{"id":72102,"date":"2021-07-08T08:00:33","date_gmt":"2021-07-08T08:00:33","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=72102"},"modified":"2021-07-08T08:00:33","modified_gmt":"2021-07-08T08:00:33","slug":"woocommerce-google-shopping","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/woocommerce-google-shopping\/","title":{"rendered":"How to Set Up WooCommerce Google Shopping Ads: A Complete Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"72102\" class=\"elementor elementor-72102\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5b4daf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5b4daf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71e5af8\" data-id=\"71e5af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65114f6 elementor-widget elementor-widget-text-editor\" data-id=\"65114f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking for more exposure for your <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a> store? If so, then you\u2019ll want to take advantage of the WooCommerce and <a href=\"https:\/\/ads.google.com\/home\/campaigns\/shopping-ads\/\">Google Shopping ads<\/a> integration.\u00a0<\/p><p>In <a href=\"https:\/\/blog.google\/products\/shopping\/gml-2021-build-your-brand\/\">May of 2021<\/a>, Google announced that WooCommerce shop owners will be able to integrate their e-commerce store with Google Shopping ads for free.\u00a0<\/p><p>The WooCommerce and Google Shopping ads integration is ideal for increasing your shop\u2019s traffic and sales. Your Google products will also display above the search results when someone searches for relevant keywords. In other words, the integration opens up several new <a href=\"https:\/\/elementor.com\/features\/marketing\/\" target=\"_blank\" rel=\"noopener\">marketing opportunities<\/a> for your WooCommerce store.\u00a0<\/p><p>Our guide will explain what Google Shopping ads are and show you how to integrate your WooCommerce store with them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21318af7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"21318af7\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/woocommerce-shortcodes\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Take Your Online Store to the Next Level With WooCommerce Shortcodes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc071c blog-toc elementor-widget elementor-widget-heading\" data-id=\"9fc071c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73edadd blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"73edadd\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-are-woocommerce-google-shopping-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Are WooCommerce Google Shopping Ads?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-set-up-woocommerce-google-shopping-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Set Up WooCommerce Google Shopping Ads<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#create-your-google-merchant-center-account\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 1: Create Your Google Merchant Center Account<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#add-data-to-google-merchant-center\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 2: Add Your WooCommerce Google Shopping Product Data to Google Merchant Center<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#create-your-shopping-campaign\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 3: Create Your Shopping Campaign<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-does-it-mean-for-store-owners\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Does the WooCommerce &amp; Google Shopping Ads Integration Mean for Store Owners?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#reach-more-shoppers\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reach More Shoppers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#boost-store-traffic\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Boost Store Traffic<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#see-an-increase-in-sales\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">See an Increase in Sales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#less-money-spent-on-paid-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Less Money Spent on Paid Ads<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#dont-ignore-seo\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Don\u2019t Ignore SEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cff06d elementor-widget elementor-widget-menu-anchor\" data-id=\"5cff06d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-are-woocommerce-google-shopping-ads\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9545894 elementor-widget elementor-widget-heading\" data-id=\"9545894\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are WooCommerce Google Shopping Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9fe24 elementor-widget elementor-widget-text-editor\" data-id=\"ff9fe24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever searched for a product on Google and, like magic, products appeared at the top of the search results page? That\u2019s precisely what Google Shopping ads are \u2014 ads that display above other search results for product-focused searches.\u00a0<\/p><p>Google Shopping ads are also known as Product Listing Ads, and they look like this:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9058e elementor-widget elementor-widget-image\" data-id=\"0b9058e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"424\" height=\"626\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=424,h=626\/blog\/wp-content\/uploads\/2021\/07\/image4.png\" class=\"attachment-medium_large size-medium_large wp-image-72180\" alt=\"Google Shopping product listing for running shoes\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=424\/blog\/wp-content\/uploads\/2021\/07\/image4.png 424w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=203\/blog\/wp-content\/uploads\/2021\/07\/image4-203x300.png 203w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8d955 elementor-widget elementor-widget-text-editor\" data-id=\"5f8d955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, if you want to buy a pair of running shoes, wouldn\u2019t you rather click one of the top results than scroll down the page to see what else is there? If you answered yes, you\u2019re not alone.\u00a0<\/p><p>According to <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/the-rise-of-google-shopping\/\">statistics<\/a>, WooCommerce Google Shopping ads are responsible for 76.4% of retail search ad spend.<\/p><p>Google Shopping ads can show up on partner websites, the dedicated Shopping tab on search results, across the Google Display Network, and can be used with Google Analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc5b68 elementor-widget elementor-widget-menu-anchor\" data-id=\"4fc5b68\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-set-up-woocommerce-google-shopping-ads\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d71a0 elementor-widget elementor-widget-heading\" data-id=\"b9d71a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Set Up WooCommerce Google Shopping Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1867552 elementor-widget elementor-widget-text-editor\" data-id=\"1867552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Setting up WooCommerce Google Shopping ads and the WooCommerce Google Feed Manager is not as complicated as it seems. You\u2019ll first need to create your Google Merchant Center account, connect your WooCommerce store with the Google Merchant Center, and then create a Shopping campaign.\u00a0<\/p><p>For this tutorial, we\u2019ll assume your <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noopener\">WooCommerce store<\/a> has products in it and is ready to go. We\u2019ll also use the official Google Listings &amp; Ads extension for your store.\u00a0<\/p><p>Let\u2019s go through the steps necessary to connect your WooCommerce store with Google Merchant Center.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31dcd3c elementor-widget elementor-widget-menu-anchor\" data-id=\"31dcd3c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"create-your-google-merchant-center-account\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0f6dc elementor-widget elementor-widget-heading\" data-id=\"cb0f6dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Create Your Google Merchant Center Account<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f321b0c elementor-widget elementor-widget-text-editor\" data-id=\"f321b0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to benefit from Google Shopping ads and WooCommerce integration, the first thing you\u2019ll need is the Google Merchant Center account. This is the platform that will empower you to have your products show up as ads on Google.<\/p><p>Here\u2019s the good news:<\/p><p>Setting this account up is a breeze if you already have a Google account. Start by heading over to the <a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\">Google Merchant Center website<\/a> and click on the<strong> Get Started<\/strong> button.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1882e86 elementor-widget elementor-widget-image\" data-id=\"1882e86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"331\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=331\/blog\/wp-content\/uploads\/2021\/07\/image1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-72181\" alt=\"Google Merchant Center\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/07\/image1-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/07\/image1-1-300x138.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c26d4d elementor-widget elementor-widget-text-editor\" data-id=\"0c26d4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sign in with your Google account. You\u2019ll then need to provide information about your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb5015 elementor-widget elementor-widget-image\" data-id=\"ebb5015\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"376\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=376\/blog\/wp-content\/uploads\/2021\/07\/image7-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-72182\" alt=\"Entering business information in Google Merchant Center\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/07\/image7-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/07\/image7-1-300x157.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0d491 elementor-widget elementor-widget-heading\" data-id=\"2c0d491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What Information Do You Need To Enter in Google Merchant Center To Create a Shopping Campaign?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649fc94 elementor-widget elementor-widget-text-editor\" data-id=\"649fc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/how-to-come-up-with-a-business-name\/\"   title=\"Business name\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"4636\">Business name<\/a> and country<\/li><li>Your shipping and tax information<\/li><li>Website verification<\/li><li>Linked Google Ads for WooCommerce account<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5ed9b elementor-widget elementor-widget-heading\" data-id=\"cf5ed9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Continuing Setup \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6fcdc elementor-widget elementor-widget-text-editor\" data-id=\"3f6fcdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To verify and claim your website, press the <strong>Verify <\/strong>link. You\u2019ll have the option to add a meta tag or upload an HTML file to your website. You can use a WooCommerce Google Shopping plugin like <a href=\"https:\/\/wordpress.org\/plugins\/header-and-footer-scripts-inserter\/\">Header and Footer Scripts<\/a> to add the necessary meta tag to your website.\u00a0<\/p><p>Once you\u2019ve added the meta tag, click on <strong>Verify<\/strong>, then click <strong>Claim website<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151a160 elementor-widget elementor-widget-image\" data-id=\"151a160\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"315\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=315\/blog\/wp-content\/uploads\/2021\/07\/image3-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-72183\" alt=\"Inputting company and product details into Google Merchant Center\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/07\/image3-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/07\/image3-1-300x131.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17aa845 elementor-widget elementor-widget-text-editor\" data-id=\"17aa845\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To link your Google Ads account, click on the link and follow the prompts to connect the two accounts.\u00a0<\/p><p>After you\u2019ve connected the two, choose the program you want to enroll in. Choose <strong>Shopping Ads<\/strong>, and then you\u2019re done setting up your Google Merchant Center account.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c678cb elementor-widget elementor-widget-image\" data-id=\"5c678cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"312\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=312\/blog\/wp-content\/uploads\/2021\/07\/image6-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-72184\" alt=\"Listing products in Google Merchant Center\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/07\/image6-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/07\/image6-1-300x130.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d77d9 elementor-widget elementor-widget-text-editor\" data-id=\"23d77d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this point, you might see an error listed next to the products. That error is there because you haven\u2019t added your product information to Google yet. We\u2019ll fix that in the next step.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d16273 elementor-widget elementor-widget-menu-anchor\" data-id=\"3d16273\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"add-data-to-google-merchant-center\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1879a11 elementor-widget elementor-widget-heading\" data-id=\"1879a11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Add Your WooCommerce Google Shopping Product Data to Google Merchant Center<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84cb317 elementor-widget elementor-widget-text-editor\" data-id=\"84cb317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next step is to add your products to Google Merchant Center.\u00a0<\/p><p>If you click the link to fix the error in your Google Merchant account, you\u2019ll see two options: adding a single product or adding multiple products.\u00a0<\/p><p>You can ignore this page for the moment as we\u2019ll use the official WooCommerce Google Listings &amp; Ads extension to import our products (or export them via the XML file formats).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354ec0a elementor-widget elementor-widget-heading\" data-id=\"354ec0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What the Is Google Listings &amp; Ads Extension?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2738d elementor-widget elementor-widget-text-editor\" data-id=\"ad2738d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/woocommerce.com\/products\/google-listings-and-ads\/\">Google Listings &amp; Ads<\/a> is a free WooCommerce extension that empowers you to connect your store with Google&#8217;s merchant platform seamlessly. You can download it from the official WooCommerce extension store and install it on top of your website.\u00a0<\/p><p>Once the extension&#8217;s active, your store&#8217;s inventory will sync with Google Merchant Center.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c3618 elementor-widget elementor-widget-image\" data-id=\"98c3618\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"264\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=264\/blog\/wp-content\/uploads\/2021\/07\/image5-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-72185\" alt=\"Setting up a WooCommerce Google Shopping ads listing\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/07\/image5-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/07\/image5-1-300x110.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8677bda elementor-widget elementor-widget-text-editor\" data-id=\"8677bda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To get started, head over to your dashboard and click <strong>Plugins &gt; Add New<\/strong>. Search for <strong>Google Listings &amp; Ads<\/strong> and then click <strong>Install<\/strong>. Once this Google shopping WooCommerce plugin has been installed, activate it. You\u2019ll be brought to the dashboard, where you can begin the setup process.\u00a0<\/p><p>Click the button to get started. On the next screen, make sure you\u2019re logged into the correct WordPress.com account and then connect your Google account.\u00a0<\/p><p>A screen will pop up asking you to grant permissions to WooCommerce. Click <strong>Allow Access<\/strong>.\u00a0<\/p><p>In the Google Merchant Center account section, choose the account you want to connect from the drop-down menu, click the <strong>Connect<\/strong> button, and click <strong>Continue<\/strong>.\u00a0<\/p><p>On the next screen, you can choose your audience and which countries you want your ads to display in. You can select all countries, or you can get specific and choose only certain locations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1462e5b elementor-widget elementor-widget-image\" data-id=\"1462e5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"451\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=451\/blog\/wp-content\/uploads\/2021\/07\/image2-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-72186\" alt=\"Choosing an audience for your WooCommerce Google Shopping ads listing\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/07\/image2-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/07\/image2-1-300x188.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd0300 elementor-widget elementor-widget-text-editor\" data-id=\"5fd0300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keep in mind that you\u2019ll need to have the correct shipping and tax information configured for the countries you chose. When you\u2019re done, click <strong>Continue<\/strong>.\u00a0<\/p><p>The last page of the setup process will ask you to review how your listing will display and define settings for tax and shipping. It also offers a handy pre-publish checklist to ensure everything displays correctly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389fc1e elementor-widget elementor-widget-image\" data-id=\"389fc1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"520\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=520\/blog\/wp-content\/uploads\/2021\/07\/image8-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-72187\" alt=\"Configuring WooCommerce Google Shopping ads product listings\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/07\/image8-1.jpg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/07\/image8-1-300x217.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03daa28 elementor-widget elementor-widget-text-editor\" data-id=\"03daa28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re not sure about any of the settings, you can review <a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310\">Google Merchant Center guidelines<\/a>. It offers a comprehensive set of requirements for Google product feeds, product variations, and variable products.<\/p><p>If you don\u2019t follow Google Merchant Center\u2019s guidelines, your products might get rejected or disapproved.\u00a0<\/p><p>The most important elements of a good WooCommerce Google Shopping feed include the following product attributes for product IDs:\u00a0<\/p><ul><li><strong>Product Title<\/strong> \u2014 Your specific product title should describe the product in question and include the <strong>title <\/strong>attribute.\u00a0<\/li><li><strong>Product Description<\/strong> \u2014 Use this to describe the product correctly and include relevant keywords.<\/li><li><strong>Google Product Category<\/strong> \u2014 This helps Google display your product in relevant categories and searches.<\/li><li><strong>Image<\/strong> \u2014 You have to include a link to your primary product photo and the <strong>image_link<\/strong> attribute.\u00a0<\/li><li><strong>Price<\/strong> \u2014 This allows shoppers to see the pricing before they click on the ad.<\/li><li><strong>Brand<\/strong> \u2014 This is another Google recommendation. Note the brand and number of products that you want to advertise.<\/li><li><strong>MPN\/SKU<\/strong> \u2014 These stand for manufacturer part number and stock keeping unit, respectively. Shoppers use these to find the correct product if the same manufacturer offers multiple items.<\/li><li><strong>Tax and Shipping<\/strong> \u2014 You should include tax and shipping information in your WooCommerce product feed or Google feed.\u00a0<\/li><\/ul><p>When you\u2019re done, click <strong>Complete Setup<\/strong>.<\/p><p>You\u2019ll then be taken to your dashboard and see a message telling you that you have completed the setup process. Note that Google takes between three to five business days to review your product listings.\u00a0<\/p><p>If your listings are approved, they\u2019ll immediately be visible on Google. If not, you\u2019ll get a notification along with a list of recommendations and next steps.\u00a0<\/p><p>At this point, you\u2019ll also have the option to set up a paid campaign. To make things better, the Google Listings &amp; Ads extension will offer you a $150 Google Ads credit that you can use to set up your paid campaign.\u00a0<\/p><p>Click the <strong>Maybe Later <\/strong>button to exit out of this screen. You\u2019ll see the main dashboard of the feed plugin, where you can review your listings. The dashboard lets you see the product feed and access the reports on how your listings are performing.\u00a0<\/p><p>You can also manage your connected accounts and disconnect them if you decide Google Shopping ads aren\u2019t for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544e7c3 elementor-widget elementor-widget-menu-anchor\" data-id=\"544e7c3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"create-your-shopping-campaign\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fabe5 elementor-widget elementor-widget-heading\" data-id=\"52fabe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Create Your Shopping Campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9755d58 elementor-widget elementor-widget-text-editor\" data-id=\"9755d58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once all your products are imported, you can create a paid text ads campaign. To create a campaign after Google has reviewed your products, log in to your Google Merchant Center account and look under Pending tasks, then click the <strong>Continue <\/strong>button.\u00a0<\/p><p>The next screen will let you choose which products you want to display. You\u2019ll also be able to set up tax and shipping details, as well as other relevant product ads information.\u00a0<\/p><p>Once you\u2019ve selected your products, you can choose your Smart Shopping campaign\u2019s budget and its duration.\u00a0<\/p><p>Be sure to review the guidelines and recommendations, so you don\u2019t miss anything important.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc71a7 elementor-widget elementor-widget-menu-anchor\" data-id=\"7fc71a7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-does-it-mean-for-store-owners\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ba29e elementor-widget elementor-widget-heading\" data-id=\"37ba29e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Does the WooCommerce &amp; Google Shopping Ads Integration Mean for Store Owners?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b02c8 elementor-widget elementor-widget-text-editor\" data-id=\"e5b02c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that you know how to set up WooCommerce and Google Shopping ads integration, let\u2019s talk about what this means for you and other store owners like you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c84b2 elementor-widget elementor-widget-menu-anchor\" data-id=\"82c84b2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"reach-more-shoppers\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58fa71 elementor-widget elementor-widget-heading\" data-id=\"a58fa71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reach More Shoppers \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea974c3 elementor-widget elementor-widget-text-editor\" data-id=\"ea974c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we mentioned earlier, the WooCommerce Google Shopping ads integration empowers you to reach more shoppers. Millions of people use Google daily. When they search for keywords related to your products, those products can show up at the top of the search engine results page (SERP).\u00a0<\/p><p>Thousands of new people could discover your shop and your products. On top of that, your products can display not only on the SERP but also on Google Images. If you\u2019re selling in the U.S., your ads can display in Gmail.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5519baa elementor-widget elementor-widget-menu-anchor\" data-id=\"5519baa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"boost-store-traffic\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca2ab2 elementor-widget elementor-widget-heading\" data-id=\"1ca2ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boost Store Traffic\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7e0f5 elementor-widget elementor-widget-text-editor\" data-id=\"3b7e0f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With more people discovering your shop, you\u2019re bound to see an increase in store traffic. You can also create a campaign that runs on Google Search, Shopping, YouTube, Gmail, and the Google Display Network for even more exposure and traffic to your store.<\/p><p>As you begin to see an increase in traffic, consider going over your <a href=\"https:\/\/elementor.com\/blog\/customize-woocommerce-product-page\/\" target=\"_blank\" rel=\"noopener\">WooCommerce product pages<\/a> and make sure they\u2019re optimized for conversion rate. If you\u2019re using Elementor, you can easily create and customize a stunning product page thanks to <a href=\"https:\/\/elementor.com\/features\/woocommerce-builder\/\" target=\"_blank\" rel=\"noopener\">Elementor and WooCommerce integration<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8053bf elementor-widget elementor-widget-menu-anchor\" data-id=\"a8053bf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"see-an-increase-in-sales\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbaa92a elementor-widget elementor-widget-heading\" data-id=\"cbaa92a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">See an Increase in Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eba768 elementor-widget elementor-widget-text-editor\" data-id=\"2eba768\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to the additional exposure and boost in traffic, you can expect a potential increase in sales, meaning more revenue and more profit for your store. You can then develop more products, explore new marketing campaign options like product videos, or expand your customer base.\u00a0<\/p><p>Consider <a href=\"https:\/\/elementor.com\/blog\/woocommerce-coupon-codes\/\" target=\"_blank\" rel=\"noopener\">creating coupon or discount codes<\/a> that you can offer first-time shoppers to incentivize them to make a purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e74178 elementor-widget elementor-widget-menu-anchor\" data-id=\"5e74178\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"less-money-spent-on-paid-ads\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbeff2 elementor-widget elementor-widget-heading\" data-id=\"bfbeff2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Less Money Spent on Paid Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843cb90 elementor-widget elementor-widget-text-editor\" data-id=\"843cb90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The WooCommerce and Google Shopping ads integration gives you <a href=\"https:\/\/support.google.com\/merchants\/answer\/10033607\">free listings<\/a> for your store&#8217;s products. This means that you can reduce your ad spend and invest that money to hire additional staff, improve your customer experience, upgrade your hosting, or improve the equipment used in your store.\u00a0<\/p><p>As we mentioned above, you can set up a Smart Shopping Campaign to have your listing appear in multiple places. You can then consider phasing out other paid ads on other social media channels to free up your budget for other business investments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdf2ad elementor-widget elementor-widget-menu-anchor\" data-id=\"8bdf2ad\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dont-ignore-seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538b83a elementor-widget elementor-widget-heading\" data-id=\"538b83a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Ignore SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d45855 elementor-widget elementor-widget-text-editor\" data-id=\"1d45855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even with the WooCommerce Google Shopping ads integration, you shouldn&#8217;t ignore your store&#8217;s search engine optimization (SEO). Make sure to go through your products and store pages and ensure they&#8217;re optimized for search engines.\u00a0<\/p><p>A few tips to keep in mind when it comes to SEO:<\/p><ul><li>Use keywords in your product title and <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/url\/\"   title=\"URL\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"7098\">URL<\/a><\/li><li>Use keywords naturally in the product description<\/li><li>Ensure your product images have descriptive names<\/li><li>Don&#8217;t forget to enter the ALT tag for product images<\/li><li>Write unique product SEO titles and meta descriptions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8fa94 elementor-widget elementor-widget-heading\" data-id=\"5b8fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase Traffic and Boost Sales With WooCommerce Google Shopping Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c0b19 elementor-widget elementor-widget-text-editor\" data-id=\"a5c0b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Shopping ads make it easy to get your products in front of more people. Pair that with a smart <a href=\"https:\/\/elementor.com\/blog\/woocommerce-seo\/\" target=\"_blank\" rel=\"noopener\">WooCommerce SEO strategy<\/a>, and you can get substantial exposure for your store, which can translate into more sales.\u00a0<\/p><p>We\u2019ve shared the exact steps you need to get started with WooCommerce and Google Shopping ads in this guide. Now it\u2019s your turn to implement them. Exceed your marketing goals with <a href=\"https:\/\/elementor.com\/for\/marketer\/\" target=\"_blank\" rel=\"noopener\">Elementor<\/a> today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cLocation, location, location\u201d, isn\u2019t that how the saying goes? Google Shopping Ads are a prime location on the search engine&#8217;s results and you can make your products appear there. Discover how.<\/p>\n","protected":false},"author":188873,"featured_media":72266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,77],"tags":[79],"marketing_persona":[50],"marketing_intent":[48],"class_list":["post-72102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-woocommerce","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Up WooCommerce Google Shopping Ads | Elementor<\/title>\n<meta name=\"description\" content=\"Learning how to set up WooCommerce Google Shopping ads doesn\u2019t have to be a total chore. 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