{"id":58436,"date":"2021-03-08T14:22:50","date_gmt":"2021-03-08T14:22:50","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=58436"},"modified":"2025-12-02T21:32:37","modified_gmt":"2025-12-02T19:32:37","slug":"website-design-sales-pitch","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/website-design-sales-pitch\/","title":{"rendered":"Pitching Your Web Design Service To Major Clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"58436\" class=\"elementor elementor-58436\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee4af8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee4af8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5428e13a\" data-id=\"5428e13a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-125cc12 elementor-widget elementor-widget-text-editor\" data-id=\"125cc12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s a certain feeling of joy and fulfillment when you land a <a href=\"https:\/\/elementor.com\/blog\/find-web-design-work\/\" target=\"_blank\" rel=\"noopener\">web design client<\/a> and get the job after successfully pitching your services. It doesn\u2019t matter if it&#8217;s a big job or a small one.\u00a0<\/p><p>Pitching your web design service, however, isn\u2019t that simple and the degree of its difficulty varies, depending on who you are pitching to. Big companies, middle-sized companies, and individuals will all require a different approach.<\/p><p>There are certain nuances like preparation, research, and confidence that need to be taken into account, as well as external challenges that may affect your success.<\/p><p>Today, we\u2019re going to look at how to build a website design sales pitch that consistently wins you more and better contracts.\u00a0<\/p><p>But, first, let\u2019s look at some reasons why it\u2019s hard to sell to top-tier clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf35f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"faf35f1\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/03\/Web-Design-Sales-Pitch-Tips.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Our Web Design Pitching Tips<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29e16f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a29e16f\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/web-design-pricing-guide\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover How Much To Charge for a Website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f52f8 blog-toc elementor-widget elementor-widget-heading\" data-id=\"87f52f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da2882 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0da2882\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-it-can-be-hard-to-sell-web-design-services\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why It Can Be Hard To Sell Web Design Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#in-house-vs-outsourced\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">In-House vs. Outsourced<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#competition-is-high\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Competition Is High<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#client-expectations-vs-reality\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Client Expectations vs. Reality<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#seven-tips-for-acing-your-web-design-pitch-to-major-clients\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7 Tips for Acing Your Web Design Pitch To Major Clients<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#make-your-web-design-portfolio-the-strongest-it-can-be\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Make Your Web Design Portfolio the Strongest It Can Be<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#write-a-personalized-pitch-and-email-it-directly-to-the-decision-maker\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Write a Personalized Pitch and Email It Directly To the Decision-Maker<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#come-prepared-to-the-discovery-call\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Come Prepared To the Discovery Call<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#have-a-solid-process-in-place\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Have a Solid Process in Place<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#speak-to-prospective-clients-in-their-own-language\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Speak To Prospective Clients in Their Own Language<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#start-managing-their-expectations-before-the-contract-is-signed\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. Start Managing Their Expectations Before the Contract Is Signed<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#never-negotiate-on-price\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7. Never Negotiate on Price<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5e345 elementor-widget elementor-widget-menu-anchor\" data-id=\"2c5e345\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why-it-can-be-hard-to-sell-web-design-services\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515dade elementor-widget elementor-widget-heading\" data-id=\"515dade\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why It Can Be Hard To Sell Web Design Services\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f901b37 elementor-widget elementor-widget-text-editor\" data-id=\"f901b37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even before you set out to pitch your services to larger enterprises, you will encounter some obstacles and challenges that are not necessarily related to your pitching skills or services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2bfbe elementor-widget elementor-widget-menu-anchor\" data-id=\"6d2bfbe\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"in-house-vs-outsourced\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c79af6 elementor-widget elementor-widget-heading\" data-id=\"4c79af6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In-House vs. Outsourced\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8966e elementor-widget elementor-widget-text-editor\" data-id=\"bd8966e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many enterprises and larger organizations are used to managing their operations with in-house solutions and team members, or outsourcing to large design agencies.<\/p><p>You\u2019ll have to make a strong argument for why they should entrust their website to someone on the outside and who uses a platform like WordPress as opposed to proprietary company software.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a5a21 elementor-widget elementor-widget-menu-anchor\" data-id=\"b6a5a21\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"competition-is-high\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787f8e1 elementor-widget elementor-widget-heading\" data-id=\"787f8e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Competition Is High\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb642 elementor-widget elementor-widget-text-editor\" data-id=\"26eb642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Normally, there\u2019s always new blood entering the web design space. With the pandemic, though, there\u2019s been <a href=\"https:\/\/www.npr.org\/2020\/09\/16\/912744566\/jobs-in-the-pandemic-more-are-freelance-and-may-stay-that-way-forever\">a monstrous surge in freelancers<\/a>.\u00a0<\/p><p>As new designers enter the field, they\u2019re likely to charge much lower rates than established designers and to say \u201cyes\u201d to anything and everything they\u2019re asked to do, which means you\u2019ll have to work harder to differentiate yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc2838 elementor-widget elementor-widget-menu-anchor\" data-id=\"7cc2838\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"client-expectations-vs-reality\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03124f0 elementor-widget elementor-widget-heading\" data-id=\"03124f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client Expectations vs. Reality\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0239f0a elementor-widget elementor-widget-text-editor\" data-id=\"0239f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although it&#8217;s not as common with larger companies, there are many business owners who:\u00a0<\/p><ul><li>Don&#8217;t think they need a website if they can just sell through platforms like Facebook and Instagram.<\/li><li>Don\u2019t want to pay someone to build their site if they can just use a DIY-hosted website builder instead.<\/li><li>Don&#8217;t understand why a designer would charge a flat fee of $10,000 when they&#8217;re sure it won&#8217;t take more than 20 hours to build the site.\u00a0<\/li><\/ul><p>In other words, there are just some clients who can&#8217;t be reasoned with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d70d9 elementor-widget elementor-widget-menu-anchor\" data-id=\"d2d70d9\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seven-tips-for-acing-your-web-design-pitch-to-major-clients\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734389b elementor-widget elementor-widget-heading\" data-id=\"734389b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Tips for Acing Your Web Design Pitch To Major Clients\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cbebe elementor-widget elementor-widget-text-editor\" data-id=\"e5cbebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don\u2019t let these challenges discourage you, however. There\u2019s a clear argument for going after bigger clients, as these are sure to yield good pay and professional satisfaction. But how do you win these contracts? Here are some things you can do when putting together your web design pitch:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2120be elementor-widget elementor-widget-menu-anchor\" data-id=\"c2120be\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"make-your-web-design-portfolio-the-strongest-it-can-be\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b59a1 elementor-widget elementor-widget-heading\" data-id=\"05b59a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Make Your Web Design Portfolio the Strongest It Can Be\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fb1ad elementor-widget elementor-widget-text-editor\" data-id=\"e0fb1ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can\u2019t just talk your way into a web design contract with a major client \u2014 you have to provide them with proof of how good you are.\u00a0<\/p><p>Beyond giving your portfolio a killer design (like these <a href=\"https:\/\/elementor.com\/blog\/web-design-portfolio-examples\/\" target=\"_blank\" rel=\"noopener\">12 standout examples<\/a>), you should also do the following:\u00a0<\/p><ul><li>Show-and-tell the before\/after story so prospects can see how you\u2019ve transformed other sites or basic concepts into high-powered sales machines.<\/li><li>Create companion case studies for your most successful projects and use those statistics to demonstrate the types of results your clients may see.<\/li><li>Update the portfolio with your most recent projects before submitting a new pitch.\u00a0<\/li><\/ul><p><strong>Your portfolio can then pull double-duty:\u00a0<\/strong><a href=\"https:\/\/elementor.com\/blog\/find-web-design-work\/\" target=\"_blank\" rel=\"noopener\">attract high-quality leads<\/a> and give you tangible examples and proof to share during discovery calls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bf17c elementor-widget elementor-widget-menu-anchor\" data-id=\"27bf17c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"write-a-personalized-pitch-and-email-it-directly-to-the-decision-maker\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afaebd elementor-widget elementor-widget-heading\" data-id=\"1afaebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Write a Personalized Pitch and Email It Directly To the Decision-Maker\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdde4a7 elementor-widget elementor-widget-text-editor\" data-id=\"fdde4a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Briefly introduce who you are, who you&#8217;ve worked for, and why you want to help them. Provide a link to your portfolio and mention some of those eye-opening statistics from your projects.\u00a0<\/p><p>If you don&#8217;t have any of your own yet, that&#8217;s okay. You can still get their attention with statistics relevant to their situation, like this:\u00a0<\/p><p>\u201c<a href=\"https:\/\/elementor.com\/blog\/web-design-statistics\/\" target=\"_blank\" rel=\"noopener\">Over 50% of all website traffic comes from smartphones<\/a>. However, your site isn\u2019t mobile responsive according to Google. Let&#8217;s set up some time to talk.\u201d<\/p><p><strong>Just don&#8217;t harp too much on what&#8217;s wrong with their site (or lack thereof). <\/strong>Wrap up on a positive note and then give them an easy way to schedule a free discovery call.\u00a0<\/p><p>You can use a tool like <a href=\"https:\/\/acuityscheduling.com\/\">Acuity<\/a> or <a href=\"https:\/\/calendly.com\/\">Calendly<\/a> to quickly set this up. Integrate it with your video chat software (like <a href=\"https:\/\/zoom.us\/\">Zoom<\/a> or <a href=\"https:\/\/hangouts.google.com\/\">Google Hangouts<\/a>). Then, add a link in your email signature as well as in the body of your message so they can schedule the call when they&#8217;re ready.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6bea1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dd6bea1\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/03\/Web-Design-Sales-Pitch-Tips.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Our Web Design Pitching Tips<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036bc25 elementor-widget elementor-widget-menu-anchor\" data-id=\"036bc25\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"come-prepared-to-the-discovery-call\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dcf24 elementor-widget elementor-widget-heading\" data-id=\"13dcf24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Come Prepared To the Discovery Call\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d4b7b elementor-widget elementor-widget-text-editor\" data-id=\"16d4b7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before you get on the phone with the prospect, do your research. For instance:\u00a0<\/p><ul><li>Who are they \u2014 the decision-maker? A go-between? The owner?\u00a0<\/li><li>What are your thoughts on their existing website? (the good and the bad)<\/li><li>Who are their top competitors and how is your prospect getting beaten by them?<\/li><\/ul><p><strong>You\u2019ll want to <a href=\"https:\/\/surveyanyplace.com\/assessment-tools-the-ultimate-guide\/\">anticipate their needs<\/a>, address their current pain, and provide <\/strong><a href=\"https:\/\/elementor.com\/blog\/web-design-ideas\/\" target=\"_blank\" rel=\"noopener\"><strong>some ideas for a new website<\/strong><\/a><strong>.\u00a0<\/strong><\/p><p>While it\u2019s important to take the reins so they don\u2019t get the impression that they can steamroll right over you, it\u2019s just as important to stop and listen. Come prepared with questions about their business, where things aren\u2019t running as efficiently, how they\u2019re performing in terms of their KPIs, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efcf92 elementor-widget elementor-widget-menu-anchor\" data-id=\"6efcf92\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"have-a-solid-process-in-place\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49597a8 elementor-widget elementor-widget-heading\" data-id=\"49597a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Have a Solid Process in Place\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0e5d4 elementor-widget elementor-widget-text-editor\" data-id=\"7f0e5d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To convince a top dog to pay you to build their website, you can&#8217;t show any signs of disorganization or hesitation.\u00a0<\/p><p><strong>One of the best ways to do this is to get organized:\u00a0<\/strong><\/p><ul><li>Set up a prospecting process <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25354\">template<\/a> in your project management system.<\/li><li>Create email templates that can be personalized for prospecting emails, following up after the discovery call, and delivering critical documents.\u00a0<\/li><li>Use automation (like the scheduling\/conferencing software combo mentioned above) to streamline every interaction.\u00a0<\/li><li>Use templates for important documents like the <a href=\"https:\/\/elementor.com\/blog\/create-website-brief\/\" target=\"_blank\" rel=\"noopener\">website brief<\/a>, <a href=\"https:\/\/elementor.com\/blog\/web-design-contract\/\" target=\"_blank\" rel=\"noopener\">contract<\/a>, and <a href=\"https:\/\/elementor.com\/blog\/website-design-questionnaire\/\" target=\"_blank\" rel=\"noopener\">website questionnaire<\/a> so you can quickly fill in custom details and send them off to the prospect.\u00a0<\/li><li>Respond within 24 hours so they know you&#8217;re on top of things.<\/li><li>Proofread anything you send to ensure your messages are error-free.<\/li><\/ul><p><strong>Bottom line<\/strong>: If you want them to see you as a professional, button up your processes and systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f99fa4f elementor-widget elementor-widget-menu-anchor\" data-id=\"f99fa4f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"speak-to-prospective-clients-in-their-own-language\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a6ab4 elementor-widget elementor-widget-heading\" data-id=\"e7a6ab4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Speak To Prospective Clients in Their Own Language\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5704e6 elementor-widget elementor-widget-text-editor\" data-id=\"e5704e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you start talking to prospects about things like website caching, prototyping, or user journey mapping, they\u2019re not going to know what the heck you\u2019re talking about.\u00a0<\/p><p><strong>The way to turn a prospect into a client is to speak their language.\u00a0<\/strong><\/p><p>So, go light on the tech and, instead, focus on the ROI. After all, that\u2019s what they\u2019re really paying for &#8211; increased traffic, leads, and conversions.<\/p><p>Show them what a great website can do for them and start talking about what you envision for their site. You can share one of your case studies that\u2019s similar to their site or situation.\u00a0<\/p><p>Just make sure not to over-promise here. You don\u2019t want them thinking that they\u2019ll make $1000 a day in sales the second you launch the site. Be optimistic about the site\u2019s future, but don\u2019t overdo it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4a4fa elementor-widget elementor-widget-menu-anchor\" data-id=\"8b4a4fa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"start-managing-their-expectations-before-the-contract-is-signed\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888c5e3 elementor-widget elementor-widget-heading\" data-id=\"888c5e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Start Managing Their Expectations Before the Contract Is Signed\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6083e75 elementor-widget elementor-widget-text-editor\" data-id=\"6083e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start talking to them about what to expect during the project and after it\u2019s done <strong>before<\/strong> the contract is signed. <strong>There should be no surprises about what they\u2019re getting themselves into.<\/strong><\/p><p>For example:\u00a0<\/p><ul><li>When will the project start and when can the website be finished by?<\/li><li>What sort of information or documents will you need from them before you begin?<\/li><li>How can the client communicate with you during the project?\u00a0<\/li><li>Will there be frequent check-ins during the process and will the client have any say or do they have to wait until the website is done?\u00a0<\/li><li>What <a href=\"https:\/\/elementor.com\/blog\/web-design-deliverables\/\" target=\"_blank\" rel=\"noopener\">project deliverables<\/a> will you deliver to them after the site is done (like a <a href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" target=\"_blank\" rel=\"noopener\">web design style guide<\/a>)?<\/li><li>How soon after launch can they expect to start seeing results?<\/li><\/ul><p>If you can address these important matters before the job starts, the project will go much more smoothly and with very little pushback (if any).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67792a5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67792a5\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/03\/Web-Design-Sales-Pitch-Tips.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Our Web Design Pitching Tips<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2407fdf elementor-widget elementor-widget-menu-anchor\" data-id=\"2407fdf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"never-negotiate-on-price\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a1d36 elementor-widget elementor-widget-heading\" data-id=\"21a1d36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Never Negotiate on Price\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49a8e7 elementor-widget elementor-widget-text-editor\" data-id=\"f49a8e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s a bad idea to let a prospect talk you down on price, no matter how large or prolific the company is. The second they decide your services aren&#8217;t worth what you&#8217;ve pitched them, it&#8217;s going to be an uphill battle as they second-guess your every decision, change their mind on what they want and bring in others to weigh in on what you&#8217;ve done.\u00a0<\/p><p>So, you need to <a href=\"https:\/\/elementor.com\/blog\/web-design-pricing-guide\/\" target=\"_blank\" rel=\"noopener\">price your web design services<\/a> in a way that&#8217;s both reasonable <strong>and<\/strong> in line with the value you&#8217;re providing them.\u00a0<\/p><p><strong>One way to do this is to productize your web design services.<\/strong><\/p><p>For instance, rather than say:\u00a0<\/p><p><strong>\u201cYour website will cost $15,000.\u201d<\/strong><\/p><p>You can provide them with an itemized list of all the valuable things they get when they pay for this all-in-one solution:\u00a0<\/p><p><strong>\u201cI&#8217;d strongly recommend the <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25353\">eCommerce<\/a> Plus Plan. It comes with:\u00a0<\/strong><\/p><ul><li>Web hosting setup<\/li><\/ul><ul><li>Domain name registration<\/li><\/ul><ul><li>Custom web design<\/li><\/ul><ul><li>Technical SEO<\/li><\/ul><ul><li>Payment gateway configuration<\/li><\/ul><ul><li>CRM integration<\/li><\/ul><ul><li>Social media branding<\/li><\/ul><ul><li>6 months of website maintenance\u201d<\/li><\/ul><p>There are so many other things that are in your wheelhouse as a designer. In addition to some of the examples above, you could also offer things like quarterly analytics audits, A\/B testing, security monitoring, and so on.\u00a0<\/p><p>If you want your web design pitch to stand out, make sure it&#8217;s all about the value they&#8217;re going to get by choosing you over the other options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f81fe elementor-widget elementor-widget-heading\" data-id=\"e9f81fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make the Perfect Pitch and Get More and Bigger Clients <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83db40 elementor-widget elementor-widget-text-editor\" data-id=\"f83db40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You didn\u2019t <a href=\"https:\/\/elementor.com\/blog\/start-web-design-business\/\" target=\"_blank\" rel=\"noopener\">start your web design business<\/a> so you could play the feast-and-famine game forever. While there are ways to build a steady and stable business while working for smaller companies, it\u2019s the size of your profit margins that will continue to hold you back.\u00a0<\/p><p>So, as you become a more seasoned web designer or developer, start positioning yourself as someone who has something truly impressive and unique to offer top clients. Nailing your website design sales pitch is a good first step towards that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Convincing someone to use your services isn\u2019t simple. The process can be worrisome \u2014 especially if you are pitching to major clients, and its success depends on several factors. Explore our pitching tips and improve your chances of successfully landing a web design job with a major client.<\/p>\n","protected":false},"author":53499,"featured_media":58442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-58436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pitching Your Web Design Service To Major Clients | Elementor<\/title>\n<meta name=\"description\" content=\"Pitching your web design services to clients can be worrisom. 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