{"id":61971,"date":"2021-04-12T10:30:35","date_gmt":"2021-04-12T10:30:35","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=61971"},"modified":"2025-12-02T17:32:59","modified_gmt":"2025-12-02T15:32:59","slug":"form-design-ux","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/form-design-ux\/","title":{"rendered":"Form Design: UX Strategies and Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61971\" class=\"elementor elementor-61971\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b89759 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b89759\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2163cf3\" data-id=\"2163cf3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76655b9 elementor-widget elementor-widget-text-editor\" data-id=\"76655b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The relationship between user experience and website <a href=\"https:\/\/elementor.com\/blog\/website-form-design-examples\/\">form design<\/a> is an unbreakable force: a successful website form relies on a polished user experience. But how can we, as web creators, identify whether or not our website form is user-friendly? What criteria should we look to implement when building an enjoyable website form that\u2019s easy to submit?\u00a0<\/p><p>Understanding the impact of our website form design is not only a matter of measuring its lead generation or <a href=\"https:\/\/elementor.com\/blog\/client-onboarding\/\" target=\"_blank\" rel=\"noopener\">client onboarding<\/a> successes. The most basic ingredient for a successful website form couldn\u2019t be more straightforward: the user\u2019s decision to complete its call to action is facilitated through a comfortable, coherent decision-making process.\u00a0<\/p><p>But which form elements will simplify this process? How should you structure the form\u2019s layout? How will your styling choices affect the final outcome? And lastly, what is the most impactful way for web creators to leverage their skill set and craft a form that delights visitors? This is precisely what you\u2019ll learn in this post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82fe0d0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"82fe0d0\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/advanced-form-fields\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Advanced Form Fields Make Forms Even Easier to Complete<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6fb63 elementor-widget elementor-widget-heading\" data-id=\"8b6fb63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Know If Your Website Form Is User-Friendly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13adf43 elementor-widget elementor-widget-text-editor\" data-id=\"13adf43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing an engaging <a href=\"https:\/\/elementor.com\/features\/form-builder\/\" target=\"_blank\" rel=\"noopener\">website form<\/a> with an attractive user interface is only half the battle. After a form lures in your user with its good looks, the user experience dictates its success. Once you identify your form\u2019s conversion goals, how can you know whether the form you create can make those goals happen? What needs to go into the <a href=\"https:\/\/elementor.com\/blog\/webinar-vitaly-friedman\/\" target=\"_blank\" rel=\"noopener\">planning and design process<\/a>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d638627 elementor-widget elementor-widget-heading\" data-id=\"d638627\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How High Is the Form\u2019s Interaction Cost?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5296b98 elementor-widget elementor-widget-text-editor\" data-id=\"5296b98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When our goal as web creators is to build a user-friendly website form, the question we need to keep asking ourselves is: \u201cHow much effort am I asking of the user?\u201d. The reason behind this question is simple: the more effort involved, the less usable the form. A form with sub-par usability is unlikely to deliver the results you\u2019re looking for.\u00a0<\/p><p>This element of usability is what UX experts at Nielsen Norman Group call <a href=\"https:\/\/www.nngroup.com\/articles\/interaction-cost-definition\/\">interaction cost<\/a>:\u00a0<\/p><p>\u201cThe sum of efforts \u2014 mental and physical \u2014 that the users must deploy in interaction with a site in order to reach their goals.\u201d\u00a0<\/p><p>Our goal when designing a web form is always to reduce the interaction cost as much as possible. According to UXPin&#8217;s Marketing Director, Chris Stryjewski, one of the ways to do that is to &#8216;ensure consistency across all the\u00a0<a class=\"c-link\" href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.uxpin.com\/merge\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">UI components<\/a> used in forms&#8217;. This is made possible by refining the UX to the best of our abilities: minimizing the number of actions and behaviors required (reading, scrolling, clicking, typing, information hunting, <a href=\"https:\/\/elementor.com\/blog\/principles-of-website-design\/\" target=\"_blank\" rel=\"noopener\">cognitive load<\/a>, attention switches, and so on.)\u00a0<\/p><p>But does minimizing the number of user behaviors jeopardize the amount of information you&#8217;ll obtain from those users? It doesn\u2019t have to\u00a0 \u2014 as we will now discuss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26328ae blog-toc elementor-widget elementor-widget-heading\" data-id=\"26328ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8204a blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dd8204a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ux-ui-considerations-website-forms\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Key UX and UI Considerations for Website Forms<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#visual-layouts-and-design\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#1 Visual Layouts and Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#form-structure\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#2 Form Structure<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#form-questions-and-prompts\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#3 Form Questions and Prompts<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#form-elements\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#4 Form Elements <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#submission-guidance-and-confirmation\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#5 Submission Guidance and Confirmation <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493094f elementor-widget elementor-widget-menu-anchor\" data-id=\"493094f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ux-ui-considerations-website-forms\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705925e elementor-widget elementor-widget-heading\" data-id=\"705925e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key UX and UI Considerations for Website Forms\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2657b6 elementor-widget elementor-widget-text-editor\" data-id=\"c2657b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What are the most important UX and UI considerations when building any website form? There are so many design choices to be made, how can we know what will work best for our users? Let&#8217;s break it down and simplify the design process.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3bf2f elementor-widget elementor-widget-menu-anchor\" data-id=\"cb3bf2f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"visual-layouts-and-design\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555806a elementor-widget elementor-widget-heading\" data-id=\"555806a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1 Visual Layouts and Design\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c98e17 elementor-widget elementor-widget-text-editor\" data-id=\"2c98e17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Well-integrated website forms will feel like an intuitive component of your website UI and a natural step in your user flow. Forms that align with your website\u2019s visual design are not only easy to notice within your site layout, but are also a seamless extension of your branding and design motif. Your website visitor should be able to find your form easily and see it as fully consistent with your brand and visual language.<\/p><p>Between footer forms, <a href=\"https:\/\/elementor.com\/help\/popups\/\" target=\"_blank\" rel=\"noopener\">scroll-triggered popups<\/a>, and so on, you have plentiful choices for each forms\u2019 design and how users will encounter them. You can make these decisions based on a number of things: the sizing of your elements, your user journey, your website imagery, the goal of the popup, your voice and tone, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b106679 elementor-widget elementor-widget-heading\" data-id=\"b106679\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Directly Inside the Page<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db57a5c elementor-widget elementor-widget-image\" data-id=\"db57a5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"484\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=484\/blog\/wp-content\/uploads\/2021\/04\/hero-content-form-1024x620.png\" class=\"attachment-large size-large wp-image-63807\" alt=\"form inside hero content\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/hero-content-form-1024x620.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/hero-content-form-300x182.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/hero-content-form-768x465.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1311\/blog\/wp-content\/uploads\/2021\/04\/hero-content-form.png 1311w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bc5ac elementor-widget elementor-widget-text-editor\" data-id=\"f5bc5ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes the simplest way to draw users\u2019 attention to your website form is to place its fields directly inside your page, or even within your hero content. As we strive for as few form fields as possible (we will soon discuss this in detail), sign-up forms with one field only, as we see in creative agency <a href=\"https:\/\/facet.ai\/\">Facet\u2019s<\/a> site, can cover all your form completion needs. This is especially true for email signup forms, which can be limited to one form field alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4652fa elementor-widget elementor-widget-heading\" data-id=\"a4652fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Footer Form\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615c6ec elementor-widget elementor-widget-image\" data-id=\"615c6ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=398\/blog\/wp-content\/uploads\/2021\/04\/mellostudio-footer-form-example-1-1024x510.png\" class=\"attachment-large size-large wp-image-63410\" alt=\"footer form example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/mellostudio-footer-form-example-1-1024x510.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/mellostudio-footer-form-example-1-300x149.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/mellostudio-footer-form-example-1-768x383.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/04\/mellostudio-footer-form-example-1-1536x765.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/04\/mellostudio-footer-form-example-1-2048x1020.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d60747 elementor-widget elementor-widget-text-editor\" data-id=\"3d60747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many web creators choose to insert form fields (this could be a single field or many fields) inside their footer. Athens-based motion and sound studio <a href=\"https:\/\/www.mellowstudio.tv\/\">Mellow<\/a> uses a tall, spacious footer that provides space for many navigation elements: <a href=\"https:\/\/elementor.com\/blog\/wordpress-nav-menu-design\/\" target=\"_blank\" rel=\"noopener\">nav menu items<\/a>, social media handles, and a complete contact form.\u00a0<\/p><p>Designing a large footer gives you an opportune, comfortable space for a clear, engaging form. By nature, your footer appears on every page of your site, and its form gives visitors as many opportunities as possible to contact you \u2014 without your content seeming aggressive or salesy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb56a4b elementor-widget elementor-widget-heading\" data-id=\"fb56a4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Popup Form<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35517c7 elementor-widget elementor-widget-image\" data-id=\"35517c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"771\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=771,h=450\/blog\/wp-content\/uploads\/2021\/04\/elementor-popup-template-form.png\" class=\"attachment-large size-large wp-image-63414\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=771\/blog\/wp-content\/uploads\/2021\/04\/elementor-popup-template-form.png 771w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/elementor-popup-template-form-300x175.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/elementor-popup-template-form-768x448.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58d50e elementor-widget elementor-widget-text-editor\" data-id=\"c58d50e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Popup forms can help your design quality and user experience in a number of ways.\u00a0<\/p><p>The essential goal of website popups, as shown in this <a href=\"https:\/\/elementor.com\/features\/popup-builder\/\" target=\"_blank\" rel=\"noopener\">Elementor popup template<\/a> from the Elementor Template Library, is to make sure the visitor doesn\u2019t miss any important information or action items. Whether triggered by scrolling, timing, clicking, or more, popups can remind users of the steps you\u2019d like them to take before leaving your site. What\u2019s more, is that popups give you the option to add more content to your website without affecting its design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10de81 elementor-widget elementor-widget-heading\" data-id=\"b10de81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Form Styling and Design<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca01e elementor-widget elementor-widget-video\" data-id=\"71ca01e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/04\/markit-visual-design-form-recording.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-024d559 elementor-widget elementor-widget-text-editor\" data-id=\"024d559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding and marketing agency <a href=\"https:\/\/gotomarkit.io\/\">Markit<\/a> achieves visual continuity between their website\u2019s brand identity and its submission forms. The seamless navigation from the homepage to the signup and login forms becomes a holistic user journey, with identical illustration imagery and <a href=\"https:\/\/elementor.com\/blog\/typography-trends\/\" target=\"_blank\" rel=\"noopener\">typography styles<\/a> between every page and form.\u00a0<\/p><p>This design continuity is crucial to the success of every website form: visitors need to experience your <a href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" target=\"_blank\" rel=\"noopener\">brand and design scheme<\/a> from the moment your website loads, to the second their form submission is confirmed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b48b8d2 elementor-widget elementor-widget-menu-anchor\" data-id=\"b48b8d2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form-structure\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2e254 elementor-widget elementor-widget-heading\" data-id=\"ef2e254\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2 Form Structure\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ed28b elementor-widget elementor-widget-text-editor\" data-id=\"94ed28b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The structure of your form doesn\u2019t only mean the components inside it. There are plenty of choices and guidelines for the form\u2019s format and structural layout, too.\u00a0<\/p><p>With the goal of simplifying the user flow in mind, you can divide your form into one question per screen, letting users focus on the individual question rather than a collection of questions simultaneously. If you\u2019re working with one screen only, you can use a single-column layout to strengthen the interface\u2019s visual harmony.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638f56e elementor-widget elementor-widget-heading\" data-id=\"638f56e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">One Question per Screen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1dcfac elementor-widget elementor-widget-image\" data-id=\"a1dcfac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"632\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=632\/blog\/wp-content\/uploads\/2021\/04\/privacy-confirmation-form-example-1024x809.png\" class=\"attachment-large size-large wp-image-62056\" alt=\"website forms multiple screens\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/privacy-confirmation-form-example-1024x809.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/privacy-confirmation-form-example-300x237.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/privacy-confirmation-form-example-768x607.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1148\/blog\/wp-content\/uploads\/2021\/04\/privacy-confirmation-form-example.png 1148w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bf2b2 elementor-widget elementor-widget-text-editor\" data-id=\"54bf2b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This form field is taken from <a href=\"https:\/\/fastthisway.com\/\">fastthisway.com<\/a>, which features David Asprey\u2019s New York Times bestselling book, \u201cFast This Way\u201d. This submission form at the end of the site\u2019s homepage requires uploading and submitting a book purchase receipt in order to receive a 20% off coupon for buying enzyme supplements.\u00a0<\/p><p>If your visitor isn&#8217;t in the frame of mind to take numerous submission steps (share personal information, upload an image, share feedback, etc.), he may lose patience to complete the form. Dedicating one screen per question is a helpful way to prevent this scenario. Seeing one question at a time lets users focus solely on the question or step in front of them without getting distracted by other questions that precede or follow.\u00a0<\/p><p>Even though you\u2019re asking your user to submit a range of information and types of content, you alleviate this process by fostering a \u201cone step at a time\u201d environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e93b8 elementor-widget elementor-widget-heading\" data-id=\"b9e93b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Single-Column Layout<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c56fbb elementor-widget elementor-widget-image\" data-id=\"1c56fbb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=399\/blog\/wp-content\/uploads\/2021\/04\/elementor-finacne-consulting-LP-tempalte-single-column-form-example-1024x511.png\" class=\"attachment-large size-large wp-image-63421\" alt=\"elementor template single column form\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/elementor-finacne-consulting-LP-tempalte-single-column-form-example-1024x511.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/elementor-finacne-consulting-LP-tempalte-single-column-form-example-300x150.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/elementor-finacne-consulting-LP-tempalte-single-column-form-example-768x383.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/04\/elementor-finacne-consulting-LP-tempalte-single-column-form-example-1536x767.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1647\/blog\/wp-content\/uploads\/2021\/04\/elementor-finacne-consulting-LP-tempalte-single-column-form-example.png 1647w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de48234 elementor-widget elementor-widget-text-editor\" data-id=\"de48234\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead conversion experts swear by <a href=\"https:\/\/blog.hubspot.com\/marketing\/form-layouts\">single-column layouts<\/a>. These forms look much easier to complete, reassuring users that it won\u2019t take long to do so. This is what we see in the Elementor <a href=\"https:\/\/library.elementor.com\/lp\/finance-consulting-business\/\" target=\"_blank\" rel=\"noopener\">landing page template<\/a> shown above, which gives prospective clients a quick, easy way to get a free consultation with a financial expert.\u00a0<\/p><p>Multiple columns of form fields can disrupt vertical momentum \u2014 forcing visitors to visually reorient themselves between each question. The same applies to field alignment (and the respective field labels), which should always be left-aligned so that the users\u2019 eye movement stays stick-straight.\u00a0<\/p><p>Single-column forms also foster mobile responsiveness. Adapting your form fields to a small, vertical apparatus becomes easier when all you need to do is reduce the size of a vertical element without changing its layout.\u00a0<\/p><p>Keep in mind that there are exceptions to every rule. NN\/g specifies in their <a href=\"https:\/\/www.nngroup.com\/articles\/web-form-design\/\" target=\"_blank\" rel=\"noopener\">web form design best practices<\/a> that \u201cshort and\/or logically related fields can be presented in the same row.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d562bd elementor-widget elementor-widget-menu-anchor\" data-id=\"3d562bd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form-questions-and-prompts\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a8e4d elementor-widget elementor-widget-heading\" data-id=\"51a8e4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3 Form Questions and Prompts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcd9c8 elementor-widget elementor-widget-text-editor\" data-id=\"dbcd9c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What\u2019s the best way to make sure that your visitors understand exactly what you\u2019re asking of them and why you\u2019re doing so? Building a web form whose question structure and sequence make sense is no easy feat. Putting yourself in your user\u2019s \u201cshoes\u201d and trying to understand his logic helps you see things from his point of view.\u00a0<\/p><p>Your goal is to engage each person that encounters your website form, inform them of its purpose, and clarify the benefit of completing it<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e08c5 elementor-widget elementor-widget-heading\" data-id=\"a2e08c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Order of Form Questions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec179c elementor-widget elementor-widget-image\" data-id=\"6ec179c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"629\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=397,h=629\/blog\/wp-content\/uploads\/2021\/04\/guide_to_forms_sequence_example_no_bg.png\" class=\"attachment-large size-large wp-image-62029\" alt=\"starbucks drink choices form\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=397\/blog\/wp-content\/uploads\/2021\/04\/guide_to_forms_sequence_example_no_bg.png 397w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=189\/blog\/wp-content\/uploads\/2021\/04\/guide_to_forms_sequence_example_no_bg-189x300.png 189w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc9475 elementor-widget elementor-widget-text-editor\" data-id=\"3dc9475\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bear in mind that a website form mirrors a human conversation. The order and format of its questions should be logical and intuitive to every user. This drink customization menu in the Starbucks mobile app orders the customization options according to logic, based on how general or unique the specification is.\u00a0<\/p><p>Size choice, for example, is relevant for any drink, and therefore the most common, which is why it\u2019s the first question. The same goes for add-ins, which can also be requested for any drink, followed by how many espresso shots, which is applicable to any coffee drink. If you\u2019re wondering why \u201cMilk\u201d is last, it is actually the least likely to be customized, since 2% milk is the store\u2019s recommended and therefore default selection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61fa0c3 elementor-widget elementor-widget-heading\" data-id=\"61fa0c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Form Field Wording<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737d275 elementor-widget elementor-widget-image\" data-id=\"737d275\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"586\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=586\/blog\/wp-content\/uploads\/2021\/04\/jetblue-sign-up-language-1024x750.png\" class=\"attachment-large size-large wp-image-63674\" alt=\"sign up form example language\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/jetblue-sign-up-language-1024x750.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/jetblue-sign-up-language-300x220.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/jetblue-sign-up-language-768x562.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1221\/blog\/wp-content\/uploads\/2021\/04\/jetblue-sign-up-language.png 1221w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc936be elementor-widget elementor-widget-text-editor\" data-id=\"fc936be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you\u2019re choosing the wording and user flow for your <a href=\"https:\/\/elementor.com\/help\/form-fields\/\" target=\"_blank\" rel=\"noopener\">form fields<\/a>, headings, sub-headings, descriptions, etc. \u2014 the word <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2017\/03\/22\/habit-forming-ux-nir-eyals-tips-to-keep-users-coming-back-for-more.html#gs.y0p7of\">\u201chabit\u201d<\/a> should be at the forefront of your thought process. Every visitor should revert to automatic, habitual behavior when filling out his personal details. He shouldn\u2019t even need to think about it, he should be able to gloss over your wording and form fields and know exactly what to do without giving it much thought.\u00a0<\/p><p>The more conventional your form terminology, the better \u2014 it\u2019s not a time to reinvent the wheel. <a href=\"https:\/\/trueblue.jetblue.com\/enroll\/join-us\">JetBlue<\/a> balances conventional wording with a unique tone of voice, combining classic terminologies with friendly, conversational headings and subheadings that create a rapport with prospective passengers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4bbee elementor-widget elementor-widget-heading\" data-id=\"ec4bbee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A Sense of Urgency\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86635e0 elementor-widget elementor-widget-image\" data-id=\"86635e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=402\/blog\/wp-content\/uploads\/2021\/04\/groupon-urgency-excitement-form-example-1024x514.png\" class=\"attachment-large size-large wp-image-63433\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/groupon-urgency-excitement-form-example-1024x514.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/groupon-urgency-excitement-form-example-300x150.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/groupon-urgency-excitement-form-example-768x385.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1515\/blog\/wp-content\/uploads\/2021\/04\/groupon-urgency-excitement-form-example.png 1515w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1282cdc elementor-widget elementor-widget-text-editor\" data-id=\"1282cdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A sense of urgency can inspire site visitors to take action and respond to your questions. This is actually much easier to make happen than it sounds. Power words (like \u201csave\u201d and \u201ceasy\u201d in the <a href=\"https:\/\/www.groupon.com\/\">Groupon<\/a> website popup above) spark incentive and help grab user attention in a natural way. This is especially true for your CTA button text, which you can style and dramatize even further with brightly colored <a href=\"https:\/\/elementor.com\/help\/form-button-style\/\" target=\"_blank\" rel=\"noopener\">button backgrounds<\/a> and other effects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58088a5 elementor-widget elementor-widget-menu-anchor\" data-id=\"58088a5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form-elements\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd47848 elementor-widget elementor-widget-heading\" data-id=\"dd47848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4 Form Elements \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6eed2 elementor-widget elementor-widget-text-editor\" data-id=\"7c6eed2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cognitive load is the holy grail of <a href=\"https:\/\/elementor.com\/blog\/website-usability-testing\/\">website usability<\/a>, and potentially one of the most (if not the most) crucial factors that guide your form\u2019s content, layout, and structure. The fewer demands you put on the user\u2019s brain and thought processes, the higher the likelihood that he fills it out. But how do we achieve this formidable challenge?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b177a elementor-widget elementor-widget-heading\" data-id=\"71b177a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Number of Form Fields\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048af10 elementor-widget elementor-widget-image\" data-id=\"048af10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"718\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=718\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-12-at-14.23.34.png\" class=\"attachment-large size-large wp-image-63704\" alt=\"jcrew sign up form\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=803\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-12-at-14.23.34.png 803w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-12-at-14.23.34-300x269.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-12-at-14.23.34-768x690.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0887a elementor-widget elementor-widget-text-editor\" data-id=\"bb0887a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A minimal number of form fields helps prevent overwhelming your visitors. An easy way to achieve this is to work backward from the answers you\u2019re looking for. This way, you can identify the must-have data you really need to reach your goal \u2014 and refine the questions based on that.\u00a0<\/p><p><a href=\"https:\/\/www.jcrew.com\/\">J.Crew\u2019s<\/a> reward program signup form is a great example of how to limit the number of form fields without compromising the information you need. How so?<\/p><ul><li>The form merges two fields into one by asking for the user\u2019s first name only. There\u2019s not necessarily a need to ask for both.<\/li><li>There\u2019s no password confirmation field. Another case of combining two fields into one.<\/li><li>The T&amp;C consent is automatically agreed upon by submitting the form. No need for a checkbox field to confirm.<\/li><\/ul><p>This form could have easily included five fields, but instead, they narrowed it down to three. Not to mention that the \u201cAlready have an account? Sign In\u201d text would be much lower down and more difficult to read.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b0d48 elementor-widget elementor-widget-heading\" data-id=\"b5b0d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Types of Form Fields <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f973f61 elementor-widget elementor-widget-image\" data-id=\"f973f61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/04\/forms-video-screenshot-2-1024x576.png\" class=\"attachment-large size-large wp-image-62044\" alt=\"elementor forms builder\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/forms-video-screenshot-2-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/forms-video-screenshot-2-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/forms-video-screenshot-2-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/04\/forms-video-screenshot-2-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1920\/blog\/wp-content\/uploads\/2021\/04\/forms-video-screenshot-2.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0ecf8 elementor-widget elementor-widget-text-editor\" data-id=\"7a0ecf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Limiting the required user activity (especially the need to type) is an ideal starting point towards a user-friendly form. Your choices are endless: checkboxes, radio buttons, or others \u2014 easily replace simple text fields with simpler <a href=\"https:\/\/elementor.com\/help\/form-fields\/\" target=\"_blank\" rel=\"noopener\">form fields<\/a>. This streamlines multiple questions into one field and simultaneously replaces the need to type with simple clicking.<\/p><p>What if, for example, instead of having three fields for three respective selection choices, you could consolidate these answers into one field with a \u201cSelect\u201d field that shows a dropdown menu of the three (or more) options? A single design choice can reap your three-fold reward: fewer form fields, less typing activity, and even a reduced number of columns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110020e elementor-widget elementor-widget-heading\" data-id=\"110020e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Field Labels\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d2076 elementor-widget elementor-widget-image\" data-id=\"78d2076\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=480\/blog\/wp-content\/uploads\/2021\/04\/field-labels-forms-1024x614.png\" class=\"attachment-large size-large wp-image-63724\" alt=\"field labels example forms\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/field-labels-forms-1024x614.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/field-labels-forms-300x180.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/field-labels-forms-768x461.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1367\/blog\/wp-content\/uploads\/2021\/04\/field-labels-forms.png 1367w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b704b15 elementor-widget elementor-widget-text-editor\" data-id=\"b704b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every input field in your form should be given a field label that informs users of what to write or select. Users also appreciate when you specify which fields are mandatory and which are optional, so that they can skip the relevant fields if they\u2019re short on time.\u00a0<\/p><p>Some tips you can infer from <a href=\"https:\/\/officevibe.com\/\">Officevibe\u2019s<\/a> sign-up form \u2014 these will perfect your field labels and your overall form UI:\u00a0<\/p><ul><li>Align every label to the top left, above its field.<\/li><li>All labels should be equidistant from their respective input fields.<\/li><li>Use asterisks for required fields rather than adding the words \u201crequired\u201d or \u201coptional\u201d to its label.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f21bc elementor-widget elementor-widget-heading\" data-id=\"c0f21bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CTA Buttons<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c2935 elementor-widget elementor-widget-video\" data-id=\"f1c2935\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/04\/wepic-CTA-press-recording.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79321f9 elementor-widget elementor-widget-text-editor\" data-id=\"79321f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Belgian design agency <a href=\"https:\/\/wepic.be\/\">WEPIC<\/a> integrates many best practices for a killer <a href=\"https:\/\/elementor.com\/help\/submit-button\/\" target=\"_blank\" rel=\"noopener\">CTA submission button<\/a> in their Elementor-built site. The brightly colored CTA is correctly given the exact same width as every form field, a must-do styling choice for any website form. Not only is the button bold and brightly colored, but its background and text colors <a href=\"https:\/\/elementor.com\/help\/hover-effects\/\" target=\"_blank\" rel=\"noopener\">change on hover<\/a>, and it uses an attractive icon after its action word.<\/p><p>WEPIC\u2019s button design is also a prime example of how to optimize your form using the insight of <a href=\"https:\/\/elementor.com\/blog\/principles-of-website-design\/\" target=\"_blank\" rel=\"noopener\">Fitt\u2019s law<\/a>, the web design principle that points out how largely sized buttons can reduce the time it takes a user to click on it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b615f elementor-widget elementor-widget-menu-anchor\" data-id=\"f2b615f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"submission-guidance-and-confirmation\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3bd21 elementor-widget elementor-widget-heading\" data-id=\"4e3bd21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#5 Submission Guidance and Confirmation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9a326 elementor-widget elementor-widget-text-editor\" data-id=\"5f9a326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s somewhat easy to underestimate the importance of a fully filled-out website form. Minimizing the number of questions and fields is only half the battle. You can include concrete design elements that encourage users to complete your entire form: progress indicators, visual cues, success or error messages, etc. These components help solidify your users\u2019 understanding of how to complete your form and whether or not they\u2019ve done so successfully.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa5032 elementor-widget elementor-widget-heading\" data-id=\"1aa5032\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Progress Indicators\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2184852 elementor-widget elementor-widget-image\" data-id=\"2184852\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"542\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=542\/blog\/wp-content\/uploads\/2021\/04\/progress-indicator-form-1-1024x694.png\" class=\"attachment-large size-large wp-image-63790\" alt=\"progress form indicator\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/progress-indicator-form-1-1024x694.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/progress-indicator-form-1-300x203.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/progress-indicator-form-1-768x520.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1063\/blog\/wp-content\/uploads\/2021\/04\/progress-indicator-form-1.png 1063w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5982d1a elementor-widget elementor-widget-text-editor\" data-id=\"5982d1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s nothing more user-friendly than a form that tells users exactly what the submission process involves. European mobile banking company <a href=\"https:\/\/n26.com\/en-eu\">N26<\/a> tells its prospective clients exactly what the account creation process entails and how long it takes to complete it. Using icons and short descriptions, the <a href=\"https:\/\/elementor.com\/blog\/breadcrumbs-web-design\/\" target=\"_blank\" rel=\"noopener\">breadcrumbs style<\/a> timeline communicates how straightforward the signup flow is and how simple it is to benefit from the N26 product.\u00a0<\/p><p>The task of opening a bank account (whether at a brick and mortar financial institution or at an online bank) can be time-consuming and tedious. When visitors are told that they can open a debit account in eight minutes, they\u2019re bound to consider the option.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca16bba elementor-widget elementor-widget-heading\" data-id=\"ca16bba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Visual Cues<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd303d elementor-widget elementor-widget-image\" data-id=\"4cd303d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=413\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-1024x529.png\" class=\"attachment-large size-large wp-image-61396\" alt=\"form visual cues\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-1024x529.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-300x155.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-768x397.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-1536x794.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2021\/03\/crazy-egg-analytics-2048x1058.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbdf8f elementor-widget elementor-widget-text-editor\" data-id=\"9bbdf8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most logical (and not to mention <a href=\"https:\/\/elementor.com\/blog\/web-design-trends\/\" target=\"_blank\" rel=\"noopener\">trendiest<\/a>) ways to make sure your form is visible is to create a directional cue that explicitly indicates where to look. The uniqueness in <a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg\u2019s<\/a> input form is that it incorporates the directional cue into the illustration itself: the man\u2019s finger is pointing to the input field. Other common cue techniques for drawing user attention are hand-drawn arrow illustrations, <a href=\"https:\/\/elementor.com\/blog\/lottie-animations-download-button\/\" target=\"_blank\" rel=\"noopener\">animated buttons<\/a>, or scrolling indicators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3bb2a9 elementor-widget elementor-widget-heading\" data-id=\"a3bb2a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Success Messages\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5ac3a elementor-widget elementor-widget-image\" data-id=\"ec5ac3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=440\/blog\/wp-content\/uploads\/2021\/04\/thank-you-page-1024x563.png\" class=\"attachment-large size-large wp-image-63499\" alt=\"form submission thank you page\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/thank-you-page-1024x563.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/thank-you-page-300x165.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/thank-you-page-768x422.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/04\/thank-you-page-1536x844.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1654\/blog\/wp-content\/uploads\/2021\/04\/thank-you-page.png 1654w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e125766 elementor-widget elementor-widget-text-editor\" data-id=\"e125766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Users always appreciate a confirmation that their decision to register for an event or subscribe to a mailing list was done successfully. When you take this validation and fortify it with an appreciative \u201cthank you\u201d (as done in the Elementor landing page <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25313\">template<\/a> above), the form\u2019s user experience\u00a0 comes full circle and ends on an up note.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8c24f elementor-widget elementor-widget-heading\" data-id=\"ad8c24f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Error Messages<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe289ae elementor-widget elementor-widget-image\" data-id=\"fe289ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"475\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=475\/blog\/wp-content\/uploads\/2021\/04\/form-design-error-messages-1024x608.png\" class=\"attachment-large size-large wp-image-63915\" alt=\"form design error messages\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/04\/form-design-error-messages-1024x608.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/04\/form-design-error-messages-300x178.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/04\/form-design-error-messages-768x456.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1364\/blog\/wp-content\/uploads\/2021\/04\/form-design-error-messages.png 1364w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b912c81 elementor-widget elementor-widget-text-editor\" data-id=\"b912c81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Error messages inside a form make help users to make sure they\u2019re able to submit it. Brief, yet informative messages will also guarantee that the submitted form includes every data element you\u2019re looking to obtain.&nbsp;<\/p>\n<p>This dynamic process is executed nicely by <a href=\"https:\/\/isolation.is\/\">Isolation.is<\/a>, a digital postcard archive where designers can propose and submit their design work. Error messages which inform the designers of insufficient&nbsp;<span style=\"font-size: 1rem\">submission content can be particularly helpful and effective for this type of complex form, which specifies one type of file, a limited word count for the title, and social media network URLs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667718a elementor-widget elementor-widget-heading\" data-id=\"667718a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be Prepared to Build\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bd671 elementor-widget elementor-widget-text-editor\" data-id=\"72bd671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">You now have a wealth of insight that can guide your website form-building from start to finish. Once you\u2019ve solidified your strategy and the goal of your website form, you can be 100% ready to decide which information you\u2019re looking to elicit and the best possible way to make this happen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Stay tuned for our upcoming article about inspirational website form examples to supercharge your future form design processes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Solidify the user experience of every web form you build and design. Learn the best practices and apply them to any website or landing page. <\/p>\n","protected":false},"author":340600,"featured_media":61972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-61971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design Effective Forms With UX Best Practices | Elementor<\/title>\n<meta name=\"description\" content=\"Become an expert in the intricate process of building a website form whose UX delights customers and increases conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/form-design-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Form Design: UX Strategies and Best Practices\" \/>\n<meta property=\"og:description\" content=\"Become an expert in the intricate process of building a website form whose UX delights customers and increases conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/form-design-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-12T10:30:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T15:32:59+00:00\" \/>\n<meta property=\"og:image\" 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