{"id":45772,"date":"2025-03-20T11:00:33","date_gmt":"2025-03-20T09:00:33","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=45772"},"modified":"2025-12-03T05:32:39","modified_gmt":"2025-12-03T03:32:39","slug":"flat-design","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/flat-design\/","title":{"rendered":"Flat Design: What it Is? Origins, Uses, and Examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45772\" class=\"elementor elementor-45772\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8ccb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8ccb06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6389e383\" data-id=\"6389e383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d5fe42 elementor-widget elementor-widget-text-editor\" data-id=\"8d5fe42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether you&#8217;ve only just <a href=\"https:\/\/elementor.com\/blog\/start-web-design-business\/\" target=\"_blank\" rel=\"noopener\">started your web design business<\/a> or you&#8217;ve been working as a designer for years, you&#8217;ve likely noticed how much the face of the web changes from year to year.\u00a0<\/p><p>Some <a href=\"https:\/\/elementor.com\/blog\/web-design-trends-2020\/\" target=\"_blank\" rel=\"noopener\">web design trends<\/a> are fairly subtle, like a shift from using solid color backgrounds to gradients. Others, however, signal a massive change in the way we design websites.\u00a0<\/p><p>One of the most recognizable examples of this took place in the earlier part of the 2010s, as websites moved from <a href=\"https:\/\/elementor.com\/blog\/skeuomorphism-ux-design\/\">skeuomorphism<\/a> (when objects are designed to resemble their real-world counterparts)\u00a0to flat design, and flat-design inspired <a href=\"https:\/\/elementor.com\/blog\/what-is-material-design\/\">material design<\/a>.\u00a0<\/p><p>Flat design, in particular, has proven itself useful not only in web design but in graphic design. It is a highly effective way to design engaging interfaces and branding and, as a result, leads to higher rates of engagement and conversions.\u00a0<\/p><p>Let&#8217;s start with understanding what flat design is, exactly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587c4d5b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"587c4d5b\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/minimalist-design\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More About Minimalist Design and How To Apply It<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39b0581 blog-toc elementor-widget elementor-widget-heading\" data-id=\"39b0581\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8643e2 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d8643e2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#what-is\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is Flat Design?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#history\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The History of Flat Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#swiss-style\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Swiss Style<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#microsoft\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Microsoft and Flat Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#flat-two\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Flat design 2.0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#benefits\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Benefits of Flat Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#criticism\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The Criticisms of Flat Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#when-to-use\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">When Should You Use Flat Design?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#how-to-enhance\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How To Enhance Your Flat Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#flat-ui-kit\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Flat UI Kit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#examples\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 Inspiring Examples of Flat Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c39d4 elementor-widget elementor-widget-menu-anchor\" data-id=\"e9c39d4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"what-is\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3bf89 elementor-widget elementor-widget-heading\" data-id=\"bc3bf89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Flat Design?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee5089 elementor-widget elementor-widget-text-editor\" data-id=\"7ee5089\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Flat design is a user-interface modern design style known for the following traits:\u00a0<\/p><ul><li>A modern and digital-friendly aesthetic<\/li><li>Minimalist styling<\/li><li>Ample white space<\/li><li>Symmetrical grid-based layouts<\/li><li>2D elements<\/li><li>Bright, high-contrast colors<\/li><li>Bold, readable <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/best-fonts-for-websites\/\"   title=\"typography\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5373\">typography<\/a><\/li><li>Symbolic icons<\/li><li>Simplicity (so no gradients, textures, abstract forms)<\/li><\/ul><p>Because of its focus on cleanliness and order, flat design creates very functional websites, where the user journey is clearly laid out and the interface provides little to no distractions or friction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac1747 elementor-widget elementor-widget-menu-anchor\" data-id=\"cac1747\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"history\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e603201 elementor-widget elementor-widget-heading\" data-id=\"e603201\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The History of Flat Design\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b892a1d elementor-widget elementor-widget-text-editor\" data-id=\"b892a1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Flat design was created in direct response to <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/skeuomorphism\" target=\"_blank\" rel=\"noopener\">skeuomorphism<\/a>\u2019s age of realism.\u00a0<\/p><p>Here\u2019s an example from the Apple website in 2010, with its overabundance of skeuomorphic images and icons:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b91ca4 elementor-widget elementor-widget-image\" data-id=\"6b91ca4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/1-apple-website-2010-skeuomorphism.png\" class=\"attachment-large size-large wp-image-45775\" alt=\"apple-website-2010-skeuomorphism\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/1-apple-website-2010-skeuomorphism.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/1-apple-website-2010-skeuomorphism-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Apple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d8f92 elementor-widget elementor-widget-text-editor\" data-id=\"72d8f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clearly, something needed to be done to create a more attractive, intuitive, and user-friendly interface. The Apple website in 2020 is the perfect example of how to do this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b53d1a8 elementor-widget elementor-widget-image\" data-id=\"b53d1a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/2-apple-website-2020-flat-design.png\" class=\"attachment-large size-large wp-image-45776\" alt=\"apple-website-2020-flat-design\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/2-apple-website-2020-flat-design.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/2-apple-website-2020-flat-design-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Apple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b5488 elementor-widget elementor-widget-text-editor\" data-id=\"24b5488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notice how the device navigation at the top is similar to the one from ten years prior. But the realism is gone and replaced by flat symbols.\u00a0<\/p><p>Not only is the flat design more attractive, but it\u2019s more space-conscious as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4f915 elementor-widget elementor-widget-menu-anchor\" data-id=\"9f4f915\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"swiss-style\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85192c elementor-widget elementor-widget-heading\" data-id=\"b85192c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Swiss Style\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6174569 elementor-widget elementor-widget-text-editor\" data-id=\"6174569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, while it\u2019s true that consumers got burned out on skeuomorphic design, flat design wasn\u2019t just created to be the exact opposite of its predecessor. It was actually inspired by Swiss Style.\u00a0<\/p><p>Also known as <a href=\"https:\/\/en.wikipedia.org\/wiki\/International_Typographic_Style\" target=\"_blank\" rel=\"noopener\">International Typographic Style<\/a>, Swiss Style was a type of graphic design that became popular in the mid-twentieth century. It was known for:\u00a0<\/p><ul><li>Minimalism<\/li><li>Grid-based layouts<\/li><li>Asymmetrical layouts<\/li><li>Legibility<\/li><li>The widespread use of sans-serif typography<\/li><li>Storytelling with a combination of photography and text<\/li><li>Functionalism<\/li><\/ul><p>The 1950s type specimen book for Neue Haas Grotesk (or Helvetica, as we know it today) is an example of Swiss Style:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ed129 elementor-widget elementor-widget-image\" data-id=\"68ed129\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.designishistory.com\/home\/swiss\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=405\/blog\/wp-content\/uploads\/2020\/12\/3-die-neue-haas-grotesk-swiss-style.png\" class=\"attachment-large size-large wp-image-45777\" alt=\"die-neue-haas-grotesk-swiss-style\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/3-die-neue-haas-grotesk-swiss-style.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/3-die-neue-haas-grotesk-swiss-style-300x169.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Design Is History<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd333e3 elementor-widget elementor-widget-text-editor\" data-id=\"bd333e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you can see, a lot of what we now use in modern (flat) design was clearly inspired by the sharp contrasting color palettes, flat and safe typography choices, and grid-based layouts of Swiss Style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d04af elementor-widget elementor-widget-menu-anchor\" data-id=\"05d04af\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"microsoft\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5637b34 elementor-widget elementor-widget-heading\" data-id=\"5637b34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft and Flat Design\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3751690 elementor-widget elementor-widget-text-editor\" data-id=\"3751690\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The company that\u2019s given credit for bringing flat design to the modern digital era is Microsoft.\u00a0<\/p><p>It was in the early 2010s when Microsoft began to transition its products\u2019 interfaces over to a completely flat and more intuitive UI. Apple eventually adopted the trend in 2013. And flat design blew up shortly after that.\u00a0<\/p><p>Flat design became the \u201cit\u201d trend for all kinds of digital experiences:\u00a0<\/p><ul><li>Websites<\/li><li>Apps<\/li><li>Software interfaces<\/li><li>Illustrations<\/li><li>Ads<\/li><li>Logos<\/li><li>And more<\/li><\/ul><p>That said, flat design as we knew it then has undergone a subtle facelift in recent years to account for some usability issues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8b4a0 elementor-widget elementor-widget-menu-anchor\" data-id=\"ab8b4a0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"flat-two\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2a399 elementor-widget elementor-widget-heading\" data-id=\"fa2a399\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flat design 2.0\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa5f6d elementor-widget elementor-widget-text-editor\" data-id=\"eaa5f6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the Nielsen Norman Group, this is <a href=\"https:\/\/www.nngroup.com\/articles\/flat-design\/\" target=\"_blank\" rel=\"noopener\">the biggest issue with flat design<\/a>:\u00a0<\/p><p>\u201cWe&#8217;ve noticed that long-term exposure to these flat yet clickable elements has been slowly reducing user efficiency by complicating their understanding of what&#8217;s clickable and what isn&#8217;t.\u201d<\/p><p>Although a flat design interface was cleaner and easier to navigate, it removed the key signifiers that created click confidence in users. For instance:\u00a0<\/p><ul><li>Raised buttons<\/li><li>Underlined and colorful hyperlinks<\/li><li>Actionable text alongside icons or buttons<\/li><\/ul><p>Initially, Material Design was created to fix this problem. But even that wasn\u2019t a perfect solution and needed fixing of its own.\u00a0<\/p><p>That\u2019s why, today, flat design 2.0 (or semi-flat design) is the design style we see a lot more of. It takes a best-of-both-worlds approach, combining flat design and Material Design to look something like this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c580f8e elementor-widget elementor-widget-image\" data-id=\"c580f8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/4-elementor-flat-design-example.png\" class=\"attachment-large size-large wp-image-45781\" alt=\"elementor-flat-design-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/4-elementor-flat-design-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/4-elementor-flat-design-example-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-814ec52 elementor-widget elementor-widget-text-editor\" data-id=\"814ec52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Simple yet bold sans-serifs, sharply-contrasting colors, and tons of <a href=\"https:\/\/elementor.com\/blog\/white-space-web-design\/\">white space<\/a> continue to dominate flat design UIs. However, we\u2019ve brought back some of the shading and layering in order to improve usability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a4afe elementor-widget elementor-widget-text-editor\" data-id=\"a5a4afe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"mb-xs mt-5 text-base font-[525] first:mt-3\">Evolution of Flat Design in Modern Times<\/h3><p class=\"my-0\">As we move into 2025, flat design continues to evolve, incorporating elements from other design styles to enhance user experience. The integration of subtle animations and micro-interactions has become more prevalent, adding a dynamic layer to flat interfaces without compromising their simplicity. Moreover, the use of AI-generated graphics and illustrations is on the rise, allowing for more personalized and unique visual elements within flat design frameworks. This blend of modern technologies with traditional flat design principles ensures that websites remain visually appealing and engaging while maintaining their ease of use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e23962 elementor-widget elementor-widget-heading\" data-id=\"8e23962\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/elementor.com\/blog\/web-design-statistics\/\">30 Valuable Web Design Statistics for 2021<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876676d elementor-widget elementor-widget-menu-anchor\" data-id=\"876676d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"benefits\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd5020 elementor-widget elementor-widget-heading\" data-id=\"2cd5020\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Benefits of Flat Design\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7455c2 elementor-widget elementor-widget-text-editor\" data-id=\"b7455c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are some of the reasons why websites that use flat design principles perform so well with their audiences:\u00a0<\/p><ul><li>Flat design\u2019s grid-based layout is inherently <strong><a class=\"wpil_keyword_link\" title=\"responsive\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"7318\">responsive<\/a><\/strong>.\u00a0<\/li><li>It has real staying power, which enables designers to create more <strong>future-proof websites<\/strong>.\u00a0<\/li><li>You can use flat design regardless of which <a href=\"https:\/\/elementor.com\/blog\/web-design-niche\/\" target=\"_blank\" rel=\"noopener\">design niche<\/a> you&#8217;re in.\u00a0<\/li><li>The tendency towards flat, neutral typography and abundant space leads to <strong>greater readability and legibility<\/strong>.\u00a0<\/li><li>Simply designed elements are <strong>easier and quicker to comprehend<\/strong> than super-detailed graphics.<\/li><li>Recognizable icons <strong>efficiently guide visitors through the UI<\/strong> while conserving space.<\/li><li>Distraction-free, intuitive interfaces <strong>improve website navigability<\/strong>.\u00a0<\/li><li>The strategic use of color, <a href=\"https:\/\/elementor.com\/blog\/contrast-web-design\/\">contrast<\/a>, and hierarchy leads to <strong>better visitor engagement and conversion<\/strong>.<\/li><li>Many of its properties (e.g. minimal UI, simple font styling, high-contrast colors) are useful in <a href=\"https:\/\/elementor.com\/blog\/web-accessibility-design-guide\/\" target=\"_blank\" rel=\"noopener\">designing accessible interfaces<\/a>.<\/li><li>Minimally designed websites tend to decrease the load put upon the server, thereby <a href=\"https:\/\/elementor.com\/help\/speed-up-a-slow-site\/\" target=\"_blank\" rel=\"noopener\">improving loading speeds<\/a>.<\/li><\/ul><p>Bottom line: Flat design doesn&#8217;t just look modern and clean, it helps websites perform better, too.<\/p><h3 class=\"mb-xs mt-5 text-base font-[525] first:mt-3\">Future-Proofing Flat Design<\/h3><p class=\"my-0\">In addition to its existing benefits, flat design is well-positioned to adapt to emerging trends in web design, such as accessibility and sustainability. The minimalist approach of flat design inherently supports faster page loading times, which is crucial for reducing carbon emissions associated with digital infrastructure. Furthermore, the emphasis on clear typography and high contrast colors in flat design aligns with accessibility guidelines, making it easier for users with visual impairments to navigate websites. As designers continue to prioritize these aspects, flat design will remain a cornerstone of modern web design, offering a balance between aesthetics, functionality, and environmental responsibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2b360 elementor-widget elementor-widget-menu-anchor\" data-id=\"fa2b360\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"criticism\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2933b4a elementor-widget elementor-widget-heading\" data-id=\"2933b4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Criticisms of Flat Design\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d13029 elementor-widget elementor-widget-text-editor\" data-id=\"1d13029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the criticisms mentioned regarding flat design 2.0 above, flat design has also been accused of &#8220;over-minimalism&#8221; i.e. its emphasis on simplicity makes it difficult to distinguish between graphics and visual cues.<\/p><p>This graphic shared by Killed by Google on Twitter is a great example:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c810c98 elementor-widget elementor-widget-image\" data-id=\"c810c98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/killedbygoogle\/status\/1320823388219133952\/photo\/1\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=540\/blog\/wp-content\/uploads\/2020\/12\/5-killed-by-google-icon-redesign.jpeg\" class=\"attachment-large size-large wp-image-45782\" alt=\"killed-by-google-icon-redesign\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/5-killed-by-google-icon-redesign.jpeg 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/5-killed-by-google-icon-redesign-300x225.jpeg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Killed by Google<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a09fdd elementor-widget elementor-widget-text-editor\" data-id=\"2a09fdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google recently redesigned all of the logos for its suite of products. Rather than allow them to be uniquely designed (and still on-brand), they now use the same color palette and geometric shapes.\u00a0<\/p><p>This is a form of minimalism taken to the extreme and it\u2019s no good.\u00a0<\/p><p>You\u2019re already sacrificing a lot of the fine details in a graphic or icon when you flatten it out. If you don\u2019t find a unique way to distinguish between graphics that have different meanings and purposes, you\u2019ll create huge issues for your visitors.\u00a0<\/p><p>The original flat design can be hard enough to decipher without visual cues that visitors need to know when to take action. The last thing you want is for the cognitive overload to get worse because everything looks the same.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6226046 elementor-widget elementor-widget-menu-anchor\" data-id=\"6226046\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"when-to-use\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c537349 elementor-widget elementor-widget-heading\" data-id=\"c537349\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Should You Use Flat Design?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdc0f1 elementor-widget elementor-widget-text-editor\" data-id=\"1fdc0f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we\u2019ve seen already, there is a universal appeal to flat design. But it\u2019s not just a matter of what kind of website to use it in. You can use flat design when creating the following:\u00a0<\/p><ul><li>Icon sets<\/li><li>Custom <a href=\"https:\/\/elementor.com\/blog\/guide-to-web-typography\/\" target=\"_blank\" rel=\"noopener\">typography<\/a><\/li><li>Mobile navigation elements (like in hamburger menus or sticky bars)<\/li><li>UI interactions<\/li><li>Illustrations<\/li><li>Mascots<\/li><li>Animated explainer videos<\/li><li><a href=\"https:\/\/elementor.com\/blog\/how-to-design-logo\/\">Logos<\/a><\/li><li>Infographics<\/li><li>Social media graphics<\/li><li>Digital ads<\/li><\/ul><p>You can also use the principles of flat design in the strategy and implementation phases of your projects. Specifically, flat design is useful in creating website wireframes as well as <a href=\"https:\/\/elementor.com\/blog\/web-design-style-guide\/\" target=\"_blank\" rel=\"noopener\">web design style guides<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1832123 elementor-widget elementor-widget-menu-anchor\" data-id=\"1832123\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"how-to-enhance\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5443a19 elementor-widget elementor-widget-heading\" data-id=\"5443a19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Enhance Your Flat Design\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34054a2 elementor-widget elementor-widget-text-editor\" data-id=\"34054a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First things first, make sure you <strong>use flat design 2.0<\/strong> instead of flat design.\u00a0While a completely flat interface may be okay for some of your visitors, the overall usability of the site will improve if you add some depth and context to areas of the page you want visitors to interact with.<\/p><p>Another thing to keep in mind is that <strong>flat design does not mean boring or lifeless<\/strong>.\u00a0You can still use animations \u2014 big or small \u2014 to provide feedback, keep visitors entertained while loading, or simply add some extra personality and life to the experience.\u00a0<\/p><p><strong>Be careful with color selection<\/strong>.\u00a0Although <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/text-bold\/\"   title=\"bold\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"6881\">bold<\/a> colors are part of the flat design formula, they might not make sense for your brand\u2019s style. Instead, make sure you <a href=\"https:\/\/elementor.com\/blog\/color-theory-web-design\/\" target=\"_blank\" rel=\"noopener\">choose a color palette<\/a> with strong contrast. That&#8217;s all you really need to make certain elements of your UI pop more than others.\u00a0<\/p><p>Flat design <strong>isn&#8217;t just for illustrated websites or logos<\/strong>.\u00a0Usually, when we see examples of flat design in action, we&#8217;re looking at icons, illustrations, and other graphic design elements. However, flat design and photography are not mutually exclusive. You can use both on a website, so long as you commit to one kind of imagery (e.g. illustrations vs. photography).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbf240 elementor-widget elementor-widget-menu-anchor\" data-id=\"9bbf240\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"flat-ui-kit\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca59f7 elementor-widget elementor-widget-heading\" data-id=\"6ca59f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flat UI Kit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbbb87 elementor-widget elementor-widget-text-editor\" data-id=\"3fbbb87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI Kits can be a valuable design tool when working with flat design and <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/envato-elements\/\"   title=\"Envato Elements: A Promising New Plugin for Elementor Templates\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25436\">Envato<\/a> has some great examples for inspiration, like this one from DeoThemes:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64edca elementor-widget elementor-widget-image\" data-id=\"b64edca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=534\/blog\/wp-content\/uploads\/2021\/01\/Flat_UI_Kit-1024x683.jpg\" class=\"attachment-large size-large wp-image-55182\" alt=\"Flat UI Kit\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2021\/01\/Flat_UI_Kit-1024x683.jpg 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2021\/01\/Flat_UI_Kit-300x200.jpg 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2021\/01\/Flat_UI_Kit-768x512.jpg 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2021\/01\/Flat_UI_Kit-1536x1024.jpg 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2038\/blog\/wp-content\/uploads\/2021\/01\/Flat_UI_Kit.jpg 2038w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Flat UI Kit by DeoThemes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf9d74 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ddf9d74\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Button\" data-gal=\"Position_Download_Template\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elements.envato.com\/simple-flat-ui-kit-BFU78B\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Flat UI Kit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b0b90 elementor-widget elementor-widget-menu-anchor\" data-id=\"78b0b90\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"examples\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea461c3 elementor-widget elementor-widget-heading\" data-id=\"ea461c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Inspiring Examples of Flat Design\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbb07c elementor-widget elementor-widget-text-editor\" data-id=\"0bbb07c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are too many examples of flat design around the web. So, what I\u2019d like to do below is show you five particularly stellar examples of companies that have played up the strengths of flat design for their websites and branding:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9657483 elementor-widget elementor-widget-heading\" data-id=\"9657483\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tripadvisor\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa177b elementor-widget elementor-widget-image\" data-id=\"7aa177b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tripadvisor.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/6-tripadvisor-flat-design-example.png\" class=\"attachment-large size-large wp-image-45783\" alt=\"tripadvisor-flat-design-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/6-tripadvisor-flat-design-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/6-tripadvisor-flat-design-example-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Tripadvisor<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faecd87 elementor-widget elementor-widget-text-editor\" data-id=\"faecd87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a website like Tripadvisor, there\u2019s always a risk that the sheer amount of content available will overload the design. However, a glance at the homepage just shows you how effective flat design is at directing visitors through a complex array of content.\u00a0<\/p><p>Aside from the logo, the only part of the above-the-fold that has any color is the hero image. And it\u2019s the sharp contrast between the colorful image (bright, but not overwhelming) and the minimally designed site that allows visitors to focus on the primary action.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c971a46 elementor-widget elementor-widget-heading\" data-id=\"c971a46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Netflix\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f080f3b elementor-widget elementor-widget-image\" data-id=\"f080f3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/7-netflix-flat-design-example.png\" class=\"attachment-large size-large wp-image-45784\" alt=\"netflix-flat-design-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/7-netflix-flat-design-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/7-netflix-flat-design-example-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Netflix<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42d096 elementor-widget elementor-widget-text-editor\" data-id=\"e42d096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Netflix website is a great example of flat icons at work.\u00a0<\/p><p>For starters, the \u201cPlay\u201d and \u201cMore Info\u201d are accompanied by icons. This isn\u2019t just small attention to detail, these visual cues are meant to expedite the process of finding something to watch.\u00a0<\/p><p>Let\u2019s not ignore the colors of the \u201cPlay\u201d CTA button either. The stark white button against the rest of the dark theme stands out clear as day. This goes for the button next to the recommended pick (at the top) as well as the one that appears upon hover (like <em>Abstract: The Art of Design<\/em> in the screenshot above).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a692fbd elementor-widget elementor-widget-heading\" data-id=\"a692fbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anne Klein\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697eab2 elementor-widget elementor-widget-image\" data-id=\"697eab2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/anneklein.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/8-anne-klein-flat-design-example.png\" class=\"attachment-large size-large wp-image-45785\" alt=\"anne-klein-flat-design-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/8-anne-klein-flat-design-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/8-anne-klein-flat-design-example-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Anna Klein<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f39918 elementor-widget elementor-widget-text-editor\" data-id=\"0f39918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"e-commerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5518\">e-commerce<\/a> site for Anne Klein does a beautiful job of using the grid, white space, and symmetry to create an easily navigable store.\u00a0<\/p><p>There&#8217;s also a lot to be said for the clean design choices \u2014 from the elegant typography to the all-white background \u2014 that really allow the colorful images to pop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04670b1 elementor-widget elementor-widget-heading\" data-id=\"04670b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creative Dreams\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba532e6 elementor-widget elementor-widget-image\" data-id=\"ba532e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/creativedreams.design\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/9-creative-dreams-flat-design-example.png\" class=\"attachment-large size-large wp-image-45786\" alt=\"creative-dreams-flat-design-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/9-creative-dreams-flat-design-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/9-creative-dreams-flat-design-example-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Creative Dreams<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b645e8c elementor-widget elementor-widget-text-editor\" data-id=\"b645e8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to see an example of how to use flat design in animation, then check out the website for Creative Dreams.\u00a0<\/p><p>The screenshot we see above is proof enough of how successfully this studio has used flat design. The single pop of yellow for the pencil. The attention to detail in the animated duo. The large, readable fonts. There\u2019s a lot here to marvel at.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bcf95 elementor-widget elementor-widget-heading\" data-id=\"51bcf95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visit Qu\u00e9bec City\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d7150 elementor-widget elementor-widget-image\" data-id=\"04d7150\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.quebec-cite.com\/en\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"399\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720,h=399\/blog\/wp-content\/uploads\/2020\/12\/10-visit-quebec-flat-design-example.png\" class=\"attachment-large size-large wp-image-45787\" alt=\"visit-quebec-flat-design-example\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=720\/blog\/wp-content\/uploads\/2020\/12\/10-visit-quebec-flat-design-example.png 720w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/12\/10-visit-quebec-flat-design-example-300x166.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Qu\u00e9bec City<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a13d53 elementor-widget elementor-widget-text-editor\" data-id=\"4a13d53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a snippet from the homepage of the Qu\u00e9bec City tourism website. Everything on this website screams flat design 2.0.\u00a0<\/p><p>You have strong contrasting colors, but they\u2019re not too bright.\u00a0<\/p><p>The buttons exist on the same 2D layer as everything else but have visual cues (like the icon in the screenshot or animated arrows in other parts of the site) that let visitors know they\u2019re clickable.\u00a0<\/p><p>And although every part of the page lives on a strict and predictable grid, the beautiful mashup between images and text tells a captivating story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b4114 elementor-widget elementor-widget-heading\" data-id=\"49b4114\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhance Your Website With  Flat Design \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6862617 elementor-widget elementor-widget-text-editor\" data-id=\"6862617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Flat design may have its roots in a design style from nearly 70 years ago, but it\u2019s proven to have some real staying power in the digital age.\u00a0<\/p><p>That\u2019s because flat design focuses on really good design choices that benefit our users:\u00a0<\/p><ul><li>Clean, open spaces for easy visibility<\/li><li>Bright colorful markers for a clear pathway to conversion<\/li><li>Simplistic fonts balanced with beautiful photos for more efficient and engaging storytelling<\/li><li>Two-dimensional interfaces that provide a friction-free journey through your content<\/li><li>And on and on they go<\/li><\/ul><p>If your goal is to up the engagement and conversion rate on your website, the universally friendly Flat Design is a great way to accomplish it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Flat design provides for a great way to enhance conversions, improve loading speeds, and more. Discover what flat design is and how to use it effectively.\u00a0\u200b<\/p>\n","protected":false},"author":188873,"featured_media":45897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512],"tags":[79],"marketing_persona":[47],"marketing_intent":[48],"class_list":["post-45772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-build"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flat Design: What it Is? Uses &amp; Examples | Elementor<\/title>\n<meta name=\"description\" content=\"Flat design provides for a great way to enhance conversions, improve loading speeds, and more. 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