be that way. All you have to do is measure how your landing page performs to make the necessary adjustments and boost your business&#8217; conversion rate.<\/p><p>Read on to discover the metrics you should be tracking and how they could make or break your website.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d34881 read-more-link elementor-widget elementor-widget-heading\" data-id=\"9d34881\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/Learn%20How%20To%20Design%20an%20Effective%20Landing%20Page%20With%20These%208%20Best%20Practices\">Learn How To Design an Effective Landing Page  with these 8 Best Practices<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ace53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ace53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-616f87e\" data-id=\"616f87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07cb241 blog-toc elementor-widget elementor-widget-heading\" data-id=\"07cb241\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c425abc blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c425abc\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#landing-page-optimization\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Landing Page Optimization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is-a-good-conversion-rate\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is a Good Conversion Rate for Landing Pages?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-improve\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Improve Your Landing Page\u2019s Performance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#quantitive-metrics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quantitive Metrics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#qualitative-metrics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qualitative Metrics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-optimize\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Optimize Your Landing Page<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-test\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Test Your Landing Page Optimization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#final-thoughts\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Final Thoughts: How To Boost Conversion Rates With Landing Page Optimization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7467ef9 elementor-widget elementor-widget-menu-anchor\" data-id=\"7467ef9\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"landing-page-optimization\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a628b55 elementor-widget elementor-widget-heading\" data-id=\"a628b55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Landing Page Optimization\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0d189 elementor-widget elementor-widget-text-editor\" data-id=\"8c0d189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Landing page optimization (LPO) is the practice of making minor changes to your website to increase conversions and improve user experience.\u00a0<\/p><p>The ultimate goal of a landing page is to convert your traffic into customers. You may have different plans for different landing pages. One may focus on gathering contact information, while another is geared towards sales.<\/p><p>Define your landing page goals and optimize each page for its given target. Measure performance based on previous periods, traffic, and conversion rate.\u00a0<\/p><p>To increase your conversion rate, you\u2019ll need to make changes to your landing page copy. You can use some of the tools listed below to discover which areas of your website attract users and which are less popular.\u00a0<\/p><p>You can also learn more about user behavior, reasoning, and test out ways to attract more clicks.<\/p><p>Remember not to make guesses when changing, but follow the data to make meaningful changes in areas that need it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c908564 elementor-widget elementor-widget-image\" data-id=\"c908564\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/09\/society-a-1024x576.jpg\" class=\"attachment-large size-large wp-image-77168\" alt=\"Society A uses popups, clear navigation, contrasting colors, and an eye-catching shopping basket to encourage sales\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/09\/society-a-1024x576.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/society-a-300x169.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/09\/society-a-768x432.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/09\/society-a-1536x864.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/09\/society-a-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-023675d elementor-widget elementor-widget-menu-anchor\" data-id=\"023675d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is-a-good-conversion-rate\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffdcb3 elementor-widget elementor-widget-heading\" data-id=\"dffdcb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Is a Good Conversion Rate for Landing Pages?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6184e6e elementor-widget elementor-widget-text-editor\" data-id=\"6184e6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While it&#8217;s difficult to give exact numbers on conversion rates, there are a few numbers to keep in mind when setting a target for landing page optimization. <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"noopener\">Wordstream<\/a> broke down thousands of Google Analytics pages and found a median conversion rate of 2.35% across all landing pages.\u00a0<\/p><p>The top 25% achieved 5.31% or higher, probably thanks to some conversion rate optimization (CRO), but they acknowledge some brand bias in these case studies.\u00a0<\/p><p>The conversion rate varies <a href=\"https:\/\/adoric.com\/blog\/what-is-a-good-conversion-rate-2020\/\" target=\"_blank\" rel=\"noopener\">depending on the traffic source<\/a> and industry as well. <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"Ecommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"3508\">Ecommerce<\/a> websites often hover lower than 2% while B2B sites can easily double that.\u00a0<\/p><p>These are just guidelines, and you may find your specific industry or goals don&#8217;t align with these margins. Basing your current performance on your previous conversion rate is always an excellent way to check if you&#8217;re doing as well as you could be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9679c65 elementor-widget elementor-widget-image\" data-id=\"9679c65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/09\/dizajnar--1024x576.jpg\" class=\"attachment-large size-large wp-image-77167\" alt=\"Dizanjar designed a gorgeous, animated landing page that shows the company\u2019s skills as graphic designers using Elementor.\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/09\/dizajnar--1024x576.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/dizajnar--300x169.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/09\/dizajnar--768x432.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/09\/dizajnar--1536x864.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/09\/dizajnar--2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58a523 elementor-widget elementor-widget-menu-anchor\" data-id=\"c58a523\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-improve\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffe623 elementor-widget elementor-widget-heading\" data-id=\"2ffe623\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Improve Your Landing Page\u2019s Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e8d69 elementor-widget elementor-widget-text-editor\" data-id=\"a1e8d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you know what you want your conversion rate to be, you need to work on <a href=\"https:\/\/elementor.com\/for\/marketer\/\" target=\"_blank\" rel=\"noopener\">changing your landing page<\/a> in measurable ways. We\u2019ll do this using quantitative metrics that easily provide data and qualitative metrics that are more subjective.<\/p><p>To hit the desired action with your landing page optimization, you can focus on the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc319d1 elementor-widget elementor-widget-menu-anchor\" data-id=\"cc319d1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"quantitive-metrics\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea255b1 elementor-widget elementor-widget-heading\" data-id=\"ea255b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quantitative Metrics \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f068f elementor-widget elementor-widget-text-editor\" data-id=\"32f068f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>CTR &#8211;<\/strong> How is your click-through rate? Do guests click on elements, or are they skimming over them? <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a> measures your ctr for any ads being run, but you can also use a tool like Hotjar to check.<\/li><li><strong>Bounce rate &#8211;<\/strong> A <a href=\"https:\/\/www.semrush.com\/blog\/bounce-rate\/\">high bounce rate<\/a> is an indication that you can improve your landing page. That is the number of visitors who only view one page on your website before leaving. Aim for a bounce rate lower than 50%, 70% and higher is considered pretty poor.<\/li><li><strong>Form abandonment rate &#8211;<\/strong> the <a href=\"https:\/\/wpforms.com\/how-to-combat-order-form-abandonment-and-increase-your-sales\/\">average form abandonment rate is 68%<\/a>. <a href=\"https:\/\/www.hotjar.com\/conversion-rate-optimization\/glossary\/form-conversion\/]\">Hotjar<\/a> can help reduce this to increase sales. A short, <a href=\"https:\/\/elementor.com\/blog\/create-wordpress-landing-page\/\">easy-to-complete form<\/a> will help too.<\/li><li><strong>Traffic source &#8211; <\/strong>Google Analytics shows where visitors to your website come from, whether social media, ads, or organic traffic. You can also see if the traffic is mobile, tablet, or desktop-based.<\/li><li><strong>Leads &#8211;<\/strong> how many of your leads convert into sales? Track which leads convert and critical metrics on the sale. Is your value proposition clear, or could it use some polish?<\/li><li><strong>Traffic &#8211;<\/strong> compare your website&#8217;s traffic to previous weeks, months, or years using Google Analytics. Take this a step further with a premium tool like Semrush or Ahrefs to see how you compare to your competition.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eab630 elementor-widget elementor-widget-image\" data-id=\"5eab630\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=402\/blog\/wp-content\/uploads\/2021\/09\/tempImage4GQhfe-1024x514.jpg\" class=\"attachment-large size-large wp-image-77173\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/09\/tempImage4GQhfe-1024x514.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/tempImage4GQhfe-300x151.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/09\/tempImage4GQhfe-768x386.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1516\/blog\/wp-content\/uploads\/2021\/09\/tempImage4GQhfe.jpg 1516w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9214092 elementor-widget elementor-widget-menu-anchor\" data-id=\"9214092\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"qualitative-metrics\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38dddca elementor-widget elementor-widget-heading\" data-id=\"38dddca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qualitative Metrics\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c90ec elementor-widget elementor-widget-text-editor\" data-id=\"00c90ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Watch user recordings &#8211;<\/strong> tools like Hotjar and <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener\">Crazy Egg<\/a> allow you to view actual user experiences. You can see where visitors are drawn to and where they leave your website.<\/li><li><strong>Usability test &#8211;<\/strong> A usability test of your website can show how real visitors interact with your website. Your UI might be beautiful, but your target audience could be having trouble with it. Hotjar offers you a heatmap of where users prefer clicking.<\/li><li><strong>Interview your sales team &#8211;<\/strong> Do they get feedback from customers? Maybe they have some ideas based on their interactions. Your employees are a great source of feedback on your landing page design.<\/li><li><strong>Interview your customers &#8211;<\/strong> This can be a simple survey pop-up like one made with <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener\">Survey Monkey<\/a> or more complex questioning conducted by email.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1aa7b elementor-widget elementor-widget-menu-anchor\" data-id=\"cb1aa7b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-optimize\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374b551 elementor-widget elementor-widget-heading\" data-id=\"374b551\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Optimize Your Landing Page\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553e697 elementor-widget elementor-widget-text-editor\" data-id=\"553e697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the above research in mind, you can go through each and determine which landing page elements could benefit most from optimization. You&#8217;ll probably have a mixture of specific and whole-page fixes to work on to boost your conversion rate.<\/p><p>You want to make sure your landing page is fast and <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\"   title=\"responsive\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"7360\">responsive<\/a>. If your page load time is over a few seconds, <a href=\"https:\/\/www.pingdom.com\/blog\/page-load-time-really-affect-bounce-rate\/\" target=\"_blank\" rel=\"noopener\">your bounce rate will increase<\/a> substantially. Your website should be mobile-friendly by default.\u00a0<\/p><p>Moreover, your website should also be attractive. <a href=\"https:\/\/blog.hubspot.com\/marketing\/compelling-stats-website-design-optimization-list\" target=\"_blank\" rel=\"noopener\">38% of users leave a website<\/a> they find unattractive. Using a responsive, <a href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\" target=\"_blank\" rel=\"noopener\">visually pleasing landing page<\/a> makes a big difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-892da04 elementor-widget elementor-widget-image\" data-id=\"892da04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"396\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=396\/blog\/wp-content\/uploads\/2021\/09\/hotjar1-1024x507.jpg\" class=\"attachment-large size-large wp-image-77169\" alt=\"Use tools such as Hotjar\u2019s heatmaps to visualize where users click on your website.\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/09\/hotjar1-1024x507.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/hotjar1-300x149.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/09\/hotjar1-768x380.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/09\/hotjar1-1536x761.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/09\/hotjar1-2048x1015.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e86af4 elementor-widget elementor-widget-text-editor\" data-id=\"7e86af4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now let&#8217;s look at a more specific example like <a href=\"https:\/\/elementor.com\/blog\/call-to-action\/\">improving the CTR on your CTA<\/a>.<\/p><p>Using a tool like Hotjar&#8217;s heatmaps, look up which CTAs draw clicks and which areas of your landing page perform best. Check your current CTR using Google Analytics and then make some changes.\u00a0<\/p><p>You might move your CTA to a part of the page that has higher traffic or remove elements that clutter your header.<\/p><p><span style=\"font-weight: 400\">Try introducing new page elements you don&#8217;t currently use as well. You can incorporate popups, reduce the number of form fields, add more detailed contact information, including a phone number, or provide some new social media links, testimonials and other forms of social proof. <\/span><\/p><p>There are many ways you can work towards <a href=\"https:\/\/elementor.com\/blog\/optimize-website-lead-generation\/\" target=\"_blank\" rel=\"noopener\">optimizing your website for lead generation<\/a>.\u00a0<\/p><p>In addition to the technical changes, you may also consider social proof as a form of optimization. Testimonials from satisfied clients or a recommendation from an industry expert can provide reassurance to potential customers on the fence.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071e8e7 elementor-widget elementor-widget-menu-anchor\" data-id=\"071e8e7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-test\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0648f3e elementor-widget elementor-widget-heading\" data-id=\"0648f3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Test Your Landing Page Optimization\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-917f81d elementor-widget elementor-widget-text-editor\" data-id=\"917f81d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the best ways to ensure your changes really work is with an A\/B test. A\/B testing boils down to testing two or more versions of your website against each other and determining which one performs better.<\/p><p>You can check if a minimal design on your call-to-action with good use of white space and clear messaging resonates better than the button design you currently run. An A\/B test will show half of your visitors one version of your <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/webpage-website\/\"   title=\"webpage\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5046\">webpage<\/a> and half the other. You can work with sitewide changes or minor elements.<\/p><p>Crazy Egg offers a good platform for A\/B testing that lets you make changes slowly and analyze the data. You can see if a font change makes a difference or doesn&#8217;t affect your conversion rate. It&#8217;s also easy to set up an <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B test on WordPress<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1f8c5 elementor-widget elementor-widget-image\" data-id=\"bf1f8c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"614\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=614\/blog\/wp-content\/uploads\/2021\/09\/create-google-optimize-experience.png\" class=\"attachment-large size-large wp-image-77156\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/09\/create-google-optimize-experience.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/09\/create-google-optimize-experience-300x256.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6969e5f elementor-widget elementor-widget-menu-anchor\" data-id=\"6969e5f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"final-thoughts\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec2a881 elementor-widget elementor-widget-heading\" data-id=\"ec2a881\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts: How To Boost Conversion Rates With Landing Page Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c3b35 elementor-widget elementor-widget-text-editor\" data-id=\"36c3b35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Landing page optimization is a bit of work. It\u2019s not something that gets completed in one day but takes months of small quantifiable changes to accomplish.<\/p><p>Measure how your landing pages perform in quantitative data that is easy to track over time. For qualitative measures conduct surveys of users to test aesthetic changes or design modifications. Marketers should implement A\/B testing to measure how these changes perform.<\/p><p>To improve your homepage, ask for feedback or even view a recorded page view. Your landing page conversion rate won\u2019t increase if real people aren\u2019t clicking on your CTAs.<\/p><p>Having less cluttered CTAs that lead to your conversion goals is vital. Elementor boasts a gallery of pre-optimized <a href=\"https:\/\/elementor.com\/blog\/pro-landing-page-kit\/\" target=\"_blank\" rel=\"noopener\">landing page templates<\/a> for every need. Try them out today.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A landing page is a crucial component of any inbound marketing strategy. By optimizing landing pages on your website, you can convert prospects who land on your website into leads. Learn best practices for creating well-optimized landing pages that convert.<\/p>\n","protected":false},"author":53499,"featured_media":77145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,28],"tags":[80],"marketing_persona":[47,50],"marketing_intent":[48],"class_list":["post-77126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tips-tricks","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Measure, Test, &amp; Optimize Your Landing Page | Elementor<\/title>\n<meta name=\"description\" content=\"A good landing page converts visitors into leads. 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