{"id":59840,"date":"2021-03-18T18:47:18","date_gmt":"2021-03-18T18:47:18","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=59840"},"modified":"2025-12-02T19:32:49","modified_gmt":"2025-12-02T17:32:49","slug":"website-usability-testing","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/website-usability-testing\/","title":{"rendered":"Website Usability Testing: How To Avoid UX Pitfalls and Boost Conversions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59840\" class=\"elementor elementor-59840\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53fa6ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53fa6ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3904d73\" data-id=\"3904d73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2187149 elementor-widget elementor-widget-text-editor\" data-id=\"2187149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\">Web creators continuously seek website perfection: visual design, user experience, functionality, usability, the list goes on. Whether your objective is customer onboarding, lead generation, an <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25333\">e-commerce<\/a> platform, or using advanced, interactive storytelling techniques \u2014 usability and user experience are key indicators of your web creation success.<\/p><p>Creating, testing, and <a href=\"https:\/\/elementor.com\/blog\/website-launch-checklist\/\" target=\"_blank\" rel=\"noopener\">preparing for your website launch<\/a>\u00a0is no small feat. Developers and designers alike use so many resources when testing website speed and performance and collaborating with UX experts to implement beautiful, user-friendly design. Among the many website features and functionalities to evaluate, usability testing is one of the most critical.\u00a0<\/p><p>Between <a href=\"https:\/\/elementor.com\/blog\/how-to-qa-a-website\/\">QA testing<\/a>, performance improvements, design revisions, and so on, we strive for streamlined workflows that eliminate technical glitches by spotting and correcting every bug and bottleneck. The smartest, most efficient way to do so is to test your websites and prototypes with real users: Can they use your website smoothly, without interruptions? Why or why not? What improvements can be made?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22499af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"22499af\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/03\/Elementor-Usability-Test-Checklist.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Our Usability Testing Checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602888d blog-toc elementor-widget elementor-widget-heading\" data-id=\"602888d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ded4a blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"21ded4a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is-website-usability%20testing\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is Website Usability Testing?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#importance-of-usability-testing\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Importance of Usability Testing in Web Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-perform-usability-testing\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Perform Usability Testing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#common-usability-mistakes\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 Common Usability Mistakes<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#usability-is-bliss\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Usability Is Bliss\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e90065 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e90065\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Is Your Site Fast Enough? Test Your Website Speed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e79166c elementor-widget elementor-widget-menu-anchor\" data-id=\"e79166c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is-website-usability-testing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d648a1a elementor-widget elementor-widget-heading\" data-id=\"d648a1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Website Usability Testing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9189b elementor-widget elementor-widget-text-editor\" data-id=\"2f9189b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usability testing is a user-centered design technique that evaluates a website, product or app, etc. by testing it on a group of people who\u2019ve never seen it before.<\/p><p>The tests can range from remote tests with automated surveys and recorded user sessions to extensive laboratory testing with a usability and user psychology experts crew.<\/p><p>In a usability testing session, a researcher (called a \u201cfacilitator\u201d or a \u201cmoderator\u201d) asks a participant to perform tasks within one or more user interfaces. In a <a href=\"https:\/\/www.nngroup.com\/articles\/remote-usability-tests\/\">moderated usability test<\/a>, the researcher <a href=\"https:\/\/elementor.com\/blog\/giving-design-feedback\/\">solicits feedback<\/a> and observes the participant\u2019s behavior as he completes the task. In an unmoderated test, participants complete the usability test alone, which is why this method is better for testing a few specific elements, such as an individual widget or any minor change.\u00a0<\/p><p>Your different options for testing formats and methods become a lot clearer and easier to choose once you identify your testing goals and the user tasks to include.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c5942 elementor-widget elementor-widget-heading\" data-id=\"f3c5942\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Goals of Usability Testing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778d3f5 elementor-widget elementor-widget-text-editor\" data-id=\"778d3f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usability testing&#8217;s underlying goal is to measure how intuitive your design, user flows, and content are for your target audience.<\/p><p>Individual testing goals vary by scenario, but usually include:<\/p><ul><li>Identifying problems in the user interface<\/li><li>Learning about the target user\u2019s behavior and preferences<\/li><li>Determining the participant\u2019s satisfaction with the product<\/li><li>Analyzing test performance to see if it meets your usability objectives<\/li><li>Uncovering opportunities to improve<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c96a1 elementor-widget elementor-widget-menu-anchor\" data-id=\"f9c96a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"importance-of-usability-testing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f870720 elementor-widget elementor-widget-heading\" data-id=\"f870720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Importance of Usability Testing in Web Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63c2d1 elementor-widget elementor-widget-text-editor\" data-id=\"f63c2d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usability testing is an invaluable tool for businesses who want to know how people interact with their website.\u00a0<\/p><p>Observing and analyzing these interactions lets you identify issues and deficiencies you may not have noticed otherwise. You\u2019ll also be well-informed to replace assumptions with real data on the UX of your app, website, or product.<\/p><p>Data provides the evidence, but only interviews and authentic feedback can explain the motivation behind usage. Even the most innovative site architecture can include a user journey that confuses or disorients the user, thus diminishing the impact you\u2019re looking to achieve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525a643 elementor-widget elementor-widget-heading\" data-id=\"525a643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User Testing Expedites Workflows and Boosts Conversions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8aaf16 elementor-widget elementor-widget-text-editor\" data-id=\"f8aaf16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usability tests benefit development teams tremendously \u2014 allowing them to identify and eliminate problems prior to coding. The earlier issues are addressed, the less resources needed to fix them.<\/p><p>Before you create a task for your busy (and often flooded with assignments) <a href=\"https:\/\/elementor.com\/blog\/web-designer-vs-web-developer\/\" target=\"_blank\" rel=\"noopener\">web developers<\/a>, it helps to qualify the validity of your request and how it will determine your website\u2019s success. If your developer understands how the usability testing outcomes will help his workflow, time management, and overall performance, he\u2019s likely to prioritize user experience and usability testing.\u00a0<\/p><p>But how can you prove the website\u2019s user experience impact on your ROI considerations? These include website performance, lost sales revenue, demands on support personnel, and time spent revising pre-existing code.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29127f9 elementor-widget elementor-widget-heading\" data-id=\"29127f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Validity Makes a Difference\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48de40 elementor-widget elementor-widget-text-editor\" data-id=\"d48de40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Backing up your claims with quantitative <a href=\"https:\/\/articles.uie.com\/three_hund_million_button\/\">UX Studies<\/a> always makes a difference. Studies have shown that an e-commerce website form with poor usability can prevent its purchases from generating as much as $300,000,000 a year. Straightforward design changes like changing one button and <a href=\"https:\/\/www.nngroup.com\/articles\/tooltip-guidelines\/\">adding a tooltip<\/a> have increased customer purchasing by 45%.\u00a0<\/p><p>Imagine if you identified a problematic button before your final website launch, thereby avoiding a situation where users weren\u2019t clicking a CTA due to its confusing user flow. Then imagine another scenario: you have to approach your developer weeks after your website launch\u00a0and ask him to rewrite the code for your form submission process.\u00a0<\/p><p>You\u2019ve now deepened your understanding of how usability tests dictate a website&#8217;s success. Let\u2019s dive into the \u201chow to\u2019s\u201d so you can finally put your usability testing knowledge (<a href=\"https:\/\/www.userback.io\/blog\/user-acceptance-testing-explained\">UAT<\/a>) into action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad113b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9ad113b\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/03\/Elementor-Usability-Test-Checklist.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Our Usability Testing Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6ee9e elementor-widget elementor-widget-menu-anchor\" data-id=\"db6ee9e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-perform-usability-testing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610c6a5 elementor-widget elementor-widget-heading\" data-id=\"610c6a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Perform Usability Testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683c21a elementor-widget elementor-widget-text-editor\" data-id=\"683c21a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You have many choices for how to conduct your usability test: in-person, remote, formats, moderated, unmoderated, etc. You\u2019ll also have other decisions to make: what type of prototype you\u2019ll use, how many user flows and tasks you\u2019ll be testing, and how many participants to involve in the test (<a href=\"https:\/\/www.nngroup.com\/articles\/why-you-only-need-to-test-with-5-users\/\">experts recommend<\/a> no more than five).\u00a0<\/p><p>Before you start the official preparation for your usability test, you\u2019ll need to do some background work to make confident decisions about your testing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e026b3d elementor-widget elementor-widget-heading\" data-id=\"e026b3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 1: Preparing Your Usability Test<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218527e elementor-widget elementor-widget-heading\" data-id=\"218527e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 1: Identify Testing Objectives<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f28ad3 elementor-widget elementor-widget-text-editor\" data-id=\"7f28ad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your usability test\u2019s purpose or goal should be clearly defined before you begin planning the stages that follow.\u00a0<\/p><p>Some possibilities of your goals or objectives could be:<\/p><ol><li>To validate a prototype.<\/li><li>To find issues with complex flows.<\/li><li>To gather unbiased user feedback.<\/li><li>To gain insights that improve the overall UX.<\/li><\/ol><p>If it sounds challenging to think of what to identify or look for, here are some examples to get you started:<\/p><ul><li>What\u2019s the main reason people visit your website?<\/li><li>What are they trying to achieve?<\/li><li>What\u2019s convincing them to take action?<\/li><li>What, if anything, is stopping users from (action)?<\/li><li>Do they find the wording or navigation confusing?<\/li><li>What can they not find on the page?<\/li><li>What did they like most about their experiences on your site?<\/li><li>Does the user understand the point of your site?<\/li><li>Would they use your website again?<\/li><li>Which other websites might they visit before or instead of yours?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea97656 elementor-widget elementor-widget-heading\" data-id=\"ea97656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 2: Decide What To Test<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e957aa3 elementor-widget elementor-widget-text-editor\" data-id=\"e957aa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Designating a set of tasks for your user adds clarity, consistency, and efficiency to your test. User tasks can be as comprehensive as \u201cset up a new account and complete a transaction\u201d or as simple as \u201cnavigate to the About Us page.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e4ed2 elementor-widget elementor-widget-heading\" data-id=\"12e4ed2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 3: Choose a Testing Method<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd93f28 elementor-widget elementor-widget-text-editor\" data-id=\"bd93f28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many usability experts consider the <a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/running-usability-tests.html\">\u201cthink aloud\u201d<\/a> method to be the most authentic and effective approach. Regardless of your testing method, all you want users to do is think out loud, without any hesitations or sugarcoating \u2014 even if it means awkward silences.\u00a0<\/p><p>Finally, once you know what to test, what to ask, and what material you&#8217;ll need, you can start the official stages of usability testing.<\/p><ul><li><strong>Moderated or Unmoderated?<\/strong><\/li><\/ul><p>Moderated testing sessions can be conducted either in-person or remotely. In these sessions, the tester introduces the test and generates<span>\u00a0a dynamic conversation\u00a0<\/span><span>by asking participants questions (preferably open-ended) and answering their queries.<\/span><\/p><p>Unmoderated tests are entirely different, done without direct supervision. Participants complete the test individually and will often provide more generic, non-specified feedback.\u00a0<\/p><p>The\u00a0<span>direct researcher-to-participant interaction allows m<\/span><span>oderated testing to produce more in-depth results. Ultimately, this method is the best fit for investigating user behavior and its reasoning. Unmoderated testing is better suited to testing a very specific question or observing and measuring behavior patterns.<\/span><\/p><ul><li><strong>Remote or In-person?<\/strong><\/li><\/ul><p>Remote usability tests are done over the internet or by phone; In-person testing, as the name suggests, means the test takes place in the physical presence of the researcher\/moderator.<\/p><p>In-person tests are often the ideal choice, as they provide extra data points (body language, facial expressions, etc.). That being said, in-person testing can be expensive and time-consuming. Remote testing doesn\u2019t go as deep into a participant\u2019s reasoning, but can test large numbers of people from a wider range of locations.<\/p><ul><li><strong>Explorative or Comparative?<\/strong><\/li><\/ul><p>Explorative tests are open-ended, performed in the early stages of product development.\u00a0<\/p><p>You\u2019ll ask participants to brainstorm, express opinions and emotional impressions about ideas and concepts. The overarching goal is to pinpoint gaps in the market, identify potential new features, and workshop new ideas.<\/p><p>Comparative research means comparing a website with primary competitors \u2014 asking users to share which they prefer and why. You\u2019ll often find that participants prefer individual features from each site, rather than one overall websites over the other.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420e53d elementor-widget elementor-widget-heading\" data-id=\"420e53d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 4: Prepare Your Questions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e35656 elementor-widget elementor-widget-text-editor\" data-id=\"4e35656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The questions you choose and how you phrase them are undeniably critical. Above all else, test participants must be told:\u00a0<\/p><ul><li>There&#8217;s no right or wrong answer.\u00a0<\/li><li>They&#8217;re not being tested on anything \u2014 you\u2019re testing the website itself.\u00a0<\/li><li>You want their general feedback on what you&#8217;re presenting; All they have to do is think out loud about what they\u2019re seeing and trying to do.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f51d91f elementor-widget elementor-widget-heading\" data-id=\"f51d91f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 2: Testing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec88fa elementor-widget elementor-widget-text-editor\" data-id=\"6ec88fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we mentioned earlier, no more than three or five participants are needed for a usability test. The logic here is that the more users you add to your testing, the less you learn \u2014 actions and feedback will be repetitive among participants. Fewer participants means less interviews and testing sessions to arrange, and shorter testing processes.<\/p><p>Remember that your overarching goal is to collect data that explains why users make specific choices during tasks. To facilitate this, aim to gain an understanding of their train of thought throughout each user flow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce76fa elementor-widget elementor-widget-heading\" data-id=\"4ce76fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 1: Choose Test Participants\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f34df elementor-widget elementor-widget-text-editor\" data-id=\"70f34df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where you decide how many and what type of users to test. These could be general audiences, user personas, or even specific use cases \u2014 such as: \u201cPeople who shop online from a mobile device.\u201d<\/p><p>It\u2019s always best to remember:\u00a0<\/p><ul><li>Don\u2019t resort to testing random, conveniently available people. If a person doesn\u2019t shop online or only shops from a desktop, their level of insight about a mobile shopping experience will be limited.\u00a0<\/li><\/ul><ul><li>Avoid asking too many questions when verifying that your participants fit your criteria. You just want them to casually share some personal information and their experiences with websites similar to yours.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e865c41 elementor-widget elementor-widget-heading\" data-id=\"e865c41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 2: Present Your Prototype\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0a5f4 elementor-widget elementor-widget-text-editor\" data-id=\"fb0a5f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your choice of prototype for testing should be based on the information or feedback you&#8217;re looking for. Ultimately, you can choose a simple hand-sketched prototype, <a href=\"https:\/\/elementor.com\/blog\/wireframe-website\/\" target=\"_blank\" rel=\"noopener\">wireframe<\/a>, high-fidelity mockup (static or interactive), or even a <a href=\"https:\/\/elementor.com\/blog\/elementor-expands-license-to-include-staging-sites\/\" target=\"_blank\" rel=\"noopener\">staging website<\/a>; the choice is yours.<\/p><p>Other less obvious testing methods include presenting a competitor\u2019s version of your site and seeing what users like and dislike (comparative research). When you\u2019re looking to <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\" target=\"_blank\" rel=\"noopener\">redesign an existing version of your website<\/a>, you can show participants a current\/previous version, ask what they find helpful, what confuses them, what they would change, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10c89a elementor-widget elementor-widget-heading\" data-id=\"b10c89a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 3: Ask Your Questions\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611bbec elementor-widget elementor-widget-text-editor\" data-id=\"611bbec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s finally time to get down to business and ask your users about their experience with your site. This is where the \u201cthink out loud\u201d approach should be at the forefront of how you phrase your questions and input.\u00a0<\/p><p>Some standard usability questions that can be helpful to ask or focus on:<\/p><p><strong>I noticed you did ____. Can you tell me why?<\/strong><\/p><p><strong>Did you notice whether there was any other way to ___?<\/strong><\/p><p><strong>Which of these two options do you find best? Why?<\/strong><\/p><p><strong>How did you find the experience of using the website to complete this task?<\/strong><\/p><p>Make sure to thank your users for their participation. If you are considering publishing your findings in any way, you\u2019ll need to ask for their consent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018e52a elementor-widget elementor-widget-heading\" data-id=\"018e52a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 3: Analyze Test Results \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17afc1 elementor-widget elementor-widget-heading\" data-id=\"c17afc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 1: Identify What You're Looking For\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5088a92 elementor-widget elementor-widget-text-editor\" data-id=\"5088a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where you backtrack and review your usability testing goals, remind yourself of the \u201cproblem\u201d areas of your site, the user pain points you\u2019re looking to address, and what you\u2019ve been looking to evaluate all along.\u00a0<\/p><p>You can then streamline the user feedback process and derive the most relevant, useful information. This will allow for more focused, poignant inferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f383a6e elementor-widget elementor-widget-heading\" data-id=\"f383a6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 2: Organize Your Data<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a1c08 elementor-widget elementor-widget-text-editor\" data-id=\"75a1c08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It helps to organize user feedback according to category and align those categories with the tasks you\u2019ve tested. For example, if you are testing your <a href=\"https:\/\/elementor.com\/blog\/web-accessibility-design-guide\/\" target=\"_blank\" rel=\"noopener\">website accessibility<\/a> and have included visually-impaired participants in your study, you can devote one category to \u201caccessibility\u201d.\u00a0<\/p><p>In each category, you\u2019ll include information like:\u00a0<\/p><ul><li>Issues or errors that came up during the test.\u00a0<\/li><li>The user\u2019s courses of action.<\/li><li>General feedback.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1d241 elementor-widget elementor-widget-heading\" data-id=\"dc1d241\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 3: Derive Your Takeaways<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b5ec3 elementor-widget elementor-widget-text-editor\" data-id=\"00b5ec3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identify your usability testing takeaways by aligning them with your goals and see if your results have addressed them. Assess whether or not you&#8217;ve checked what you were looking to find out, and if you can derive conclusions from your discoveries.\u00a0<\/p><p>Backing up conclusions with your findings (whether qualitative or quantitative) helps prioritize what to fix or change. Prepare your takeaways for your follow-up conversation with your website developers; List any bugs or issues your users experienced and specify what needs to be fixed or modified.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09cf21a elementor-widget elementor-widget-heading\" data-id=\"09cf21a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 4: List Your Action Items\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d2c4b elementor-widget elementor-widget-text-editor\" data-id=\"51d2c4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Test results that include proposed action items will fortify your overall analysis \u2014 whether you\u2019re presenting your test results to stakeholders, or prioritizing the most critical findings. Proposing action items increases the likelihood that the weaknesses you have identified in your design will be fixed rather than fall through the cracks.\u00a0<\/p><p>Examples of action items for your testing results can be:\u00a0<\/p><ul><li>Add a stronger element of <a href=\"https:\/\/elementor.com\/blog\/contrast-web-design\/\" target=\"_blank\" rel=\"noopener\">color contrast<\/a> to make texts more legible.\u00a0<\/li><li>Use <a href=\"https:\/\/elementor.com\/blog\/build-complex-websites-with-dynamic-content\/\" target=\"_blank\" rel=\"noopener\">dynamic content<\/a> to organize and tag your blog categories in a clearer way.<\/li><li>Look to current <a href=\"https:\/\/elementor.com\/blog\/web-design-trends\/\" target=\"_blank\" rel=\"noopener\">website design trends<\/a> to add a more modern, up-to-date vibe to your site.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d84dd3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d84dd3\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/03\/Elementor-Usability-Test-Checklist.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Our Usability Testing Template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e405b elementor-widget elementor-widget-menu-anchor\" data-id=\"f2e405b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"common-usability-mistakes\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c32888 elementor-widget elementor-widget-heading\" data-id=\"1c32888\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Common Usability Mistakes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395f7a9 elementor-widget elementor-widget-heading\" data-id=\"395f7a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Not Conducting Usability Testing Often Enough<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf5ba0 elementor-widget elementor-widget-text-editor\" data-id=\"0bf5ba0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Testing the usability of your website design once a year most likely won\u2019t suffice. Conducting tests around every six weeks is a realistic, preferred time frame for continuously improved web design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d979710 elementor-widget elementor-widget-heading\" data-id=\"d979710\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Testing Too Many People\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b970c elementor-widget elementor-widget-text-editor\" data-id=\"87b970c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Testing too many people not only wastes resources (multiple users will list the same issues), which can reveal more \u201cproblems\u201d than can be fixed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e00470 elementor-widget elementor-widget-heading\" data-id=\"9e00470\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Not Testing the \u201cRight\u201d People<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b979107 elementor-widget elementor-widget-text-editor\" data-id=\"b979107\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Testing a website&#8217;s usability means testing \u201creal-life use cases\u201d. Testing unlikely website users can\u2019t be a helpful resource for issues or problems you are looking to identify.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78172da elementor-widget elementor-widget-heading\" data-id=\"78172da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Soliciting Opinions and Not Thinking Out Loud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4293e90 elementor-widget elementor-widget-text-editor\" data-id=\"4293e90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The essence of usability testing is not to find out if people like your design. You want to know whether or not they can carry out the tasks, and whether they find it intuitive, possible, or difficult to do so.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89dfa8b elementor-widget elementor-widget-heading\" data-id=\"89dfa8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Disregarding Emotional Responses\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7d13e elementor-widget elementor-widget-text-editor\" data-id=\"5b7d13e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You want to know how the tasks make users feel. If they get stressed by a specific user flow, we can infer that something about it is overwhelming or even unfriendly. If they are enthusiastic about how simple a task was, you can understand that this element probably doesn\u2019t need to be worked on further.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce8fd2 elementor-widget elementor-widget-menu-anchor\" data-id=\"1ce8fd2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"usability-is-bliss\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6f687 elementor-widget elementor-widget-heading\" data-id=\"9d6f687\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usability Is Bliss<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2dcc9 elementor-widget elementor-widget-text-editor\" data-id=\"ce2dcc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We now understand the importance and benefits of investing in usability testing during our web design process. If a design isn\u2019t usable, it\u2019s unlikely that your website will meet its potential and meet your business or design goals.\u00a0<\/p><p>Usability testing is a clear, coherent process that doesn\u2019t need to require many resources at all. For this reason alone, our duty as web creators is to incorporate the importance of usability into every step of our design workflow: ideation, research, design, <a href=\"https:\/\/elementor.com\/blog\/how-to-qa-a-website\/\">QA<\/a>, all forms of testing, revisions, and all that follows suit.<\/p><p><b>* We had the privilege of participating in {DECODE} 2021, where our Director of UX led a talk on &#8220;Usability Testing for Developers&#8221;. Our content\u00a0<a style=\"background-color: #ffffff\" href=\"https:\/\/attend.wpengine.com\/decode-2021\/register\/?utm_medium=referral&amp;utm_source=spons[%E2%80%A6]tm_campaign=global_sponsor_decode2021&amp;utm_content=elementor\">is still available for viewing<\/a>\u00a0(and will be indefinitely!).<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The most efficient way for web creators to avoid website bugs and poor UX is to test their website design with real users. Is your website usable? Why or why not? This is where the beauty of usability testing comes to life.<\/p>\n","protected":false},"author":340600,"featured_media":61123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-59840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Complete Guide to Website Usability Testing | Elementor<\/title>\n<meta name=\"description\" content=\"Master the best practices of testing your website usability with this step-by-step guide and a free downloadable template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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