{"id":46205,"date":"2021-01-12T08:12:01","date_gmt":"2021-01-12T08:12:01","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=46205"},"modified":"2021-01-12T08:12:01","modified_gmt":"2021-01-12T08:12:01","slug":"webinar-talia-wolf","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/webinar-talia-wolf\/","title":{"rendered":"Boosting Conversions With Emotions \u2014 Takeaways From Our Webinar With Talia Wolf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46205\" class=\"elementor elementor-46205\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c730c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c730c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c66731\" data-id=\"6c66731\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64caa99 elementor-widget elementor-widget-text-editor\" data-id=\"64caa99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many organizations are focused on increasing sales, without taking the time to consider <em>why<\/em> people buy from them. However, if you want to boost your conversions, it&#8217;s crucial to understand the emotional triggers that drive people to purchase your product \u2014 or defect to your biggest competitor.\u00a0<\/p><p>To help the Elementor community with this topic, we held a webinar with renowned Conversion Rate Optimization (CRO) expert Talia Wolf. Recently listed as one of the <a href=\"https:\/\/elementor.com\/blog\/conversion-expert-roundup-2019\/\" target=\"_blank\" rel=\"noopener\">most influential experts in CRO<\/a>, she has helped some of the biggest companies in the world boost their revenue. During the webinar, Talia shares checklists, key questions to ask, and a step-by-step guide on growing your conversions through emotional targeting.\u00a0<\/p><p>In this post, we&#8217;ll summarize Talia&#8217;s main points and share some insights from our Q&amp;A session with her. Let&#8217;s get to it!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1790823 elementor-widget elementor-widget-heading\" data-id=\"1790823\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Role Emotions Play in Driving Conversions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e962546 elementor-widget elementor-widget-text-editor\" data-id=\"e962546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion Rate Optimization (CRO) is the process of increasing the percentage of users who take a desired action. This action might be completing a form, <a href=\"https:\/\/elementor.com\/blog\/customize-woocommerce-product-page\/\">purchasing a product<\/a>, or subscribing to your newsletter.\u00a0<\/p><p>There is a common misconception that CRO simply means moving elements around your <a href=\"https:\/\/elementor.com\/blog\/create-wordpress-landing-page\/\">landing page<\/a> to drive conversions. However, Talia explains that effective CRO requires a deep understanding of how people make decisions. You can use this insight to deliver the best possible value to the customer, which can help incentivize engagement.<\/p><p>Whenever she starts working with a new client, Talia asks, \u201cWhy do you think customers choose to buy from you and not from your high-converting competitors?\u201d She reveals that most clients assume the answer lies within their product\u2019s innovative new features or competitive pricing \u2014 but this isn\u2019t how customers make purchasing decisions.<\/p><p>The typical customer doesn\u2019t care that you\u2019re number one in your industry, or that you\u2019ve just released an exciting new feature. Customers care about the <em>why.<\/em> More specifically, when you\u2019re trying to convert potential leads into sales, Talia recommends focusing on the desired outcome and value for the customer.<\/p><p>To help drive conversions, Talia developed the &#8220;emotional marketing&#8221; methodology. This methodology identifies over 223 different emotional triggers that impact the decision-making process.<\/p><p>Leveraging these emotional triggers is the key to a successful CRO. To ensure that you&#8217;re using them effectively, Talia suggests asking yourself the following questions:\u00a0<\/p><ul><li>What pain does my customer feel before finding a solution?<\/li><li>What are the emotional triggers that drive the decision-making process?<\/li><li>What are the customer\u2019s hesitations and concerns?<\/li><li>How do they want to feel after finding a solution?<\/li><\/ul><p>The answers to these questions are the key to creating high-converting copy and landing pages. If you don\u2019t immediately have all the answers, don\u2019t panic. In our webinar, Talia shares an actionable, four-step plan to help answer them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6bbee elementor-widget elementor-widget-heading\" data-id=\"ff6bbee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Leverage Emotion To Boost Conversions (4 Key Tips)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ab401 elementor-widget elementor-widget-text-editor\" data-id=\"64ab401\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After discussing why emotions play such a pivotal role in driving purchasing decisions, Talia shares a plan for boosting your conversions using the power of emotional targeting. Here are four tips she offers for creating a high-converting experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2838cfb elementor-widget elementor-widget-heading\" data-id=\"2838cfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Start With the Customer\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed177c elementor-widget elementor-widget-text-editor\" data-id=\"aed177c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talia\u2019s main message is to always place the customer at the heart of the CRO experience. Therefore, it\u2019s unsurprising that her first piece of advice is to perform meaningful, customer-centric research.\u00a0<\/p><p>Some of the top questions she asks when performing customer research on behalf of her clients include:\u00a0<\/p><ul><li>What was going on in your life\/day that made you search for a solution?<\/li><li>When you weren\u2019t using this solution, how did you solve this problem?\u00a0<\/li><li>If you could no longer use this solution anymore, what would you miss the most?<\/li><li>What\u2019s the number one thing you\u2019d mention to a friend if you wanted to convince them to give our company or product a try?<\/li><\/ul><p>These answers can help you develop a deeper understanding of your target audience. Obtaining this information positions you to create more compelling and emotionally-driven customer experiences.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797abc1 elementor-widget elementor-widget-heading\" data-id=\"797abc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use a Formula To Add Emotion To Your Copy\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decec80 elementor-widget elementor-widget-text-editor\" data-id=\"decec80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talia points out that you won&#8217;t always have the option to <a href=\"https:\/\/elementor.com\/blog\/website-redesign-guide\/\">redesign your website<\/a> for CRO. Perhaps you don&#8217;t have the resources or time required for a complete overhaul, or maybe you&#8217;re working with a client who is resistant to redesigning their site. However, this doesn&#8217;t have to prevent you from performing successful CRO.<\/p><p>Talia shared the story of a client with an unusual <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\"   title=\"landing page\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"2461\">landing page<\/a> consisting of 3,000 words. She decided that the best way to increase CRO was to add <em>even more words<\/em> to this landing page.<\/p><p>She produced some copy that clearly expressed the target audience&#8217;s pain points and communicated how much better the customer would feel after converting. By strategically leveraging these emotional triggers, Talia managed to boost signups by 41 percent and increase the company&#8217;s revenue by 15 percent. She achieved these results without a complete redesign.\u00a0<\/p><p>To create this kind of high-converting copy, Talia recommends using the following formula:\u00a0<\/p><p><em>Feature + Desired Outcome = Emotional-Centric Copy<\/em><\/p><p>This means you should take the feature that you&#8217;re trying to sell, and then add the desired outcome. The result is emotional-centric copy that places the focus firmly on the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7562f0 elementor-widget elementor-widget-heading\" data-id=\"b7562f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Create a Design That Amplifies the Emotion of Your Message\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab9897 elementor-widget elementor-widget-text-editor\" data-id=\"dab9897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although a complete redesign isn\u2019t always necessary, the design should amplify your messaging. Talia recommends that you create your messaging first, and then shape your visuals around that content.\u00a0<\/p><p>Talia notes that, on average, people see about 40,000 messages every single day. Between pop-ups, notifications, ads, and more, there\u2019s a lot of \u2018visual noise\u2019. Many designers and marketers are eager to experiment with new ideas and design trends as a way to stand out from the crowd. However, this risks further overwhelming visitors.<\/p><p>In this climate, Talia recommends prioritizing your target audience over the urge to try exciting new ideas. In particular, she encourages her clients to reduce visual noise by going back to the basics.\u00a0<\/p><p>In the webinar, Talia shares her top tips for simplifying your design. First, she suggests using high contrast between images and page copy. She also recommends ensuring that your landing page\u2019s <a href=\"https:\/\/elementor.com\/blog\/free-elementor-hero-ui-kit\/\" target=\"_blank\" rel=\"noopener\">hero images<\/a> don\u2019t distract from the conversion-driving <a href=\"https:\/\/elementor.com\/blog\/create-call-to-action-box\/\" target=\"_blank\" rel=\"noopener\">Call To Action (CTA)<\/a> or from the copy itself:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c3a11 elementor-widget elementor-widget-image\" data-id=\"95c3a11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/01\/call-to-action-elementor-1024x576.png\" class=\"attachment-large size-large wp-image-47147\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/01\/call-to-action-elementor-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/01\/call-to-action-elementor-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/01\/call-to-action-elementor-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/01\/call-to-action-elementor-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2021\/01\/call-to-action-elementor.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449015a elementor-widget elementor-widget-text-editor\" data-id=\"449015a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>She also emphasizes the importance of using a single CTA per page and giving your content space to breathe by including white space. Talia feels there isn\u2019t enough white space anywhere online:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77204e elementor-widget elementor-widget-image\" data-id=\"a77204e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=450\/blog\/wp-content\/uploads\/2021\/01\/elementor-whitespace-1024x576.png\" class=\"attachment-large size-large wp-image-47148\" alt=\"\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/01\/elementor-whitespace-1024x576.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/01\/elementor-whitespace-300x169.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/01\/elementor-whitespace-768x432.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/01\/elementor-whitespace-1536x864.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1600\/blog\/wp-content\/uploads\/2021\/01\/elementor-whitespace.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5977ef elementor-widget elementor-widget-text-editor\" data-id=\"b5977ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talia also stresses the significance of choosing <a href=\"https:\/\/elementor.com\/blog\/brand-imagery\/\" target=\"_blank\" rel=\"noopener\">brand imagery<\/a> that supports your CRO\u2019s emotional message. It\u2019s smart to opt for visuals that people can relate to. This means fewer images of products and more pictures of happy friends, co-workers, and families.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7681e elementor-widget elementor-widget-heading\" data-id=\"1d7681e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Create a Pre-Flight Checklist\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7a806 elementor-widget elementor-widget-text-editor\" data-id=\"9f7a806\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After completing the above steps, you\u2019ll be in a solid place to boost your conversions. However, to ensure you\u2019re maximizing your sales, you can use Talia\u2019s &#8220;pre-flight checklist\u2019&#8221;<\/p><p>Before launching any new marketing or promotional content, try asking yourself the following:<\/p><ul><li>Am I making it all about myself, or about the customer?\u00a0<\/li><li>Can the people who visit my site see and feel the emotional outcomes they desire?\u00a0<\/li><li>Am I using emotion in both my copy and my visuals?<\/li><li>Can potential customers immediately see the <em>why?<\/em><\/li><\/ul><p>By making the customer the focus of your content, you provide a better experience for them while also getting the results you want. Talia wraps things up by reminding attendees to stop concentrating on their own goals \u2014 and starting concentrating on helping their customers achieve <em>their<\/em> goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf75ba7 elementor-widget elementor-widget-heading\" data-id=\"bf75ba7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Q&amp;A: Insights From Talia Wolf on Boosting Conversions With Emotions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a70538 elementor-widget elementor-widget-text-editor\" data-id=\"9a70538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are a few of the questions our viewers asked Talia, along with her insightful answers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6905e elementor-widget elementor-widget-heading\" data-id=\"8b6905e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q: When Dealing With CRO, What Is an Optimal Approach That Reduces Biases and Helps Us Make Sound Decisions?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6799a2e elementor-widget elementor-widget-text-editor\" data-id=\"6799a2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talia agrees that biases are everywhere, and are therefore difficult to avoid. However, she recommends tackling this problem by using data to inform your decisions.<\/p><p>Raw data can be a powerful tool for remaining impartial. \u201cIt\u2019s important to test, as <a href=\"https:\/\/elementor.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">testing will always tell you the truth<\/a>,\u201d she says. Wherever possible, it&#8217;s a smart idea to gather data using multiple analytics platforms and look for repeating themes.\u00a0<\/p><p>Talia also tries to involve as many people in the decision-making process as possible, particularly via customer feedback and surveys. \u201cI know it\u2019s impossible to avoid biases altogether,\u201d she admits. \u201cAll I can do is be aware of them and test them.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8cd44 elementor-widget elementor-widget-heading\" data-id=\"0c8cd44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q: What Are the CRO Guidelines for Local Service Businesses, Especially in Lead Generation?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e44e01 elementor-widget elementor-widget-text-editor\" data-id=\"4e44e01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talia recommends emphasizing the fact that you\u2019re local and part of the community. This can be a powerful emotional trigger for potential customers. It\u2019s where messaging comes in, as your website\u2019s copy is essential for presenting your brand as part of the local community.\u00a0<\/p><p>If you\u2019re performing local marketing, it\u2019s particularly important to ensure that you\u2019re driving the right traffic to your website. \u201cI feel when you\u2019re doing local marketing, driving the right people to your site is usually the challenge,\u201d Talia says. You can monitor your traffic sources using analytics platforms, such as <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9fa99e elementor-widget elementor-widget-heading\" data-id=\"e9fa99e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect With Consumers on an Emotional Level To Boost Your Conversions and Revenue \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ea37c elementor-widget elementor-widget-text-editor\" data-id=\"48ea37c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talia\u2019s key message is that customers don\u2019t care <em>what<\/em> you\u2019re selling. Rather, they care about the outcome and value. As Talia points out, once you understand your audience\u2019s emotional triggers, you can craft an experience that compels them to click on that \u2018buy now\u2019 button.<\/p><p>Our conversation with Talia was a powerful reminder that your marketing should always focus on the customer, and not on your product\u2019s cool new features or discounted pricing. For more from Talia, you can check out her conversion optimization <a href=\"https:\/\/getuplift.co\/\" target=\"_blank\" rel=\"noopener\">GetUplift website<\/a> or follow her on <a href=\"https:\/\/twitter.com\/TaliaGw\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p><p>Do you have any questions about using emotions to drive conversions? Let us know in the comments section below!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the most influential CRO experts shares checklists, key questions to ask, and a step-by-step guide on growing your conversions through emotional targeting.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":46206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,32,168],"tags":[79,81,173],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-46205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-design","category-webinars","tag-build","tag-create","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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