{"id":56676,"date":"2021-02-22T11:13:57","date_gmt":"2021-02-22T11:13:57","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=56676"},"modified":"2025-12-02T23:32:36","modified_gmt":"2025-12-02T21:32:36","slug":"ecommerce-seo","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/ecommerce-seo\/","title":{"rendered":"Ecommerce SEO: How to Drive Traffic and Increase Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"56676\" class=\"elementor elementor-56676\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4dc2ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4dc2ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bab25b8\" data-id=\"bab25b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2846da4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2846da4\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/02\/Ecommerce-SEO-Checklist.pdf\" rel=\"nofollow\" download=\"\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Our Ecommerce SEO Checklist <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fb22feb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fb22feb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-571e5df2\" data-id=\"571e5df2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-360be58 elementor-widget elementor-widget-text-editor\" data-id=\"360be58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many Search Engine Optimization (SEO) experts focus on driving traffic to your blog or business website. However, <a href=\"https:\/\/elementor.com\/blog\/elementor-seo\/\">SEO<\/a> is also important for ecommerce stores. If you&#8217;re lagging behind in Google&#8217;s search results, then you could also be missing out on sales.<\/p><p>In this article, we&#8217;ll explore why SEO is crucial for ecommerce success. We\u2019ll then share 13 tips for improving your store\u2019s SEO, including how to create search engine-friendly templates for your products and product categories. Let&#8217;s get to work!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ace94e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"31ace94e\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/resources\/how-to\/build-ecommerce-website\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn How To Builde an Ecommerce Website Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477e0e6 blog-toc elementor-widget elementor-widget-heading\" data-id=\"477e0e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8060a41 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8060a41\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is-e-commerce-seo\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is Ecommerce SEO? \u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#why-is-seo-important-for-your-e-commerce-site\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Is SEO Important for Your Ecommerce Site?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-does-e-commerce-seo-work\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Does Ecommerce SEO Work?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a-step-by-step-guide-to-e-commerce-seo\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A Step-by-Step Guide To Ecommerce SEO (13 Key Steps)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#conduct-keyword-research\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 1: Conduct Keyword Research<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#research-your-competitors\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 2: Research Your Competitors<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#optimize-your-product-pages\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 3: Optimize Your Product Pages<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#optimize-your-snippets\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 4: Optimize Your Snippets<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#optimize-your-category-and-tag-archives\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 5: Optimize Your Category and Tag Archives<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#consider-modifying-your-breadcrumbs\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 6: Consider Modifying Your Breadcrumbs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#test-your-robots-txt-file\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 7: Test Your robots.txt File<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#switch-to-https\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 8: Switch To HTTPS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#test-your-stores-performance\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 9: Test Your Store\u2019s Performance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#consider-using-a-third-party-seo-plugin\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 10: Consider Using a Third-Party SEO Plugin<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#create-an-seo-content-marketing-strategy\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 11: Create an SEO Content Marketing Strategy <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#secure-valuable-backlinks\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 12: Secure Valuable Backlinks <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#dont-forget-about-internal-links\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Step 13: Don\u2019t Forget About Internal Links<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-optimize-the-organic-traffic-conversion-rate\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Optimize the Organic Traffic Conversion Rate<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-analyze-your-e-commerce-seo-strategys-success\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Analyze Your Ecommerce SEO Strategy\u2019s Success<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4aea21 elementor-widget elementor-widget-menu-anchor\" data-id=\"a4aea21\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is-e-commerce-seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fed17 elementor-widget elementor-widget-heading\" data-id=\"d2fed17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Ecommerce SEO?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63eba3b elementor-widget elementor-widget-text-editor\" data-id=\"63eba3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ecommerce SEO is the process of improving your online store\u2019s visibility in search engine results pages and generating more organic (free) traffic to your <a href=\"https:\/\/elementor.com\/features\/ecommerce\/\" target=\"_blank\" rel=\"noopener\">ecommerce website<\/a>. The Ecommerce SEO process typically involves on-page optimization, technical improvements, and fine-tuning your website\u2019s structure.<\/p><p>There are multiple acquisition channels for ecommerce sites, but SEO is crucial to long-term success. Fortunately, there are plenty of techniques that can help your store climb the search engine rankings. By performing thorough, product-focused keyword research and learning from your competitors, you can get your ecommerce SEO strategy off to the best possible start.<\/p><p>A little confused?<br \/>Think of it this way:<br \/>&#8220;SEO is just like external signage on a physical store. Without it, how are customers to know what you sell, let alone where to find you?&#8221;<br \/>&#8211;\u00a0<a class=\"c-link\" href=\"https:\/\/www.a2xaccounting.com\/blog\/shopify-seo-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.a2xaccounting.com\/blog\/shopify-seo-tips\/\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">A2X<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3fde42 elementor-widget elementor-widget-menu-anchor\" data-id=\"d3fde42\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why-is-seo-important-for-your-e-commerce-site\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5917865 elementor-widget elementor-widget-heading\" data-id=\"5917865\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is SEO Important for Your Ecommerce Site?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164ef6b elementor-widget elementor-widget-text-editor\" data-id=\"164ef6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regardless of your business\u2019 size, target audience, or industry, Search Engine Optimization (SEO) is essential for maximizing your profits. Search engines such as Google are now an integral part of the online shopping experience.<\/p><p>You can verify this using any analytics platform, including <a href=\"https:\/\/elementor.com\/blog\/google-analytics-wordpress\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>. Simply log in to your chosen platform, and examine your main sources of traffic. Chances are that organic search will feature prominently. In fact, for many <a href=\"https:\/\/elementor.com\/resources\/how-to\/build-ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">ecommerce stores<\/a>, Google is their number-one source of traffic.<\/p><p>When you look at the numbers, it\u2019s easy to see why. According to the <a href=\"https:\/\/datareportal.com\/reports\/digital-2020-global-digital-overview\">Global Digital Overview<\/a>, Google.com is the most visited website in the world. This places it above many other household names, including YouTube, Facebook, Amazon, and Netflix.\u00a0<\/p><p>It\u2019s estimated that <a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\">40\u201360 billion searches<\/a> happen on Google in the US every single month. For ecommerce stores, organic search means a huge potential audience, and lots of additional revenue just waiting to be tapped into. In fact, <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\">over 40 percent of revenue<\/a> for most stores can be attributed to organic traffic, and <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/meet-needs-i-want-to-buy-moments\/\">39 percent of online purchases<\/a> are influenced by a relevant search.\u00a0<\/p><p>Organic search results are also far more attractive to users when compared to more traditional, paid advertising. According to research, <a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\">62.2 percent of Google searches<\/a> performed on desktop devices result in an organic click, while only 2.8 percent result in a paid click.\u00a0<\/p><p>These figures are similar on mobile devices, where about 41 percent of mobile searches result in an organic click. This is a dramatic increase over paid advertising, where only 2 percent of searches result in a paid click. By concentrating on SEO, you can expect 20 times more traffic opportunities than Pay-Per-Click (PPC) advertising offers on both desktop and mobile.\u00a0<\/p><p>In other words, it\u2019s impossible to deny how important SEO is to your online store\u2019s success. If you neglect SEO, you\u2019re limiting your business\u2019 growth and profits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af24439 elementor-widget elementor-widget-menu-anchor\" data-id=\"af24439\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-does-e-commerce-seo-work\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba66e8 elementor-widget elementor-widget-heading\" data-id=\"dba66e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does Ecommerce SEO Work?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b6008 elementor-widget elementor-widget-text-editor\" data-id=\"90b6008\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search engines use a combination of crawlers (bots), indexes, and algorithms to determine which content deserves the top spot. To give your store the best chance of ranking high, it\u2019s worth exploring the science behind how search engines work.\u00a0<\/p><p>The process starts with &#8220;crawling&#8221;. This is where search engines send out <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/googlebot\">a team of bots<\/a> that find new and updated content. That might include a product you\u2019ve just added to your store or a new review left by a satisfied customer.\u00a0<\/p><p>The discovered content is then stored in a database known as <a href=\"https:\/\/support.google.com\/programmable-search\/answer\/4513925\">an index<\/a>. Once your content is in Google\u2019s index, it\u2019s in the running to appear in relevant search results. Whenever someone performs a search, Google will scour its index for relevant content. If yours is deemed a good match for the query, then it\u2019s more likely to be included in the search results.<\/p><p>Google arranges its content in a way that\u2019s designed to resolve the search query as efficiently as possible. This process is known as ranking. Your page\u2019s rankings will determine where they appear in the search results. The higher each page ranks, the closer it will appear to the coveted number-one spot.<\/p><p>Where your store appears in search results can have a huge impact on how much traffic it receives. Moving up just one spot in Google\u2019s results can increase your Click Through Rates (CTRs) by more than <a href=\"https:\/\/backlinko.com\/google-ctr-stats\">53 percent<\/a>. This could translate to a significant increase in visits, conversions, and ultimately more revenue for your ecommerce store.\u00a0<\/p><p>What\u2019s more, the first page of Google receives <a href=\"https:\/\/www.infront.com\/blog\/value-of-first-page-google-results\/\">95 percent of web traffic<\/a>, with subsequent pages receiving five percent or less of total traffic. If you excel at SEO and manage to score that lucrative number-one spot, then your store is 10 times more likely to receive a click as compared to a page in the tenth spot. That\u2019s an advantage well worth pursuing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae932b elementor-widget elementor-widget-menu-anchor\" data-id=\"6ae932b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"a-step-by-step-guide-to-e-commerce-seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e816582 elementor-widget elementor-widget-heading\" data-id=\"e816582\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Step-by-Step Guide To Ecommerce SEO (13 Key Steps)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b550db elementor-widget elementor-widget-text-editor\" data-id=\"5b550db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we\u2019ve seen, SEO is critical for driving traffic, boosting leads, and generating sales. If your ecommerce site is going to thrive, then it\u2019s essential that you climb the search engine results, and get the virtual foot traffic your store deserves.<\/p><p>With that in mind, let\u2019s look at 13 ways you can perform ecommerce SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0cb00 elementor-widget elementor-widget-menu-anchor\" data-id=\"4f0cb00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"conduct-keyword-research\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99e54f elementor-widget elementor-widget-heading\" data-id=\"c99e54f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Conduct Keyword Research\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f42e28 elementor-widget elementor-widget-text-editor\" data-id=\"8f42e28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/elementor.com\/blog\/how-to-do-keyword-research-to-increase-site-ranking\/\" target=\"_blank\" rel=\"noopener\">Keyword research<\/a> is where you identify words and phrases that people use when searching for content that\u2019s relevant to your ecommerce store. This includes your services and products.<\/p><p>Keyword research is essential for any successful SEO strategy. The phrases you identify during this step will inform all of your subsequent optimization efforts.\u00a0<\/p><p>There are two basic categories of keywords:<\/p><ul><li><strong>Informational: <\/strong>These are terms that people use to discover informative content, such as how-tos and tutorials. If your ecommerce store has a blog, then these are the terms you\u2019ll be looking to target.<\/li><li><strong>Product\/Transactional: <\/strong>These are terms used by people looking for a certain product. For an ecommerce website, these terms will form the core of your keyword strategy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-870e581 elementor-widget elementor-widget-heading\" data-id=\"870e581\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Finding the Right Keywords\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44643c9 elementor-widget elementor-widget-text-editor\" data-id=\"44643c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To find the right keywords to target, you\u2019ll need to research the most popular search terms used by people looking for your products.<\/p><p>You can find keywords by using Google automated suggestions and \u2018people also ask\u2019 features. These provide useful indications of the most popular keywords. You can also take a look at your successful competitors to see which terminology they\u2019re using for their SEO strategy and emulate them<\/p><p>For ecommerce searches, Amazon is just as popular as Google. You can learn from the best by examining Amazon\u2019s keyword strategies. Head over to Amazon and enter keywords that describe your products. Amazon will then make suggestions based on each phrase:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3c9ee elementor-widget elementor-widget-image\" data-id=\"2c3c9ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/amazon-keyword-research-r4q6x22j4mzfa6tqe4qd1i20p8myfzn1hhovs53bv6.png\" title=\"amazon-keyword-research\" alt=\"amazon-keyword-research\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0eb3e7 elementor-widget elementor-widget-text-editor\" data-id=\"d0eb3e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These suggestions are a great starting point for your SEO strategy, as they\u2019re terms your customers are likely to be using. You\u2019ll also notice that these suggestions tend to be long-tail keywords, which can be less competitive.\u00a0<\/p><p>Alternatively, you can explore Amazon\u2019s search suggestions using a standalone solution such as <a href=\"http:\/\/www.keywordtooldominator.com\/\">Keyword Tool Dominator.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e7189 elementor-widget elementor-widget-heading\" data-id=\"58e7189\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keyword Research Tools\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8cf60 elementor-widget elementor-widget-text-editor\" data-id=\"1f8cf60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amazon is a great place to start, but it isn\u2019t the only place where you can perform keyword research. There are a lot of top-quality solutions out there that can help you out. Some excellent tools to get started with include <a href=\"https:\/\/kwfinder.com\/\">KWFinder<\/a>, <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>, and <a href=\"https:\/\/moz.com\/explorer\">Keyword Explorer<\/a>.<\/p><p>The <a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a> visibility management platform also provides keyword research solutions. You can perform a quick analysis using Keyword Overview, while Keyword Magic is perfect for identifying long-tail keywords:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116f56f elementor-widget elementor-widget-image\" data-id=\"116f56f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/semrush-keyword-overview-r4q76fila5td277knolfemwhykfq7buofvw72h6zte.png\" title=\"semrush-keyword-overview\" alt=\"semrush-keyword-overview\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9369d elementor-widget elementor-widget-text-editor\" data-id=\"8b9369d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can then use Ads History to identify whether these keywords were previously used in paid searches. If a keyword was featured in an ad, then you can view the amount of traffic generated from that promotion. This can help you gauge the amount of interest in the keywords you\u2019re considering targeting.<\/p><p>Finally, you can use Keyword Difficulty to estimate how challenging it would be to outrank the pages that are currently presented for each keyword. When determining which keywords to target, you should focus on &#8220;untapped keywords&#8221; wherever possible. These are keywords that have a decent search volume and low competition and have the potential to deliver the highest Return On Investment (ROI).\u00a0<\/p><p>Exactly what a good search volume is can vary depending on your industry. However, be wary of keywords that get a very low amount of searches. If no one is using a particular phrase, then it doesn\u2019t matter how well that term converts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c31a4 elementor-widget elementor-widget-menu-anchor\" data-id=\"44c31a4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"research-your-competitors\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc6dc8 elementor-widget elementor-widget-heading\" data-id=\"3bc6dc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Research Your Competitors\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa06f9 elementor-widget elementor-widget-text-editor\" data-id=\"0fa06f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world of ecommerce is highly competitive. However, this can be a good thing, as you can learn from similar businesses. Competitor research involves analyzing your competitors\u2019 SEO strategies. You can then identify the tactics that are working, and reverse-engineer them to use for your own store.\u00a0<\/p><p>There are several ways to perform competitor research, but one of the most effective is keyword analysis, also known as keyword gap analysis. This is where you use a tool such as Moz&#8217;s Keyword Explorer to identify the terms that your competitors are ranking highly for:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aac392 elementor-widget elementor-widget-image\" data-id=\"2aac392\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/moz-keyword-r4q6z75ap1wxq7prw21rpylteu31z651436p4tx1oy.png\" title=\"moz-keyword\" alt=\"moz-keyword\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d04a169 elementor-widget elementor-widget-text-editor\" data-id=\"d04a169\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then you can analyze those high-performing keywords and identify any that are relevant to your business. For best results, you can focus on keywords where your competitors are outperforming you by a significant margin.<\/p><p>If you manage to improve your rankings for these relevant, high-performing keywords, then you could experience a significant SEO boost. This can improve your traffic and conversions. It also improves your chances of outperforming your competitors and becoming a market leader in your field.\u00a0<\/p><p>Another technique is to identify competitor content that has generated a lot of backlinks. Links from third-party websites can significantly improve your search engine rankings. You can identify your competitor&#8217;s most popular and frequently-linked content using a tool such as Link Explorer.<\/p><p>Simply enter your competitor&#8217;s domain, and open the <strong>Top Pages<\/strong> tab. This report will display all of the domain\u2019s linked URLs. Then you can input these top-performing URLs into a keyword research tool, such as Moz\u2019s Ranking Keywords, to see which ones attracted the most external links. This is useful information for informing your own SEO and content creation strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35deade elementor-widget elementor-widget-menu-anchor\" data-id=\"35deade\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"optimize-your-product-pages\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e34bf1 elementor-widget elementor-widget-heading\" data-id=\"7e34bf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Optimize Your Product Pages\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af8208 elementor-widget elementor-widget-text-editor\" data-id=\"1af8208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you\u2019ve performed your keyword and competitor research, you can start to use this information to optimize your on-page SEO. This is where you improve your homepage and inner pages to help them rank higher in search engines such as Google.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f3b5b elementor-widget elementor-widget-heading\" data-id=\"b8f3b5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Descriptions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3625a9 elementor-widget elementor-widget-text-editor\" data-id=\"f3625a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chances are that your ecommerce site features a large number of <a href=\"https:\/\/elementor.com\/blog\/customize-woocommerce-product-page\/\" target=\"_blank\" rel=\"noopener\">product pages<\/a>. The typical product page contains many elements, but the description tends to be the most text-heavy element. This means it offers the most opportunities to optimize on-page SEO.<\/p><p>If you\u2019re using <a href=\"https:\/\/elementor.com\/blog\/woocommerce-tutorial\/\" target=\"_blank\" rel=\"noopener\">the popular WooCommerece ecommerce platform<\/a>, then you can define two separate product descriptions:<\/p><ul><li><strong>A short description<\/strong>. Most <a href=\"https:\/\/elementor.com\/blog\/best-woocommerce-themes\/\" target=\"_blank\" rel=\"noopener\">WooCommerce themes<\/a> display this description immediately after the product title, and alongside its images.<\/li><li><strong>A long description<\/strong>. This usually appears beneath the short description.<\/li><\/ul><p>While these texts should provide relevant information to shoppers, they\u2019re also a great place to include keywords. Wherever possible, try to use your target keywords at least once in both your short description and long description (but make sure to incorporate them organically).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71db30 elementor-widget elementor-widget-heading\" data-id=\"e71db30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">H1-Tags\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a33f2c elementor-widget elementor-widget-text-editor\" data-id=\"9a33f2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to headings, it\u2019s important to ensure that each product page features a single primary title, marked with an H1 tag. Search engine bots will use <a href=\"https:\/\/codex.wordpress.org\/Designing_Headings\">heading tags<\/a> to identify your product page&#8217;s most important content. Placing multiple H1s on the same page can confuse these bots, and negatively impact your SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af26e38 elementor-widget elementor-widget-heading\" data-id=\"af26e38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Images\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8b1ae elementor-widget elementor-widget-text-editor\" data-id=\"4d8b1ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most product pages will also feature at least one image. For an extra SEO boost, it\u2019s important to optimize the alt text and file names associated with each image.\u00a0<\/p><p>Alt text can provide Google with valuable information about an image\u2019s content. This increases your chances of ranking product images in Google Image Searches. You can set your image alt text by editing the image and using the <strong>Alt Text<\/strong> box:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06deb45 elementor-widget elementor-widget-image\" data-id=\"06deb45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/wordpress-alt-text-r4q7025yyl3edcgpuxggi8s10ju616k68cppyyn1zm.png\" title=\"wordpress-alt-text\" alt=\"wordpress-alt-text\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2076ba2 elementor-widget elementor-widget-text-editor\" data-id=\"2076ba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s also a good idea to use relevant keywords for your image file names. For example, instead of \u201cproduct-inventory-1423.jpg\u201d, you could label an image \u201cred-laptop-case.jpg\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f238148 elementor-widget elementor-widget-menu-anchor\" data-id=\"f238148\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"optimize-your-snippets\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809b5d2 elementor-widget elementor-widget-heading\" data-id=\"809b5d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Optimize Your Snippets\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f6051 elementor-widget elementor-widget-text-editor\" data-id=\"07f6051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>snippet<\/strong> is the text that represents your web page in Google\u2019s search results. To optimize a page\u2019s snippet, we recommend using a <a href=\"https:\/\/elementor.com\/blog\/best-wordpress-seo-plugins\/\">dedicated SEO plugin<\/a>\u00a0<span>to optimize the following:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d39c26 elementor-widget elementor-widget-heading\" data-id=\"6d39c26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Meta Title\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126c26f elementor-widget elementor-widget-text-editor\" data-id=\"126c26f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The meta title, also known as the title tag, is a key indicator to Google about the page\u2019s content. The perfect title is informative and attention-grabbing, encouraging people to click on your link in the search results. The meta title doesn&#8217;t necessarily have to be the same as the product or page title.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a07652 elementor-widget elementor-widget-heading\" data-id=\"9a07652\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Meta Description\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5277e7b elementor-widget elementor-widget-text-editor\" data-id=\"5277e7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The meta description should be short, succinct, and compelling. There\u2019s no need to include keywords here, but the few sentences used for the description should be relevant to the search. To encourage people to click on your search results, you may want to highlight incentives such as low prices or free shipping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19ec3 elementor-widget elementor-widget-heading\" data-id=\"1e19ec3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">URL Slug <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b4e5d elementor-widget elementor-widget-text-editor\" data-id=\"b6b4e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is another way to feed search engines important contextual information about a page&#8217;s contents. For ecommerce sites, the auto-generated URL slugs can be complex, particularly when products are nested in multiple sub-categories. It&#8217;s a good idea to <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/url-structure\">shorten your URLs<\/a>, to make them as concise as possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1017b78 elementor-widget elementor-widget-heading\" data-id=\"1017b78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Structured Data\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626b317 elementor-widget elementor-widget-text-editor\" data-id=\"626b317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s also a good idea to explore the worlds of <a href=\"https:\/\/elementor.com\/blog\/rich-snippets\/\" target=\"_blank\" rel=\"noopener\">rich snippets<\/a>. These snippets are used to present richer search results on a Google results page. They can appear as reviews, star ratings, opening times, recipes, events, etc.<\/p><p>Rich snippets use schema markup &#8211; HTML code which site operations can add to the page\u2019s existing code. If you\u2019re already using Elementor, you can use <a href=\"https:\/\/elementor.com\/widgets\/star-rating-widget\/\" target=\"_blank\" rel=\"noopener\">the star rating widget<\/a>, which comes with pre-built rich snippets and Google structured mark-up capabilities.\u00a0<\/p><p>Rich snippets are not a direct SEO ranking factor. However, they can help your ecommerce site stand out in Google\u2019s search results, which can boost your CTRs. If you\u2019re using WooCommerce, this widget will automatically add some structured data for products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ce0d7 elementor-widget elementor-widget-menu-anchor\" data-id=\"45ce0d7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"optimize-your-category-and-tag-archives\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ce114 elementor-widget elementor-widget-heading\" data-id=\"87ce114\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Optimize Your Category and Tag Archives\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ce804 elementor-widget elementor-widget-text-editor\" data-id=\"23ce804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimizing your single product pages is a great start. However, it\u2019s also a good idea to take a close look at your category pages and tags. Creating unique SEO descriptions for both your category and tag pages helps Google to understand what each page is all about, so it can rank that page appropriately.\u00a0<\/p><p>You can write a unique SEO title and description for each category or tag using a plugin such as Yoast SEO. In the WordPress dashboard, navigate to either <strong>Products<\/strong><em> &gt; <\/em><strong>Categories<\/strong><em>, <\/em>or <strong>Products<\/strong><em> &gt; <\/em><strong>Tags<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d322dcb elementor-widget elementor-widget-image\" data-id=\"d322dcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/yoast-seo-r4q78c4t52falqfwj096ynl5bp1it8f31bin3od976.png\" title=\"yoast-seo\" alt=\"yoast-seo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21434a elementor-widget elementor-widget-text-editor\" data-id=\"e21434a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can then open the tag or category for editing. Next, scroll down to the Yoast SEO box and create your descriptions. To make these as SEO-friendly as possible, we recommend including relevant keywords, including long-tail variations.\u00a0<\/p><p>Some themes will automatically display the description that you set in a category or tag\u2019s settings. However, not all themes display this information. In that case, you can add these descriptions using <a href=\"https:\/\/elementor.com\/features\/woocommerce-builder\/\" target=\"_blank\" rel=\"noopener\">Elementor WooCommerce Builder<\/a>. For example, to display the category description you can add Elementor\u2019s <strong>Archive Description<\/strong> to your product category <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/library\/all-categories\/\"   title=\"Alle categorie\u00ebn\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25398\">template<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e6a79 elementor-widget elementor-widget-menu-anchor\" data-id=\"e3e6a79\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"consider-modifying-your-breadcrumbs\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106256d elementor-widget elementor-widget-heading\" data-id=\"106256d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6: Consider Modifying Your Breadcrumbs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e014194 elementor-widget elementor-widget-text-editor\" data-id=\"e014194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/elementor.com\/blog\/breadcrumbs-web-design\/\" target=\"_blank\" rel=\"noopener\">breadcrumb<\/a> or breadcrumb trail is a line of text, often located at the top of a page. This indicates the user\u2019s location within your store:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39b4d8 elementor-widget elementor-widget-image\" data-id=\"f39b4d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/breadcrumbs-example-r4q6zifcz2cdlj9e26xajvrcjgjgjjdt5n0iw5gbma.png\" title=\"breadcrumbs-example\" alt=\"breadcrumbs-example\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58ed3f elementor-widget elementor-widget-text-editor\" data-id=\"d58ed3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many different kinds of websites use breadcrumbs as a navigational aid. However, they are particularly useful for ecommerce stores, where products are often nested inside a hierarchy of categories and sub-categories.<\/p><p>As a navigational tool, breadcrumbs help improve the User Experience (UX). When customers are enjoying their time in your store, they\u2019re more likely to continue browsing. This increases key SEO metrics, such as session duration and number of pages visited. It can also directly translate into sales, as the more products a customer views, the more likely they are to make a purchase.\u00a0<\/p><p>Breadcrumbs help Google understand and crawl your ecommerce store, which can improve your rankings. Google will also display breadcrumbs in its search results. This can help potential customers understand the contents of your web page before clicking on it.\u00a0<\/p><p>WooCommerce comes with <a href=\"https:\/\/docs.woocommerce.com\/document\/customise-the-woocommerce-breadcrumb\/\">its own breadcrumbs feature<\/a>. However, you can get more control over your breadcrumbs by using PHP filters. You can also manually adjust WooCommerce\u2019s native breadcrumbs using an SEO plugin.<\/p><p>For example, Yoast SEO can customize the contents of each product\u2019s auto-generated breadcrumbs. To do this, navigate to <strong>Yoast SEO<\/strong><em> &gt; <\/em><strong>Search Appearance<\/strong><em> &gt; <\/em><strong>Breadcrumbs<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bb295 elementor-widget elementor-widget-image\" data-id=\"b7bb295\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/yoast-seo-breadcrumbs-1-r4q76atebzmxg5eef4kak636zn2w4uc0r8mro3dyoi.png\" title=\"yoast-seo-breadcrumbs\" alt=\"yoast-seo-breadcrumbs\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c08788 elementor-widget elementor-widget-text-editor\" data-id=\"3c08788\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yoast SEO also adds JSON-LD structured data. This increases the chances that Google will feature your breadcrumbs in its search results.<\/p><p>If you\u2019re using <a href=\"https:\/\/elementor.com\/features\/woocommerce-builder\/\" target=\"_blank\" rel=\"noopener\">Elementor WooCommerce Builder<\/a>, you\u2019ll also get <a href=\"https:\/\/docs.elementor.com\/article\/356-breadcrumbs-widget\" target=\"_blank\" rel=\"noopener\">a dedicated WooCommerce Breadcrumbs widget<\/a>. This enables you to display breadcrumbs anywhere on your ecommerce store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b9eea elementor-widget elementor-widget-menu-anchor\" data-id=\"f6b9eea\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"test-your-robots-txt-file\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b437f7 elementor-widget elementor-widget-heading\" data-id=\"0b437f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 7: Test Your robots.txt File\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c2332 elementor-widget elementor-widget-text-editor\" data-id=\"e8c2332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your website\u2019s robots.txt file provides instructions to the crawlers that are responsible for searching the web and recording information about its content. You can use this file to specify which parts of your site these crawlers can access, and which parts they should ignore.<\/p><p>If your <strong>robots.txt<\/strong> file is configured incorrectly, then it can prevent Google from crawling and indexing specific product pages, or even your entire ecommerce store. Even simple formatting errors can prevent some of your pages from being indexed correctly, having a disastrous impact on your SEO.<\/p><p>To make sure search engines can actually see all of your products, you should ensure that your <strong>robots.txt<\/strong> file is configured correctly. You can test this using Google\u2019s <a href=\"https:\/\/www.google.com\/webmasters\/tools\/robots-testing-tool\">robots.txt Tester tool<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4ae6e elementor-widget elementor-widget-image\" data-id=\"ba4ae6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/google-search-console-r4q781sl1w1520ux7dsap872sgghgka1bwcatmsl3m.png\" title=\"google-search-console\" alt=\"google-search-console\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545bcf9 elementor-widget elementor-widget-text-editor\" data-id=\"545bcf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If this tool identifies an issue with your <strong>robots.txt<\/strong> file, then you can edit it using an SEO plugin. If you\u2019re using Yoast SEO, you can navigate to <strong>SEO<\/strong><em> &gt; <\/em><strong>Tools<\/strong> and select <strong>File Editor<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1014fb elementor-widget elementor-widget-image\" data-id=\"d1014fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/yoast-robot-editor-r4q76wfop6giv6izwvwpnimsni4c1vpui7mxpghwpe.png\" title=\"yoast-robot-editor\" alt=\"yoast-robot-editor\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b24f95 elementor-widget elementor-widget-text-editor\" data-id=\"0b24f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yoast SEO will display your <strong>robots.txt<\/strong> file, and you can edit it or upload an alternative file as needed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d967f43 elementor-widget elementor-widget-menu-anchor\" data-id=\"d967f43\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"switch-to-https\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1fa66 elementor-widget elementor-widget-heading\" data-id=\"4f1fa66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 8: Switch to HTTPS\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f91dcd elementor-widget elementor-widget-text-editor\" data-id=\"2f91dcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since you\u2019ll likely be handling payments through your ecommerce site, it\u2019s crucial to provide a secure connection using Hypertext Transfer Protocol Secure (HTTPS). HTTPS is a protocol that encrypts the data sent between your web server and the customer\u2019s browser.\u00a0<\/p><p>Switching to HTTPS can help keep your customers safe. It can also improve your SEO, as Google uses HTTPS <a href=\"https:\/\/security.googleblog.com\/2014\/08\/https-as-ranking-signal_6.html\">as a ranking signal<\/a>: \u201cFor now it&#8217;s only a very lightweight signal\u2026.But over time, we may decide to strengthen it, because we\u2019d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.\u201d<\/p><p>After analyzing <a href=\"http:\/\/backlinko.com\/search-engine-ranking#partners\">one million Google search results<\/a>, SEO specialist and founder of Backlinko Brian Dean confirmed that switching to HTTPS does have a positive impact on search engine rankings. The <a href=\"https:\/\/www.semrush.com\/ranking-factors\/\">2019 Ranking Factors Study<\/a> conducted by SEMrush also concluded that HTTPS is now a very strong ranking factor.\u00a0<\/p><p>Therefore, it\u2019s a good idea to verify that your ecommerce store is using HTTPS. If it isn\u2019t, we\u2019d highly recommend making the switch, as it will almost certainly have a positive impact on your store\u2019s search engine rankings (and keep your customers&#8217; transactions safe).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a845f68 elementor-widget elementor-widget-menu-anchor\" data-id=\"a845f68\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"test-your-stores-performance\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7fb105 elementor-widget elementor-widget-heading\" data-id=\"c7fb105\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 9: Test Your Store\u2019s Performance\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf618dd elementor-widget elementor-widget-text-editor\" data-id=\"bf618dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s also a good idea to explore the worlds of rich snippets. These snippets are used to present richer search results on a Google results page. They can appear as reviews, star ratings, opening times, recipes, events, etc.<\/p><p>Rich snippets use schema markup &#8211; HTML code which site operations can add to the page&#8217;s existing code. If you&#8217;re already using Elementor, you can use the star rating widget, which comes with pre-built rich snippets and Google structured mark-up capabilities.\u00a0<\/p><p>Rich snippets are not a direct SEO ranking factor. However, they can help your ecommerce site stand out in Google&#8217;s search results, which can boost your CTRs. If you&#8217;re using WooCommerce, this widget will automatically add some structured data for products.<\/p><p>To keep your WooCommerce site running fast, you can follow the tips in <a href=\"https:\/\/elementor.com\/blog\/how-to-speed-up-wordpress-website\/\" target=\"_blank\" rel=\"noopener\">our guide to speeding up WordPress<\/a>. You can also improve performance using the <a href=\"https:\/\/elementor.com\/blog\/wp-rocket\/\" target=\"_blank\" rel=\"noopener\">WP Rocket plugin<\/a>, which even has built-in integration for WooCommerce.<\/p><p>When it comes to <a href=\"https:\/\/elementor.com\/blog\/test-website-speed\/\">testing your website&#8217;s performance<\/a>, we&#8217;d recommend the following tools:<\/p><ul><li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\"><strong>Google PageSpeed Insights<\/strong><\/a><strong>.<\/strong> This platform evaluates how well your store performs on both desktop and mobile devices. It will then offer suggestions and best practices for boosting your website&#8217;s speed and overall performance.\u00a0<\/li><li><a href=\"https:\/\/www.pingdom.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Pingdom by SolarWinds<\/strong><\/a><strong>.<\/strong> You can use this platform to test your website, but Pingdom also provides automated uptime monitoring. A recent study by <a href=\"https:\/\/moz.com\/blog\/seo-rankings-drop-guide\" target=\"_blank\" rel=\"noopener\">Moz<\/a> found that intermittent 500 internal server errors can cause issues with tracked keywords. If your store is offline for a significant amount of time, that could have a negative impact on SEO. Pingdom can notify you if your ecommerce store experiences any downtime. This helps you resolve the issue before it has a chance to impact your SEO.\u00a0<\/li><li><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\"><strong>GTmetrix<\/strong><\/a><strong>.<\/strong> This platform provides detailed, real-time performance tracking. The in-depth metrics include a visual representation of how every single asset on your website loads, including your <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/what-is-css\/\"   title=\"What Is CSS? How to Use it in Web Design (2025)\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25395\">CSS<\/a>, HTML, JavaScript, images, plugins, and third-party content. GTmetrix also provides recommendations for improving your store&#8217;s performance.\u00a0<\/li><\/ul><p>It&#8217;s a smart idea to test your store on a regular basis. This helps you identify and resolve any issues promptly before they degrade your SEO. It also means you can continuously refine your store&#8217;s performance \u2014 and by extension its rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaaec2 elementor-widget elementor-widget-menu-anchor\" data-id=\"1aaaec2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"consider-using-a-third-party-seo-plugin\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475f340 elementor-widget elementor-widget-heading\" data-id=\"475f340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 10: Consider Using a Third-Party SEO Plugin\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abac57 elementor-widget elementor-widget-image\" data-id=\"9abac57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/rank-math-r4q6y4lwwug6i79r53e2dqbx21d07kw1asfsghi6s2.png\" title=\"rank-math\" alt=\"rank-math\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843df87 elementor-widget elementor-widget-text-editor\" data-id=\"843df87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we\u2019ve mentioned, Yoast SEO is a great option for WooCommerce stores. Even better, there\u2019s a dedicated <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/yoast-woocommerce-seo\/\">Yoast WooCommerce SEO extension<\/a>. This extension adds some useful features specifically designed for online stores, including rich ecommerce details for specific social media platforms. This can be useful if your products receive a lot of shares on <a href=\"https:\/\/elementor.com\/blog\/pro-v130-share-buttons\/\" target=\"_blank\" rel=\"noopener\">social sites.<\/a><\/p><p>The WooCommerce extension also cleans up your XML sitemap. This removes irrelevant content, which is useful since the WooCommerce platform does have a reputation for creating a lot of duplicate content.<\/p><p>For example, all the parameters that your customers use to filter your products will create extra URLs that feature duplicate content. You don\u2019t want Google focusing its resources on indexing these pages when it could be concentrating on the content that you actually want it to rank.\u00a0<\/p><p>Another popular SEO plugin is <a href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\">Rank Math<\/a>. This tool has <a href=\"https:\/\/elementor.com\/blog\/rank-math-integration\/\" target=\"_blank\" rel=\"noopener\">built-in compatibility with Elementor<\/a>, which is great if you\u2019re planning to use Elementor WooCommerce Builder to design your store.\u00a0<\/p><p>Alternatively, you can use the <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">All in One SEO Pack<\/a>. The free version of this plugin comes with basic support for WooCommerce. However, you\u2019ll need to purchase the Pro version to unlock additional WooCommerce-related features, including setting SEO titles and meta descriptions for product category and tag archives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba857aa elementor-widget elementor-widget-menu-anchor\" data-id=\"ba857aa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"create-an-seo-content-marketing-strategy\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7b605 elementor-widget elementor-widget-heading\" data-id=\"6d7b605\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 11: Create an SEO Content Marketing Strategy \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e1666 elementor-widget elementor-widget-text-editor\" data-id=\"b6e1666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/content-marketing-strategy\/\"   title=\"How To Create a Content Marketing Strategy: A Complete Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25397\">Content marketing<\/a> is the process of creating various forms of content, including blog posts, videos, and infographics. This content can attract more traffic to your store, and ultimately drive conversions.<\/p><p>The key to a successful content marketing strategy is to provide your readers with valuable information, especially if it helps them resolve a pertinent problem. This creates a sense of trust that first-time buyers may need before sharing their credit card details with an <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/online-store\/\"   title=\"How To Start An Online Store: Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25396\">online store<\/a>.\u00a0<\/p><p>By publishing useful content on a regular basis, you can build a long-term relationship with your customers. You can also inspire a sense of brand loyalty that can transform one-time purchasers into loyal repeat customers.\u00a0<\/p><p>For the best results, it&#8217;s a good idea to identify the challenges your customers are currently experiencing. You can then produce content that helps them overcome those problems. It may help to interview your target audience about the issues they&#8217;re facing, and the topics they&#8217;re interested in. You can then create a content calendar that&#8217;s tailored to meet their exact needs.<\/p><p>Your previous research can also come in useful. Ideally, you should have a list of high-value keywords that are relevant to your ecommerce store. You can build some of your content around those terms.<\/p><p>You can also use your competitor research to influence your content marketing strategy. For example, if a competitor&#8217;s post gained an unusually large number of backlinks, then you might create content that covers a similar topic. You can then reach out to the third parties that linked to the existing content, to see whether they&#8217;re interested in featuring yours instead.<\/p><p>Finally, when it&#8217;s time to publish your content, try to include at least one relevant <a href=\"https:\/\/elementor.com\/blog\/create-call-to-action-box\/\" target=\"_blank\" rel=\"noopener\">Call To Action (CTA)<\/a>. This is essential for converting traffic into paying customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36f93a elementor-widget elementor-widget-menu-anchor\" data-id=\"b36f93a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"secure-valuable-backlinks\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6914f7d elementor-widget elementor-widget-heading\" data-id=\"6914f7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 12: Secure Valuable Backlinks \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e35aea elementor-widget elementor-widget-text-editor\" data-id=\"0e35aea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Link building plays a vital role in SEO. When an external website links to your ecommerce store, search engines count that as an endorsement of your store\u2019s content. Each external link will pass authority, relevancy, and trust to your site. You can measure the strength of your backlink profile by checking the <a href=\"https:\/\/ahrefs.com\/website-authority-checker\" target=\"_blank\" rel=\"noopener\">Domain Authority<\/a> and <a href=\"https:\/\/moz.com\/learn\/seo\/page-authority\" target=\"_blank\" rel=\"noopener\">Page Authority<\/a> in a tool such as Ahrefs &#8211; just be aware that these are private metrics that are not used by Google so they should only be used as an initial reference point.<\/p><p>The most valuable external links come from sources that are trusted by Google. This might include established websites that have a large following, and a long history of obeying Google\u2019s guidelines. The source should also be topically related to your website\u2019s content. For example, if your electronics store receives a link from a blog discussing the best smart TVs of 2020, then this is great for your SEO.\u00a0<\/p><p>The best way to earn backlinks is to produce valuable content. This might involve creating long and in-depth posts, or concentrating on content forms that are proven to attract plenty of external links. According to a <a href=\"https:\/\/marketing.buzzsumo.com\/link-study\/\" target=\"_blank\" rel=\"noopener\">study by BuzzSumo<\/a>, 75 percent of all online content gets zero links, while some types of content are greatly preferred. Popular options for backlinks include list posts, quizzes, videos, infographics, and how-to articles.\u00a0<\/p><p>It may also help to perform a link gap analysis. This is where you identify links your competitors have earned that are relevant to your ecommerce site. You can use Link Explorer&#8217;s Link Intersect tool to identify domains and URLs that link to your competitors, but not to you. This gives you a list of places to target as a part of your external link-building strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8770b elementor-widget elementor-widget-menu-anchor\" data-id=\"3e8770b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dont-forget-about-internal-links\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3bc8d elementor-widget elementor-widget-heading\" data-id=\"5a3bc8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 13: Don\u2019t Forget About Internal Links\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5487c26 elementor-widget elementor-widget-text-editor\" data-id=\"5487c26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO experts put a lot of emphasis on external links, but internal links can also boost your SEO. While backlinks are hyperlinks between two different websites, an internal link is a hyperlink between two different pages of the same website.<\/p><p>Although they\u2019re often overlooked, internal links can have a positive impact on SEO. Research suggests that session duration and the number of pages visited per session are two of the <a href=\"https:\/\/www.semrush.com\/ranking-factors\/\">most important ranking factors<\/a>. Internal links can boost both of these metrics by helping visitors find related content.<\/p><p>Additionally, internal links help to define your site architecture &#8211; i.e. the relationship between the pages on your site, and where they fit within the website&#8217;s overall structure. Inner pages with lots of internal links will be seen as more valuable. Likewise, pages with internal links from high-value pages, such as the homepage, are seen as focal to your website.<\/p><p>The great thing about internal links is that you\u2019re in control. This means you can choose your own anchor text. Ideally, the anchor text should contain keywords that you want the page to rank for.<\/p><p>Anchor text can also be branded or unbranded. Branded links contain your store\u2019s name, and are useful for improving visibility. For internal links, we recommend using non-branded anchor text, unless the page you&#8217;re linking to only has branded content and doesn&#8217;t rank for non-branded terms.<\/p><p>Fortunately, it&#8217;s easy to create an internal link in Elementor. Simply select the text that you want to link in the text editor, and it will automatically suggest relevant content you can link to.<\/p><p>After adding your internal links, it\u2019s a good idea to monitor the health of those URLs. A <a href=\"https:\/\/www.semrush.com\/blog\/technical-seo-mistakes-semrush-study-2017\/\">study of over 450 million web pages<\/a> found that 80 percent of the websites had broken links. This can have a negative impact on the customer experience, and damage your SEO.\u00a0<\/p><p>You can use a backlink health checking tool, such as <a href=\"https:\/\/www.screamingfrog.com\/\">Screaming Frog\u2019s SEO Spider<\/a>, to identify unhealthy link behavior, including broken links. After finding a problematic URL, you can either update it, set up a redirect, or remove it entirely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94cc33 elementor-widget elementor-widget-menu-anchor\" data-id=\"a94cc33\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-optimize-the-organic-traffic-conversion-rate\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710a8cf elementor-widget elementor-widget-heading\" data-id=\"710a8cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Optimize the Organic Traffic Conversion Rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d184e5e elementor-widget elementor-widget-text-editor\" data-id=\"d184e5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion Rate Optimization (CRO) involves trying to increase the percentage of visitors who convert on your website. For ecommerce stores, this typically involves transforming visitors into paying customers.\u00a0<\/p><p>Just as with a physical storefront, it\u2019s important to get a large number of people through the door. However, if most of those people are content to browse without ever making a purchase, your business will struggle to turn a profit. By concentrating on CRO, on the other hand, you can get more customers from the same amount of traffic.<\/p><p>A successful CRO strategy involves making the purchasing process frictionless. It\u2019s a smart idea to use tracking tools to map the journey buyers take through your ecommerce store. You can then focus your efforts on refining that path. This often involves providing a clear sales funnel, from the moment the visitor arrives on your website right through to the point when they complete the checkout process.<\/p><p>To provide a better purchasing experience, you can also offer multiple payment gateways. This lets customers choose how they want to pay. Wherever possible, it\u2019s also a good idea to give customers the option to check out without creating an account.\u00a0<\/p><p>To deliver a seamless customer experience, it may help to conduct customer surveys or perform A\/B testing and experiment with various CTAs. For example, a <a href=\"https:\/\/blog.hubspot.com\/marketing\/conversion-rate-optimization-guide\">recent test by HubSpot<\/a> found that anchor text CTAs delivered a much higher conversion rate than end-of-post banners. Every website is unique, so rather than guess what your customers will respond positively to, it\u2019s always a good idea to put your theories to the test.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d73e1 elementor-widget elementor-widget-menu-anchor\" data-id=\"92d73e1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-analyze-your-e-commerce-seo-strategys-success\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d12ab elementor-widget elementor-widget-heading\" data-id=\"10d12ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Analyze Your Ecommerce SEO Strategy\u2019s Success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abdc6a4 elementor-widget elementor-widget-text-editor\" data-id=\"abdc6a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO optimization isn\u2019t a one time task. Search engines such as Google are notorious for changing their algorithms and ranking factors over time. If you want to maintain your search position, then be prepared to monitor your website\u2019s performance and refine your SEO accordingly.\u00a0<\/p><p>You may also add content to your ecommerce store. This might include new products or blog posts that you generate as a part of your content marketing strategy. To help Google understand and rank this new content, it\u2019s a smart move to perform SEO optimization on every piece of new content that you publish.<\/p><p>You can also monitor your SEO using tools such as Google Analytics. In particular, we\u2019d recommend paying careful attention to traffic numbers, and time spent in your store. You can use these metrics to identify and improve issues. For example, a high volume of traffic but a low percentage of repeat visitors may indicate that your store is struggling to hold customer interest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd3119 elementor-widget elementor-widget-heading\" data-id=\"5dd3119\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boosting Your Sales With Ecommerce SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39506cb elementor-widget elementor-widget-text-editor\" data-id=\"39506cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your products aren\u2019t ranking highly in Google\u2019s search results, then you could be missing out on sales. Thankfully, by following our ecommerce SEO tips, you can climb the rankings and maybe even score that coveted number-one spot.<\/p><p>By conducting thorough keyword research and learning from your competitors, you can get your SEO strategy off to a strong start. You can then optimize your product pages to help them rank higher in search engines, using techniques such as snippets and breadcrumbs. Finally, you can increase key metrics, including session duration and number of pages visited, with an effective content marketing strategy.\u00a0<\/p><p>Do you have any questions about using SEO to drive traffic to your ecommerce store? Ask away in the comments below!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd8084 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6dd8084\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/marketing\/wp-content\/uploads\/sites\/9\/2021\/02\/Ecommerce-SEO-Checklist.pdf\" rel=\"nofollow\" download=\"\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Downloads Our Ecommerce SEO Checklist <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online stores are just as reliant on good SEO as other, content-heavy websites. With a well-optimized website, your ecommerce website can get more traffic and subsequently, make more sales. Explore the secrets of good ecommerce SEO and learn how to apply them.<\/p>\n","protected":false},"author":577376,"featured_media":56707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,77],"tags":[82],"marketing_persona":[51],"marketing_intent":[48],"class_list":["post-56676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-woocommerce","tag-woocommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce SEO: How To Drive Traffic &amp; Increase Sales | Elementor<\/title>\n<meta name=\"description\" content=\"Online stores are just as reliant on good SEO as other, content-heavy websites. 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