{"id":66793,"date":"2021-05-19T07:51:46","date_gmt":"2021-05-19T07:51:46","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=66793"},"modified":"2025-12-02T13:32:51","modified_gmt":"2025-12-02T11:32:51","slug":"how-to-design-effective-landing-page","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/how-to-design-effective-landing-page\/","title":{"rendered":"How To Design an Effective Landing Page \u2014 8 Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66793\" class=\"elementor elementor-66793\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fe8e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe8e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-511719f\" data-id=\"511719f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bd81e8 elementor-widget elementor-widget-text-editor\" data-id=\"4bd81e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>About the author: Steven Kiridis, Web Designer and Educator @ Elementor<\/b><\/p><p>Steven loves creating interactive and playful websites that promote user-friendly journeys. When he is not performing <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/what-is-css\/\"   title=\"What Is CSS? How to Use it in Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25244\">CSS<\/a> experiments in his mad lab, he enjoys playing the piano, doing gymnastics, and traveling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208d201 elementor-widget elementor-widget-text-editor\" data-id=\"208d201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing a <a href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a> can often feel like a tricky mix of art and science. You want the page to represent the brand in both graphics and text, while also moving visitors farther along the sales funnel. It can be a tricky balance to strike.<\/p><p>Fortunately, there are some guidelines you can follow to help you <a href=\"https:\/\/elementor.com\/blog\/create-wordpress-landing-page\/\" target=\"_blank\" rel=\"noopener\">design the strongest landing page possible<\/a>. Using this framework while keeping your clients\u2019 aesthetics in mind can solidify your reputation as someone who produces effective results.<\/p><p>In this article, we\u2019ll give you a crash course on the anatomy of a landing page. Then we\u2019ll share eight best practices for how to <a href=\"https:\/\/elementor.com\/blog\/landing-page-optimization\/\">design a landing page<\/a> that converts successfully. Finally, we\u2019ll explore some common mistakes and how you can avoid them. Let\u2019s go!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39445b8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39445b8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5becbe31\" data-id=\"5becbe31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3074a7e0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3074a7e0\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/landing-page-templates\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Our New Landing Page Templates for Online Businesses<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9606741 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9606741\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-068a903\" data-id=\"068a903\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde64a7 blog-toc elementor-widget elementor-widget-heading\" data-id=\"cde64a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d68cb7 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3d68cb7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#An-Introduction-to-Landing-Pages\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">An Introduction to Landing Pages (and Why You Might Want To Create One)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#the-anatomy-of-a-landing-page\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Anatomy of a Landing Page<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#above-the-fold-elements\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Above the Fold Elements<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#html-and-css-validation\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#conversion-elements\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conversion Elements<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Footer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#designing-an-effective-landing-page\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Designing an Effective Landing Page \u2014 8 Best Practices<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#keep-your-landing-page-simple\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Keep Your Landing Page Simple<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#show-your-customers-that-you-can-be-trusted\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Show Your Customers That You Can Be Trusted\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#write-concise-headlines\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Write Concise Headlines<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#optimize-your-ctas\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Optimize Your CTAs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#make-your-landing-page-engaging\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Make Your Landing Page Engaging<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#build-forms-with-user-experience-in-mind\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. Build Forms With User Experience (UX) in Mind<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#be-sure-to-use-contrasting-colors\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7. Be Sure To Use Contrasting Colors<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#use-legible-fonts\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8. Use Legible Fonts<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#common-landing-page-mistakes\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Common Landing Page Mistakes (and How To Avoid Them)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#low-resolution-images\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Low-Resolution Images<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cold-outreach-messages\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cold Outreach Messages<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#broken-ctas\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Broken CTAs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#non-scannable-copy\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Non-Scannable Copy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223554b elementor-widget elementor-widget-menu-anchor\" data-id=\"223554b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"An-Introduction-to-Landing-Pages\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161bd4a elementor-widget elementor-widget-heading\" data-id=\"161bd4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An Introduction to Landing Pages (and Why You Might Want To Create One)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0471f elementor-widget elementor-widget-text-editor\" data-id=\"ec0471f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The typical website consists of a wide range of different pages that have various goals and content types. In contrast, landing pages are designed with a clear focus or goal, and almost always have <a href=\"https:\/\/elementor.com\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener\">a singular Call To Action (CTA)<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1803e elementor-widget elementor-widget-image\" data-id=\"1a1803e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/singular-call-to-action-r4q72qzciirxl6k35lb152ci78kz208ixnwqegnivg.png\" title=\"singular-call-to-action\" alt=\"singular-call-to-action\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ce7ea elementor-widget elementor-widget-text-editor\" data-id=\"d4ce7ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can create a wide range of different landing pages. For example, you might be raising awareness for an upcoming event, or sharing information about a new product. However, landing pages are most commonly used to drive conversions in marketing and advertising campaigns, including email and Pay Per Click (PPC) campaigns.\u00a0<\/p><p>Instead of directing visitors to a general page on your website, you can take them to a landing page that\u2019s customized specifically for a particular campaign. This page will encourage the visitor to convert by guiding them towards a single, compelling CTA. By <a href=\"https:\/\/elementor.com\/features\/marketing-platform\/\">creating an effective marketing landing page<\/a>, you can help drive conversions and ultimately create a more successful campaign.\u00a0<\/p><p>Unlike most web pages, landing pages often actively discourage exploration in an attempt to push visitors towards the CTA. This is why so many landing pages hide the website\u2019s regular menu, or remove links from the header and footer areas.\u00a0<\/p><p>Your landing page CTAs can either be focused on <a href=\"https:\/\/elementor.com\/blog\/optimize-website-lead-generation\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a> or encouraging click-throughs. Lead generation is the process of attracting someone who has demonstrated an interest in your products or services, and starting them <a href=\"https:\/\/elementor.com\/blog\/build-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">down the sales funnel<\/a>.<\/p><p>Lead generation CTAs often involve the prospect sharing their contact information with your company. At that point, the prospect is considered a qualified lead. A lead generation CTA might encourage visitors to book a free consultation with your engineers, or sign up to your mailing list.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118765a elementor-widget elementor-widget-image\" data-id=\"118765a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/lead-generation-cta-r4q6wpumnsip39bhdhg7n350z8b6nxaj3t7kjjlg7o.png\" title=\"lead-generation-cta\" alt=\"lead-generation-cta\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394b661 elementor-widget elementor-widget-text-editor\" data-id=\"394b661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal of a click-through campaign is to encourage visitors to engage with your CTA. A click-through landing page might prompt the customer to visit a product page for more information. This type of campaign may also culminate in the visitor sharing their contact information, but the next step is usually getting them to view another part of your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2350933 elementor-widget elementor-widget-image\" data-id=\"2350933\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=527\/blog\/wp-content\/uploads\/2021\/05\/view-more-cta-1024x674.png\" class=\"attachment-large size-large wp-image-66879\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/05\/view-more-cta-1024x674.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/05\/view-more-cta-300x197.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/05\/view-more-cta-768x505.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/05\/view-more-cta-1536x1011.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/05\/view-more-cta-2048x1347.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa62dab elementor-widget elementor-widget-menu-anchor\" data-id=\"fa62dab\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"the-anatomy-of-a-landing-page\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476c777 elementor-widget elementor-widget-heading\" data-id=\"476c777\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Anatomy of a Landing Page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246aa78 elementor-widget elementor-widget-text-editor\" data-id=\"246aa78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before we discuss how to design a landing page, let\u2019s look at the different components it will likely contain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec7921 elementor-widget elementor-widget-menu-anchor\" data-id=\"4ec7921\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"above-the-fold-elements\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74cac3e elementor-widget elementor-widget-heading\" data-id=\"74cac3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Above the Fold Elements\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0a1bf elementor-widget elementor-widget-text-editor\" data-id=\"ae0a1bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The portion of your page that\u2019s visible to a user without scrolling or clicking is considered \u2018<a href=\"https:\/\/elementor.com\/resources\/glossary\/what-is-above-the-fold\/\">above the fold<\/a>\u2019. Since it\u2019s the first content a visitor sees, you\u2019ll want to take advantage of this valuable real estate.<\/p><p>In the following example from <a href=\"https:\/\/miro.com\/\">Miro<\/a>, you don\u2019t have to scroll to understand what the business offers and reach out:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8d786 elementor-widget elementor-widget-image\" data-id=\"8f8d786\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/miro-landing-page-r4q70fbpm9levvxlq358h5ghby1b0y0ey5uiou3jf8.jpg\" title=\"miro-landing-page\" alt=\"miro-landing-page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080857e elementor-widget elementor-widget-text-editor\" data-id=\"080857e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You\u2019ll often find that the \u2018hero section\u2019 is placed above the fold. A hero section is typically a large banner image at the top of the page, although it isn\u2019t limited to static images. You can use animations, sliders, or even just <a href=\"https:\/\/elementor.com\/blog\/guide-to-web-typography\/\" target=\"_blank\" rel=\"noopener\">eye-catching typography<\/a>.<\/p><p>For example, <a href=\"https:\/\/www.airbnb.com\/\">Airbnb<\/a> provides information specific to your location in this element:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47208e3 elementor-widget elementor-widget-image\" data-id=\"47208e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/air-bnb-website-r4q77mr60jgjw9grn7a9lbzpaaim1embxtwj57evv6.png\" title=\"air-bnb-website\" alt=\"air-bnb-website\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b562d96 elementor-widget elementor-widget-text-editor\" data-id=\"b562d96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whatever you choose to include above the fold should demonstrate a strong sense of what your landing page is offering. Then you can provide more detailed information in the page\u2019s \u2018below the fold\u2019 content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ccbae elementor-widget elementor-widget-menu-anchor\" data-id=\"60ccbae\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa827fd elementor-widget elementor-widget-heading\" data-id=\"fa827fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95c3b4 elementor-widget elementor-widget-text-editor\" data-id=\"e95c3b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your content likely makes up the majority of your <a href=\"https:\/\/elementor.com\/blog\/pro-landing-page-kit\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a>. Content is used to speak to your audience and persuade them to take action on your offer.\u00a0<\/p><p>You can include descriptions of your product or service\u2019s features and benefits, as well as pricing and other information. <a href=\"https:\/\/wise.com\/us\/\">Wise\u2019s landing page<\/a> provides a calculator that you can use to work out how much money you\u2019ll save by using this service:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90da2c4 elementor-widget elementor-widget-image\" data-id=\"90da2c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/wise-landing-page-r4q70shg9y3fefehl8u0g24xnc8g0pgnnyzbepk15e.png\" title=\"wise-landing-page\" alt=\"wise-landing-page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9eac4e elementor-widget elementor-widget-text-editor\" data-id=\"f9eac4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the content may be text-heavy, remember that you can include other media as well. You have plenty of freedom regarding what to include in your content, but there are a few elements you won\u2019t want to leave out.<\/p><p>For example, you\u2019ll probably want to mention your Unique Selling Point (USP):<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eea59b elementor-widget elementor-widget-image\" data-id=\"7eea59b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/tasters-club-pricing-table-r4q6zun9fwt3sgrn2u7fyaoc9gv8blqbjbhu4qy7de.png\" title=\"tasters-club-pricing-table\" alt=\"tasters-club-pricing-table\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6dad9 elementor-widget elementor-widget-text-editor\" data-id=\"5d6dad9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where you can show off a bit and let your audience know why your offering is superior to the competitors. <a href=\"https:\/\/www.unilever.com\/\">Unilever<\/a> promotes guidelines and commitment to safety:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da9b17 elementor-widget elementor-widget-image\" data-id=\"6da9b17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/uber-ride-safety-r4q78pajsqxb49wse5xyxk9ln38nszvbr4nftjtqly.png\" title=\"uber-ride-safety\" alt=\"uber-ride-safety\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc48b1 elementor-widget elementor-widget-text-editor\" data-id=\"7bc48b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social proof is another helpful type of content that can build credibility and trust. This social content can take several forms, including positive reviews from customers or press coverage from respected publications in your niche.<\/p><p>For example, <a href=\"https:\/\/www.pipedrive.com\/\">Pipedrive<\/a> displays statistics as well as user reviews:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e77abc elementor-widget elementor-widget-image\" data-id=\"6e77abc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pipedrive-case-studies-r4q73m00s1ye8bb14gppxcipsyc340no1xfr8ldihe.png\" title=\"pipedrive-case-studies\" alt=\"pipedrive-case-studies\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afec1d elementor-widget elementor-widget-text-editor\" data-id=\"4afec1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re just starting out, you may not have much in the way of social proof yet. Don\u2019t be afraid to <a href=\"https:\/\/elementor.com\/blog\/giving-design-feedback\/\">ask for feedback<\/a> from users, so you can start building out this part of your landing page as soon as possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72003dc elementor-widget elementor-widget-menu-anchor\" data-id=\"72003dc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"conversion-elements\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312bd8e elementor-widget elementor-widget-heading\" data-id=\"312bd8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion Elements\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328afb6 elementor-widget elementor-widget-text-editor\" data-id=\"328afb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion elements play an essential role in turning visitors into customers. The type of conversion you&#8217;re aiming for will depend on the purpose of your landing page.<\/p><p>If you have an <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25246\">e-commerce<\/a> site, you\u2019re likely hoping to sell a product. However, if you want your landing page to build your email list, a successful conversion could be a newsletter signup.<\/p><p>Regardless of the type of conversion you&#8217;re after, strong Calls to Action (CTAs) can help you accomplish your goal. A CTA is your opportunity to ask the visitor to perform a specific action.\u00a0<\/p><p>If you&#8217;re trying to build an email list, your CTA could be a button asking users to \u201cSign Up Now\u201d. You can also make your buttons more appealing by using words such as \u201cfree\u201d, as <a href=\"https:\/\/slack.com\/\">Slack<\/a> does here:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d85165c elementor-widget elementor-widget-image\" data-id=\"d85165c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/slack-landing-page-r4q6ygttdowwp4s05qo7s58ws1orzn8jogx3p302j6.png\" title=\"slack-landing-page\" alt=\"slack-landing-page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046d870 elementor-widget elementor-widget-text-editor\" data-id=\"046d870\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While this may sound simple, you\u2019ll likely spend a lot of time tweaking your CTAs. In addition to enticing copy, you\u2019ll also want to carefully consider placement and colors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05ac8d elementor-widget elementor-widget-heading\" data-id=\"d05ac8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Footer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f805d3 elementor-widget elementor-widget-text-editor\" data-id=\"4f805d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people <a href=\"https:\/\/elementor.com\/blog\/header-footer-builder\/\" target=\"_blank\" rel=\"noopener\">overlook the footer<\/a>, but it plays a very important role in conversions. You can include additional information and <a href=\"https:\/\/elementor.com\/blog\/optimize-website-lead-generation\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a> forms for newsletter signups or even social media links like in the example we see below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e27a62 elementor-widget elementor-widget-image\" data-id=\"1e27a62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/footer-r4q6x14oxsy4ykv3jmbqh0ak3url8ajb5d1eav4pg0.jpg\" title=\"footer\" alt=\"footer\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e22bc elementor-widget elementor-widget-text-editor\" data-id=\"55e22bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design a footer specifically for your landing page, and limit menu links that navigate the users away from it. Having no distractions, visitors are more likely to complete the CTA successfully.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05bc31 elementor-widget elementor-widget-menu-anchor\" data-id=\"a05bc31\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"designing-an-effective-landing-page\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c630b6 elementor-widget elementor-widget-heading\" data-id=\"7c630b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designing an Effective Landing Page \u2014 8 Best Practices\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9429dba elementor-widget elementor-widget-text-editor\" data-id=\"9429dba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that you understand the importance of the various elements, you can use them to build an effective landing page. Below are eight best practices to consider along the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962ed9b elementor-widget elementor-widget-menu-anchor\" data-id=\"962ed9b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"keep-your-landing-page-simple\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec443c elementor-widget elementor-widget-heading\" data-id=\"4ec443c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Keep Your Landing Page Simple<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f301d elementor-widget elementor-widget-text-editor\" data-id=\"34f301d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/blog\/minimalist-design\/\" target=\"_blank\" rel=\"noopener\">Minimalism can be effective<\/a> when it comes to web design. A simple design can help to set off your images and CTAs, as seen on <a href=\"https:\/\/getpocket.com\/\">Pocket\u2019s landing page<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba9f95 elementor-widget elementor-widget-image\" data-id=\"0ba9f95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/pocket-landing-page-r4q6zifcz2cdlj9e26xajvrcjgjgjjdt5n0iw5gbma.png\" title=\"pocket-landing-page\" alt=\"pocket-landing-page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d408b9 elementor-widget elementor-widget-text-editor\" data-id=\"4d408b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You don&#8217;t need to be a design expert to create a minimalist landing page. However, there are a few principles to keep in mind.<\/p><p>First, try to include plenty of <a href=\"https:\/\/elementor.com\/blog\/white-space-web-design\/\">white space<\/a>. This can encourage users to focus on the critical parts of your page, without feeling overwhelmed by a lot of input.<\/p><p>You may also want to understand <a href=\"https:\/\/elementor.com\/blog\/flat-design\/\" target=\"_blank\" rel=\"noopener\">flat design<\/a>, in order to keep your landing page minimal but still functional. Flat design uses safe, simple <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"26 Best Fonts For Websites &amp; Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25245\">typography<\/a>, grid-based layouts, and an intuitive interface.<\/p><p>However, it is possible to oversimplify your design to the point that it&#8217;s difficult to use. To avoid that, you can make your interactive elements stand out a bit by adding some shading.<\/p><p><a href=\"https:\/\/www.hioscar.com\/\">Oscar&#8217;s<\/a> landing page is a beautiful example of this principle in action:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ab318 elementor-widget elementor-widget-image\" data-id=\"95ab318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/hi-oscar-home-page-r4q73m00s1ye8bb14gppxcipsyc340no1xfr8ldihe.png\" title=\"hi-oscar-home-page\" alt=\"hi-oscar-home-page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46de52b elementor-widget elementor-widget-text-editor\" data-id=\"46de52b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Symmetry is another important aspect of minimalist design. It\u2019s pleasing to the eye and can help guide your users where you want them to go. Using <a href=\"https:\/\/elementor.com\/help\/navigator\/\" target=\"_blank\" rel=\"noopener\">Elementor\u2019s Navigator<\/a> can enable you to maintain symmetry throughout your landing page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1f625 elementor-widget elementor-widget-menu-anchor\" data-id=\"4c1f625\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"show-your-customers-that-you-can-be-trusted\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c091233 elementor-widget elementor-widget-heading\" data-id=\"c091233\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Show Your Customers That You Can Be Trusted<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37df396 elementor-widget elementor-widget-text-editor\" data-id=\"37df396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To earn potential customers\u2019 confidence, you might want to include trust signals on your landing page. While it\u2019s no surprise that <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">most shoppers check online reviews<\/a> before purchasing, other elements can also help to earn trust.<\/p><p>Online shopping has become commonplace, but people are still typically guarded when purchasing from an unfamiliar business. You may want to display the logos of payment processors you accept, such as <a href=\"http:\/\/paypal.com\/\">PayPal<\/a>, so shoppers know their information is protected.<\/p><p>If you offer a money-back guarantee, you might want to include this in a prominent place on your landing page, as <a href=\"https:\/\/buffer.com\/\">Buffer<\/a> does:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc81fbf elementor-widget elementor-widget-image\" data-id=\"cc81fbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/buffer-social-media-tool-r4q6z67gi7vnelr51jn55guctg7orh1aryj7njyfv6.png\" title=\"buffer-social-media-tool\" alt=\"buffer-social-media-tool\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84be355 elementor-widget elementor-widget-text-editor\" data-id=\"84be355\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Earning trust is an important area where social proof comes into play. You might gather screenshots of positive discussions about your offerings to include in your landing page copy.<\/p><p>To easily <a href=\"https:\/\/elementor.com\/blog\/google-yelp-reviews-ultimate-addons\/\" target=\"_blank\" rel=\"noopener\">add reviews from Yelp and Google<\/a>, you can try <a href=\"https:\/\/uaelementor.com\/\">Ultimate Addons<\/a> for Elementor. The Business Reviews feature pulls content directly from these platforms and adds it to your site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432ae4c elementor-widget elementor-widget-menu-anchor\" data-id=\"432ae4c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"write-concise-headlines\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa1e09 elementor-widget elementor-widget-heading\" data-id=\"2aa1e09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Write Concise Headlines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-534233f elementor-widget elementor-widget-text-editor\" data-id=\"534233f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The web values <a href=\"https:\/\/www.nngroup.com\/articles\/concise-scannable-and-objective-how-to-write-for-the-web\/\">concise writing<\/a>, mainly because people tend to skim web pages rather than read them deeply. Keeping your headlines brief and to the point can help users find the information they\u2019re most interested in.<\/p><p>Clear headlines also can summarize and emphasize key benefits, as demonstrated by <a href=\"https:\/\/evernote.com\/\">Evernote<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910f22f elementor-widget elementor-widget-image\" data-id=\"910f22f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/evernote-landing-page-r4q760h68t8rwftf3i3eaqp4gehus66z1tgfe1taky.png\" title=\"evernote-landing-page\" alt=\"evernote-landing-page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326c26d elementor-widget elementor-widget-text-editor\" data-id=\"326c26d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to your headlines, you may want to keep the rest of your content equally scannable. One way to do this is by using frequent subheadings and keeping your paragraphs short.<\/p><p>Writing powerful headlines takes some practice. If you\u2019re stuck, you can <a href=\"https:\/\/copyblogger.com\/10-sure-fire-headline-formulas-that-work\/\">use a headline template<\/a> to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d5063 elementor-widget elementor-widget-menu-anchor\" data-id=\"c3d5063\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"optimize-your-ctas\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb51f28 elementor-widget elementor-widget-heading\" data-id=\"bb51f28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Optimize Your CTAs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd25566 elementor-widget elementor-widget-text-editor\" data-id=\"bd25566\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CTAs are a combination of design and copy, so there\u2019s plenty of room for creativity and experimentation. These are a crucial part of your sales process, as they\u2019re used to ask your audience to act.<\/p><p>When writing the copy for your CTAs, try to be as specific as possible. Your users are more likely to take action if they know what you\u2019re asking them to do.<\/p><p><a href=\"https:\/\/www.stitchfix.com\/\">Stitch Fix<\/a> invites new customers to take a style quiz:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-082785a elementor-widget elementor-widget-image\" data-id=\"082785a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/stitch-fix-style-quiz-r4q76nz4zo4xyovaaa92j2rnb1a14ls9h1rkdyug9e.png\" title=\"stitch-fix-style-quiz\" alt=\"stitch-fix-style-quiz\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e37135 elementor-widget elementor-widget-text-editor\" data-id=\"4e37135\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Also, it\u2019s smart to be mindful of where you place your CTAs. If your landing page is long, you\u2019ll want to include them throughout your content, so one will always be conveniently located when a user decides to take action.<\/p><p>You may want to have a CTA above the fold, as <a href=\"https:\/\/www.dollarshaveclub.com\/\">Dollar Shave Club<\/a> does:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c387fb elementor-widget elementor-widget-image\" data-id=\"8c387fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/dollar-shave-club-r4q74aftpqvum6bj5ra0q6cp8yzmo5cotaedpsd9zm.png\" title=\"dollar-shave-club\" alt=\"dollar-shave-club\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b768b1 elementor-widget elementor-widget-text-editor\" data-id=\"0b768b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With so many possibilities involved in CTA design, you probably won\u2019t get it perfect on your first try. You may want to <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">perform A\/B testing<\/a> to guide you as you iterate on your landing page CTAs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6201fbf elementor-widget elementor-widget-menu-anchor\" data-id=\"6201fbf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"make-your-landing-page-engaging\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c525c1f elementor-widget elementor-widget-heading\" data-id=\"c525c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Make Your Landing Page Engaging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc10ba elementor-widget elementor-widget-text-editor\" data-id=\"afc10ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your landing page is primarily text, there\u2019s a chance that users\u2019 attention will drift as they scan. To avoid this, there are a few strategies you can use to keep your landing page as engaging as possible.<\/p><p>One way to keep viewers scrolling through your offer is to <a href=\"https:\/\/elementor.com\/blog\/examples-websites-animations\/\">include animation<\/a>. You might use this to draw attention to your main points or keep it subtle with a <a href=\"https:\/\/elementor.com\/blog\/parallax-effects\/\" target=\"_blank\" rel=\"noopener\">parallax effect<\/a>. If you\u2019re concerned about the amount of text you need to explain your offer, you might want to opt for a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/12\/16\/video-landing-pages\">video-only landing page<\/a>.<\/p><p>When it comes to navigation on your landing page, you may also want to include <a href=\"https:\/\/cxl.com\/blog\/use-navigation-landing-pages-data-driven-consideration\/\">few or no links<\/a> that navigate away. These links can be the privacy policy, terms and conditions or even the main link from your logo. It is quite common, especially for campaigns, to see the main menu removed from the landing page. This promotes engagement and helps minimise distractions for your potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc10a7 elementor-widget elementor-widget-menu-anchor\" data-id=\"2cc10a7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"build-forms-with-user-experience-in-mind\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc3c07 elementor-widget elementor-widget-heading\" data-id=\"6bc3c07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Build Forms With User Experience (UX) in Mind<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a480a elementor-widget elementor-widget-text-editor\" data-id=\"95a480a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/blog\/principles-of-website-design\/\" target=\"_blank\" rel=\"noopener\">User Experience (UX)<\/a> covers all aspects of a user\u2019s interaction with a website. It\u2019s a vital <a href=\"https:\/\/www.adobe.com\/lu_en\/modal-offers\/article-digital-trends-2019.html\">web design component<\/a>, as visitors who are frustrated or confused by your page will likely leave.<\/p><p>While you can apply UX principles to your landing page, you may want to be especially mindful of your forms. Forms are important for meeting many types of conversion goals, so you\u2019ll want to make filling yours out as frictionless as possible.<\/p><p>Start by keeping your form simple and asking only for the information you need. For example, <a href=\"https:\/\/www.netflix.com\/\">Netflix<\/a> only requires an email to get started:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd199e elementor-widget elementor-widget-image\" data-id=\"fcd199e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/netflix-landing-page-r4q6y4lwwug6i79r53e2dqbx21d07kw1asfsghi6i2.png\" title=\"netflix-landing-page\" alt=\"netflix-landing-page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df86150 elementor-widget elementor-widget-text-editor\" data-id=\"df86150\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">You can also keep the required fields to a minimum. This enables users to include more information if they wish, without forcing them into it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740c9d1 elementor-widget elementor-widget-menu-anchor\" data-id=\"740c9d1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"be-sure-to-use-contrasting-colors\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ababdbe elementor-widget elementor-widget-heading\" data-id=\"ababdbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Be Sure To Use Contrasting Colors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92079dc elementor-widget elementor-widget-text-editor\" data-id=\"92079dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using contrasting colors not only keeps your landing page visually interesting; it\u2019s also an <a href=\"https:\/\/elementor.com\/blog\/web-accessibility-design-guide\/\" target=\"_blank\" rel=\"noopener\">essential part of accessibility<\/a>. This can be challenging when you include text over an image.<\/p><p>Therefore, you might use a background image overlay, as <a href=\"https:\/\/lp.growthtools.com\/reserve\">Growth Tools<\/a> does:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434d71f elementor-widget elementor-widget-image\" data-id=\"434d71f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/growth-tools-home-r4q6x14oxsy4ykv3jmbqh0ak3url8ajb5d1eav4q1e.png\" title=\"growth-tools-home\" alt=\"growth-tools-home\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67fbec elementor-widget elementor-widget-text-editor\" data-id=\"d67fbec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ensure that there\u2019s enough contrast between your colors, try viewing your landing page in grayscale. You can use <a href=\"https:\/\/elementor.com\/help\/blend-mode-and-css-filters\/\" target=\"_blank\" rel=\"noopener\">Elementor\u2019s filter effects<\/a> for an easy way to do this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b53e6bc elementor-widget elementor-widget-menu-anchor\" data-id=\"b53e6bc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"use-legible-fonts\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13adf77 elementor-widget elementor-widget-heading\" data-id=\"13adf77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Use Legible Fonts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689a60a elementor-widget elementor-widget-text-editor\" data-id=\"689a60a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ia.net\/topics\/the-web-is-all-about-typography-period\">Typography is critical<\/a> on the web. Along with poor contrast, font size is a common complaint among users. Therefore, you\u2019ll want to pay attention to the fonts you include in your content, as well as your CTAs.<\/p><p>When choosing fonts, we recommend keeping the following tips in mind:<\/p><ul><li>Limit the number of different fonts you use across your site and landing page.<\/li><li>Choose a font that can accommodate different screen sizes.<\/li><li>Increase the white space between letters to improve the readability of your content.<\/li><li>Remember that serif fonts work well for large chunks of text.<\/li><\/ul><p>You can even <a href=\"https:\/\/elementor.com\/blog\/custom-fonts-wordpress\/\" target=\"_blank\" rel=\"noopener\">use customized fonts with Elementor<\/a>, so your landing page will be legible but still on-brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5d6fd elementor-widget elementor-widget-menu-anchor\" data-id=\"1b5d6fd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"common-landing-page-mistakes\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094594b elementor-widget elementor-widget-heading\" data-id=\"094594b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Landing Page Mistakes (and How To Avoid Them)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c94c64 elementor-widget elementor-widget-text-editor\" data-id=\"0c94c64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While every landing page is a bit different, there are some common mistakes that you\u2019ll want to be aware of so you don\u2019t make them yourself.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd7dce elementor-widget elementor-widget-menu-anchor\" data-id=\"6cd7dce\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"low-resolution-images\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a640a8 elementor-widget elementor-widget-heading\" data-id=\"6a640a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Low-Resolution Images<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a94b0 elementor-widget elementor-widget-text-editor\" data-id=\"e1a94b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re using a minimalist design for your landing page, your images will likely garner a lot of attention, so they need to look as crisp as possible. For this reason, it\u2019s important to ensure that you\u2019re using high-quality images and to use image software such as <a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\">Adobe Photoshop<\/a> or <a href=\"https:\/\/www.gimp.org\/\">GIMP<\/a> where appropriate.<\/p><p>However, large image files can negatively affect your WordPress site\u2019s performance. This can be disastrous for your conversion rates. Walmart experienced <a href=\"https:\/\/www.abtasty.com\/blog\/page-speed-conversions\/\">sharp drop in conversion rates<\/a> when its page load times ballooned from one to four seconds, so it\u2019s important to strike a balance between high-resolution images and performance. Here, it may help to use tools to <a href=\"https:\/\/elementor.com\/blog\/optimole\/\">optimize your images<\/a> without sacrificing quality.<\/p><p>You might also compress your images using the TinyPNG website or <a href=\"https:\/\/en-gb.wordpress.org\/plugins\/tiny-compress-images\/\">WordPress plugin<\/a>. TinyPNG selectively decreases the number of colors within your image. This can reduce the size and boost your landing page\u2019s performance, without impacting the image\u2019s quality:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b19c49 elementor-widget elementor-widget-image\" data-id=\"0b19c49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/tinypng-image-optimization-r4q78ipogwoav06cgl3ky3xdhe53b457e831gm3hzm.png\" title=\"tinypng-image-optimization\" alt=\"tinypng-image-optimization\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80b97d elementor-widget elementor-widget-text-editor\" data-id=\"a80b97d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are also plenty of additional steps you can take to <a href=\"https:\/\/elementor.com\/blog\/how-to-speed-up-wordpress-website\/\" target=\"_blank\" rel=\"noopener\">boost your landing page\u2019s performance<\/a>, including Content Delivery Networks (CDNs) and caching. As an added bonus these techniques will improve the performance of your entire website, and not just your landing pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c96c0 elementor-widget elementor-widget-menu-anchor\" data-id=\"b2c96c0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"cold-outreach-messages\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eabbfca elementor-widget elementor-widget-heading\" data-id=\"eabbfca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cold Outreach Messages\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e312d9 elementor-widget elementor-widget-text-editor\" data-id=\"8e312d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The language on a landing page can showcase a brand\u2019s personality. If messaging is cold or flat, it won\u2019t do much to entice customers. Try to keep language friendly and engaging, as <a href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a> does:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee0f7d elementor-widget elementor-widget-image\" data-id=\"bee0f7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/constant-contact-signup-r4q76ekr3bs2ql8xt66su551d6kczmqy3r8pl78dzm.png\" title=\"constant-contact-signup\" alt=\"constant-contact-signup\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf23a1 elementor-widget elementor-widget-text-editor\" data-id=\"4cf23a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Constant Contact\u2019s CTA as seen here is quite inviting, mentioning that there\u2019s no risk or credit card required. The page also emphasizes that the product is easy to use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9101cc elementor-widget elementor-widget-menu-anchor\" data-id=\"b9101cc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"broken-ctas\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c0d1d elementor-widget elementor-widget-heading\" data-id=\"58c0d1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Broken CTAs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1925941 elementor-widget elementor-widget-text-editor\" data-id=\"1925941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If a CTA isn&#8217;t functioning correctly, you&#8217;ll likely miss out on leads. Even a well-designed CTA won&#8217;t be much use if it doesn&#8217;t work correctly.<\/p><p>When you&#8217;re setting up your CTAs, there are a few issues to look out for. If you\u2019re offering a lead magnet, you\u2019ll want to be sure the download works properly. If the offer arrives via email, be sure your site is sending email reliably. A customer not receiving a promised reward will likely end up with a poor impression of your business.<\/p><p>Also, it&#8217;s important to ensure that contact form entries route to the right person. This is especially important if you&#8217;re designing a landing page for a client, and won&#8217;t be receiving these notifications yourself.\u00a0<\/p><p>Finally, be sure any CTA buttons are clickable and work as expected. A button that users can&#8217;t click on is confusing and can hurt the site&#8217;s UX.<\/p><p>The best way to ensure that your CTAs are working is to test them yourself. You may want to make a list of all the CTAs you&#8217;ve included on the landing page, so you don&#8217;t overlook any during testing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4cc32 elementor-widget elementor-widget-menu-anchor\" data-id=\"0f4cc32\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"non-scannable-copy\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeeee15 elementor-widget elementor-widget-heading\" data-id=\"eeeee15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Non-Scannable Copy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-322c058 elementor-widget elementor-widget-text-editor\" data-id=\"322c058\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since people tend to skim content on the internet, you\u2019ll want to make your copy as inviting as possible. Large chunks of text can be an eyesore and may prevent users from receiving your message.<\/p><p><a href=\"https:\/\/www.blueapron.com\/\">Blue Apron<\/a> does an excellent job of laying out copy so that it\u2019s easy to scan:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b1964 elementor-widget elementor-widget-image\" data-id=\"77b1964\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/blue-apron-scannable-copy-r4q6xrg695y5znsv9xpaetngqn5v7tfskzazqm1pm6.jpg\" title=\"blue-apron-scannable-copy\" alt=\"blue-apron-scannable-copy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547c84e elementor-widget elementor-widget-text-editor\" data-id=\"547c84e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To keep text scannable, try to keep your sentences and paragraphs relatively short. You can also use frequent headings and subheadings to break up the text further. Finally, remember that bulleted lists attract the eye and are easier to read.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e910f4a elementor-widget elementor-widget-heading\" data-id=\"e910f4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time To Build Your Landing Page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec9c4e elementor-widget elementor-widget-text-editor\" data-id=\"8ec9c4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\" target=\"_blank\" rel=\"noopener\">Designing a landing page<\/a> that\u2019s simple, engaging, and converts is no small feat. With so many discrete sections and potential mistakes, it\u2019s easy to become overwhelmed by the task. However, by focusing on one piece at a time, you\u2019ll likely find it\u2019s not as difficult as it may first appear.<\/p><p>Many of the landing page best practices we\u2019ve covered emphasize clarity and ease of use. Ultimately, a simple design, concise content, and legible fonts can help lay the foundation for a successful page.\u00a0<\/p><p>What do you think makes an effective landing page? Share your thoughts with us in the comments section below!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building a landing page that steers visitors along your sales funnel, while representing your brand simultaneously is a tricky balancing act. In this post, we\u2019ll give you a crash course on the anatomy of a successfully converting landing page, including eight design best practices.<\/p>\n","protected":false},"author":1328336,"featured_media":67005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,36,32],"tags":[79],"marketing_persona":[47,50],"marketing_intent":[48],"class_list":["post-66793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elementor-team-writes","category-marketing","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Design an Effective Landing Page \u2014 8 Best Practices<\/title>\n<meta name=\"description\" content=\"Learn the anatomy of a landing page and eight best practices for how to design a landing page that converts successfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/how-to-design-effective-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Design an Effective Landing Page \u2014 8 Best Practices\" \/>\n<meta property=\"og:description\" content=\"Learn the anatomy of a landing page and eight best practices for how to design a landing page that converts successfully.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/how-to-design-effective-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T07:51:46+00:00\" \/>\n<meta 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