{"id":58577,"date":"2021-03-11T16:17:36","date_gmt":"2021-03-11T16:17:36","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=58577"},"modified":"2025-12-29T00:31:08","modified_gmt":"2025-12-28T22:31:08","slug":"reasons-to-redesign-website","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/","title":{"rendered":"15 Reasons to Redesign Your Website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"58577\" class=\"elementor elementor-58577\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e671c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e671c38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e82aeb1\" data-id=\"6e82aeb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d82d53 elementor-widget elementor-widget-text-editor\" data-id=\"8d82d53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A website is a lot like your home \u2014 you invest time and money in it to make it unique, in line with your style, and comfortable to live in.\u00a0<\/p><p>But it\u2019s not a one-time deal. You can buy new furniture, or rearrange it; There are things that require constant upkeep and fixing; and, should you decide to expand your family, complete overhauls will be required. If you don\u2019t take care of your home, it\u2019ll fall into disrepair and become a place that is no longer enjoyable to live in or visit.\u00a0<\/p><p>Your website is exactly like that.\u00a0<\/p><p>It requires redesign, upkeep, rearrangement, and overhauls. Without the occasional redesign, your website won\u2019t just become something that visitors dislike spending their time (or money) on. It\u2019ll also become something that hurts the productivity, success, and reputation of the brand behind it.\u00a0<\/p><p>So, how do you know when it\u2019s time for a major <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\" target=\"_blank\" rel=\"noopener\">website redesign<\/a> or a minor refresh?\u00a0<\/p><p>There are 15 reasons to redesign your website \u2014 and we\u2019ve covered how to identify them and how to approach them in the following post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c8584d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"58c8584d\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Turn Inspiration Into Action With Our Website Redesign Guide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79df950 blog-toc elementor-widget elementor-widget-heading\" data-id=\"79df950\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78618e9 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"78618e9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#reasons-your-website-needs-a-redesign\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">15 Reasons Your Website Needs a Redesign<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#one-the-site-looks-outdated\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. The Site Looks Outdated<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#two-visitors-are-having-a-hard-time-using-the-site\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Visitors Are Having a Hard Time Using the Site<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#three-the-site-isnt-designed-for-the-right-users\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. The Site Isn\u2019t Designed for the Right Users<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#four-the-business-is-pivoting\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. The Business Is Pivoting<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#five-the-site-needs-to-promote-new-products-or-services\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. The Site Needs To Promote New Products or Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#six-you-are-not-seeing-any-meaningful-traffic-leads-or-sales\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. You\u2019re Not Seeing Any Meaningful Traffic, Leads, or Sales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#seven-something-is-causing-your-conversion-rate-to-plummet\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7. Something Is Causing Your Conversion Rate To Plummet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#eight-there-are-a-lot-of-errors-and-bugs\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8. There Are a Lot of Errors and Bugs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#nine-it-is-not-mobile-responsive\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">9. It\u2019s Not Mobile Responsive<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ten-the-design-is-not-mobile-first\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">10. The Design Isn\u2019t Mobile-First<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#eleven-your-software-needs-a-refresh\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">11. Your Software Needs a Refresh<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#twelve-the-marketing-and-sales-strategy-needs-to-change\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">12. The Marketing and Sales Strategy Needs To Change<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#thirteen-the-competition-is-making-your-client-jealous\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">13. The Competition Is Making Your Client Jealous<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#fourteen-visitors-and-customers-keep-complaining-about-the-site\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">14. Visitors and Customers Keep Complaining About the Site<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#fifteen-the-company-wants-to-temporarily-switch-up-the-look-of-the-site\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">15. The Company Wants To Temporarily Switch up the Look of the Site<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e52d1b7 elementor-widget elementor-widget-menu-anchor\" data-id=\"e52d1b7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"reasons-your-website-needs-a-redesign\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57a516 elementor-widget elementor-widget-heading\" data-id=\"b57a516\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15 Reasons Your Website Needs a Redesign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0d14e elementor-widget elementor-widget-text-editor\" data-id=\"4c0d14e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While a website redesign can certainly help fix a website that is underperforming or stagnating, it can also be useful when it comes time to reinvigorate or level-up your business. Let\u2019s have a look at the 15 signs that it\u2019s time to redesign a website:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4de56e elementor-widget elementor-widget-menu-anchor\" data-id=\"c4de56e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"one-the-site-looks-outdated\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14aaee9 elementor-widget elementor-widget-heading\" data-id=\"14aaee9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. The Site Looks Outdated\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49285e4 elementor-widget elementor-widget-image\" data-id=\"49285e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Redesign-Your-Website_1-1-r4q70vayug7ad9ae4s1w5jfbfhujnsruocxrujfuf8.png\" title=\"Redesign Your Website_1\" alt=\"Redesign Your Website_1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2e85d elementor-widget elementor-widget-text-editor\" data-id=\"cd2e85d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s easy for a website to become outdated these days. Just look at <a href=\"https:\/\/elementor.com\/blog\/web-design-trends\/\" target=\"_blank\" rel=\"noopener\">design trends reports<\/a> from year to year. Nothing ever stays on-trend for too long.\u00a0<\/p><p>This issue gets exacerbated when there\u2019s no one paying attention to the website \u2014 either because of lack of knowledge, not enough time, or pure negligence.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>The homepage bounce rate is over 95%, even with the small amount of traffic it gets.<\/li><li>The website was designed more than two years ago and hasn\u2019t been touched since then.\u00a0<\/li><li>The site doesn\u2019t look like anything else on the web right now (and not in a good way).<\/li><\/ul><p><strong>Tips to fix it:\u00a0<\/strong><\/p><p>You\u2019ll need to do an analysis to see how out-of-date the site really is.\u00a0<\/p><p>It could just be superficial (like if it\u2019s not mobile responsive or it uses <a href=\"https:\/\/elementor.com\/blog\/skeuomorphism-ux-design\/\">skeuomorphism<\/a> instead of <a href=\"https:\/\/elementor.com\/blog\/flat-design\/\" target=\"_blank\" rel=\"noopener\">flat design<\/a>). Or the issue might be more systemic and you\u2019ll need to revise the copy, user journeys, and even the software used to build the site and its features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2bd05 elementor-widget elementor-widget-menu-anchor\" data-id=\"1c2bd05\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"two-visitors-are-having-a-hard-time-using-the-site\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638fbe6 elementor-widget elementor-widget-heading\" data-id=\"638fbe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Visitors Are Having a Hard Time Using the Site\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8f910 elementor-widget elementor-widget-text-editor\" data-id=\"6b8f910\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A website that looks old and unmaintained is a problem. But so is having an attractive website that\u2019s too difficult to use.\u00a0<\/p><p>There are many ways in which visitors may struggle to use a website: the navigation is cluttered and convoluted; the user journey is confusing and leads to dead ends; there are too many CTAs present; the copy isn\u2019t formatted for easy readability, and so on.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>The average time-on-page is either really short (10 seconds or less) or it\u2019s too long and comes with high bounce rates.\u00a0<\/li><li>There\u2019s a decent amount of daily traffic, but no leads or conversions generated.\u00a0<\/li><li>Google Analytics\u2019s User Flow and Behavior Flow tools reveal that most visitors don\u2019t follow the user journeys or pathways you laid down for them.\u00a0<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>You\u2019ll need to use <a href=\"https:\/\/elementor.com\/blog\/best-wordpress-heatmap-plugins\/\" target=\"_blank\" rel=\"noopener\">heatmaps<\/a> and session recordings to see what\u2019s happening in terms of activity on your site. It would also be helpful to <a href=\"https:\/\/elementor.com\/blog\/giving-design-feedback\/\">solicit visitors for feedback<\/a>.\u00a0<\/p><p>Once you\u2019ve formulated some hypotheses regarding your usability issues, it\u2019s not a bad idea to take it back to basics and focus on redesigning with <a href=\"https:\/\/elementor.com\/blog\/principles-of-website-design\/\" target=\"_blank\" rel=\"noopener\">web design principles<\/a> in mind. If the UI doesn\u2019t utilize good and predictable composition, balance, and components, users will inevitably struggle to understand it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56366bc elementor-widget elementor-widget-menu-anchor\" data-id=\"56366bc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"three-the-site-isnt-designed-for-the-right-users\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b6ecc elementor-widget elementor-widget-heading\" data-id=\"b8b6ecc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. The Site Isn\u2019t Designed for the Right Users\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c410323 elementor-widget elementor-widget-text-editor\" data-id=\"c410323\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In some cases, this happens when a company isn\u2019t clear on what it\u2019s going to offer at the time of launch. Or, if it later discovers what its strongest offering is and chooses to focus solely on it.\u00a0<\/p><p>A robust <a href=\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\" target=\"_blank\" rel=\"noopener\">web design questionnaire<\/a>, industry research, and user persona development usually keep this from happening. However, not every web designer includes that in their process which can cause issues down the road \u2014 and why you now have to do a redesign.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>The website is receiving a ton of inquiries, but they\u2019re from people the company can\u2019t or didn\u2019t intend on serving.\u00a0<\/li><li>There\u2019s one segment of the website\u2019s offering or inventory that gets an overwhelming amount of traffic and attention while the rest is mostly ignored.<\/li><li>Search bar queries reveal that people are looking for something entirely different than what they came here for.\u00a0<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>Ultimately, it depends on why this is happening.\u00a0<\/p><p>For instance, if the website was built for too broad of an audience or the offerings have been scaled down by the company, then the fix is to remove the excess pages and content and prioritize the website\u2019s most popular and profitable draw.\u00a0<\/p><p>What you\u2019ll need to do is another user persona development exercise. You can now enjoy the benefit of having tons of data from the website that tells you who the visitors are and why they\u2019re there. If it\u2019s not the ones you want, then you can fix your user persona profiles and then plan the redesign accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264b73a elementor-widget elementor-widget-menu-anchor\" data-id=\"264b73a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"four-the-business-is-pivoting\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b28a80 elementor-widget elementor-widget-heading\" data-id=\"1b28a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. The Business Is Pivoting\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5122d4f elementor-widget elementor-widget-text-editor\" data-id=\"5122d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s not unusual for a business to pivot. Sometimes it\u2019s because the niche it was in is no longer relevant while other times it\u2019s because they\u2019ve found a better segment of users to go after.\u00a0<\/p><p>When a company\u2019s mission, purpose, or offer has changed, then a rebrand (if not a complete redesign) is totally in order.\u00a0<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>The logo and branding no longer fit the company\u2019s narrative or mission.\u00a0<\/li><li>The website\u2019s images and messaging are inaccurate or unrelatable.\u00a0<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>This can be as simple as creating new branding (i.e. logo, <a href=\"https:\/\/elementor.com\/blog\/color-theory-web-design\/\" target=\"_blank\" rel=\"noopener\">color palette<\/a>, typography, etc.). Plus, of course, making sure to update the <a href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" target=\"_blank\" rel=\"noopener\">web design style guide<\/a> in the process.\u00a0<\/p><p>However, if it\u2019s more than just the look of the brand that\u2019s changing, you\u2019ll need to tackle this as a full-on redesign of the company\u2019s website and messaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd776e elementor-widget elementor-widget-menu-anchor\" data-id=\"3dd776e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"five-the-site-needs-to-promote-new-products-or-services\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3065fd8 elementor-widget elementor-widget-heading\" data-id=\"3065fd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. The Site Needs To Promote New Products or Services \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12cfed elementor-widget elementor-widget-image\" data-id=\"e12cfed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/5_2-05-1-r4q78q8dzkylfvvf8ocli2128h410oz239axatsce2.png\" title=\"promote-new\" alt=\"promote-new\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b73d28 elementor-widget elementor-widget-text-editor\" data-id=\"4b73d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not every company will find it necessary to redesign their website when a new product is launched or a new service becomes available.\u00a0<\/p><p>However, for companies that make significant changes to their offerings on a regular basis \u2014 and generate a good portion of their revenue that way \u2014 a redesign is a really important part of keeping the website relevant and profitable.\u00a0<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>There are one or two offerings that exceed all others in terms of lead generation and sales.<\/li><li>Conversions have started to slow down site-wide as customers no longer have something new or trendy to buy.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>Companies like <a href=\"https:\/\/www.apple.com\/\">Apple<\/a> who do major product releases and shake up their website\u2019s design and content at least once a year need a devoted designer to manage this for them.\u00a0<\/p><p>So, rather than take on redesign requests as they come in, be proactive. Plan for ongoing redesign work in your <a href=\"https:\/\/elementor.com\/blog\/website-proposal\/\" target=\"_blank\" rel=\"noopener\">website proposal<\/a> and contract for any clients where this is a standard part of their business model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdceba elementor-widget elementor-widget-menu-anchor\" data-id=\"bcdceba\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"six-you-are-not-seeing-any-meaningful-traffic-leads-or-sales\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e1da4 elementor-widget elementor-widget-heading\" data-id=\"59e1da4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. You\u2019re Not Seeing Any Meaningful Traffic, Leads, or Sales\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc10909 elementor-widget elementor-widget-image\" data-id=\"cc10909\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Redesign-Your-Website_6-r4q742x472lk1amgdo106890hw0oykiu496hvkof5w.png\" title=\"no-meaningful-traffic\" alt=\"no-meaningful-traffic\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d49b2 elementor-widget elementor-widget-text-editor\" data-id=\"b1d49b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This isn\u2019t about seeing a lack of traffic or activity on the site. This is about people finding the website, but not converting when they\u2019re there.\u00a0<\/p><p>Assuming the problem isn\u2019t related to the quality of the design or the usability of the site, this could instead be an <a href=\"https:\/\/elementor.com\/blog\/elementor-seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> problem.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>There\u2019s a steady stream of traffic going to the website, but leads or sales are non-existent.<\/li><li><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> says the website is ranking well for some terms, but they\u2019re either irrelevant or vague.<\/li><li>People fill in the forms or use the live chat, but it\u2019s so they can ask if you have something that\u2019s not on the website.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>If the website is attracting the wrong kind of people to it, then the problem is likely how the website is positioned to prospects. This can happen when the metadata is unclear or misleading.\u00a0<\/p><p>This type of redesign project will require you to first <a href=\"https:\/\/elementor.com\/blog\/how-to-do-keyword-research-to-increase-site-ranking\/\" target=\"_blank\" rel=\"noopener\">examine the keywords<\/a> your website currently ranks for and to try to determine what the user intent is. Your website and its metadata (like the focus keyword and meta description) might be sending the wrong signals about the brand and what it does.<\/p><p>Once you\u2019ve figured out where the misunderstanding is, your redesign project won\u2019t just include fixing the SEO metadata. You\u2019ll also need to look at how things like the navigation and site map as well as the content have both confused Google and visitors about what they\u2019ll find there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6511fa elementor-widget elementor-widget-menu-anchor\" data-id=\"d6511fa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seven-something-is-causing-your-conversion-rate-to-plummet\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f24797 elementor-widget elementor-widget-heading\" data-id=\"6f24797\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Something Is Causing Your Conversion Rate To Plummet\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039d813 elementor-widget elementor-widget-image\" data-id=\"039d813\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=420\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website_7-1024x538.png\" class=\"attachment-large size-large wp-image-58692\" alt=\"conversions-plummet\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website_7-1024x538.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website_7-300x158.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website_7-768x404.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1201\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website_7.png 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab4d5a elementor-widget elementor-widget-text-editor\" data-id=\"eab4d5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It can\u2019t feel good to have a website that was once thriving suddenly start going in the wrong direction \u2014 especially when no one changed anything on it.\u00a0<\/p><p>Now, allowing a website to become outdated is one way this could happen. However, it\u2019s more likely that a website that was once well-received is no longer so because there\u2019s something that has broken along the user\u2019s journey.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>Data shows a sudden downturn in conversions and coincides with no known changes to the website.\u00a0<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>Take a look at where you\u2019re losing conversions. Is it across the board? Or are just a few areas of your inventory or website no longer converting?\u00a0<\/p><p>You can use <a href=\"https:\/\/elementor.com\/blog\/website-usability-testing\/\">usability tests<\/a> to figure out what\u2019s going on. Taking a walk through the website yourself might actually turn up the problem (like a <a href=\"https:\/\/elementor.com\/blog\/404-page-inspiration\/\" target=\"_blank\" rel=\"noopener\">404 error page<\/a> has now replaced the page for your most viral article).\u00a0<\/p><p>You can also use heatmaps and session recordings to see what\u2019s got visitors spooked if it\u2019s not so obvious to you. You might discover a process (like the loading of the checkout page) is taking too long to load. Slow loading speeds are a known conversion killer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6571208 elementor-widget elementor-widget-menu-anchor\" data-id=\"6571208\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"eight-there-are-a-lot-of-errors-and-bugs\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19271e2 elementor-widget elementor-widget-heading\" data-id=\"19271e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. There Are a Lot of Errors and Bugs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e6c84 elementor-widget elementor-widget-image\" data-id=\"46e6c84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Redesign-Your-Website_8-r4q77pkol1kev3co6qi5ata32g4pohxiy7uzl1ap50.png\" title=\"bugs-errors\" alt=\"bugs-errors\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4ca9c elementor-widget elementor-widget-text-editor\" data-id=\"0b4ca9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s not just poorly or cheaply made websites that are bug- or error-ridden.\u00a0<\/p><p>It can happen if a <a href=\"https:\/\/elementor.com\/blog\/best-free-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener\">WordPress plugin<\/a> hasn\u2019t been updated or is no longer supported (something you might not notice unless someone brings attention to it). It can also happen, say if you set up a <a href=\"https:\/\/elementor.com\/blog\/redirect-url-wordpress\/\" target=\"_blank\" rel=\"noopener\">page redirect<\/a>, but instead of pushing visitors to the right page, they get stuck in an endless loop of redirects and end up nowhere in the end.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>Key parts of the website have no traffic.\u00a0<\/li><li>The engagement and conversion rates have dried up and the contact and checkout forms feel like ghost towns.\u00a0<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>Security and privacy issues. Non-loading pages. Broken links. Missing images. There are a lot of technical issues that can turn visitors off.\u00a0<\/p><p>While visitors can certainly leave feedback on your site when they encounter a problem, that\u2019s not the kind of problem you want them discovering.\u00a0<\/p><p>The best way to find out which ones your website is suffering from is to do a website audit. Spend time reviewing every possible nook and cranny, testing out every button and form, watching every video, and so on. You can then redesign the elements and pages that need it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def233f elementor-widget elementor-widget-menu-anchor\" data-id=\"def233f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"nine-it-is-not-mobile-responsive\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e6c62 elementor-widget elementor-widget-heading\" data-id=\"e7e6c62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. It\u2019s Not Mobile Responsive\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3d133 elementor-widget elementor-widget-image\" data-id=\"5e3d133\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/9-r4q760h68t8rwftf3i3eaqp4gehus66z1tgfe1tad6.png\" title=\"no-mobile-responsive\" alt=\"no-mobile-responsive\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9366810 elementor-widget elementor-widget-text-editor\" data-id=\"9366810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unless you&#8217;re dealing with a really old website that no one&#8217;s touched in years, you&#8217;re not likely to encounter a website that makes visitors pinch-to-zoom and requires a total redesign.\u00a0<\/p><p>Instead, you\u2019re going to find mobile <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\"   title=\"How To Create A Responsive Website: Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31648\">responsive<\/a> websites that have components that are buggy or render poorly on some mobile devices. These can easily be remedied with a minor redesign and cleanup.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>The amount of visitors on mobile is good, but the mobile performance is significantly worse than the desktop version.<\/li><li>Google Search Console (if you have an account) has been sending the website owner notices about mobile usability issues.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>If Google Search Console detects mobile usability issues you can start your website audit there. Usually, you&#8217;ll see errors related to elements being too close together or content being cut off.\u00a0<\/p><p>While Google can find some of those issues, nothing beats doing an audit yourself. So, if you identified mobile responsiveness as an issue, take the time to comb through every nook and cranny to see if there&#8217;s anything else going on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d486d6 elementor-widget elementor-widget-menu-anchor\" data-id=\"8d486d6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ten-the-design-is-not-mobile-first\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602a3cc elementor-widget elementor-widget-heading\" data-id=\"602a3cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. The Design Isn\u2019t Mobile-First\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116f155 elementor-widget elementor-widget-text-editor\" data-id=\"116f155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google has been talking about mobile-first design for years. And, recently, it began rewarding mobile-first websites with higher rankings than those that aren&#8217;t.\u00a0<\/p><p>All mobile-first design really means is that you design the mobile version of the site first and then design the desktop site second.\u00a0<\/p><p>This enables you to create a more minimal and streamlined experience for all visitors. It also prevents you from taking out elements for one set of users and leaving them in for others (like a section that doesn&#8217;t look good on mobile). So, the experience is consistent from device to device with a mobile-first design.\u00a0<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>Your website ranks really well for certain search terms, but most of the traffic comes from desktop.\u00a0<\/li><li>Your <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google PageSpeed Insights<\/a> score is much lower on mobile than desktop.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>While your data might hint at this issue, this is something you&#8217;ll know without having to look at <a href=\"https:\/\/elementor.com\/blog\/google-analytics-wordpress\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> or Search Console.\u00a0<\/p><p>Desktop-first websites tend to look and feel heavier than mobile-first ones. Plus, a significantly slow-loading mobile site is a dead giveaway that it&#8217;s not mobile-first.<\/p><p>So, when you approach this redesign, make sure you <a href=\"https:\/\/elementor.com\/blog\/wireframe-website\/\" target=\"_blank\" rel=\"noopener\">wireframe<\/a> your mobile pages first. Then, use the same exact content from mobile, but make it fit naturally within the desktop design.<\/p><p>In fact, that\u2019s one of the great things about using the Elementor <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-wordpress-page-builder\/\"   title=\"The Best WordPress Page Builder in 2025\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25348\">page builder<\/a> plugin to build or redesign a website. You can create wireframes and build out your prototypes while in a mobile or tablet view to start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9c0a0 elementor-widget elementor-widget-menu-anchor\" data-id=\"9e9c0a0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"eleven-your-software-needs-a-refresh\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b33dc elementor-widget elementor-widget-heading\" data-id=\"b8b33dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Your Software Needs a Refresh\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4466e elementor-widget elementor-widget-image\" data-id=\"3d4466e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/11-r4q76721knhs5pjv12xsa71cm3lfa1x3eq0tqzjj5m.png\" title=\"software-refresh\" alt=\"software-refresh\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30967b elementor-widget elementor-widget-text-editor\" data-id=\"d30967b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A website redesign isn&#8217;t always about changing how the frontend interface looks. Sometimes it requires you to look at the software running things. For instance:\u00a0<\/p><ul><li><a href=\"https:\/\/elementor.com\/wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">Web hosting<\/a><\/li><li><a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/cms\/\"   title=\"What Is a Content Management System (CMS)? (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25349\">Content management system<\/a><\/li><li>Themes<\/li><li>Plugins<\/li><li>Page builders<\/li><li>Third-party integrations<\/li><\/ul><p>During this type of redesign job, you&#8217;ll have to determine if all these tools are really serving the website and its visitors the best they can.\u00a0<\/p><p>This is also a good time to find new tools to improve not just how well the visitors respond to the site, but how productive the site becomes for the business.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>You or your client are having a hard time managing the content on your site.<\/li><li>The website goes offline frequently.\u00a0<\/li><li>The website and the <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/wordpress-login-url\/\"   title=\"WordPress Login URL: Find it, Change It or Lock It Down\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31650\">WordPress admin<\/a> are both really slow to load.\u00a0<\/li><li>Plugin and theme updates have been breaking the website.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>You&#8217;ll want to talk to the people using the website. Not its visitors, but the owners, admins, content managers, developers, and so on. If they&#8217;re having a hard time with it or if they wish the website could do something more for them, they&#8217;ll let you know.\u00a0<\/p><p>Then, spend some time doing research on alternative options. For example, the current website might be built using a resource-heavy multipurpose theme and you&#8217;ve found that a <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/products\/page-builder-plugin\/\"   title=\"Page Builder Plugin\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31649\">page builder<\/a> plugin provides just as much variety in terms of design without all the bulk.\u00a0<\/p><p>Once you&#8217;ve come up with a plan to switch out the website&#8217;s tools and software, remember to include the logins to each when you hand over the <a href=\"https:\/\/elementor.com\/blog\/web-design-deliverables\/\" target=\"_blank\" rel=\"noopener\">website redesign&#8217;s deliverables<\/a> to the client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17e2cb elementor-widget elementor-widget-menu-anchor\" data-id=\"c17e2cb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"twelve-the-marketing-and-sales-strategy-needs-to-change\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5dada7 elementor-widget elementor-widget-heading\" data-id=\"c5dada7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. The Marketing and Sales Strategy Needs To Change\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1d021 elementor-widget elementor-widget-text-editor\" data-id=\"bf1d021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Websites don&#8217;t exist just to put a digital face to a brand. They can also be very powerful sales and marketing tools when they&#8217;re set up that way.\u00a0<\/p><p>And that&#8217;s what you might be faced with right now. Either your client has a website that&#8217;s devoid of a marketing strategy and features or they want to take it to the next level.\u00a0<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>The website has no marketing or sales features.<\/li><li>The website has a blog, but no one visits it or spends more than a few seconds on it.<\/li><li>Organic, referral and social traffic to the website is non-existent.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>The first thing to figure out is what type of marketing or sales strategy is missing:\u00a0<\/p><ul><li>SEO<\/li><li><a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/content-marketing-strategy\/\"   title=\"How To Create a Content Marketing Strategy: A Complete Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25350\">Content marketing<\/a> (blogging)<\/li><li>Social media integration<\/li><li>Newsletter signup<\/li><li>Sales funnels<\/li><\/ul><p>Even if all of these things are missing, you should focus on one at a time. SEO is the most important of the bunch, so you&#8217;ll have to start there if it&#8217;s not working as it should.\u00a0<\/p><p>Also, don&#8217;t just look at this as to how you&#8217;re going to add or enhance the sales and marketing features. Consider how the existence of them will affect things like the navigation structure and homepage content.\u00a0<\/p><p>So, yes, you&#8217;ll likely have to add new features to the site, but you&#8217;ll also have to adjust the rest of the design to give them more visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee2911 elementor-widget elementor-widget-menu-anchor\" data-id=\"7ee2911\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"thirteen-the-competition-is-making-your-client-jealous\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caf37c elementor-widget elementor-widget-heading\" data-id=\"2caf37c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">13. The Competition Is Making Your Client Jealous\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240c11e elementor-widget elementor-widget-text-editor\" data-id=\"240c11e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every brand wants to stand head and shoulders above the competition. The second they start feeling envious about what the competition is doing, that\u2019s a problem.\u00a0<\/p><p>Thankfully, redesigning a website is much easier than, say, having to reconfigure one\u2019s entire business model in order to stay competitive.\u00a0<\/p><p>That said, it\u2019s still a redesign and it\u2019s going to take some time to figure out what\u2019s at the root of your client\u2019s envy and how you can redesign the website so they\u2019re proud of it again.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>Tools like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> show you that, despite having similar content, the competitor\u2019s website gets more traffic, higher rankings, and more backlinks than your client\u2019s.<\/li><li>Your client has a tendency to send you links to other websites and ask, \u201cCan we do this?\u201d<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>If the client\u2019s jealousy is substantiated \u2014 meaning the data shows that the competitor\u2019s site really does outperform theirs \u2014 then a redesign is definitely in order.\u00a0<\/p><p>With this type of project, though, you\u2019ll want to tackle the redesign in small chunks. Unless you objectively know exactly what makes the competitor\u2019s website perform better than your client\u2019s, it\u2019s much smarter and more economical to <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B test incremental changes<\/a> than to do a copycat overhaul of the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd5c96 elementor-widget elementor-widget-menu-anchor\" data-id=\"dbd5c96\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"fourteen-visitors-and-customers-keep-complaining-about-the-site\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35fdbd elementor-widget elementor-widget-heading\" data-id=\"b35fdbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">14. Visitors and Customers Keep Complaining About the Site\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2345f79 elementor-widget elementor-widget-image\" data-id=\"2345f79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/14-r4q7329esj7dgi3pbq6jyzi1bv1dmdhaz7qk5s6rw0.png\" title=\"visitor-complaints\" alt=\"visitor-complaints\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b1b3e elementor-widget elementor-widget-text-editor\" data-id=\"23b1b3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you give people a platform to air their grievances, many of them will use it.\u00a0<\/p><p>When it comes to a website, there are many places people might leave negative feedback related to the website experience or to report bugs they encounter:\u00a0<\/p><ul><li>Contact pages and forms<\/li><li>Chat widgets<\/li><li><a href=\"https:\/\/elementor.com\/widgets\/reviews-widget\/\" target=\"_blank\" rel=\"noopener\">Feedback widgets<\/a><\/li><li>Links to social media<\/li><li>Product reviews<\/li><\/ul><p>Once you start to notice a trend in the complaints, you can formulate a plan for redesigning the feature or fixing the problematic element.<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>Your feedback channels tend to report the same types of complaints about the website UI or its features.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>Since visitors and customers are going to tell you exactly what&#8217;s going on, you won&#8217;t have to do a ton of research or digging around the data to interpret what&#8217;s happening. That&#8217;s good.\u00a0<\/p><p>But just because people start reporting an issue about one particular element on your site, that doesn&#8217;t mean you shouldn&#8217;t look deeper.\u00a0<\/p><p>For instance, if people complain about a pop-up that appears five seconds into reading a blog post, you should also consider whether they find pop-ups on other pages just as intrusive. Or whether pop-ups and ads as a whole need to go altogether.<\/p><p>It would also be important to consider what they prefer instead. Unless they&#8217;re all saying, \u201cNo pop-ups! More sticky bars!\u201d, you&#8217;ll have to weigh the options and try to find the best design or feature to replace the one visitors are unhappy with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960c919 elementor-widget elementor-widget-menu-anchor\" data-id=\"960c919\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"fifteen-the-company-wants-to-temporarily-switch-up-the-look-of-the-site\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-839140d elementor-widget elementor-widget-heading\" data-id=\"839140d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">15. The Company Wants To Temporarily Switch up the Look of the Site\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de34a2e elementor-widget elementor-widget-text-editor\" data-id=\"de34a2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This isn&#8217;t that common of a reason to redesign a website. Unless it\u2019s an <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25351\">ecommerce<\/a> site where things change seasonally, it\u2019s not really wise to spend time on temporary redesigns.\u00a0<\/p><p>That said, if you do work in the ecommerce niche, this is something you should consider part of the work you do for (most of) your clients and should be discussed in the initial website proposal stage.\u00a0<\/p><p><strong>Watch for the signs:\u00a0<\/strong><\/p><ul><li>The data from the last few years reveals that website activity and revenue pick up around the same time each year, in anticipation of a holiday or season.<\/li><\/ul><p><strong>Tips to fix it:<\/strong><\/p><p>There&#8217;s no need to do a complete overhaul for a seasonal or holiday redesign. Just focus on the key areas of the site, like the homepage and navigation.\u00a0<\/p><p>Another thing to keep in mind is that you don&#8217;t want to start working on this too late because you might miss a big window of opportunity with customers. But you also don&#8217;t want to push out a seasonal redesign too early and start annoying visitors with a way-too-early holiday display.\u00a0<\/p><p>Use your data to schedule the temporary redesign accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df00a25 elementor-widget elementor-widget-heading\" data-id=\"df00a25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep Your Website Up To Date With a Website Redesign \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80045d0 elementor-widget elementor-widget-text-editor\" data-id=\"80045d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you can see, these 15 reasons to redesign your website have very little to do with wanting to change things up and a lot to do with <strong>needing<\/strong> to update the site to improve its performance.\u00a0<\/p><p>If you\u2019ve encountered any of these signs or a client has approached you for help, your next step is to begin the website redesign process.\u00a0<\/p><p>To help you out, we\u2019ve put together this <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\" target=\"_blank\" rel=\"noopener\">website redesign guide<\/a> to help you prepare, plan, and execute your redesign project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Outdated design, terrible navigation, bad user experience, and wrong target audience are just some of the factors that impact your site negatively. But, you can tackle these issues with a website redesign. Learn more about these and other reasons for redesigning your website.<\/p>\n","protected":false},"author":188873,"featured_media":58618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-58577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Reasons To Redesign Your Website \u2502Elementor<\/title>\n<meta name=\"description\" content=\"Discover all the reasons for a website redesign \u2014 including outdated design to bad navigation, terrible user experience and the wrong audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Reasons To Redesign Your Website \u2502Elementor\" \/>\n<meta property=\"og:description\" content=\"Discover all the reasons for a website redesign \u2014 including outdated design to bad navigation, terrible user experience and the wrong audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T16:17:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T22:31:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sergei Davidov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergei Davidov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\"},\"author\":{\"name\":\"Sergei Davidov\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/87a6d63997f5dd9f2105a3a769c759c9\"},\"headline\":\"15 Reasons to Redesign Your Website\",\"datePublished\":\"2021-03-11T16:17:36+00:00\",\"dateModified\":\"2025-12-28T22:31:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\"},\"wordCount\":3894,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png\",\"keywords\":[\"Build\"],\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\",\"url\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\",\"name\":\"15 Reasons To Redesign Your Website \u2502Elementor\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png\",\"datePublished\":\"2021-03-11T16:17:36+00:00\",\"dateModified\":\"2025-12-28T22:31:08+00:00\",\"description\":\"Discover all the reasons for a website redesign \u2014 including outdated design to bad navigation, terrible user experience and the wrong audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/elementor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Design\",\"item\":\"https:\/\/elementor.com\/blog\/category\/design\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"15 Reasons to Redesign Your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/elementor.com\/blog\/#website\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"name\":\"Elementor\",\"description\":\"Website Builder for WordPress\",\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/elementor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/elementor.com\/blog\/#organization\",\"name\":\"Elementor\",\"url\":\"https:\/\/elementor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"contentUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png\",\"width\":225,\"height\":225,\"caption\":\"Elementor\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/elemntor\/\",\"https:\/\/x.com\/elemntor\",\"https:\/\/www.instagram.com\/elementor\/\",\"https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1\",\"https:\/\/en.wikipedia.org\/wiki\/Elementor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/87a6d63997f5dd9f2105a3a769c759c9\",\"name\":\"Sergei Davidov\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a5edd915cad15385a7184ea9ce23710fe08edb3d605ede2f99cc4e7e65f04ad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a5edd915cad15385a7184ea9ce23710fe08edb3d605ede2f99cc4e7e65f04ad?s=96&d=mm&r=g\",\"caption\":\"Sergei Davidov\"},\"description\":\"Sergei Davidov is a content creator at Elementor. His favorite topics are gadgets, advances in science, new apps and software solutions. He enjoys spicy food, reading books and listening to elevator music.\",\"url\":\"https:\/\/elementor.com\/blog\/author\/sdavidov\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"15 Reasons To Redesign Your Website \u2502Elementor","description":"Discover all the reasons for a website redesign \u2014 including outdated design to bad navigation, terrible user experience and the wrong audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/","og_locale":"en_US","og_type":"article","og_title":"15 Reasons To Redesign Your Website \u2502Elementor","og_description":"Discover all the reasons for a website redesign \u2014 including outdated design to bad navigation, terrible user experience and the wrong audience.","og_url":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/elemntor\/","article_published_time":"2021-03-11T16:17:36+00:00","article_modified_time":"2025-12-28T22:31:08+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png","type":"image\/png"}],"author":"Sergei Davidov","twitter_card":"summary_large_image","twitter_creator":"@elemntor","twitter_site":"@elemntor","twitter_misc":{"Written by":"Sergei Davidov","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#article","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/"},"author":{"name":"Sergei Davidov","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/87a6d63997f5dd9f2105a3a769c759c9"},"headline":"15 Reasons to Redesign Your Website","datePublished":"2021-03-11T16:17:36+00:00","dateModified":"2025-12-28T22:31:08+00:00","mainEntityOfPage":{"@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/"},"wordCount":3894,"commentCount":0,"publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"image":{"@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png","keywords":["Build"],"articleSection":["Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/","url":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/","name":"15 Reasons To Redesign Your Website \u2502Elementor","isPartOf":{"@id":"https:\/\/elementor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage"},"image":{"@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage"},"thumbnailUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png","datePublished":"2021-03-11T16:17:36+00:00","dateModified":"2025-12-28T22:31:08+00:00","description":"Discover all the reasons for a website redesign \u2014 including outdated design to bad navigation, terrible user experience and the wrong audience.","breadcrumb":{"@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#primaryimage","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2021\/03\/Redesign-Your-Website-01.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/elementor.com\/blog\/reasons-to-redesign-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/elementor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Web Design","item":"https:\/\/elementor.com\/blog\/category\/design\/"},{"@type":"ListItem","position":3,"name":"15 Reasons to Redesign Your Website"}]},{"@type":"WebSite","@id":"https:\/\/elementor.com\/blog\/#website","url":"https:\/\/elementor.com\/blog\/","name":"Elementor","description":"Website Builder for WordPress","publisher":{"@id":"https:\/\/elementor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elementor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/elementor.com\/blog\/#organization","name":"Elementor","url":"https:\/\/elementor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","contentUrl":"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2025\/06\/images.png","width":225,"height":225,"caption":"Elementor"},"image":{"@id":"https:\/\/elementor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/elemntor\/","https:\/\/x.com\/elemntor","https:\/\/www.instagram.com\/elementor\/","https:\/\/www.youtube.com\/channel\/UCt9kG_EDX8zwGSC1-ycJJVA?sub_confirmation=1","https:\/\/en.wikipedia.org\/wiki\/Elementor"]},{"@type":"Person","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/87a6d63997f5dd9f2105a3a769c759c9","name":"Sergei Davidov","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elementor.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a5edd915cad15385a7184ea9ce23710fe08edb3d605ede2f99cc4e7e65f04ad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a5edd915cad15385a7184ea9ce23710fe08edb3d605ede2f99cc4e7e65f04ad?s=96&d=mm&r=g","caption":"Sergei Davidov"},"description":"Sergei Davidov is a content creator at Elementor. His favorite topics are gadgets, advances in science, new apps and software solutions. He enjoys spicy food, reading books and listening to elevator music.","url":"https:\/\/elementor.com\/blog\/author\/sdavidov\/"}]}},"_links":{"self":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/58577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/users\/188873"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/comments?post=58577"}],"version-history":[{"count":10,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/58577\/revisions"}],"predecessor-version":[{"id":149064,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/posts\/58577\/revisions\/149064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media\/58618"}],"wp:attachment":[{"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/media?parent=58577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/categories?post=58577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/tags?post=58577"},{"taxonomy":"marketing_persona","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_persona?post=58577"},{"taxonomy":"marketing_intent","embeddable":true,"href":"https:\/\/elementor.com\/blog\/wp-json\/wp\/v2\/marketing_intent?post=58577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}