{"id":56955,"date":"2021-03-01T04:08:26","date_gmt":"2021-03-01T04:08:26","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=56955"},"modified":"2025-12-29T00:31:23","modified_gmt":"2025-12-28T22:31:23","slug":"how-to-design-logo","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/how-to-design-logo\/","title":{"rendered":"Designing a Logo for Your Brand: A Step-by-Step Tutorial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"56955\" class=\"elementor elementor-56955\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-147b4120 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"147b4120\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-432ae01c\" data-id=\"432ae01c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bdb691 elementor-widget elementor-widget-text-editor\" data-id=\"1bdb691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>About the author: Omri Avraham, Visual Designer @ Elementor<\/b><\/p><p>Omri is a Visual Designer at Elementor&#8217;s Brand Design Team. He loves Nostalgic-related content and practicing lettering and calligraphy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0dd2d elementor-widget elementor-widget-text-editor\" data-id=\"7a0dd2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A logo is the symbol of your <a href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\" target=\"_blank\" rel=\"noopener\">brand<\/a> and while it doesn\u2019t take up too much space, it packs a powerful punch.\u00a0<\/p><p>Your logo needs to be visible everywhere you go \u2014 both online and in the real world. It needs to be visible on social media, videos, <a href=\"https:\/\/newoldstamp.com\/email-signature\/\">email signatures<\/a>, physical products, and more.\u00a0<\/p><p>Think about a brand like Apple. Sure, its products are very recognizable. But as smartphones and computers begin to look more and more alike, its logo will remain a completely unique and easily recognizable identifier for the brand.\u00a0<\/p><p>But don\u2019t be mistaken \u2014 logos aren\u2019t just for big faceless companies. Every business, and even an individual, that wants to stand out and <a href=\"https:\/\/www.outbrain.com\/blog\/brand-awareness\/\">promote brand awareness<\/a>, needs a logo.\u00a0<\/p><p>Creating a logo isn\u2019t a straightforward, easy process, however, and it relies on many factors from fonts to colors and more. Let\u2019s discover how to create a logo in this step-by-step guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c79bdf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"62c79bdf\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/how-to-create-animated-emblem-logo\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn How To Create an Animated Emblem Logo With Elementor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9199ea7 blog-toc elementor-widget elementor-widget-heading\" data-id=\"9199ea7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fc23a blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"84fc23a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-does-your-brand-need-a-logo\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Does Your Brand Need a Logo?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#help-your-brand-stand-out\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Help Your Brand Stand Out<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#improve-brand-recognition\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Improve Brand Recognition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#set-the-tone-for-your-brand\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Set the Tone for Your Brand<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-design-a-logo-a-step-by-step-guide\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Design a Logo: A Step-by-Step Guide<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#define-your-brand-identity\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 1: Define Your Brand Identity<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#competitor-research\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 2: Competitor Research<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#brainstorming\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 3: Brainstorming<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#choose-your-type-of-logo\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 4: Choose Your Type of Logo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#choose-the-right-typography\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 5: Choose the Right Typography<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#choose-your-logos-colors\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 6: Choose Your Logo\u2019s Colors<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#create-your-logo\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 7: Create Your Logo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#common-logo-design-mistakes-to-avoid\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Common Logo Design Mistakes To Avoid<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb32cfa elementor-widget elementor-widget-menu-anchor\" data-id=\"bb32cfa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why-does-your-brand-need-a-logo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c3add elementor-widget elementor-widget-heading\" data-id=\"c1c3add\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Does Your Brand Need a Logo?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c6ccd elementor-widget elementor-widget-text-editor\" data-id=\"c0c6ccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Doing business these days requires brands to go beyond the borders of their four walls or, in the case of the web, the pages of their websites.\u00a0<\/p><p>But the second you leave the security of your website, your brand risks being drowned out by everyone else clamoring for the spotlight. This is why your logo needs to follow you around everywhere you go \u2014 both online as well as in the real world.\u00a0<\/p><ul><li>Social media<\/li><li>RSS feeds<\/li><li>Infographics<\/li><li>eBooks and white papers<\/li><li>Custom imagery with watermarks\u00a0<\/li><li>Videos with branded title cards<\/li><li>Flyers and other digital or print resources<\/li><li>Email signatures<\/li><li>Business cards and other collateral<\/li><li>Products<\/li><\/ul><p>And if you do it right, you stand to reap some major benefits:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ab94c elementor-widget elementor-widget-menu-anchor\" data-id=\"49ab94c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"help-your-brand-stand-out\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3107b13 elementor-widget elementor-widget-heading\" data-id=\"3107b13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Help Your Brand Stand Out\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027266b elementor-widget elementor-widget-text-editor\" data-id=\"027266b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having a unique logo will, first and foremost, <strong>help your brand stand out<\/strong> more than those that use a boring stock logo, one that\u2019s difficult to decipher or no logo at all.\u00a0<\/p><p>Here are three great examples of unique <a href=\"https:\/\/twitter.com\/search?q=frozen%20yogurt&amp;src=typed_query&amp;f=user\">frozen yogurt logos on Twitter<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27eef29 elementor-widget elementor-widget-image\" data-id=\"27eef29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"479\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=479\/blog\/wp-content\/uploads\/2021\/02\/3-twitter-search-frozen-yogurt.png\" class=\"attachment-large size-large wp-image-56971\" alt=\"twitter-search-frozen-yogurt\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/3-twitter-search-frozen-yogurt.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/3-twitter-search-frozen-yogurt-300x200.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e50517 elementor-widget elementor-widget-text-editor\" data-id=\"6e50517\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While they play around with similar colors, they each have a very distinct and distinguished style that makes each brand easy to spot among the pack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69620e elementor-widget elementor-widget-menu-anchor\" data-id=\"c69620e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"improve-brand-recognition\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5470f9 elementor-widget elementor-widget-heading\" data-id=\"f5470f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve Brand Recognition\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5140d77 elementor-widget elementor-widget-text-editor\" data-id=\"5140d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keep in mind that the more you do to promote your brand outside of your website, the greater your visibility will be.\u00a0<\/p><p>Here\u2019s the <a href=\"https:\/\/www.menchies.com\/\">Menchie\u2019s<\/a> logo on the company\u2019s website:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b90829 elementor-widget elementor-widget-image\" data-id=\"5b90829\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"364\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=364\/blog\/wp-content\/uploads\/2021\/02\/4-menchies-website.png\" class=\"attachment-large size-large wp-image-56972\" alt=\"menchies-website\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/4-menchies-website.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/4-menchies-website-300x152.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d077d elementor-widget elementor-widget-text-editor\" data-id=\"e4d077d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here it is on <a href=\"https:\/\/www.facebook.com\/MenchiesPatriotPL\/\">Facebook<\/a>:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8779fa2 elementor-widget elementor-widget-image\" data-id=\"8779fa2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"266\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=266\/blog\/wp-content\/uploads\/2021\/02\/5-menchies-on-facebook.png\" class=\"attachment-large size-large wp-image-56973\" alt=\"menchies-on-facebook\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/5-menchies-on-facebook.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/5-menchies-on-facebook-300x111.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d8e52 elementor-widget elementor-widget-text-editor\" data-id=\"74d8e52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And here it is on <a href=\"https:\/\/www.doordash.com\/store\/Menchie-s-Frozen-Yogurt-NA-935661\/en-US\/\">DoorDash<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a16b2 elementor-widget elementor-widget-image\" data-id=\"f5a16b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/6-menchies-on-doordash-r4q6yt1pujdmw2a96dyd6k5wi20jrpl225eexohx38.png\" title=\"menchies-on-doordash\" alt=\"menchies-on-doordash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add73c6 elementor-widget elementor-widget-text-editor\" data-id=\"add73c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By consistently using the same eye-catching and memorable design from platform to platform, you <strong>improve brand recognition<\/strong> in the process.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b212fc1 elementor-widget elementor-widget-menu-anchor\" data-id=\"b212fc1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"set-the-tone-for-your-brand\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd76e3 elementor-widget elementor-widget-heading\" data-id=\"3dd76e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Set the Tone for Your Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65ad0c elementor-widget elementor-widget-text-editor\" data-id=\"e65ad0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A strategically designed logo can tell someone a lot about your brand.\u00a0<\/p><ul><li>What industry you work in<\/li><li>What type of solutions you provide<\/li><li>What kind of personality your brand has<\/li><\/ul><p>So, a well-designed logo can do a lot to<strong> set the right tone for your brand<\/strong>. Just be careful about going overboard with it.\u00a0<\/p><p>Take <a href=\"https:\/\/www.pinkberry.com\/\">Pinkberry<\/a>, for instance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2265d7 elementor-widget elementor-widget-image\" data-id=\"e2265d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"416\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=416\/blog\/wp-content\/uploads\/2021\/02\/7-pinkberry-logo-on-website.png\" class=\"attachment-large size-large wp-image-56975\" alt=\"pinkberry-logo-on-website\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/7-pinkberry-logo-on-website.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/7-pinkberry-logo-on-website-300x173.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db370f3 elementor-widget elementor-widget-text-editor\" data-id=\"db370f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Its logo could\u2019ve been a literal illustration of frozen yogurt or fruit toppings. However, the designer went with a more abstract concept.\u00a0<\/p><p>The swirling symbol is reminiscent of swirled froyo. And the green leaf poking out of the top isn\u2019t just to say, \u201cHey, we\u2019re a healthy alternative to ice cream!\u201d Together with the reddish-pink swirl, it looks like an apple.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cb606 elementor-widget elementor-widget-menu-anchor\" data-id=\"10cb606\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-design-a-logo-a-step-by-step-guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1768d9 elementor-widget elementor-widget-heading\" data-id=\"b1768d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Design a Logo: A Step-by-Step Guide\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d506e elementor-widget elementor-widget-text-editor\" data-id=\"d9d506e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are a number of things you want to accomplish when you design a logo for your brand. You want it to be:\u00a0<\/p><ul><li>Unique, especially when compared to competitors\u2019 logos.\u00a0<\/li><li>Well-designed, with good balance, layout and harmony.<\/li><li>Easy to comprehend, even at a quick glance.\u00a0<\/li><li>Recognizable at any size.<\/li><li>Clear about who you are and what you\u2019re about.\u00a0<\/li><\/ul><p>And here\u2019s how you\u2019ll do it:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6610c elementor-widget elementor-widget-menu-anchor\" data-id=\"4f6610c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"define-your-brand-identity\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed464c4 elementor-widget elementor-widget-heading\" data-id=\"ed464c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Define Your Brand Identity\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8483ad0 elementor-widget elementor-widget-text-editor\" data-id=\"8483ad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The logo is just one part of your <a href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\" target=\"_blank\" rel=\"noopener\">brand imagery<\/a> \u2014 the visuals that come together to convey a brand\u2019s style and personality.\u00a0<\/p><p>Take Steve Jobs, for example. <a href=\"https:\/\/www.youtube.com\/watch?v=MnrJzXM7a6o\">This is him in 2007 announcing the iPhone<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78f549 elementor-widget elementor-widget-image\" data-id=\"e78f549\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"394\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=394\/blog\/wp-content\/uploads\/2021\/02\/8-steve-jobs-apple-presentation.png\" class=\"attachment-large size-large wp-image-56976\" alt=\"steve-jobs-apple-presentation\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/8-steve-jobs-apple-presentation.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/8-steve-jobs-apple-presentation-300x164.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2271ec5 elementor-widget elementor-widget-text-editor\" data-id=\"2271ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jobs wanted to create a uniform \u2014 or visual identity \u2014 for himself. And so he <a href=\"https:\/\/www.cnet.com\/news\/the-real-reason-steve-jobs-wore-turtlenecks\/\">commissioned fashion designer Issey Miyake to create the look for him<\/a>.<\/p><p>The black turtleneck, blue jeans and white keds served as his trademark look for well over a decade.\u00a0<\/p><p>And what did his wardrobe tell us? It told us that this man was obsessed with simplicity, clean design and attention to detail. It also hinted at a desire to create things that are future-proof and won\u2019t go stale next week, next year or even 10 years down the line.\u00a0<\/p><p>These are the kinds of things a logo, brand imagery and the all-encompassing brand identity should be able to tell us about a company or person.<\/p><p>In order to design a logo that will be perceived the right way by your audience, you\u2019ll need to figure out your brand identity first. Start by asking yourself the following questions:<\/p><ul><li>How would you sum up what your brand does?\u00a0<\/li><li>Why did you choose your niche?\u00a0<\/li><li>What are the core values of your brand?\u00a0<\/li><li>What are 3 adjectives that describe your brand\u2019s personality?\u00a0<\/li><li>What does your brand offer that competitors\u2019 don\u2019t or can\u2019t?<\/li><li>Who is your target audience? And why?\u00a0<\/li><li>What are 3 reasons your ideal customer or user will choose your brand over another?<\/li><li>What is the main emotional response you want customers to have after working with or buying from you?<\/li><\/ul><p>Write down your responses. Are there any patterns in the keywords you used? Is there a clear story here about who you are, why you do what you do and who you serve?\u00a0<\/p><p>Once you understand this larger identity and your brand\u2019s story, you\u2019ll have a much easier time designing a logo that encapsulates it all.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f5863 elementor-widget elementor-widget-menu-anchor\" data-id=\"27f5863\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"competitor-research\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25f9a1 elementor-widget elementor-widget-heading\" data-id=\"f25f9a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Competitor Research\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf01be elementor-widget elementor-widget-text-editor\" data-id=\"dcf01be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While you want to design a logo that is uniquely your own, you should still familiarize yourself with the logos your competitors use.\u00a0<\/p><p>Pay special attention to the logos of competitors that are doing well with your audience and those that are struggling. While a logo isn\u2019t enough to convince someone to convert, it could have somewhat of an impact on it, say, if a design agency has a logo that looks like it was created in Microsoft Paint.<\/p><p>Look at 5 to 10 competitor logos and ask yourself:\u00a0<\/p><ul><li>What do you like about each? Why?\u00a0<\/li><li>What do you dislike? Why?\u00a0<\/li><li>What would you do to improve their designs?\u00a0<\/li><li>What do their logos look like on other platforms \u2014 especially when they appear in smaller sizes?\u00a0<\/li><\/ul><p>There are some really good lessons to learn here. You also might find yourself feeling inspired after reviewing the competition\u2019s logos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ba1bc elementor-widget elementor-widget-menu-anchor\" data-id=\"f5ba1bc\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"brainstorming\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e99906 elementor-widget elementor-widget-heading\" data-id=\"5e99906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Brainstorming \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb694f elementor-widget elementor-widget-text-editor\" data-id=\"8fb694f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some things you can do to get your logo brainstorming session moving in the right direction:\u00a0<\/p><ul><li>Go to <a href=\"https:\/\/dribbble.com\/\">Dribbble<\/a> or <a href=\"https:\/\/www.behance.net\/\">Behance<\/a> and have a look around.<\/li><li>Do a search for \u201clogo inspiration\u201d on <a href=\"https:\/\/www.pinterest.com\/\">Pinterest<\/a>.<\/li><li>Visit some of your favorite websites and apps and check out their logos.\u00a0<\/li><li>Go for a walk in your neighborhood or downtown and take a look at the signage.<\/li><li>Have a look at the products around your home or office that you use the most.\u00a0<\/li><\/ul><p>Save the logos you really like to a moodboard.\u00a0<\/p><p>Pinterest is a good place to do this as it allows you to pin images you find on Pinterest as well as from the web to your board. You can also upload your own photos.<\/p><p>Here\u2019s a logo inspiration moodboard <a href=\"https:\/\/www.pinterest.com\/FivestarBranding\/logo-design-inspiration\/\">Fivestar Branding Agency<\/a> has built:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bead318 elementor-widget elementor-widget-image\" data-id=\"bead318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"368\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=368\/blog\/wp-content\/uploads\/2021\/02\/9-fivestarbranding-pinterest-moodboard.png\" class=\"attachment-large size-large wp-image-56977\" alt=\"fivestarbranding-pinterest-moodboard\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/9-fivestarbranding-pinterest-moodboard.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/9-fivestarbranding-pinterest-moodboard-300x153.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c632e5 elementor-widget elementor-widget-text-editor\" data-id=\"2c632e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By saving all the logos in one place, it\u2019s much easier to spot trends amongst them:\u00a0<\/p><ul><li>Are there font types you like the look of?\u00a0<\/li><li>What style of logos are most common?\u00a0<\/li><li>Is there a color that really resonates with you?\u00a0<\/li><\/ul><p>Take a step back and really think about what you\u2019re looking at and what this collection of logos is telling you.\u00a0<\/p><p>Start sketching out a couple ideas (no more than 3) you think will work for you. You don\u2019t need to do anything formal. Just rough black-and-white sketches for now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efad8c elementor-widget elementor-widget-menu-anchor\" data-id=\"8efad8c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"choose-your-type-of-logo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fe07a elementor-widget elementor-widget-heading\" data-id=\"04fe07a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Choose Your Type of Logo\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb3b2b elementor-widget elementor-widget-text-editor\" data-id=\"efb3b2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the part of the design exercise where you figure out what sort of structure your logo should have.\u00a0<\/p><p>The goal is to choose a structure that you not only like the look of, but that makes sense for the kind of company you\u2019re running as well as its values.\u00a0<\/p><p>Here are the most common types of logos to choose from:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bed58e2 elementor-widget elementor-widget-heading\" data-id=\"bed58e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Monogram\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bd4ce elementor-widget elementor-widget-text-editor\" data-id=\"51bd4ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the monogram logo for <a href=\"http:\/\/www.aessuccess.org\/\">American Education Services<\/a>:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14c015 elementor-widget elementor-widget-image\" data-id=\"a14c015\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"346\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=346\/blog\/wp-content\/uploads\/2021\/02\/17-aes-monogram-logo.png\" class=\"attachment-large size-large wp-image-56985\" alt=\"aes-monogram-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/17-aes-monogram-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/17-aes-monogram-logo-300x144.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4294560 elementor-widget elementor-widget-text-editor\" data-id=\"4294560\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monogram logos contain only the initials or the first letter of a brand\u2019s name.\u00a0<\/p><p>This is useful for brands that have really long names and are otherwise too difficult to fit within the small space of a logo. You can also use a monogram if your acronym is more well known than the full name (like ASPCA instead of the American Society for the Prevention of Cruelty to Animals).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7085951 elementor-widget elementor-widget-heading\" data-id=\"7085951\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wordmark<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af92fff elementor-widget elementor-widget-text-editor\" data-id=\"af92fff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the wordmark logo for <a href=\"https:\/\/www.friendlysrestaurants.com\/\">Friendly&#8217;s<\/a>:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fee5ff elementor-widget elementor-widget-image\" data-id=\"5fee5ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"281\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=281\/blog\/wp-content\/uploads\/2021\/02\/18-friendlys-wordmark-logo.png\" class=\"attachment-large size-large wp-image-56986\" alt=\"friendlys-wordmark-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/18-friendlys-wordmark-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/18-friendlys-wordmark-logo-300x117.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b2e80 elementor-widget elementor-widget-text-editor\" data-id=\"96b2e80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wordmark logos contain the full <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/brand-name\/\"   title=\"How To Come Up With A Brand Name? Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25387\">brand name<\/a> and nothing else.\u00a0<\/p><p>This is useful for companies that want to use distinctive <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"26 Best Fonts For Websites &amp; Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25388\">typography<\/a> to tell people a bit about the company and what it does.\u00a0<\/p><p>In the case of Friendly&#8217;s the retro cursive style lets people know one of two things \u2014 that either this is an old brand or it&#8217;s an ice cream shop that wants to make customers feel like they&#8217;ve stepped back in time. In this case, it&#8217;s because Friendly&#8217;s has been around since 1935.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36af362 elementor-widget elementor-widget-heading\" data-id=\"36af362\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pictorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ab96b elementor-widget elementor-widget-text-editor\" data-id=\"f9ab96b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the pictorial mark for <a href=\"https:\/\/shop.lululemon.com\/\">Lululemon<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3472a3 elementor-widget elementor-widget-image\" data-id=\"f3472a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"404\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=404\/blog\/wp-content\/uploads\/2021\/02\/19-lululemon-pictorial-logo.png\" class=\"attachment-large size-large wp-image-56987\" alt=\"lululemon-pictorial-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/19-lululemon-pictorial-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/19-lululemon-pictorial-logo-300x168.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c298d99 elementor-widget elementor-widget-text-editor\" data-id=\"c298d99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pictorial logos only contain a symbol or icon.\u00a0<\/p><p>This is useful for companies that sell products where the symbol can snugly fit within the design without distracting users. You can also use it on the website and social media to add small branded touches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39672bd elementor-widget elementor-widget-heading\" data-id=\"39672bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Combination<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a6ad20 elementor-widget elementor-widget-text-editor\" data-id=\"9a6ad20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the recently redesigned combination logo for <a href=\"https:\/\/www.bk.com\/\">Burger King<\/a>:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-703006e elementor-widget elementor-widget-image\" data-id=\"703006e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"285\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=285\/blog\/wp-content\/uploads\/2021\/02\/20-burgerking-combo-logo.png\" class=\"attachment-large size-large wp-image-56988\" alt=\"burgerking-combo-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/20-burgerking-combo-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/20-burgerking-combo-logo-300x119.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24a5a5 elementor-widget elementor-widget-text-editor\" data-id=\"b24a5a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Combination logos contain both a wordmark (or monogram) and symbol.\u00a0<\/p><p>There are many ways in which you can play around with this, but the choices you make should, again, reflect the overall style and offering of your brand.\u00a0<\/p><p>Where you place the symbol and the direction in which you lay everything out can send different signals. For instance, a taller combination logo may feel stronger and more imposing than one that\u2019s horizontally aligned. And the size of the symbol compared to the text will also send a different message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5d118 elementor-widget elementor-widget-heading\" data-id=\"7a5d118\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mascot<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5ae91 elementor-widget elementor-widget-text-editor\" data-id=\"fd5ae91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the mascot logo for <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e356944 elementor-widget elementor-widget-image\" data-id=\"e356944\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"260\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=260\/blog\/wp-content\/uploads\/2021\/02\/21-mailchimp-mascot-logo.png\" class=\"attachment-large size-large wp-image-56989\" alt=\"mailchimp-mascot-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/21-mailchimp-mascot-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/21-mailchimp-mascot-logo-300x108.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2e114 elementor-widget elementor-widget-text-editor\" data-id=\"8d2e114\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mascot logos may be pictorial marks or combination logos. It all depends on how recognizable your brand\u2019s mascot is or how pervasive it will be throughout your marketing.\u00a0<\/p><p>This type of logo is similar to a pictorial mark in that you can use the symbol to follow users around. The main difference between a mascot and pictorial, though, is that a mascot is meant to create a more lighthearted and fun atmosphere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb53b0 elementor-widget elementor-widget-heading\" data-id=\"1bb53b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6110e54 elementor-widget elementor-widget-text-editor\" data-id=\"6110e54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the abstract logo for <a href=\"https:\/\/www.adidas.com\/\">Adidas<\/a>:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80d93 elementor-widget elementor-widget-image\" data-id=\"4f80d93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"345\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=345\/blog\/wp-content\/uploads\/2021\/02\/22-adidas-abstract-logo.png\" class=\"attachment-large size-large wp-image-56990\" alt=\"adidas-abstract-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/22-adidas-abstract-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/22-adidas-abstract-logo-300x144.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bd085 elementor-widget elementor-widget-text-editor\" data-id=\"c4bd085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abstract logos may contain only a geometric symbol or a combination of words and a symbol. However, the graphical element within the logo must not be a realistic portrayal of something (like Mailchimp\u2019s monkey).\u00a0<\/p><p>It must be an abstract concept related to the brand or a particular element they or their products are known for (like Adidas\u2019s stripes).\u00a0<\/p><p>This is useful for companies that make cutting-edge products or provide game-changing services. If it\u2019s difficult to sum up what you do with a pictorial mark, but don\u2019t want to rely solely on the company name, this is a good option.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf86ebf elementor-widget elementor-widget-heading\" data-id=\"cf86ebf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Emblem<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9692ba8 elementor-widget elementor-widget-text-editor\" data-id=\"9692ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the emblem logo for <a href=\"https:\/\/www.miniusa.com\/\">MINI USA<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7e240 elementor-widget elementor-widget-image\" data-id=\"2c7e240\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"310\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=310\/blog\/wp-content\/uploads\/2021\/02\/23-miniusa-emblem-logo.png\" class=\"attachment-large size-large wp-image-56991\" alt=\"miniusa-emblem-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/23-miniusa-emblem-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/23-miniusa-emblem-logo-300x129.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc5a70 elementor-widget elementor-widget-text-editor\" data-id=\"5dc5a70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emblem logos look like an actual emblem, shield, crest or label.\u00a0<\/p><p>This is useful for companies that have strong, traditional values or have a long and well-known history. Emblem logos are commonly used by educational institutions and governmental agencies. Other kinds of companies can use it \u2014 just be mindful about the emblem shape you choose as each one conveys a different meaning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6043b24 elementor-widget elementor-widget-menu-anchor\" data-id=\"6043b24\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"choose-the-right-typography\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f0d25 elementor-widget elementor-widget-heading\" data-id=\"80f0d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Choose the Right Typography\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf54d8c elementor-widget elementor-widget-text-editor\" data-id=\"cf54d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you\u2019ve selected a logo style, you\u2019ve already done most of the work to identify which kind of <a href=\"https:\/\/elementor.com\/blog\/guide-to-web-typography\/\" target=\"_blank\" rel=\"noopener\">typography<\/a> you should use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f647aa2 elementor-widget elementor-widget-heading\" data-id=\"f647aa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Serif Fonts\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98df6cf elementor-widget elementor-widget-text-editor\" data-id=\"98df6cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Modern logos work well with traditional serif fonts. When a font looks as though it could appear on the pages of a printed newspaper or book, it lends a sense of authority and maturity to it. <a href=\"https:\/\/www.anatome.co\/\">anatome<\/a>\u2019s logo is done in a modern style:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bb318 elementor-widget elementor-widget-image\" data-id=\"45bb318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"236\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=236\/blog\/wp-content\/uploads\/2021\/02\/11-anatome-modern-logo.png\" class=\"attachment-large size-large wp-image-56979\" alt=\"anatome-modern-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/11-anatome-modern-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/11-anatome-modern-logo-300x98.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db0570 elementor-widget elementor-widget-text-editor\" data-id=\"7db0570\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Serif fonts go well with modern logos which tend to be minimal in design, more traditional, and distinctive. These work great for brands with old-school values and traditions.\u00a0<\/p><p>The apothecary above is a good example. The term apothecary is rarely used today, and on top of that, the fact that it says London Apothecary makes it clear that this brand tries to stand out by promoting traditions and old-school values in modern times and this particular font goes a long way in helping to promote this sense of authority.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7024f95 elementor-widget elementor-widget-heading\" data-id=\"7024f95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sans Serif Fonts\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf8b62 elementor-widget elementor-widget-text-editor\" data-id=\"2cf8b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Classic logos work well with very simple sans serif fonts. Basically, you want a font that doesn\u2019t have a time or place attached to it and one you could realistically use for decades. <a href=\"https:\/\/www.bankofamerica.com\/\">Bank of America<\/a>\u2019s logo is done in a classic style:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abdf0e2 elementor-widget elementor-widget-image\" data-id=\"abdf0e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"384\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=384\/blog\/wp-content\/uploads\/2021\/02\/10-bankofamerica-classic-logo.png\" class=\"attachment-large size-large wp-image-56978\" alt=\"bankofamerica-classic-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/10-bankofamerica-classic-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/10-bankofamerica-classic-logo-300x160.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23233e5 elementor-widget elementor-widget-text-editor\" data-id=\"23233e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Sans Sarif logo would be appropriate in any era, be it the 50s, the 80s, or now. It creates a sense of continuity, stability, and security and it evokes trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2292526 elementor-widget elementor-widget-heading\" data-id=\"2292526\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Monospace Fonts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afab3a2 elementor-widget elementor-widget-text-editor\" data-id=\"afab3a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monospace fonts display characters within the same width and are designed to make them easier to read, and more identifiable on their own.\u00a0<\/p><p>The <a href=\"http:\/\/www.isss2019.org\/\">ISSS 2019<\/a>, which deals with space, has incorporated the Roboto Mono font to make the letters stand out in its circular logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a66b44 elementor-widget elementor-widget-image\" data-id=\"5a66b44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"377\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=377\/blog\/wp-content\/uploads\/2021\/02\/isss2019-1024x482.png\" class=\"attachment-large size-large wp-image-56995\" alt=\"isss2019\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/02\/isss2019-1024x482.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/isss2019-300x141.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/02\/isss2019-768x362.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/02\/isss2019-1536x723.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1884\/blog\/wp-content\/uploads\/2021\/02\/isss2019.png 1884w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8885aff elementor-widget elementor-widget-text-editor\" data-id=\"8885aff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using a monospaced font provides the benefits of easy alignment and readability which are especially helpful if the logo itself is small. On top of that, since it has been used in programming to make it easier to identify characters in long lines of code, it can perhaps be especially relatable to logos of companies that deal with computers or technology.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e816fdd elementor-widget elementor-widget-heading\" data-id=\"e816fdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Handwritten  Fonts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6c57e elementor-widget elementor-widget-text-editor\" data-id=\"5b6c57e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hand-written or hand-drawn logos will obviously need to use a cursive or curly font. Which one you choose depends on how formal you want your brand to appear. A more traditional cursive will give your brand a buttoned-up look while a loose handwritten style will feel more relaxed and open.<\/p><p><a href=\"https:\/\/www.thesydneyhotel.com\/\">The Sydney Hotel<\/a>\u2019s logo is done in a hand-drawn style:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2101557 elementor-widget elementor-widget-image\" data-id=\"2101557\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"337\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=337\/blog\/wp-content\/uploads\/2021\/02\/16-thesydney-cursive-logo.png\" class=\"attachment-large size-large wp-image-56984\" alt=\"thesydney-cursive-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/16-thesydney-cursive-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/16-thesydney-cursive-logo-300x140.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-889d6fa elementor-widget elementor-widget-text-editor\" data-id=\"889d6fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These work great for brands that want to convey a sense of warmth and friendliness \u2014 like the hospitality example above. Hand-drawn logos also work well for solopreneurs and entrepreneurs who want to make their logo feel like a handwritten signature, just one that looks nicer than the typical mess of scribbles we see in the real world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459708c elementor-widget elementor-widget-heading\" data-id=\"459708c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Display Fonts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-520d333 elementor-widget elementor-widget-text-editor\" data-id=\"520d333\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Display fonts are a fairly broad category that incorporates miscellaneous fonts that are printed and displayed using a large font size. These can be incorporated into the logo, to create unique logos that stand out.\u00a0<\/p><p><a href=\"https:\/\/www.spacex.com\/\">SpaceX<\/a>\u2019s logo is a good example of a display font with elements of futurism. This particular logo uses geometric shapes and unconventional letters:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df137c2 elementor-widget elementor-widget-image\" data-id=\"df137c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"257\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=257\/blog\/wp-content\/uploads\/2021\/02\/12-spacex-contemporary-logo.png\" class=\"attachment-large size-large wp-image-56980\" alt=\"spacex-contemporary-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/12-spacex-contemporary-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/12-spacex-contemporary-logo-300x107.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fafa3 elementor-widget elementor-widget-text-editor\" data-id=\"c4fafa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perhaps, in this case, the term display font is an understatement. SpaceX\u2019s logo is clearly and proudly displayed on their rockets, for all to see from far away.\u00a0<\/p><p>For technology and science companies that display their logo everywhere (NASA, Boeing, etc.) display fonts are particularly alluring.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0b00a elementor-widget elementor-widget-menu-anchor\" data-id=\"fc0b00a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"choose-your-logos-colors\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d8543 elementor-widget elementor-widget-heading\" data-id=\"f4d8543\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6: Choose Your Logo\u2019s Colors\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76dbbd7 elementor-widget elementor-widget-text-editor\" data-id=\"76dbbd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, color is one of the critical parts of one\u2019s brand imagery and identity. So, you likely already have a color palette chosen for your brand.\u00a0<\/p><p>But how do you decide which colors to include in your logo, if any?\u00a0<\/p><p>Color psychology teaches us that color impacts the way people view or respond to things. Take bright green, for instance. When used in the <a href=\"https:\/\/www.homechef.com\/\">Home Chef<\/a> logo, it suggests that their meal prep offerings are healthy:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c323bed elementor-widget elementor-widget-image\" data-id=\"c323bed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"386\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=386\/blog\/wp-content\/uploads\/2021\/02\/24-homechef-green-logo.png\" class=\"attachment-large size-large wp-image-56992\" alt=\"homechef-green-logo\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/24-homechef-green-logo.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/24-homechef-green-logo-300x161.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0552e90 elementor-widget elementor-widget-text-editor\" data-id=\"0552e90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leading companies have long known about this and that\u2019s why most of their logos are designed with one of these primary colors:<\/p><ul><li>Green (health, eco-friendliness)<\/li><li>Blue (stability, safety)<\/li><li>Purple (quality, authenticity)<\/li><li>Red (activity, excitement)<\/li><li>Orange (energy, extroversion)<\/li><li>Yellow (optimism, friendliness)<\/li><\/ul><p>Don\u2019t believe me? <a href=\"https:\/\/www.canva.com\/learn\/color-psychology-the-logo-color-tricks-used-by-top-companies\/\">Canva rounded up logos<\/a> from some of the top companies around the world. Here\u2019s where their logos fall on the spectrum of color:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a33044 elementor-widget elementor-widget-image\" data-id=\"5a33044\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"519\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=519\/blog\/wp-content\/uploads\/2021\/02\/25-canva-logo-colors-top-companies.png\" class=\"attachment-large size-large wp-image-56993\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/25-canva-logo-colors-top-companies.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/25-canva-logo-colors-top-companies-300x216.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26f855 elementor-widget elementor-widget-text-editor\" data-id=\"c26f855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, start simply. Zero in on the number one emotion you want people to feel or adjective you want them to associate with your brand. Then, identify the color that tells that story at a glance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f73439 elementor-widget elementor-widget-menu-anchor\" data-id=\"4f73439\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"create-your-logo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a05a4f elementor-widget elementor-widget-heading\" data-id=\"2a05a4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 7: Create Your Logo\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26165ad elementor-widget elementor-widget-text-editor\" data-id=\"26165ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this stage, all the research and planning is done. Now, you need to actually design the logo.\u00a0<\/p><p>You have a few options:\u00a0<\/p><ol><li>Design it from scratch with <a href=\"https:\/\/www.adobe.com\/products\/illustrator.html\">Illustrator<\/a>.\u00a0<\/li><li><div id=\"1635243305.005700\" class=\"c-virtual_list__item\" role=\"listitem\" data-qa=\"virtual-list-item\"><div class=\"c-message_kit__background c-message_kit__background--hovered p-message_pane_message__message c-message_kit__message\" role=\"presentation\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\"><div class=\"c-message_kit__hover c-message_kit__hover--hovered\" role=\"document\" data-qa-hover=\"true\"><div class=\"c-message_kit__actions c-message_kit__actions--above\"><div class=\"c-message_kit__gutter\"><div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\"><div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"><div class=\"c-message__message_blocks c-message__message_blocks--rich_text\"><div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\"><div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"><div class=\"p-rich_text_block\" dir=\"auto\"><div class=\"p-rich_text_section\">Utilize logo makers like\u00a0<a class=\"c-link\" href=\"http:\/\/logo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http:\/\/LOGO.com\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">LOGO.com<\/a>, BrandCrowd, or Designhill.\u00a0<br \/>LOGO.com offers a host of branding tools along with hundreds of professional logo designs. Alternatively, BrandCrowd specializes in offering you an array of templates you can choose and edit depending on your niche for your marketing needs. Finally, Designhill specializes in offering DIY tools for your marketing needs.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><li><a href=\"https:\/\/www.logodesign.net\/\">Use a logo maker<\/a> and use one of the suggested options as is.\u00a0<\/li><\/ol><p>Regardless of how you go about it, your next steps will be the same:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165998a elementor-widget elementor-widget-heading\" data-id=\"165998a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 1: Export the Logo\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cbbf6 elementor-widget elementor-widget-text-editor\" data-id=\"e9cbbf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You never know what kind of device or how large of a screen your website will show up on, so your logo should be in a scalable format. EPS, AI and SVG are the best vector file formats for logos.\u00a0<\/p><p>Normally, WordPress won&#8217;t allow you to upload any of these formats to your website. However, you can install the <a href=\"https:\/\/wordpress.org\/plugins\/svg-support\/\">SVG Support plugin<\/a>, which will allow you to use an SVG logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f729ef8 elementor-widget elementor-widget-heading\" data-id=\"f729ef8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 2: Size It for WordPress\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a471858 elementor-widget elementor-widget-text-editor\" data-id=\"a471858\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here\u2019s what WordPress wants:<\/p><ul><li>Up to 256 MB<\/li><li>180 x 60 pixels<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5907a1a elementor-widget elementor-widget-image\" data-id=\"5907a1a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"348\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=348\/blog\/wp-content\/uploads\/2021\/02\/26-wordpress-logo-dimensions.png\" class=\"attachment-large size-large wp-image-56994\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2021\/02\/26-wordpress-logo-dimensions.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/02\/26-wordpress-logo-dimensions-300x145.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f698103 elementor-widget elementor-widget-text-editor\" data-id=\"f698103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While WordPress&#8217;s Customizer settings are very limited when it comes to adding a logo to your site, Elementor Pro users can make more adjustments with the <a href=\"https:\/\/elementor.com\/help\/site-logo-widget-pro\/\" target=\"_blank\" rel=\"noopener\">Site Logo Widget<\/a>.<\/p><p>With this feature, you can adjust your logo&#8217;s:\u00a0<\/p><ul><li>Width<\/li><li>Max width<\/li><li>Opacity<\/li><li><a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/what-is-css\/\"   title=\"What Is CSS? How to Use it in Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"31652\">CSS<\/a> filters<\/li><li>Border type<\/li><li>Border radius<\/li><li>Transition duration<\/li><li>Hover animation<\/li><\/ul><p>Oh, and if you want to have a little fun with your logo, you can <a href=\"https:\/\/elementor.com\/blog\/introducing-motion-effects\/\" target=\"_blank\" rel=\"noopener\">make it animated with Elementor<\/a>, too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2415447 elementor-widget elementor-widget-heading\" data-id=\"2415447\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step 3: Save It To Your Style Guide<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b8dc8 elementor-widget elementor-widget-text-editor\" data-id=\"a1b8dc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once your logo is designed, exported and uploaded to your website, it officially becomes a part of your brand imagery. And so it also needs to be added to your <a href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" target=\"_blank\" rel=\"noopener\">web design style guide<\/a>.<\/p><p>In addition to including the logo as you designed it for your site, don\u2019t forget to include alternative versions as well. You can see some examples of how <a href=\"https:\/\/elementor.com\/blog\/style-guide-examples\/\" target=\"_blank\" rel=\"noopener\">other company\u2019s style guides handle it<\/a>.\u00a0<\/p><p>Essentially, you want to create options for different color backgrounds, inverted color schemes, as well as different logo orientations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc9d91 elementor-widget elementor-widget-menu-anchor\" data-id=\"0fc9d91\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"common-logo-design-mistakes-to-avoid\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cdd70 elementor-widget elementor-widget-heading\" data-id=\"e5cdd70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Logo Design Mistakes to Avoid\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420f3e elementor-widget elementor-widget-text-editor\" data-id=\"3420f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The logo is a critical part of your branding. So, you need to get it right.\u00a0<\/p><p>To help you avoid some of the pitfalls, here are the most common mistakes we see in logo design:\u00a0<\/p><ul><li>The logo is too generic and looks like a knockoff of a stock icon or graphic you see everywhere.\u00a0<\/li><li>It looks too much like another company\u2019s logo which leads to confusion.<\/li><li>It\u2019s too literal (like a hammer for construction) and comes off looking amateurish.<\/li><li>It\u2019s too simple and boring.\u00a0<\/li><li>It\u2019s too complicated or busy so it\u2019s hard to tell what it\u2019s supposed to be.<\/li><li>It\u2019s not scalable and sometimes looks grainy and poorly made.<\/li><li>It doesn\u2019t tell a story or convey any personality.\u00a0<\/li><li>It tells the wrong story and sets the wrong tone for the brand.\u00a0<\/li><\/ul><p>There\u2019s a lot on the line when it comes time to design a logo for your brand. So, be careful. Use the 7 steps outlined above, to slowly but surely strategize what each part of your logo should look like and know exactly why you\u2019ve made those design choices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1ed27 elementor-widget elementor-widget-heading\" data-id=\"3f1ed27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create a Logo and Make Your Brand More Recognizable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a280e11 elementor-widget elementor-widget-text-editor\" data-id=\"a280e11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While you may think that creating a logo is a fairly straightforward process, it is not. With so many logos out there, some thought is required into creating one that\u2019s truly unique and in line with your brand\u2019s vision.\u00a0<\/p><p>There are certain choices relating to the type of logo, appropriate colors, and complimenting fonts that you should take into consideration before you start making one.<\/p><p>After all, your logo will be visible everywhere \u2014 from email signatures, stationery items, on your products, ebooks, videos, and maybe even rockets!\u00a0<\/p><p>So don\u2019t dilly-dally, and make sure you begin your journey to creating a long-lasting, memorable and unique logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logos are oftentimes the most recognizable elements of a company. The process of creating one requires some thought and knowledge. Discover how to create a logo in this tutorial by our expert designer. <\/p>\n","protected":false},"author":1701269,"featured_media":57088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-56955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designing a Logo for Your Brand: A Step-by-Step Tutorial | Elementor<\/title>\n<meta name=\"description\" content=\"Logos are the most recognizable element of a company. They take little space and convey the company&#039;s vision and values. 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