{"id":44651,"date":"2020-11-19T14:46:59","date_gmt":"2020-11-19T14:46:59","guid":{"rendered":"https:\/\/elementor.com\/blog\/?p=44651"},"modified":"2020-11-19T14:46:59","modified_gmt":"2020-11-19T14:46:59","slug":"how-to-write-about-us-page","status":"publish","type":"post","link":"https:\/\/elementor.com\/blog\/how-to-write-about-us-page\/","title":{"rendered":"Elementor Team Writes: How to Write an About Us Page That Defines Your Brand and Drives Leads"},"content":{"rendered":"\t\t
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About the author: Aviv Umflat, Product Manager @ Elementor<\/b><\/p>

Aviv is a Product Manager at Elementor with over 12 years of web design experience. He loves to sleep, make sarcastic remarks and eat falafel.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About Us pages tend to get overlooked when it comes to web design. However, without a strong About Us page<\/a>, you miss the opportunity to introduce your brand in a way that builds trust and loyalty with your visitors.\u00a0<\/p>

This is the place on your website where you can explain what your business is about and share company details, history, achievements, and more. A well-crafted About Us page can help you convert potential clients<\/a> into real paying customers after they learn more about you and your business.\u00a0<\/p>

In this article, we\u2019ll start by discussing why these pages are so important. Then we\u2019ll explain how to write an About Us page by focusing on the most essential research and User Experience (UX) components, including some tips and best practices. Let\u2019s get started!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCheck Out These 16 Creative About Us Pages That We Love<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why Do You Need an About Us Page?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Although it sometimes goes under the radar, an About Us page shouldn\u2019t be a filler. In fact, it\u2019s arguably the most important page on your website.<\/p>

Every business has a unique identity, and there\u2019s no other part of your website that enables you to explain your brand as much as the About Us page does. As an analogy, if your website were your face, the About Us page would be your soul. It\u2019s the place where you expose yourself to the world and to your potential clients:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To be fair, your home page<\/a> should also include information about what your business is and what you do. However, with a home page, your primary goal should be to entice visitors into seeing the rest of your website or converting. This leaves you with little room for long digressions about your company\u2019s mission and vision.<\/p>

Thankfully, there are no such limits when it comes to your About Us page. All of that information is critical because it gives visitors an idea of who they\u2019re dealing with and what you stand for.<\/p>

A well-written, detailed About Us page can help build trust with users and make them more likely to convert. For that to happen, though, you need to know what essential elements to include.<\/p>

To help us better understand the importance of an About Us page and its most critical components, let\u2019s meet Sharon Bailey (fictional character), a life coach from New York:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At Elementor we create Template Kits for our users<\/a>, and we are implementing the same principles we will cover in this article into the UX and research for a future offering: The Life Coach Site Kit. Throughout this post, we will learn about Sharon Bailey and her business and create wireframes for her upcoming website, to help you better understand how to write an About page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How To Write and Design the Perfect About Us Page (3 Key Components)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are three main components that every great About Us page should begin with:<\/p>

  1. Research<\/li>
  2. Definition<\/li>
  3. Structure<\/li><\/ol>

    We’re going to tackle each of those components in the same order that you should. We’ll start by going over the research stage, and finish by showing you how to put your About Us page together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    1. Research To Help You Thoroughly Understand Your Business\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Before you get to work on its design, you need to have a firm grasp of the information you\u2019re going to include on your About Us page. Therefore, the first step is to gather together as many details about the business as possible, so that you can write about it authoritatively.<\/p>

    It doesn\u2019t matter if you\u2019re a designer creating a website for a client<\/a>, or a business owner building one for yourself. Conducting thorough research will do wonders for your About page. In practice, this means being able to answer the following questions:\u00a0<\/p>