{"id":44812,"date":"2020-11-27T10:20:46","date_gmt":"2020-11-27T10:20:46","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=44812"},"modified":"2025-12-03T07:33:06","modified_gmt":"2025-12-03T05:33:06","slug":"ecommerce-holiday-readiness","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/","title":{"rendered":"2020 Ecommerce Holiday Readiness: 8 Tips for Preparing Your Online Store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44812\" class=\"elementor elementor-44812\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a78ade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a78ade\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9757692\" data-id=\"9757692\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a11f7d elementor-widget elementor-widget-text-editor\" data-id=\"7a11f7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we say the words \u201choliday season\u201d, a lot of warm and fuzzy associations come to mind: holiday sweaters, holiday decorations, wrapping paper, elf hats, and of course \u2014 shopping galore. But, as the unique year of 2020 and the\u00a0<a href=\"https:\/\/elementor.com\/blog\/prepare-for-corona-virus\/\" target=\"_blank\" rel=\"noopener\">challenges that its posed for web creators<\/a>, comes to a close, we&#8217;ve probably already realized that things may look different this year.\u00a0<\/p><p>Instead of strolling around big department stores and heading for the sale rack, it&#8217;s more likely that we&#8217;ll find ourselves somewhere different this year. Propped up on the couch, coffee in one hand, mobile phone or laptop in the other, scanning the web for online retailers and <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/features\/ecommerce\/\"   title=\"eCommerce\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25501\">ecommerce<\/a> websites that will give us what we&#8217;re looking for.\u00a0<\/p><p>Thanks to social distancing and, unfortunately, quarantine, foot traffic in department stores has transformed into increased web traffic to online stores. Whether in-store or at home, the crowds are wild, and it&#8217;s time to help them navigate to the products and purchases they&#8217;ve been wishing for all year long.<\/p><p>But what does this mean for web creators? How can we up our ecommerce game and maximize the potential of eager online shoppers looking for the holiday deals and promotions of their dreams? First things first, we need to embrace the insightful discoveries and suggestions about holiday online shopping in 2020. This includes data analysis, market research, behavior analytics, and a treasure trove of information that can help us make better website and <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/online-store\/\"   title=\"How To Start An Online Store: Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25499\">online store<\/a> building decisions.\u00a0<\/p><p>Once we&#8217;ve mastered all the facts and figures, we&#8217;ll be fully equipped to understand both the content and design decisions that make sense for your online store, in order to perfect each visitor&#8217;s online shopping experience and their decision to click &#8220;Buy Now&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582505d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"582505d\" data-element_type=\"widget\" data-gac=\"CTA_Elements\" data-gaa=\"Link\" data-gal=\"Position_Text_CTA\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.com\/blog\/how-to-build-an-online-store-with-woocommerce-elementor\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Build Your Online Store With WooCommerce and Elementor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578ad83 blog-toc elementor-widget elementor-widget-heading\" data-id=\"578ad83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e677f22 blog-toc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e677f22\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#last-year\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Web Creators Can Learn From Last Year\u2019s Holiday Season<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#expect\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What To Expect From Online Shoppers This Holiday Season\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tips\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8 Tips for Preparing Your Ecommerce Store for the Holidays<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#one\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#1 Embrace How Much Shoppers Are Loving Ecommerce Now More Than Ever<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#two\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#2 Prioritize User Experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#three\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#3 Focus on Personalization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#four\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#4 Consider Shopper Interests During the Pandemic<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#five\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#5 Be Strategic About Your Shipping &amp; Return Policies\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#six\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#6 Prepare for a Longer Holiday Season<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#seven\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#7 Think About Responsive Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#eight\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#8 Provide Social Proof<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#happy\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Happy Shopping\u200b!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd452ef elementor-widget elementor-widget-menu-anchor\" data-id=\"bd452ef\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"last-year\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff1c4c elementor-widget elementor-widget-heading\" data-id=\"fff1c4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Web Creators Can Learn From Last Year\u2019s Holiday Season<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c263dd elementor-widget elementor-widget-text-editor\" data-id=\"7c263dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Deloitte\u2019s <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/us\/articles\/6382_2019-holiday-survey\/DEL_Holiday19_ConsumerSurveyFindings.pdf\" target=\"_blank\" rel=\"noopener\">2019 Holiday Survey of Consumers,<\/a> they explain that not only does \u201conline shopping remain the lead shopping destination\u201d, but, even more so, survey respondents expected to spend 59% of their holiday budget online as opposed to in-store shopping.\u00a0<\/p><p>This is a powerful statistic, yet in order to understand the holiday online shopping experience, why shoppers prefer it, what their online shopping habits and preferences \u2014 we need to delve a little deeper and get into the headspace of those that love (or will soon be enamored with) ecommerce. For example, especially over the last few months, there\u2019s definitely a growing preference for online shopping rather than in-store buying.\u00a0<\/p><p>Let\u2019s try and understand what we can learn from the data extracted from 2019 shopping behaviors in order to inform our ecommerce site building for 2020.<\/p><ul><li>Over the 2019 holiday season (officially defined as November 1st through December 24th), <a href=\"https:\/\/www.businesswire.com\/news\/home\/20191226005032\/en\/Mastercard-SpendingPulse-U.S.-Retail-Sales-Grew-3.4-Percent-This-Holiday-Season\" target=\"_blank\" rel=\"noopener\">online shopping increased by 18.8%<\/a> compared to the 2018 holiday season.\u00a0<\/li><\/ul><p>So, for us web creators, that means that as the years go by, consumers\u2019 tendency to choose online shopping for their holiday purchases is steadily increasing. Always think in terms of \u201conward and upward\u201d.\u00a0<\/p><ul><li>The five-day period between Thanksgiving through Cyber Monday accounted for <a href=\"https:\/\/www.adobe.com\/experience-cloud\/digital-insights\/holiday-shopping-report.html\" target=\"_blank\" rel=\"noopener\">20% of overall holiday spending online<\/a>.\u00a0<\/li><\/ul><p>This takeaway is helpful in terms of setting your expectations. As you plan your promotions, marketing campaigns, customer outreach, etc., keep in mind when you can expect your sales to be highest and when it\u2019s reasonable that they\u2019ll be on the lower side. Use the opportunity to be smarter in hindsight.\u00a0<\/p><ul><li>US consumers spent $142.5 billion online between November 1st and December 26th.\u00a0<\/li><\/ul><p>Another matter of hindsight, understanding the November 1st &#8211; December 26th time frame can help us make better informed decisions about when to schedule promotions for, when to reach out to customers, and across the board, when to start mentioning the words \u201choliday season\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd467ef elementor-widget elementor-widget-menu-anchor\" data-id=\"bd467ef\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"expect\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f45123e elementor-widget elementor-widget-heading\" data-id=\"f45123e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What To Expect From Online Shoppers This Holiday Season<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e56ba elementor-widget elementor-widget-text-editor\" data-id=\"35e56ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on these figures alone, it\u2019s essentially a no-brainer that ecommerce and the holiday season are none other than a match made in heaven. But, that being said, how do we tap into that universe of delivering the most sought-out, valuable products to online shoppers in a user-friendly, convenient way? And, in general, what can we expect from the 2020 holiday season \u2014 where consumers\u2019 needs, interests, and most of all financial constraints have shifted?<\/p>\n<ul>\n<li>Adobe Analytics predicts that online holiday season spending will reach $180 billion in 2020. If the flu season keeps preventing people from going to brick and mortar stores, shoppers might spend as much as $200 billion.<\/li>\n<\/ul>\n<p>Knowing that weather influences whether or not holiday shoppers will be making online orders or venturing out to stores can also help web creators with their planning. For example, you can even set dates for promotions based on weather forecasts. If you see that there\u2019s a day that the weather is so miserable that there is no way shoppers can leave the house and stay dry, you may want to do a spontaneous promotion for that day, knowing people will be especially home-bound. Why not seize the rainy day?<\/p>\n<ul>\n<li>\u201cBOPIS\u201d, which is the term used to describe the option to order an item online and have it reserved for you in-store \u2014 will reach over 40% growth from 2019.&nbsp;<\/li>\n<\/ul>\n<p>If \u201cBOPIS\u201d is relevant to your store and business model, try and make it an option for shoppers. Given how many brick and mortar stores have responded to this year\u2019s pandemic by making their store accessible through a website, \u201cBOPIS\u201d is much more common and therefore expected by prospective customers. There is great potential here, we may as well leverage it.<\/p>\n<ul>\n<li>Mobile shopping will account for 42% of the season\u2019s online purchases<\/li>\n<\/ul>\n<p>You can equate mobile-friendliness with a friendly salesperson or shopping advisor. If you want your customers to be greeted with warmth and holiday cheer, this applies to your website, too. It should be inviting, and welcome any device or screen size your customers are working with.&nbsp;<\/p>\n<p>Okay, so, now that we\u2019ve been clued in to some more insight on what ecommerce key trends and behaviors we can expect to see this holiday season, let\u2019s devise a plan of how we can contribute to these figures and reach for the stars. In other words, leverage the current rapidly-growing trend of online shopping and use it to take our websites to new heights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3154f86 elementor-widget elementor-widget-menu-anchor\" data-id=\"3154f86\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tips\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd36807 elementor-widget elementor-widget-heading\" data-id=\"cd36807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 Tips for Preparing Your Ecommerce Store for the Holidays<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2836f94 elementor-widget elementor-widget-menu-anchor\" data-id=\"2836f94\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"one\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfce4e elementor-widget elementor-widget-heading\" data-id=\"ecfce4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1 Embrace How Much Shoppers Are Loving Ecommerce Now More Than Ever<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06045f1 elementor-widget elementor-widget-image\" data-id=\"06045f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/order-christmas-tree-r4q7286kpu274zbe7d6hr73abj5ms25w72v0sxfdk4.png\" title=\"order christmas tree\" alt=\"order christmas tree online\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Shoppers can easily order their Christmas trees from home<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ce5c8 elementor-widget elementor-widget-text-editor\" data-id=\"33ce5c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understandably, consumers left, right and center are trying to avoid doing in-store shopping. Large crowds, the risk of traveling, they have many justified reasons for their concerns.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5607679 elementor-widget elementor-widget-heading\" data-id=\"5607679\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Make It Easy To Stay Home<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dddeb41 elementor-widget elementor-widget-text-editor\" data-id=\"dddeb41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As online retailers, the best way to accommodate these potential customers is by providing them with products and services that they\u2019ll be relieved about being able to order online.\u00a0<\/p><p>In the case of the happy holidays, you can take this principle of <a href=\"https:\/\/www.usertesting.com\/blog\/what-is-customer-empathy\" target=\"_blank\" rel=\"noopener\">customer empathy<\/a> and take it one step further: try and think of what specific items and goods people may want to have at home for their holiday celebrations. Can you provide them with something that they\u2019re used to buying in-person each holiday season, that typically isn\u2019t sold online? (Think: specialty foods such as coffee beans, pastries, boutique gift wrapping supplies\u2026).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dda4fc elementor-widget elementor-widget-heading\" data-id=\"2dda4fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Offer In-Store Pickup and Deliveries\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e74f0e elementor-widget elementor-widget-text-editor\" data-id=\"1e74f0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many brick and mortar stores have started offering in-store pickup and deliveries due to the pandemic, even if they didn\u2019t necessarily do so back \u201cwhen life was normal\u201d. This is definitely a step in the right direction. After all, as we mentioned earlier, \u201cBOPIS\u201d (buy online pick up in-store) or BOSS (buy online ship from store) are on the rise. But how can you <a href=\"https:\/\/elementor.com\/blog\/wordpress-site-into-an-online-store\/\" target=\"_blank\" rel=\"noopener\">leverage your website<\/a> to make these two processes as simple as possible?<\/p><p>Easy: make it as easy as possible to either order for express delivery or for in-store pickup. One way to do this is by providing as much contact information as possible about your store and delivery service. This is where the <a href=\"https:\/\/elementor.com\/widgets\/google-maps-widget\/\" target=\"_blank\" rel=\"noopener\">Google Maps Widget<\/a> comes in handy. Embedding Google Maps in your website is super simple to do, and will benefit your online store\u2019s customer experience. For example when looking to order for in-store pick up, shoppers can understand where exactly your store is located and how to get there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4372da2 elementor-widget elementor-widget-menu-anchor\" data-id=\"4372da2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"two\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3c838 elementor-widget elementor-widget-heading\" data-id=\"9c3c838\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2 Prioritize User Experience\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467cfeb elementor-widget elementor-widget-image\" data-id=\"467cfeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/nordstrom-ux-r4q78c4t52falqfwj096ynl5bp1it8f31bin3od8bs.png\" title=\"nordstrom ux\" alt=\"nordstrom ux\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nordstrom has a user-friendly navigation menu for their shoppers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e53c75 elementor-widget elementor-widget-text-editor\" data-id=\"2e53c75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.syte.ai\/blog\/the-ecommerce-arms-race\/\" target=\"_blank\" rel=\"noopener\">78% of consumers<\/a>\u00a0consider\u00a0<a href=\"https:\/\/elementor.com\/widgets\/search-widget\/\" target=\"_blank\" rel=\"noopener\">easy product search<\/a>\u00a0and comfortable site navigation to be one of the most important factors for online shopping \u2014 allowing them to quickly discover products that meet their personal needs. In fact, overall site navigation is also super important to online shoppers, and 75% said they look for ecommerce sites with intuitive site navigation.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8847d6 elementor-widget elementor-widget-heading\" data-id=\"a8847d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Easy Website Navigation and Search Capabilities\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2804de elementor-widget elementor-widget-text-editor\" data-id=\"a2804de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Often, when we hear the words \u201csite navigation\u201d, one of the most-loved navigation elements that makes anyone\u2019s online store a better place is: <a style=\"background-color: #ffffff\" href=\"https:\/\/elementor.com\/help\/breadcrumbs-widget-pro\/\" target=\"_blank\" rel=\"noopener\">product breadcrumbs<\/a>. The precise goal of what product <a href=\"https:\/\/elementor.com\/blog\/breadcrumbs-web-design\/\">breadcrumbs<\/a> are built to do is to make it easy for customers to navigate your store.\u00a0<\/p><p>If someone is browsing your \u201cHoliday Sale\u201d clothing collection and wants to make sure not to miss a category (hint: holiday sweater gift for dad, new baseball hat for son) \u2014 they\u2019ll want to have an easy time going back and forth from product pages to category pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949cddb elementor-widget elementor-widget-heading\" data-id=\"949cddb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Know What To Include in Your Product Pages\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc034ac elementor-widget elementor-widget-text-editor\" data-id=\"fc034ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usability pioneers and experts Nielsen Norman Group (NN\/g) provides a <a href=\"https:\/\/www.nngroup.com\/articles\/ecommerce-product-pages\/\" target=\"_blank\" rel=\"noopener\">thorough breakdown<\/a> of the absolute \u201cmust-haves\u201d for what a <a href=\"https:\/\/elementor.com\/blog\/customize-woocommerce-product-page\/\" target=\"_blank\" rel=\"noopener\">product page<\/a> of any ecommerce website must include.\u00a0<\/p><p>This must-haves list includes eight key components, all of which can be created using <a href=\"https:\/\/elementor.com\/features\/woocommerce-builder\/\" target=\"_blank\" rel=\"noopener\">WooCommerce Builder<\/a>:\u00a0<\/p><ol><li>Descriptive Product Name<\/li><li>Recognizable images<\/li><li>Enlarged view of images<\/li><li>Price (including additional product-specific charges)<\/li><li>Clear product options, such as color and size, and a way to select them<\/li><li>Product Availability<\/li><li>Clear way to add an item to the cart, and clear feedback when it\u2019s been added<\/li><li>Concise and informative product description<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77658d elementor-widget elementor-widget-menu-anchor\" data-id=\"c77658d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"three\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5032167 elementor-widget elementor-widget-heading\" data-id=\"5032167\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3 Focus on Personalization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a18f92 elementor-widget elementor-widget-image\" data-id=\"5a18f92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/bliss-product-pairings-r4q70z2blscfnp4xitoefih5t1c0il6s0vjprna9nk.png\" title=\"bliss product pairings\" alt=\"bliss product pairings\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bliss spa's online store suggests products to enhance your self-care goals<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9d071 elementor-widget elementor-widget-text-editor\" data-id=\"5e9d071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When shopping for what they have their eye on, customers will often appreciate suggestions of what other products they could look into to give them an even greater experience with what they&#8217;re looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a701c6 elementor-widget elementor-widget-heading\" data-id=\"8a701c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Leverage Product Recommendations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac726f elementor-widget elementor-widget-text-editor\" data-id=\"0ac726f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where the <a href=\"https:\/\/elementor.com\/blog\/customize-woocommerce-product-page\/\" target=\"_blank\" rel=\"noopener\">WooCommerce Product Related Widget<\/a> becomes your product page\u2019s (which you create using a Single Product page) best friend. Related products are generated from your product category, which you set up by creating conditions for when that Single Product page should appear.\u00a0<\/p><p>The virtue of utilizing the ability to suggest related products to your shoppers is that it transforms their buying process into a personal, unique experience. You could even say that it becomes <a href=\"https:\/\/www.youtube.com\/watch?v=AwFkKwaV3JI\" target=\"_blank\" rel=\"noopener\">an emotional decision<\/a> that impacts their thought process. These prospective buyers start feeling like your online store is one that fits their lifestyle, understands their shopping interests, and is a promising place to find what they\u2019re looking for. And, it goes without saying, it not only increases the likelihood of them adding more items to their cart, but it also can help them find an alternate option to a product they browse and then decide they\u2019re not going to end up buying.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bee5dd elementor-widget elementor-widget-heading\" data-id=\"6bee5dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ecommerce Email Marketing\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3be60a elementor-widget elementor-widget-text-editor\" data-id=\"b3be60a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/elementor.com\/blog\/elementor-weekly-news-8\/\" target=\"_blank\" rel=\"noopener\">value of email marketing<\/a> for website personalization is evident in the fact that <a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/how-do-i-segment-an-email-list-beyond-demographics\/\" target=\"_blank\" rel=\"noopener\">73% of consumers<\/a> say that they prefer doing business with brands that use personal information to increase the relevancy of their experiences.\u00a0<\/p><p>Some personalization tactics that can be employed through <a href=\"https:\/\/elementor.com\/help\/mailchimp-elementor-integration\/\" target=\"_blank\" rel=\"noopener\">email campaigns<\/a> include:\u00a0<\/p><ul><li>Email list segmentation<\/li><li>Individualized email messaging<\/li><li>Behavior-triggered emails<\/li><li><a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/responsive-website\/\"   title=\"How To Create A Responsive Website: Step-By-Step 2025 Guide\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25500\">Responsive<\/a> email design\u00a0<\/li><li>Social media integration<\/li><\/ul><p>More specifically, if you own a toy store website, you can offer shoppers the option to select the age bracket they are looking to buy toys for and then subscribe to email updates about new toy inventory that arrives in the store that fits their age criteria. Once you do this, you can create email lists, use them to send individualized email content, and even build behavior-trigger email campaigns based on the category choices that shoppers select when telling you their relevant age range of interest.\u00a0<\/p><p>Once you have this personalization technique in place, you can build a relationship with your customers (existing or prospective) that accounts for your understanding of their buying needs and of the incentives behind their shopping decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03fb61 elementor-widget elementor-widget-menu-anchor\" data-id=\"d03fb61\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"four\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb1b73 elementor-widget elementor-widget-heading\" data-id=\"fdb1b73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4 Consider Shopper Interests During the Pandemic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7b323 elementor-widget elementor-widget-image\" data-id=\"4a7b323\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/most-bought-items-r4q6y3o2q0ew6lb4akzft8kggnhmzvsaynsaz7jkya.png\" title=\"most bought items\" alt=\"holiday shopping most bought items\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Deloitte shows how popular gift cards are this year<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc22ef elementor-widget elementor-widget-text-editor\" data-id=\"dcc22ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we covered earlier, much research has been done about consumers\u2019 shopping behaviors during the pandemic \u2014 both in what they are buying and how they are buying it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2488c elementor-widget elementor-widget-heading\" data-id=\"7f2488c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cater To the Homebody Economy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7befb elementor-widget elementor-widget-text-editor\" data-id=\"4b7befb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For starters, Deloitte\u2019s 2020 Holiday Retail Survey finds that consumer spending is expected to cut back on travel spending, and that non-gift items such as home furnishings and seasonal decor are on the rise. People are also spending a bulk of their holiday spending on gifts and gift cards, as well as goods they need to entertain at home.<\/p><p>It\u2019s worth keeping in mind that 61% of <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/us\/articles\/6890_holiday_retail\/6890_2020-Deloitte-holiday-retail-survey.pdf\" target=\"_blank\" rel=\"noopener\">Deloitte\u2019s Holiday Retail Survey<\/a> respondents said their biggest attraction for choosing a retailer is those that offer a great deal. Following that segment, 49% consider retailers based on its products\u2019 quality and reliability, and 46% choose according to product variety and styles available.\u00a0<\/p><p>In practice, what ecommerce website owners can do to apply these findings to their holiday season preparations is:<\/p><ul><li>As much as possible, find ways to add pandemic-oriented categories and items to your inventory: this includes gift cards, home furnishings, seasonal decor, games and toys, etc.\u00a0<\/li><li>Show as much product variety on your website as possible, and invest in the <a href=\"https:\/\/elementor.com\/help\/product-archives-site-part\/\" target=\"_blank\" rel=\"noopener\">product archive pages<\/a>. Make each store visitor feel like you have an abundant, rich collection of items, where he\u2019s bound to find what his heart desires.\u00a0<\/li><li>Specify details about products\u2019 quality. This can be done by the way you label your product names, inserting the words reliability, durable, organic, etc. whenever possible.<\/li><\/ul><p>Add user <a href=\"https:\/\/elementor.com\/widgets\/star-rating-widget\/\" target=\"_blank\" rel=\"noopener\">star ratings<\/a> to your product pages. This is exactly the type of detail potential buyers like to see. It\u2019s especially useful when archive pages have the option to filter products based on their number of stars.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dce20f elementor-widget elementor-widget-heading\" data-id=\"4dce20f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Elaborate on Health &amp; Safety Details<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278eb84 elementor-widget elementor-widget-text-editor\" data-id=\"278eb84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The importance of being transparent with your potential customers about your business\u2019s compliance with COVID-19\u2019s health and safety regulations is indisputable. This is especially true for food and restaurant businesses, who are expected to enforce certain hygiene laws in their workplace.<\/p><p>For example, customers will want to verify that every employee in your restaurant wears a facemask while preparing food, and also know if your deliveries allow for contactless delivery.\u00a0<\/p><p>A simple way to make sure that your website provides this information is by using the Product Data Tabs widget. These tabs are located in your product display, and can provide information organized into tabs \u2014 such as \u201cDescription\u201d, \u201cAdditional Information\u201d and \u201cReviews\u201d. A straightforward way to incorporate COVID-19-related information is by naming one of the data tabs \u201cCOVID-19\u201d (or similar) and explain what your pandemic-related policies are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05b355 elementor-widget elementor-widget-menu-anchor\" data-id=\"c05b355\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"five\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-047187c elementor-widget elementor-widget-heading\" data-id=\"047187c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#5 Be Strategic About Your Shipping &amp; Return Policies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3175e33 elementor-widget elementor-widget-image\" data-id=\"3175e33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/holiday-shipping-deadlines-r4q721lpdzt6vpky9sc3rqr25u22a6fru6amfzp3j8.png\" title=\"holiday shipping deadlines\" alt=\"holiday shipping deadlines\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">USPS clarifies how to make sure customers send and receive their packages on time<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfed2a elementor-widget elementor-widget-text-editor\" data-id=\"4cfed2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The online shopper\u2019s reasoning for loving free shipping is pretty self-explanatory, which is why 40 out of the top 50 online retailers offer it. This also explains why consumers will often avoid shopping on websites that don\u2019t offer free shipping.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992f751 elementor-widget elementor-widget-heading\" data-id=\"992f751\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Understand the Advantages of Free Shipping<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a8f6b elementor-widget elementor-widget-text-editor\" data-id=\"e0a8f6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether free shipping is something you can offer all year, or alternatively, exclusively during the holiday season, it\u2019s recommended you do so. In fact, This is especially true considering that we should be prepared to see an increase in carrier surcharges and delivery costs during this peak shopping season. Yet, mid-December sees a big uptick in \u201cfree shipping\u201d searches as the shipping window for Christmas delivery diminishes. It may be worth considering to offer these special shipping promotions prior to the starting point of the raise in fees.\u00a0<\/p><p>There are many ways to inform website visitors about promotions your online store is having, and one of our favorite tactics to do so is by using the <a href=\"https:\/\/elementor.com\/widgets\/countdown-widget\/\" target=\"_blank\" rel=\"noopener\">Countdown Widget<\/a>. By creating a time limit for your customers to be eligible for free shipping, you create a sense of urgency for them to make their decision. In parallel, you\u2019re encouraging your shoppers to be opportunists &#8211; to seize the moment and grab the promotion you\u2019re offering them before they miss out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731df61 elementor-widget elementor-widget-menu-anchor\" data-id=\"731df61\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"six\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ab10c elementor-widget elementor-widget-heading\" data-id=\"f5ab10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#6 Prepare for a Longer Holiday Season\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5967fb7 elementor-widget elementor-widget-image\" data-id=\"5967fb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/holiday-presale-r4q6zun9fwt3sgrn2u7fyaoc9gv8blqbjbhu4qy6yy.png\" title=\"holiday presale\" alt=\"holiday presale\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taste of Home ran a pre-holiday sale to give shoppers more discount opportunities<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85ef4b elementor-widget elementor-widget-text-editor\" data-id=\"e85ef4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s pretty reasonable to assume at this point that holiday shopping in 2020 will be \u201canything but typical\u201d. As we know from our own experience, customer preferences and budgets have changed this year, and retailers are preparing accordingly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2ba30 elementor-widget elementor-widget-heading\" data-id=\"fa2ba30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Know When Customers Are Planning To Shop<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f896bd8 elementor-widget elementor-widget-text-editor\" data-id=\"f896bd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During a typical year, <a style=\"background-color: #ffffff\" href=\"https:\/\/elementor.com\/blog\/black-friday-2020\/\" target=\"_blank\" rel=\"noopener\">Black Friday<\/a> marks the unofficial start of the holiday shopping season. Yet, in 2020, many stores began theirs in mid-October. Part of the reason for this change in time frame is to allow shoppers to go to stores early, when there will be less holiday crowds, and therefore social distancing will be easier.\u00a0<\/p><p>These preparation measures on behalf of retailers are definitely the right way to go, as <a href=\"https:\/\/www.retaildive.com\/news\/5-retail-holiday-predictions-for-2020\/587069\/\" target=\"_blank\" rel=\"noopener\">49% of consumers<\/a> are planning to start their holiday shopping by Halloween or earlier. On the flip side, <a href=\"https:\/\/www.bigcommerce.com\/blog\/holiday-shipping\/\" target=\"_blank\" rel=\"noopener\">last minute shoppers<\/a> accounted for nearly 30% of online holiday sales. So, just as you may be starting your holiday promotions early this year, make sure you don\u2019t end them too soon. Catch the last minute shoppers in their tracks.<\/p><p>So, how can you make sure that prospective customers are fully clued-in about when your sales and promotions begin, especially when you\u2019ll be starting them unexpectedly early?<\/p><p>One simple solution is to create a countdown timer popup, or various other types of popups \u2014 which you can do in a number of ways, as you see fit:\u00a0<\/p><ul><li>Create a hello bar <a href=\"https:\/\/elementor.com\/blog\/countdown-timer-popup\/\" target=\"_blank\" rel=\"noopener\">Countdown Timer popup<\/a><\/li><li>Use an integrated popup for your <a href=\"https:\/\/elementor.com\/blog\/shop-archive-page-popup\/\" target=\"_blank\" rel=\"noopener\">shop Archive pages<\/a><\/li><li>Use a <a href=\"https:\/\/elementor.com\/blog\/shopping-cart-popup\/\" target=\"_blank\" rel=\"noopener\">Shopping Cart popup<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97574a1 elementor-widget elementor-widget-menu-anchor\" data-id=\"97574a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seven\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11501ef elementor-widget elementor-widget-heading\" data-id=\"11501ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#7 Think About Responsive Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121ed8f elementor-widget elementor-widget-image\" data-id=\"121ed8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/google-home-desktop-full-1-r4q738ua4dgdpru59b0xyfu9hk4y497fc4ayipx0lo.png\" title=\"google home desktop full\" alt=\"google home desktop site\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Browsing Google Nest devices on desktop lets you see the full range of products at once<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa438bf elementor-widget elementor-widget-text-editor\" data-id=\"aa438bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we\u2019ve discussed, COVID-19 has kept many of us at home at times when we are used to being on the go, be it commuting to work, running errands, sitting in coffeehouses, and so on. Fast forward to 2020, and many people are bound to their couch or home office, where it\u2019s easier to do online shopping (and browsing) from their desktop computer.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c3e2b elementor-widget elementor-widget-heading\" data-id=\"51c3e2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Accommodate Preferences for Desktop Browsing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae488bb elementor-widget elementor-widget-text-editor\" data-id=\"ae488bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If, up until recently, you\u2019ve appropriately been designing your sites with a \u201cmobile-first\u201d design, you may want to think about looking into the other side of the coin, and designing with a \u201cdesktop-first\u201d mindset. This can involve focusing on features such as adding more explanatory and descriptive texts (now that you have more space), adding more images and visuals of your product, being more liberal with the amount of decorative accents and effects you add throughout your site, adding additional <a style=\"background-color: #ffffff\" href=\"https:\/\/elementor.com\/blog\/how-to-use-motion-effects\/\" target=\"_blank\" rel=\"noopener\">motion effects<\/a>, such as image zoom, and even adding larger sizes images for more detailed viewing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99e186 elementor-widget elementor-widget-menu-anchor\" data-id=\"c99e186\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"eight\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6cdbb elementor-widget elementor-widget-heading\" data-id=\"ba6cdbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#8 Provide Social Proof<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3353d elementor-widget elementor-widget-image\" data-id=\"9e3353d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"381\" src=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=800,h=381\/blog\/wp-content\/uploads\/2020\/11\/ikea-social-proof-1024x488.png\" class=\"attachment-large size-large wp-image-44830\" alt=\"ikea social proof\" srcset=\"https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1024\/blog\/wp-content\/uploads\/2020\/11\/ikea-social-proof-1024x488.png 1024w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=300\/blog\/wp-content\/uploads\/2020\/11\/ikea-social-proof-300x143.png 300w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=768\/blog\/wp-content\/uploads\/2020\/11\/ikea-social-proof-768x366.png 768w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=1536\/blog\/wp-content\/uploads\/2020\/11\/ikea-social-proof-1536x732.png 1536w, https:\/\/elementor.com\/cdn-cgi\/image\/f=auto,w=2048\/blog\/wp-content\/uploads\/2020\/11\/ikea-social-proof-2048x976.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ikea devotes a large popup sidebar to customer reviews and ratings<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4473950 elementor-widget elementor-widget-text-editor\" data-id=\"4473950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether it\u2019s because of the standard set by Amazon of hearing fellow consumers giving non-biased input about your product of interest, or simply because people like to support their decision making, user reviews have become a must in the online shopping experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ade336 elementor-widget elementor-widget-heading\" data-id=\"7ade336\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Make Sure Your Customer Reviews Are Plentiful\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7ec6 elementor-widget elementor-widget-text-editor\" data-id=\"1eb7ec6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Especially when the holiday shopping season is fiercely competitive for online retailers, shoppers are often more likely to buy from a website with online reviews, rather than from a site without user feedback.\u00a0<\/p><p>Bazaarvoice\u2019s <a href=\"https:\/\/www.bazaarvoice.com\/blog\/how-to-make-your-product-pages-more-powerful-with-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">Shopper Experience Index<\/a> found that when comparing product pages with no product reviews to those with at least one review, pages with a review experienced a 354% increase in conversion rate. Shoppers want accountability, and they want it now. Our tendency as critical thinkers to follow the \u201cwisdom of the crowd\u201d means that a positive user review about a product is significantly reassuring during our buying process, and can make or break a sale.\u00a0<\/p><p>Social proof and user feedback can come in a variety of forms which are easy to add to your website, such as product ratings (which we discussed earlier), as well as customer testimonials, in the form of a <a href=\"https:\/\/elementor.com\/widgets\/testimonial-carousel-widget\/\" target=\"_blank\" rel=\"noopener\">Testimonial Carousel<\/a>. Testimonial carousels are a great way to integrate trustworthy, engaging and uniquely designed testimonials and reviews to your site. Adding the interactive touch to your content, giving the visitor the option to read it at his own pace is a small design detail that can go a long way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f6b2a elementor-widget elementor-widget-menu-anchor\" data-id=\"d8f6b2a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"happy\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914e11e elementor-widget elementor-widget-heading\" data-id=\"914e11e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Happy Shopping!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab7d5c elementor-widget elementor-widget-text-editor\" data-id=\"aab7d5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Embracing the rise of ecommerce this holiday season is definitely a creative albeit uplifting way to see the silver lining on the COVID-19 <a class=\"wpil_keyword_link\" href=\"https:\/\/elementor.com\/blog\/cloud-hosting\/\"   title=\"10 Best Cloud Hosting for WordPress in 2025\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"25502\">cloud<\/a>. Give shoppers a chance to explore your products and unique offerings in the comfort of their own home, without any need to bundle up and hit the streets, only to trample over fellow holiday shoppers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">As fun as it is to peruse around the stores and go on a full-blown shopping spree, there&#8217;s something comforting and opportune about finding a great deal on your online store of choice. Eager online shoppers are excited to be fully decked out in their 2019 holiday pajamas that they salvaged from last year&#8217;s sale rack \u2014 and need to replace for 2020.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The holiday season offers an excellent opportunity for ecommerce websites to end the year with flying colors. It\u2019s time to eat, drink and be merry and gather \u2018round to share useful tips on preparing your online store for the holidays, and mark 2020 down as a year of online retail success.<\/p>\n","protected":false},"author":340600,"featured_media":44813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,77],"tags":[80],"marketing_persona":[47,50],"marketing_intent":[48],"class_list":["post-44812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-woocommerce","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020 Ecommerce Holiday Readiness: 8 Tips for Preparing Your Online Store<\/title>\n<meta name=\"description\" content=\"The holiday season of 2020 is fast approaching, and it\u2019s time to welcome excited and eager shoppers. Let\u2019s make sure that our customers go home happy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Your Website Ready for the Holiday Season\" \/>\n<meta property=\"og:description\" content=\"The holiday season of 2020 is fast approaching, and it\u2019s time to welcome excited and eager shoppers. Let\u2019s make sure that our customers go home happy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elemntor\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-27T10:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T05:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-Get-Your-Website-Ready-for-the-Holiday-Season_1200x628-Facebook-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Orlee Gillis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elemntor\" \/>\n<meta name=\"twitter:site\" content=\"@elemntor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orlee Gillis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/\"},\"author\":{\"name\":\"Orlee Gillis\",\"@id\":\"https:\/\/elementor.com\/blog\/#\/schema\/person\/328053c188caa983135122eb1f4c62f6\"},\"headline\":\"2020 Ecommerce Holiday Readiness: 8 Tips for Preparing Your Online Store\",\"datePublished\":\"2020-11-27T10:20:46+00:00\",\"dateModified\":\"2025-12-03T05:33:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/\"},\"wordCount\":3718,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/elementor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-Get-Your-Website-Ready-for-the-Holiday-Season_1200x628.png\",\"keywords\":[\"Pro\"],\"articleSection\":[\"Marketing\",\"WooCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/\",\"url\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/\",\"name\":\"2020 Ecommerce Holiday Readiness: 8 Tips for Preparing Your Online Store\",\"isPartOf\":{\"@id\":\"https:\/\/elementor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elementor.com\/blog\/ecommerce-holiday-readiness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elementor.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-Get-Your-Website-Ready-for-the-Holiday-Season_1200x628.png\",\"datePublished\":\"2020-11-27T10:20:46+00:00\",\"dateModified\":\"2025-12-03T05:33:06+00:00\",\"description\":\"The holiday season of 2020 is fast approaching, and it\u2019s time to welcome excited and eager shoppers. 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